{"id":10482,"date":"2024-03-03T22:44:32","date_gmt":"2024-03-03T22:44:32","guid":{"rendered":"https:\/\/dailyai.com\/?p=10482"},"modified":"2024-03-03T22:44:32","modified_gmt":"2024-03-03T22:44:32","slug":"the-martech-summit-berlin-kicks-off-this-week","status":"publish","type":"post","link":"https:\/\/dailyai.com\/nb\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/","title":{"rendered":"MarTech Summit Berlin starter denne uken"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">6. mars 2024 markerer en viktig dag for MarTech-profesjonelle i hele EMEA-regionen, da <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">MarTech-toppm\u00f8tet i Berlin<\/span><\/a><span style=\"font-weight: 400;\"> \u00e5pner d\u00f8rene p\u00e5 det prestisjefylte InterContinental Berlin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette personlige toppm\u00f8tet er et etterlengtet \u00e5rlig arrangement som gir en enest\u00e5ende mulighet til nettverksbygging og kunnskapsutveksling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Med over 150 forventede deltakere lover toppm\u00f8tet en dag full av innsikt fra mer enn 25 ledende stemmer i MarTech-bransjen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c5rets tema er \"Accelerate Success with Your MarTech Stack: Leaner, Smarter &amp; Richer\", setter tonen for et dypdykk i de siste fremskrittene innen markedsf\u00f8ringsteknologi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deltakerne vil utforske en rekke temaer, deriblant kunstig intelligens, markedsf\u00f8ringstransformasjon, neste generasjons kundeopplevelser og gamification, som alle har som m\u00e5l \u00e5 forbedre markedsf\u00f8ringsstrategiene.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et garantert 80:20-forhold mellom deltakerne og sluttbrukerne gir optimale muligheter for l\u00e6ring og nettverksbygging.<\/span><\/p>\n<h2>Viktige diskusjonstemaer<\/h2>\n<p><span style=\"font-weight: 400;\">Toppm\u00f8tet vil dekke fire hovedomr\u00e5der:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neste generasjons kundeopplevelse og -engasjement:<\/b><span style=\"font-weight: 400;\"> Fordyp deg i merkevarefortelling, datadrevne kundereiser og omnikanalmarkedsf\u00f8ring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nye markedsf\u00f8ringsteknologier:<\/b><span style=\"font-weight: 400;\"> Utforsk det siste innen kunstig intelligens, optimalisering av markedsf\u00f8ringsmiksen og personvernfremmende verkt\u00f8y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital transformasjon:<\/b><span style=\"font-weight: 400;\"> Ta for deg trender innen automatisering av markedsf\u00f8ring, b\u00e6rekraft og personvern.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Datadrevet markedsf\u00f8ring:<\/b><span style=\"font-weight: 400;\"> Fokus p\u00e5 strategier rundt f\u00f8rstepartsdata, personalisering og stordataanalyse.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"#Tilbakeblikk | The MarTech Summit Berlin 2023 | Driving Change in Localised Marketing Strategies\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aGawexzytc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Bekreftede foredragsholdere til MarTech Summit Berlin 2024<\/h2>\n<p><span style=\"font-weight: 400;\">MarTech Summit Berlin, som g\u00e5r av stabelen 6. mars 2024 p\u00e5 InterContinental Berlin, kan skilte med et imponerende program med over 25 bransjeledende foredragsholdere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disse ekspertene representerer et bredt spekter av sektorer, fra fornybar energi og bilindustri til e-handel og finansielle tjenester, og gir et mangfoldig og rikt perspektiv p\u00e5 de nyeste MarTech-trendene og -strategiene.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et utvalg av de bekreftede foredragsholderne inkluderer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mustafa Ibrahim<\/b><span style=\"font-weight: 400;\">, Director, Global Marketing Data Products hos HelloFresh, vil bidra med innsikt fra forbrukertjenestebransjen, med fokus p\u00e5 \u00e5 utnytte data til markedsf\u00f8ringsinnovasjon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adam Madacsi<\/b><span style=\"font-weight: 400;\">, Data Science &amp; Engineering Lead i On, vil dele sin ekspertise innen e-handel, og fremheve datavitenskapens rolle i \u00e5 drive markedsf\u00f8ringssuksess.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Melanie Schiller<\/b><span style=\"font-weight: 400;\">, Head of Brand Communication i Octopus Energy Germany GmbH, vil diskutere forsyningssektorens unike markedsf\u00f8ringsutfordringer og -muligheter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Iwan Uswak<\/b><span style=\"font-weight: 400;\">, Senior Expert Data Orchestration hos Fressnapf, vil gi et detaljhandelsperspektiv p\u00e5 orkestrering av kundedata for persontilpasset markedsf\u00f8ring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eglantina Becheru<\/b><span style=\"font-weight: 400;\">, Global Head of Brand &amp; Content Creative i FLIX, vil gi innsikt i hvordan man skaper overbevisende innhold i reiselivsbransjen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moritz Ernst<\/b><span style=\"font-weight: 400;\">, Senior Video Solutions Advisor hos PlayPlay, vil fordype seg i programvareutviklingssektoren, med fokus p\u00e5 l\u00f8sninger for videomarkedsf\u00f8ring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thomas Tauchner<\/b><span style=\"font-weight: 400;\">, medgrunnlegger og administrerende direkt\u00f8r i JENTIS, vil dele sin ekspertise innen IT-tjenester og konsulentvirksomhet, med fokus p\u00e5 datadrevet markedsf\u00f8ringsteknologi.<\/span><\/li>\n<\/ul>\n<h2>Utvalgte \u00f8kter fra MarTech Summit Berlin 2024<\/h2>\n<p><span style=\"font-weight: 400;\">Den <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-full-agenda\"><span style=\"font-weight: 400;\">agenda for toppm\u00f8tet<\/span><\/a><span style=\"font-weight: 400;\"> lover en dag spekket med engasjerende og innsiktsfulle \u00f8kter. Noen av h\u00f8ydepunktene inkluderer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote om nyskapende e-post<\/b><span style=\"font-weight: 400;\">: Cyrill Gross, produkteier hos mailix by Mayoris AG, vil utforske kraften i interaktivitet i e-postmarkedsf\u00f8ring, og vise hvordan man kan frigj\u00f8re seg fra tradisjonelle begrensninger for \u00e5 \u00f8ke engasjement og konverteringer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kaminprat om personalisering av omnikanal<\/b><span style=\"font-weight: 400;\">: Elena Zhigalina, Head of Brand &amp; Communications i Zolar, og Roman Studeny, Product Director i Kiwi.com, vil diskutere strategier for \u00e5 skape s\u00f8ml\u00f8se og personaliserte kundeopplevelser p\u00e5 tvers av ulike kanaler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paneldiskusjon om digital transformasjon<\/b><span style=\"font-weight: 400;\">: I denne sesjonen vil ledere som Simon Kinzel, Head of E-Commerce i Tchibo, og Ben Polter, Global Digital CRM Manager i Beiersdorf AG, diskutere integrering av ny teknologi for \u00e5 m\u00f8te nye kundeforventninger og forretningsbehov.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keynote om kundedataplattformer<\/b><span style=\"font-weight: 400;\">: Markus Frick, seniorkonsulent i b.telligent, vil avlive de st\u00f8rste mytene rundt CDP-er, og gi klarhet i deres rolle og potensial i MarTech-stacks.<\/span><\/li>\n<\/ul>\n<h2>Utvalgte \u00f8kter fra MarTech Summit Berlin 2024<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dato<\/b><span style=\"font-weight: 400;\">: 6. mars 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f8tested<\/b><span style=\"font-weight: 400;\">: Pavillon, f\u00f8rste etasje, InterContinental Hotel Berlin. Denne sentrale beliggenheten lover en elit\u00e6r ramme for grundige diskusjoner og nettverksbygging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tid<\/b><span style=\"font-weight: 400;\">: Toppm\u00f8tet starter med en ankomst- og nettverksfrokost kl. 08.15 og avsluttes med en nettverksdrink kl. 19.00. Hele dagens agenda er n\u00f8ye planlagt for \u00e5 maksimere verdien for hver enkelt deltaker.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billetter<\/b><span style=\"font-weight: 400;\">: Registrer deg som deltaker p\u00e5 <\/span><a href=\"https:\/\/themartechsummit.com\/berlin-registration\"><span style=\"font-weight: 400;\">offisiell nettside her<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For mer informasjon, for \u00e5 registrere deg eller for \u00e5 utforske partnerskapsmuligheter, vennligst bes\u00f8k <\/span><a href=\"https:\/\/themartechsummit.com\/berlin?utm_source=dailyai&amp;utm_medium=Media_Partner&amp;utm_campaign=dailyai\"><span style=\"font-weight: 400;\">offisiell nettside<\/span><\/a><span style=\"font-weight: 400;\"> av MarTech Summit Berlin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette arrangementet er et must for alle som \u00f8nsker \u00e5 f\u00e5 fart p\u00e5 MarTech-kapasiteten sin og bygge nettverk med de beste fagfolkene p\u00e5 omr\u00e5det.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>6. mars 2024 markerer en viktig dag for MarTech-bransjen i hele EMEA-regionen, n\u00e5r The MarTech Summit Berlin \u00e5pner d\u00f8rene p\u00e5 prestisjetunge InterContinental Berlin.  Dette personlige toppm\u00f8tet er et etterlengtet \u00e5rlig arrangement som gir en enest\u00e5ende mulighet for nettverksbygging og kunnskapsutveksling.  Med over 150 forventede deltakere lover toppm\u00f8tet en dag full av innsikt fra mer enn 25 ledende stemmer i MarTech-bransjen. \u00c5rets tema er \"Accelerate Success with Your MarTech Stack: Leaner, Smarter &amp; Richer\", setter tonen for et dypdykk i de siste fremskrittene innen markedsf\u00f8ringsteknologi.  Deltakerne vil utforske en<\/p>","protected":false},"author":2,"featured_media":10483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[513],"class_list":["post-10482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit Berlin kicks off this week | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/nb\/2024\/03\/the-martech-summit-berlin-kicks-off-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit Berlin kicks off this week | DailyAI\" \/>\n<meta property=\"og:description\" content=\"March 6, 2024, marks a significant day for MarTech professionals across the EMEA region as The MarTech Summit Berlin opens its doors at the prestigious InterContinental Berlin.\u00a0 This in-person summit is a much-anticipated annual event, offering an unmatched opportunity for networking and knowledge exchange.\u00a0 With over 150 attendees expected, the summit promises a day brimming with insights from more than 25 leading voices in the MarTech industry. 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