{"id":8628,"date":"2023-12-25T08:24:53","date_gmt":"2023-12-25T08:24:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=8628"},"modified":"2023-12-25T08:24:53","modified_gmt":"2023-12-25T08:24:53","slug":"30000-google-jobs-at-risk-as-ai-replaces-ad-sales-staff","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2023\/12\/30000-google-jobs-at-risk-as-ai-replaces-ad-sales-staff\/","title":{"rendered":"30.000 posti di lavoro in Google a rischio: l'intelligenza artificiale sostituisce il personale addetto alle vendite pubblicitarie"},"content":{"rendered":"

I dipendenti della divisione vendite pubblicitarie di Google temono che il loro posto di lavoro sia a rischio, poich\u00e9 l'integrazione dell'intelligenza artificiale dell'azienda rende molti dei loro ruoli superflui.<\/strong><\/p>\n

Secondo un rapporto di The Information, Google ha intenzione di ristrutturare la sua unit\u00e0 di vendita degli annunci, composta da circa 30.000 dipendenti. L'azienda ha spinto per integrare l'intelligenza artificiale nei suoi strumenti pubblicitari per rendere pi\u00f9 semplice l'utilizzo delle sue piattaforme di marketing da parte degli inserzionisti.<\/p>\n

Nel 2021 Google ha introdotto il pianificatore di campagne Performance Max, che utilizza l'intelligenza artificiale per ottimizzare automaticamente il miglior posizionamento dei contenuti di un inserzionista.<\/p>\n

In precedenza, il personale addetto alla vendita di annunci pubblicitari si impegnava con gli inserzionisti per venderli su piattaforme alternative come YouTube, Gmail o gli annunci Display. Ora, Performance Max \u00e8 una soluzione \"set-and-forget\" che gestisce automaticamente i posizionamenti.<\/p>\n

Anche gli strumenti pubblicitari di Google hanno recentemente iniziato a integrare soluzioni di intelligenza artificiale generativa che suggeriscono e creano automaticamente annunci per gli inserzionisti. Man mano che questi strumenti diventano pi\u00f9 facili da usare, gli inserzionisti fanno sempre meno affidamento sul supporto dello staff pubblicitario di Google.<\/p>\n

Per ora si \u00e8 parlato solo di ristrutturazione, ma la mossa comporter\u00e0 quasi certamente almeno qualche perdita di posti di lavoro<\/a>. A gennaio Google ha eliminato 12.000 posti di lavoro per concentrare le proprie risorse sui progetti di intelligenza artificiale.<\/p>\n

All'epoca la societ\u00e0 madre di Google, Alphabet, aveva dichiarato che il motivo alla base del taglio dei posti di lavoro era che l'azienda si trovava ad affrontare una \"diversa realt\u00e0 economica\".<\/p>\n

Se questo era vero all'inizio del 2023, quanto lo \u00e8 ancora di pi\u00f9 12 mesi dopo? L'avvento di strumenti aziendali di intelligenza artificiale come Duet di Google e Copilot di Microsoft ha cambiato la realt\u00e0 di come le aziende gestiscono le loro attivit\u00e0.<\/p>\n

Impiegati d'ufficio<\/a> di vendita e amministrazione continueranno probabilmente a vedere i loro posti di lavoro minacciati man mano che le aziende vedranno il vantaggio di integrare l'IA nelle loro attivit\u00e0.<\/p>","protected":false},"excerpt":{"rendered":"

I dipendenti della divisione vendite pubblicitarie di Google temono che il loro posto di lavoro possa essere a rischio, poich\u00e9 l'integrazione dell'intelligenza artificiale dell'azienda rende molti dei loro ruoli ridondanti. Secondo un rapporto di The Information, Google ha intenzione di ristrutturare la sua unit\u00e0 di vendita degli annunci, composta da circa 30.000 dipendenti. L'azienda ha spinto per integrare l'intelligenza artificiale nei suoi strumenti pubblicitari per rendere pi\u00f9 semplice l'utilizzo delle sue piattaforme di marketing da parte degli inserzionisti. Nel 2021 Google ha introdotto il pianificatore di campagne Performance Max, che utilizza l'intelligenza artificiale per ottimizzare automaticamente il miglior posizionamento dei contenuti di un inserzionista. In precedenza, il personale addetto alle vendite pubblicitarie<\/p>","protected":false},"author":6,"featured_media":8629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[102,113],"class_list":["post-8628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-google","tag-jobs"],"yoast_head":"\n30,000 Google jobs at risk as AI replaces ad sales staff | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2023\/12\/30000-google-jobs-at-risk-as-ai-replaces-ad-sales-staff\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30,000 Google jobs at risk as AI replaces ad sales staff | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Employees in Google\u2019s ad sales division are fearing their jobs may be on the line as the company\u2019s AI integration makes many of their roles redundant. According to a report by The Information, Google plans to restructure its ad sales unit which is made up of around 30,000 employees. The company has been pushing to integrate AI into its advertising tools to make it easier for advertisers to use its marketing platforms. In 2021 Google introduced its Performance Max campaign planner which uses AI to automatically optimise for the best placements of an advertiser’s content. 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