{"id":12825,"date":"2024-06-12T10:19:09","date_gmt":"2024-06-12T10:19:09","guid":{"rendered":"https:\/\/dailyai.com\/?p=12825"},"modified":"2024-06-13T22:25:48","modified_gmt":"2024-06-13T22:25:48","slug":"googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","title":{"rendered":"Googles Search Engine Experience (SGE) kan akselerere AIs milj\u00f8p\u00e5virkning"},"content":{"rendered":"

P\u00e5 Googles siste flaggskipkonferanse, I\/O-konferansen, fordoblet selskapet satsingen p\u00e5 sin Search Generative Experience (SGE) - som vil bygge inn generativ AI i Google S\u00f8k.\u00a0<\/b><\/p>\n

SGE, som har som m\u00e5l \u00e5 gi AI-genererte svar til over en milliard brukere innen utgangen av 2024, baserer seg p\u00e5 Gemini, Googles familie av store spr\u00e5kmodeller (LLM-er), for \u00e5 generere menneskelignende svar p\u00e5 s\u00f8k.<\/span><\/p>\n

I stedet for et tradisjonelt Google-s\u00f8k, som f\u00f8rst og fremst viser lenker, vil du bli presentert for et AI-generert sammendrag sammen med andre resultater.<\/p>\n

\"SGE\"
SGE integrerer AI-generert tekst i s\u00f8keresultatene.<\/figcaption><\/figure>\n

Denne \"AI-oversikten\" har blitt kritisert for \u00e5 \u00e5 gi tullete informasjon<\/a>og Google jobber raskt med \u00e5 finne l\u00f8sninger f\u00f8r masseutrullingen starter.<\/p>\n

Men bortsett fra \u00e5 anbefale lim p\u00e5 pizza og si at pytonslanger er pattedyr, er det et annet problem med Googles nye AI-drevne s\u00f8kestrategi: det milj\u00f8messige fotavtrykket.\u00a0<\/span><\/p>\n

Hvorfor SGE er ressurskrevende<\/h2>\n

Mens tradisjonelle s\u00f8kemotorer bare henter eksisterende informasjon fra internett, m\u00e5 generative AI-systemer som SGE skape helt nytt innhold for hvert s\u00f8k. <\/span><\/p>\n

Denne prosessen krever mye mer datakraft og energi enn konvensjonelle s\u00f8kemetoder.<\/span><\/p>\n

Det ansl\u00e5s at det utf\u00f8res mellom 3 og 10 milliarder Google-s\u00f8k hver dag. Effekten av \u00e5 bruke kunstig intelligens p\u00e5 selv en liten prosentandel av disse s\u00f8kene kan v\u00e6re utrolig stor.\u00a0<\/span><\/p>\n

Sasha Luccioni, en forsker ved AI-selskapet Hugging Face som studerer milj\u00f8konsekvensene av disse teknologiene, diskuterte nylig den kraftige \u00f8kningen i energiforbruket som SGE kan utl\u00f8se. <\/span><\/p>\n

Luccioni og teamet hennes ansl\u00e5r at det kan kreve 30 ganger s\u00e5 mye energi \u00e5 generere s\u00f8keinformasjon med kunstig intelligens som et konvensjonelt s\u00f8k.<\/span>\u00a0<\/span><\/p>\n

\"Det gir jo bare mening, ikke sant? Mens et vanlig s\u00f8k finner eksisterende data fra Internett, m\u00e5 applikasjoner som AI Overviews skape helt ny informasjon.\" <\/span>sa hun til Scientific American<\/span><\/a>.\u00a0<\/span><\/p>\n

I 2023 fant Luccioni og kollegene hennes ut at treningen av LLM BLOOM slapp ut klimagasser tilsvarende 19 kg CO2 per bruksdag, eller like mye som en gjennomsnittlig bensindrevet bil som kj\u00f8rer 50 km. De fant ogs\u00e5 ut at det \u00e5 generere<\/span>\u00a0bare to bilder ved hjelp av AI kan forbruke like mye energi som \u00e5 fullade en gjennomsnittlig smarttelefon.<\/span><\/p>\n

Tidligere studier har ansl\u00e5tt at CO2-utslippene forbundet med \u00e5 trene opp en AI-modell kan overstige utslippene fra hundrevis av kommersielle flyreiser eller en gjennomsnittlig bil i l\u00f8pet av dens levetid.<\/p>\n

\"AI-energiforbruk\"
CO2-effekten av \u00e5 trene opp AI-modeller. Kilde: MIT<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> Technology Review<\/a>.<\/figcaption><\/figure>\n

I en <\/span>intervju med Reuters i fjor<\/span><\/a>John Hennessy, styreleder i Googles morselskap, Alphabet, innr\u00f8mmet selv de \u00f8kte kostnadene forbundet med AI-drevet s\u00f8k.\u00a0<\/span><\/p>\n

\"En b\u00f8rs med en stor spr\u00e5kmodell kan koste ti ganger mer enn et tradisjonelt s\u00f8k\", sa han, selv om han sp\u00e5dde at kostnadene ville synke etter hvert som modellene ble finjustert.<\/span><\/p>\n

AI-s\u00f8k legger press p\u00e5 infrastruktur og ressurser<\/h2>\n

Datasentre som huser AI-servere forventes \u00e5 doble energiforbruket sitt innen 2026, og potensielt bruke s\u00e5 mye <\/span>makt som et lite land<\/span><\/a>.\u00a0<\/span><\/p>\n

Med brikkeprodusenter som NVIDIA som lanserer st\u00f8rre og kraftigere brikker, kan det snart ta <\/span>tilsvarende flere kjernekraftverk<\/span><\/a> for \u00e5 kj\u00f8re store AI-arbeidsbelastninger.\u00a0\u00a0<\/span><\/p>\n

N\u00e5r AI-selskaper svarer p\u00e5 sp\u00f8rsm\u00e5l om hvordan dette kan opprettholdes, viser de vanligvis til \u00f8kt effektivitet og kapasitet i fornybar energi og forbedret energieffektivitet i AI-maskinvare.\u00a0<\/span><\/p>\n

Overgangen til fornybare energikilder for datasentre har imidlertid vist seg \u00e5 v\u00e6re langsom og kompleks.\u00a0<\/span><\/p>\n

Shaolei Ren, dataingeni\u00f8r ved University of California, Riverside, som forsker p\u00e5 b\u00e6rekraftig AI, forklarer: \"Det er et misforhold mellom tilbud og ettersp\u00f8rsel n\u00e5r det gjelder fornybar energi. Den periodiske produksjonen av fornybar energi er ofte ikke i stand til \u00e5 matche den konstante, stabile str\u00f8mmen som datasentrene trenger.\"<\/span><\/p>\n

P\u00e5 grunn av dette misforholdet blir fossile kraftverk holdt i drift lenger enn planlagt i omr\u00e5der med h\u00f8y konsentrasjon av teknologisk infrastruktur.\u00a0<\/span><\/p>\n

En annen l\u00f8sning p\u00e5 energiproblemet ligger i energieffektiv AI-maskinvare. NVIDIAs ny Blackwell-brikke<\/a> er mange ganger mer energieffektiv enn sine forgjengere, og andre selskaper som Delta<\/a> jobber med effektiv maskinvare for datasentre.<\/p>\n

Rama Ramakrishnan, professor ved MIT Sloan School of Management, forklarte at selv om antallet s\u00f8k som g\u00e5r gjennom LLM-er, sannsynligvis vil \u00f8ke, ser det ut til at kostnaden per s\u00f8k vil synke etter hvert som selskapene jobber med \u00e5 gj\u00f8re maskin- og programvare mer effektiv.<\/span><\/p>\n

Men vil det v\u00e6re nok til \u00e5 kompensere for det \u00f8kende energibehovet?\u00a0<\/span>\"Det er vanskelig \u00e5 forutsi,\" sier Ramakrishnan. \"Jeg tipper at det sannsynligvis kommer til \u00e5 \u00f8ke, men det kommer nok ikke til \u00e5 \u00f8ke dramatisk.\"<\/span><\/p>\n

I takt med at AI-kappl\u00f8pet tilspisser seg, har det blitt n\u00f8dvendig \u00e5 redusere milj\u00f8konsekvensene. N\u00f8dvendighet er oppfinnelsens mor, og teknologiselskapene er under press for \u00e5 skape l\u00f8sninger som kan holde AI-utviklingen i gang.<\/p>\n

Energieffektiv maskinvare, fornybar energi og til og med fusjonskraft<\/a> kan bane vei for en mer b\u00e6rekraftig fremtid for kunstig intelligens, men veien dit er full av usikkerhet.<\/p>\n

SGE kan ogs\u00e5 belaste vannforsyningen<\/h2>\n

Vi kan ogs\u00e5 spekulere i vannbehovet som SGE skaper, noe som kan gjenspeile den enorme \u00f8kningen i vannforbruket i datasentre som tilskrives den generative AI-industrien.\u00a0<\/span><\/p>\n

If\u00f8lge Microsofts nylige milj\u00f8rapporter har vannforbruket <\/span>\u00f8kte med opptil 50%<\/span><\/a> i noen regioner, med en dobling av vannforbruket i Las Vegas-datasenteret siden 2022. Googles rapporter registrerte ogs\u00e5 en \u00f8kning p\u00e5 20% i datasentrenes vannforbruk i 2023 sammenlignet med 2022.\u00a0<\/span><\/p>\n

Ren tilskriver st\u00f8rstedelen av denne veksten til AI, og sier: \"Det er rimelig \u00e5 si at st\u00f8rstedelen av veksten skyldes AI, inkludert Microsofts store investeringer i generativ AI og partnerskap med OpenAI.\"<\/span><\/p>\n

Ren ansl\u00e5r at hver interaksjon med ChatGPT, som best\u00e5r av mellom 5 og 50 sp\u00f8rsm\u00e5l, forbruker svimlende 500 ml vann.\u00a0<\/span><\/p>\n

I en <\/span>papir<\/span><\/a> publisert i 2023, skrev Rens team: \"Den globale AI-ettersp\u00f8rselen kan st\u00e5 for 4,2 - 6,6 milliarder kubikkmeter vannuttak i 2027, noe som er mer enn det totale \u00e5rlige vannuttaket til 4-6 Danmark eller halvparten av Storbritannia.\"<\/span><\/p>\n

Ved hjelp av Rens forskning kan vi lage noen serviettberegninger for hvordan Googles SGE kan spille inn i disse sp\u00e5dommene.<\/span><\/p>\n

La oss si at Google i gjennomsnitt behandler 8,5 milliarder daglige s\u00f8k p\u00e5 verdensbasis. Hvis vi antar at bare en br\u00f8kdel av disse s\u00f8kene, for eksempel 10%, bruker SGE og genererer AI-drevne svar med et gjennomsnitt p\u00e5 50 ord per svar, kan vannforbruket bli fenomenalt.<\/span><\/p>\n

Hvis vi bruker Rens estimat p\u00e5 500 milliliter vann per 5 til 50 sp\u00f8rsm\u00e5l (for eksempel en enkelt \u00f8kt p\u00e5 Google SGE), kan vi grovt regne ut at 850 millioner SGE-drevne s\u00f8k (10% av Googles daglige s\u00f8k) vil forbruke omtrent 425 millioner liter vann daglig.\u00a0<\/span><\/p>\n

Dette tilsvarer daglig<\/em> vannforbruket i en by med en befolkning p\u00e5 over 2,5 millioner mennesker.<\/span><\/p>\n

I virkeligheten kan det faktiske vannforbruket variere avhengig av faktorer som effektiviteten til Googles datasentre og den spesifikke implementeringen og omfanget av SGE. <\/span><\/p>\n

Likevel er det sv\u00e6rt rimelig \u00e5 spekulere i at SGE og andre former for AI-s\u00f8k vil \u00f8ke ressursbruken til AI ytterligere.\u00a0<\/span><\/p>\n

Vil globale AI-opplevelser som SGE v\u00e6re b\u00e6rekraftige i stor skala? Det er mange faktorer som spiller inn, men det blir ingen dans p\u00e5 roser.\u00a0\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

P\u00e5 Googles siste flaggskipkonferanse, I\/O-konferansen, doblet selskapet satsingen p\u00e5 sin Search Generative Experience (SGE) - som vil bygge inn generativ AI i Google S\u00f8k. SGE, som har som m\u00e5l \u00e5 gi AI-genererte svar til over en milliard brukere innen utgangen av 2024, baserer seg p\u00e5 Gemini, Googles familie av store spr\u00e5kmodeller (LLM-er), for \u00e5 generere menneskelignende svar p\u00e5 s\u00f8kesp\u00f8rsm\u00e5l. I stedet for et tradisjonelt Google-s\u00f8k, som f\u00f8rst og fremst viser lenker, vil du bli presentert for et AI-generert sammendrag sammen med andre resultater. Denne \"AI-oversikten\" har blitt kritisert for \u00e5 gi nonsensinformasjon, og Google jobber raskt med \u00e5 finne l\u00f8sninger f\u00f8r den begynner \u00e5 messe<\/p>","protected":false},"author":2,"featured_media":12826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[306,102],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-environment","tag-google"],"yoast_head":"\nGoogle's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s latest flagship I\/O conference saw the company double down on its Search Generative Experience (SGE) \u2013 which will embed generative AI into Google Search.\u00a0 SGE, which aims to bring AI-generated answers to over a billion users by the end of 2024, relies on Gemini, Google’s family of large language models (LLMs), to generate human-like responses to search queries. Instead of a traditional Google search, which primarily displays links, you’ll be presented with an AI-generated summary alongside other results. This “AI Overview” has been criticized for providing nonsense information, and Google is fast working on solutions before it begins mass\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T10:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T22:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts\",\"datePublished\":\"2024-06-12T10:19:09+00:00\",\"dateModified\":\"2024-06-13T22:25:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"},\"wordCount\":1161,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"keywords\":[\"environment\",\"Google\"],\"articleSection\":[\"Ethics & Society\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\",\"name\":\"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"datePublished\":\"2024-06-12T10:19:09+00:00\",\"dateModified\":\"2024-06-13T22:25:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"contentUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp\",\"width\":1792,\"height\":1024,\"caption\":\"Google SGE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dailyai.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\",\"url\":\"https:\\\/\\\/dailyai.com\\\/\",\"name\":\"DailyAI\",\"description\":\"Your Daily Dose of AI News\",\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dailyai.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\",\"name\":\"DailyAI\",\"url\":\"https:\\\/\\\/dailyai.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Daily-Ai_TL_colour.png\",\"contentUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Daily-Ai_TL_colour.png\",\"width\":4501,\"height\":934,\"caption\":\"DailyAI\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/DailyAIOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dailyaiofficial\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@DailyAIOfficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\",\"name\":\"Sam Jeans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g\",\"caption\":\"Sam Jeans\"},\"description\":\"Sam is a science and technology writer who has worked in various AI startups. When he\u2019s not writing, he can be found reading medical journals or digging through boxes of vinyl records.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sam-jeans-6746b9142\\\/\"],\"url\":\"https:\\\/\\\/dailyai.com\\\/nb\\\/author\\\/samjeans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Googles s\u00f8kemotoropplevelse (SGE) kan akselerere AIs milj\u00f8p\u00e5virkning | DailyAI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dailyai.com\/nb\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","og_locale":"nb_NO","og_type":"article","og_title":"Google's Search Engine Experience (SGE) could accelerate AI's environmental impacts | DailyAI","og_description":"Google\u2019s latest flagship I\/O conference saw the company double down on its Search Generative Experience (SGE) \u2013 which will embed generative AI into Google Search.\u00a0 SGE, which aims to bring AI-generated answers to over a billion users by the end of 2024, relies on Gemini, Google’s family of large language models (LLMs), to generate human-like responses to search queries. Instead of a traditional Google search, which primarily displays links, you’ll be presented with an AI-generated summary alongside other results. This “AI Overview” has been criticized for providing nonsense information, and Google is fast working on solutions before it begins mass","og_url":"https:\/\/dailyai.com\/nb\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","og_site_name":"DailyAI","article_published_time":"2024-06-12T10:19:09+00:00","article_modified_time":"2024-06-13T22:25:48+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","type":"image\/webp"}],"author":"Sam Jeans","twitter_card":"summary_large_image","twitter_creator":"@DailyAIOfficial","twitter_site":"@DailyAIOfficial","twitter_misc":{"Skrevet av":"Sam Jeans","Ansl. lesetid":"6 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#article","isPartOf":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"},"author":{"name":"Sam Jeans","@id":"https:\/\/dailyai.com\/#\/schema\/person\/711e81f945549438e8bbc579efdeb3c9"},"headline":"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts","datePublished":"2024-06-12T10:19:09+00:00","dateModified":"2024-06-13T22:25:48+00:00","mainEntityOfPage":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"},"wordCount":1161,"publisher":{"@id":"https:\/\/dailyai.com\/#organization"},"image":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"thumbnailUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","keywords":["environment","Google"],"articleSection":["Ethics & Society"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","url":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/","name":"Googles s\u00f8kemotoropplevelse (SGE) kan akselerere AIs milj\u00f8p\u00e5virkning | DailyAI","isPartOf":{"@id":"https:\/\/dailyai.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"image":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage"},"thumbnailUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","datePublished":"2024-06-12T10:19:09+00:00","dateModified":"2024-06-13T22:25:48+00:00","breadcrumb":{"@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#primaryimage","url":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","contentUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-12-11.07.37-A-dark-themed-high-quality-landscape-image-showing-the-environmental-impacts-of-Googles-Search-Engine-Experience-SGE.-Highlight-the-massive-data-.webp","width":1792,"height":1024,"caption":"Google SGE"},{"@type":"BreadcrumbList","@id":"https:\/\/dailyai.com\/2024\/06\/googles-search-engine-experience-sge-threatens-to-scale-ais-environmental-impacts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dailyai.com\/"},{"@type":"ListItem","position":2,"name":"Google’s Search Engine Experience (SGE) could accelerate AI’s environmental impacts"}]},{"@type":"WebSite","@id":"https:\/\/dailyai.com\/#website","url":"https:\/\/dailyai.com\/","name":"DagligAI","description":"Din daglige dose med AI-nyheter","publisher":{"@id":"https:\/\/dailyai.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dailyai.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/dailyai.com\/#organization","name":"DagligAI","url":"https:\/\/dailyai.com\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/dailyai.com\/#\/schema\/logo\/image\/","url":"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/06\/Daily-Ai_TL_colour.png","contentUrl":"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/06\/Daily-Ai_TL_colour.png","width":4501,"height":934,"caption":"DailyAI"},"image":{"@id":"https:\/\/dailyai.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/DailyAIOfficial","https:\/\/www.linkedin.com\/company\/dailyaiofficial\/","https:\/\/www.youtube.com\/@DailyAIOfficial"]},{"@type":"Person","@id":"https:\/\/dailyai.com\/#\/schema\/person\/711e81f945549438e8bbc579efdeb3c9","name":"Sam Jeans","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a24a4a8f8e2a1a275b7491dc9c9f032c401eabf23c3206da4628dc84b6dac5c8?s=96&d=robohash&r=g","caption":"Sam Jeans"},"description":"Sam er en vitenskaps- og teknologiskribent som har jobbet i ulike oppstartsbedrifter innen kunstig intelligens. N\u00e5r han ikke skriver, leser han medisinske tidsskrifter eller graver seg gjennom esker med vinylplater.","sameAs":["https:\/\/www.linkedin.com\/in\/sam-jeans-6746b9142\/"],"url":"https:\/\/dailyai.com\/nb\/author\/samjeans\/"}]}},"_links":{"self":[{"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/posts\/12825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/comments?post=12825"}],"version-history":[{"count":7,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/posts\/12825\/revisions"}],"predecessor-version":[{"id":12893,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/posts\/12825\/revisions\/12893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/media\/12826"}],"wp:attachment":[{"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/media?parent=12825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/categories?post=12825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyai.com\/nb\/wp-json\/wp\/v2\/tags?post=12825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}