{"id":12144,"date":"2024-05-12T18:26:50","date_gmt":"2024-05-12T18:26:50","guid":{"rendered":"https:\/\/dailyai.com\/?p=12144"},"modified":"2024-05-13T21:42:00","modified_gmt":"2024-05-13T21:42:00","slug":"apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/","title":{"rendered":"Apple presenterer en ny M4-brikke i takt med at den generative AI-strategien varmes opp"},"content":{"rendered":"

I kampen om AI-dominans er det mye som st\u00e5r p\u00e5 spill, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> gj\u00f8r dristige grep for \u00e5 hevde sin n\u00f8ye planlagte strategi.<\/b><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> presenterte nylig sin nyeste iPad Pro-serie, drevet av den helt nye M4-brikken.\u00a0<\/span><\/p>\n

If\u00f8lge Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>, den M4 chip<\/span> har en CPU som er 50% raskere enn forgjengeren M2, mens GPU-en leverer hele fire ganger s\u00e5 h\u00f8y ytelse. <\/span><\/p>\n

Men det som virkelig skiller brikken fra de andre, er dens nevrale motor, som overg\u00e5r alle nevrale prosesseringsenheter som for tiden er tilgjengelige i \"AI-enheter\" - enheter som kj\u00f8rer AI-oppgaver lokalt.<\/span><\/p>\n

Dette kommer p\u00e5 et avgj\u00f8rende tidspunkt for Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>Selskapet har nylig intensivert sitt fokus p\u00e5 AI-utvikling, etter \u00e5 ha v\u00e6rt en treg starter sammenlignet med Google, Microsoft, and Samsung<\/span>.<\/span><\/p>\n

Sammen med M4, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> har innsett Siris begrensninger, og selskapet jobber hardt for \u00e5 gj\u00f8re den til den ledende smartassistenten igjen ved hjelp av AI-teknologi.<\/span><\/p>\n

P\u00e5 den kommende Worldwide Developers Conference (WWDC) den 10. juni, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> forventes blant annet \u00e5 demonstrere denne nye og forbedrede Siri, som drives av et sofistikert generativt AI-system.\u00a0<\/span><\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> ramps up <\/span>generativ AI-push<\/h2>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> har aktivt sikret seg AI-talenter fra andre selskaper, blant annet Google, for \u00e5 st\u00f8tte en <\/span>hemmelighetsfullt forskningslaboratorium<\/span><\/a> oppsett i Sveits.\u00a0<\/span><\/p>\n

Det finnes bevis i forskningsmilj\u00f8et p\u00e5 at Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>'s generative AI-strategi akselererer ogs\u00e5. <\/span>I april, <\/span>Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> debuterte ReALM<\/span><\/a>en modell som \"ser\" det visuelle p\u00e5 skjermen bedre enn GPT-4. <\/span><\/p>\n

De har ogs\u00e5 <\/span>publisert forskning p\u00e5 MM1<\/span><\/a>, sin f\u00f8rste familie av multimodale LLM-er. Det har ogs\u00e5 v\u00e6rt strategiske oppkj\u00f8p, blant annet <\/span>kj\u00f8p av en kanadisk oppstartsbedrift<\/span><\/a>DarwinAI.<\/span><\/p>\n

P\u00e5 selskapets resultatsamtale for andre kvartal fortalte administrerende direkt\u00f8r Tim Cook at Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> er trygg p\u00e5 sin generative AI-strategi.\u00a0<\/span><\/p>\n

\"Vi tror p\u00e5 den transformative kraften og l\u00f8ftet som ligger i kunstig intelligens, og vi mener at vi har fordeler som vil skille oss ut i denne nye \u00e6raen, blant annet Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>unike kombinasjon av s\u00f8ml\u00f8s integrering av maskinvare, programvare og tjenester; banebrytende Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> silisium med v\u00e5r bransjeledende nevrale motor; og v\u00e5rt urokkelige fokus p\u00e5 personvern,\" Cook<\/span> sa.<\/span><\/p>\n

Hvorfor ble Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> treg p\u00e5 generativ AI?<\/h2>\n

N\u00e5r generativ AI blir vanlig i slutten av 2022, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>'s samtidige sto straks i k\u00f8 for \u00e5 f\u00e5 en del av kaken.<\/p>\n

Det utviklet seg til en vanvittig utvikling da Microsoft, Google og Amazon<\/span><\/span><\/span><\/span><\/span><\/span> investert milliarder i oppstartsbedrifter som OpenAI<\/span><\/span><\/span><\/span><\/span><\/span>, Anthropic<\/span><\/span><\/span><\/span><\/span><\/span>og Inflection.<\/p>\n

Apple<\/span><\/span><\/span><\/span><\/span><\/span> holdt tett i tett i store deler av denne perioden og har enn\u00e5 ikke lansert noen navngitte generative AI-produkter.<\/p>\n

Ui motsetning til konkurrentene, som ofte lanserer AI-funksjoner som frittst\u00e5ende tilbud eller betaversjoner, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> har som m\u00e5l \u00e5 bygge omfattende, finpussede produkter med dyp integrasjon i \u00f8kosystemet.\u00a0<\/span><\/p>\n

Dessuten.., Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> er et vertikalt integrert selskap som kontrollerer b\u00e5de maskinvare og programvare. <\/span><\/p>\n

Utvikle AI-l\u00f8sninger som utnytter det fulle potensialet i Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>'s tilpassede silisium, som A-seriebrikkene i iPhone og M-seriebrikkene i Mac-maskiner, krever et intenst samarbeid mellom maskinvare- og programvareteam.\u00a0<\/span><\/p>\n

Apple<\/span> m\u00e5 s\u00f8rge for at AI-tilbudene er optimalisert for de spesifikke maskinvarekonfigurasjonene og kan levere den ytelsen brukerne forventer fra enhetene.\u00a0<\/span><\/p>\n

In effect, Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span> hadde egentlig ikke noe annet valg enn \u00e5 sitte og vente da generativ AI n\u00e5dde toppen av hypen.<\/p>\n

Selv om selskapets langsommere tempo kan frustrere noen som er ivrige etter \u00e5 se selskapets tiln\u00e6rming til generativ AI, er det i tr\u00e5d med Apple<\/span><\/span><\/span><\/span><\/span><\/span>'s overordnede strategi.\u00a0<\/span><\/p>\n

N\u00e5 som dette er i ferd med \u00e5 endre seg, h\u00e5per investorene at Apple<\/span><\/span><\/span><\/span><\/span><\/span><\/span>t\u00e5lmodige strategi for generativ AI var verdt \u00e5 vente p\u00e5. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

I den viktige kampen om AI-dominans gj\u00f8r Apple dristige grep for \u00e5 hevde sin n\u00f8ye planlagte strategi. Apple avduket nylig sin nyeste iPad Pro-serie, drevet av den helt nye M4-brikken. If\u00f8lge Apple har M4-brikken en prosessor som er 50% raskere enn forgjengeren M2, mens GPU-en leverer hele fire ganger s\u00e5 h\u00f8y ytelse. Det er imidlertid chipens nevrale motor som virkelig skiller den ut, og den overg\u00e5r alle nevrale prosesseringsenheter som for \u00f8yeblikket er tilgjengelige i \"AI-enheter\" - enheter som kj\u00f8rer AI-oppgaver lokalt. Dette kommer p\u00e5 et avgj\u00f8rende tidspunkt for Apple, ettersom selskapet nylig har intensivert<\/p>","protected":false},"author":2,"featured_media":12145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126],"class_list":["post-12144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple"],"yoast_head":"\nApple unveils new M4 chip as its generative AI strategy warms up | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple unveils new M4 chip as its generative AI strategy warms up | DailyAI\" \/>\n<meta property=\"og:description\" content=\"In the high-stakes battle for AI dominance, Apple is making bold moves to assert its carefully plotted strategy. Apple recently unveiled its latest iPad Pro lineup, powered by its all-new M4 chip.\u00a0 According to Apple, the M4 chip features a CPU that is 50% faster than its predecessor, the M2, while its GPU delivers a massive four times the performance. However, the chip’s neural engine truly sets it apart, surpassing any neural processing unit currently available in ‘AI devices’ \u00a0\u2013 devices that run AI tasks locally. This comes at a crucial time for Apple, as the company has recently intensified\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2024\/05\/apple-unveils-new-m4-chip-as-its-generative-ai-strategy-warms-up\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-12T18:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T21:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-12-19.20.34-A-high-tech-Apple-unveiling-event-for-the-new-AI-focused-M4-chip.-The-scene-is-set-in-a-modern-auditorium-with-a-large-stage-where-the-M4-chip-is-dis.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta 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