{"id":14166,"date":"2024-09-22T20:21:45","date_gmt":"2024-09-22T20:21:45","guid":{"rendered":"https:\/\/dailyai.com\/?p=14166"},"modified":"2024-09-23T16:08:55","modified_gmt":"2024-09-23T16:08:55","slug":"the-martech-summit-london-2024-ai-marketing-in-focus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/","title":{"rendered":"The MarTech Summit London 2024: AI-markedsf\u00f8ring i fokus"},"content":{"rendered":"<p><b>Denne konferansen, som finner sted i London, gir en unik mulighet til \u00e5 utforske de nyeste trendene og innovasjonene innen markedsf\u00f8ringsteknologi p\u00e5 tvers av B2B- og B2C-sektoren.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Den <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">begivenhet<\/span><\/a><span style=\"font-weight: 400;\">som finner sted 12.-13. november 2024 p\u00e5 Convene 155 Bishopsgate i London, vil inneholde innsiktsfulle casestudier, paneldiskusjoner, kaminprat, hovedtaler og sp\u00f8rsm\u00e5l og svar med fokus p\u00e5 de nyeste MarTech-trendene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med over 400 deltakere, over 85% i ledende stillinger, gir toppm\u00f8tet enest\u00e5ende muligheter for l\u00e6ring og nettverksbygging med CMO-er, sjefer, direkt\u00f8rer og mange flere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deltakerne vil tilegne seg banebrytende kunnskap om MarTech-fremskritt, implementeringsstrategier i den virkelige verden og hvordan teknologien endrer markedsf\u00f8ringsmetoder og arbeidsflyter i b\u00e5de B2B- og B2C-sektoren.<\/span><\/p>\n<h2>Hvorfor delta p\u00e5 The MarTech Summit London 2024?<\/h2>\n<p><span style=\"font-weight: 400;\">Det er mange grunner til \u00e5 delta p\u00e5 MarTech Summit London 2024:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utforsk fem hovedtemaer over tre etapper i l\u00f8pet av to dager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00e5 innsikt fra mer enn 70 foredragsholdere og bransjeeksperter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nettverk med over 400 deltakere, inkludert toppledelsen i 85%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta i diskusjonsrunder for \u00e5 dele og f\u00e5 ulike perspektiver<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evaluer ny teknologi for MarTech-stakken din fra ledende tjenesteleverand\u00f8rer<\/span><\/li>\n<\/ul>\n<h2>Hvem b\u00f8r delta?<\/h2>\n<p><span style=\"font-weight: 400;\">MarTech Summit London 2024 er designet for ledere p\u00e5 h\u00f8yt niv\u00e5 i funksjoner som f.eks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring og teknologi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundeopplevelse (CX) og engasjement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merkevarelojalitet og oppbevaring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data og forbrukerinnsikt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring av e-handel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital strategi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnikanal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovasjon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosiale medier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innholdsstrategi og historiefortelling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring av produkter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital transformasjon og vekst<\/span><\/li>\n<\/ul>\n<h2>Viktige foredragsholdere p\u00e5 arrangementet<\/h2>\n<p><span style=\"font-weight: 400;\">Noen av de viktigste foredragsholderne i programmet inkluderer, men er ikke begrenset til:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sivan Einstein, bransjesjef - Omnichannel Retail, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neil Robins, leder for Digital &amp; Media, Kenvue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat Daniel, Senior Director, Growth &amp; Engagement, Monzo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Lewis-Williams, leder for Marketing Automation, Financial Times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namita Mediratta, CMI-direkt\u00f8r, Skj\u00f8nnhet, EMETU, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Richard Jones, direkt\u00f8r for e-handel, Carlsberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kumar Amrendra, leder for digital markedsf\u00f8ring, planlegging og datavitenskap, Sky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">James Brindley-Raynes, leder for digital kundereise, Maersk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clive Head, leder for CRM og lojalitet, Santander UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marie Tyler, Global Customer Engagement Leader, Honeywell<\/span><\/li>\n<\/ul>\n<h2>Utvalgte temaer og emner fra The MarTech Summit London 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Arrangementet har fem hovedtemaer fordelt p\u00e5 tre scener:<\/span><\/p>\n<p><b>Dag 1 - Plenumssalen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MarTech-trender (inkludert automatisering av markedsf\u00f8ring, AI i markedsf\u00f8ring, digital transformasjon)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2C-markedsf\u00f8ring<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kundeopplevelse (inkludert omnikanal-personalisering, e-handel, digital kundeopplevelse)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data, analyse og innsikt (inkludert f\u00f8rstepartsdata, kundedataplattform, personvern og datasikkerhet)<\/span><\/li>\n<\/ul>\n<p><b>Dag 2 - B2B-markedsf\u00f8ringsscenen<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Enablement (inkludert Revenue Enablement, optimering av salgsinnhold, kontobasert markedsf\u00f8ring)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generering av ettersp\u00f8rsel (inkludert B2B-markedsf\u00f8ringsm\u00e5linger, presisjonsmarkedsf\u00f8ring av ettersp\u00f8rsel, innholdsmarkedsf\u00f8ring)<\/span><\/li>\n<\/ul>\n<h2>Viktige detaljer om arrangementet<\/h2>\n<p><span style=\"font-weight: 400;\">Sett av tid i kalenderen og forbered deg p\u00e5 \u00e5 bli en del av dette fantastiske arrangementet:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dato<\/b><span style=\"font-weight: 400;\">: 12.-13. november 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f8tested<\/b><span style=\"font-weight: 400;\">: Convene 155 Bishopsgate, Second Floor, London EC2M 3YD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billetter<\/b><span style=\"font-weight: 400;\">: Tilgjengelig p\u00e5 arrangementets nettside <\/span><a href=\"https:\/\/themartechsummit.com\/london-registration\"><span style=\"font-weight: 400;\">her<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bes\u00f8k den offisielle <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">MarTech Summit London 2024 nettside<\/span><\/a><span style=\"font-weight: 400;\"> for \u00e5 sikre deg plass, se hele programmet og utforske sponsormuligheter.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Denne konferansen, som finner sted i London, gir en unik mulighet til \u00e5 utforske de nyeste trendene og innovasjonene innen markedsf\u00f8ringsteknologi p\u00e5 tvers av B2B- og B2C-sektoren. Arrangementet, som finner sted 12.-13. november 2024 p\u00e5 Convene 155 Bishopsgate i London, vil inneholde innsiktsfulle casestudier, paneldiskusjoner, kaminprat, hovedinnlegg og sp\u00f8rsm\u00e5l og svar med fokus p\u00e5 de nyeste MarTech-trendene.  Med over 400 deltakere, over 85% i ledende stillinger, byr toppm\u00f8tet p\u00e5 enest\u00e5ende l\u00e6rings- og nettverksmuligheter med CMO-er, sjefer, direkt\u00f8rer og mange flere. Deltakerne vil tilegne seg banebrytende kunnskap om MarTech-fremskritt, implementeringsstrategier fra den virkelige verden og hvordan teknologi endrer markedsf\u00f8ringsmetoder og<\/p>","protected":false},"author":2,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit London 2024: AI marketing in focus | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit London 2024: AI marketing in focus | DailyAI\" \/>\n<meta property=\"og:description\" content=\"This conference, taking place in London, offers a unique opportunity to explore the latest trends and innovations in marketing technology across the B2B and B2C sectors. 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