{"id":10924,"date":"2024-03-24T17:57:14","date_gmt":"2024-03-24T17:57:14","guid":{"rendered":"https:\/\/dailyai.com\/?p=10924"},"modified":"2024-03-26T12:00:49","modified_gmt":"2024-03-26T12:00:49","slug":"openai-ventures-to-hollywood-armed-with-text-to-video-model-sora","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/","title":{"rendered":"OpenAI tar turen til Hollywood med tekst-til-videomodellen Sora"},"content":{"rendered":"<p><b>OpenAI v\u00e5ger seg inn i Hollywood bev\u00e6pnet med \"Sora\", sin imponerende tekst-til-video-modell.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sora, som etter planen skal lanseres senere i \u00e5r, kan generere realistisk video fra tekstlige beskrivelser og har allerede fengslet Hollywoods interessenter, inkludert produsenten Tyler Perry, som utsatte en utvidelse p\u00e5 $800 millioner av sin <a href=\"https:\/\/dailyai.com\/nb\/2024\/02\/tyler-perry-stops-800m-studio-expansion-after-seeing-sora\/\">Atlanta studio<\/a> etter \u00e5 ha sett potensialet med egne \u00f8yne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perry var overrasket, og sa: \"\u00c5 bli fortalt at den kan gj\u00f8re alle disse tingene er \u00e9n ting, men \u00e5 faktisk se hva den kan, det var overveldende.\" Han uttrykte imidlertid ogs\u00e5 bekymring for arbeidsstyrken, og understreket behovet for \u00e5 beskytte de kreative n\u00e6ringene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenAI har til hensikt \u00e5 integrere Sora i Hollywood-produksjoner, en plan som har blitt d\u00e5rlig mottatt blant kreative medarbeidere som frykter at jobbene deres st\u00e5r i fare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If\u00f8lge <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-22\/openai-courts-hollywood-in-meetings-with-film-studios-directors?embedded-checkout=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bloomberg<\/span><\/a><span style=\"font-weight: 400;\">sier OpenAI om sine planer: \"OpenAI har en bevisst strategi om \u00e5 samarbeide med bransjen gjennom en iterativ utrullingsprosess - utrulling av AI-fremskritt i faser - for \u00e5 sikre trygg implementering og for \u00e5 gi folk en id\u00e9 om hva som er i vente. Vi ser frem til en l\u00f8pende dialog med kunstnere og kreative.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I takt med at AI f\u00e5r stadig st\u00f8rre innflytelse i underholdningsbransjen, har AIs evne til \u00e5 forstyrre tradisjonelle arbeidsflyter og jobbroller blitt et tema for intens debatt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fjor\u00e5rets <\/span><a href=\"https:\/\/dailyai.com\/nb\/2023\/11\/hollywood-actors-strike-ends-with-a-deal-expected-imminently\/\"><span style=\"font-weight: 400;\">Forfatterstreik i Hollywood<\/span><\/a><span style=\"font-weight: 400;\"> viste at folk ikke er villige til \u00e5 legge seg ned og akseptere AI-jobberstatninger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Streikene viste ogs\u00e5 at regiss\u00f8rene kanskje ikke deler den samme oppfatningen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De \u00f8nsker kunstig intelligens og investerer aktivt i det. Alt for \u00e5 holde kostnadene nede vil bli utforsket i en bransje der marginene er mindre enn noensinne.\u00a0<\/span><\/p>\n<h2>AI utfordrer kreativiteten<\/h2>\n<p><span style=\"font-weight: 400;\">OpenAIs satsing i Hollywood har blitt m\u00f8tt med kontroverser. Det er uklart hvordan Sora ble oppl\u00e6rt, s\u00e6rlig etter at teknologidirekt\u00f8r Mira Murati ble forvirret da hun ble spurt om hvor selskapet fikk dataene fra Sora fra.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">OpenAI tar m\u00f8ter med Hollywood-studioer og regiss\u00f8rer 2 UKER etter at deres CTO unngikk sp\u00f8rsm\u00e5l om data de \u00e5penbart stjal.<\/p>\n<p>Det er faen meg ikke til \u00e5 tro. <a href=\"https:\/\/t.co\/qbewb5gxoO\">https:\/\/t.co\/qbewb5gxoO<\/a> <a href=\"https:\/\/t.co\/KSgQJdeujp\">pic.twitter.com\/KSgQJdeujp<\/a><\/p>\n<p>- Reid Southen (@Rahll) <a href=\"https:\/\/twitter.com\/Rahll\/status\/1771256260907639074?ref_src=twsrc%5Etfw\">22. mars 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Forskere vil utvilsomt unders\u00f8ke Sora p\u00e5 samme m\u00e5te som de gjorde med MidJourney for \u00e5 avdekke eventuelle \u00e5penbare brudd p\u00e5 opphavsretten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mellomtiden begynner tapene av arbeidsplasser i kreative sektorer \u00e5 eskalere. En fersk studie, \"Future Unscripted\", viste det potensielle omfanget av <\/span><a href=\"https:\/\/dailyai.com\/nb\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\"><span style=\"font-weight: 400;\">tap av arbeidsplasser i hele underholdningssektoren<\/span><\/a><span style=\"font-weight: 400;\">og ansl\u00e5r 204 000 tapte arbeidsplasser bare i underholdningsbransjen i USA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innen film, TV og animasjon - en arbeidsstyrke p\u00e5 n\u00e6rmere 550 000 - forventes det at rundt 21% av arbeidsplassene vil bli p\u00e5virket innen 2026, hovedsakelig p\u00e5 grunn av integrering av generativ AI i oppgaver som 3D-modellering, karakterdesign og stemmegenerering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Til tross for at generativ AI har g\u00e5tt saktere, er ikke musikk- og lydopptaksbransjen immun, med ca. 1800 arbeidsplasser i faresonen innenfor samme tidsramme.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Jeg hater dette med hele kroppen. Hvorfor henvender OpenAI seg til Hollywood? Som skuespiller i Hollywood f\u00f8les dette foruroligende, un\u00f8dvendig og OBNOXIOUS. V\u00e6r s\u00e5 snill \u00e5 ikke tro p\u00e5 noen fortelling du h\u00f8rer om at \"AI bare er et verkt\u00f8y\". M\u00e5let er helt klart \u00e5 erstatte all menneskelig arbeidskraft.... <a href=\"https:\/\/t.co\/L1HywmuvjI\">https:\/\/t.co\/L1HywmuvjI<\/a><\/p>\n<p>- Heather-Ashley Boyer (@HeatherAshleyB_) <a href=\"https:\/\/twitter.com\/HeatherAshleyB_\/status\/1771813798766346407?ref_src=twsrc%5Etfw\">24. mars 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Samtalene rundt Sora gjenspeiler et mikrokosmos av den st\u00f8rre debatten rundt kunstig intelligens i de kreative bransjene - en debatt som preges av en blanding av begeistring for fremtiden og frykt for hva som kan g\u00e5 tapt i overgangen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utfordringen gjenst\u00e5r: Hvordan kan vi utnytte kraften i kunstig intelligens som Sora, ikke som en erstatning for menneskelig kreativitet, men som en katalysator for nye uttrykksformer som respekterer integriteten. Mange ser ganske enkelt p\u00e5 dette som umulig.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI er p\u00e5 vei inn i Hollywood med sin imponerende tekst-til-video-modell \"Sora\".  Sora, som etter planen skal lanseres senere i \u00e5r, kan generere realistisk video fra tekstlige beskrivelser og har allerede fengslet Hollywood-akt\u00f8rer, inkludert produsenten Tyler Perry, som utsatte en utvidelse av studioet sitt i Atlanta til $800 millioner etter \u00e5 ha sett potensialet med egne \u00f8yne.  Perry var forbl\u00f8ffet og uttalte: \"\u00c5 bli fortalt at den kan gj\u00f8re alle disse tingene er \u00e9n ting, men \u00e5 faktisk se mulighetene, det var overveldende.\" Han uttrykte imidlertid ogs\u00e5 bekymring for arbeidsstyrken, og understreket behovet for \u00e5 beskytte de kreative bransjene.  OpenAI har til hensikt \u00e5 integrere Sora i Hollywood-produksjoner,<\/p>","protected":false},"author":2,"featured_media":10925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93,577],"class_list":["post-10924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai","tag-sora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI<\/title>\n<meta name=\"description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI ventures to Hollywood armed with text-to-video model Sora | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI is venturing into Hollywood armed with &quot;Sora,\u201d its impressive text-to-video model.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/nb\/2024\/03\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T17:57:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T12:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"OpenAI ventures to Hollywood armed with text-to-video model Sora\",\"datePublished\":\"2024-03-24T17:57:14+00:00\",\"dateModified\":\"2024-03-26T12:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/03\\\/openai-ventures-to-hollywood-armed-with-text-to-video-model-sora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DALL\u00b7E-2024-03-24-17.56.03-A-sophisticated-corporate-meeting-room-at-night-showcasing-a-more-accurate-representation-of-the-OpenAI-logo-on-a-large-futuristic-screen-at-the-fro.webp\",\"keywords\":[\"OpenAI\",\"Sora\"],\"articleSection\":[\"Ethics &amp; 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