{"id":2764,"date":"2023-07-20T20:16:26","date_gmt":"2023-07-20T20:16:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=2764"},"modified":"2023-07-21T09:42:39","modified_gmt":"2023-07-21T09:42:39","slug":"deceased-actors-like-james-dean-can-be-resurrected-in-digital-form","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2023\/07\/deceased-actors-like-james-dean-can-be-resurrected-in-digital-form\/","title":{"rendered":"Attori deceduti come James Dean possono essere resuscitati in forma digitale"},"content":{"rendered":"

I \"falsi profondi\" delle celebrit\u00e0 sono gi\u00e0 protagonisti di film, provocando domande legali ed etiche sulla vita digitale dopo la morte.\u00a0<\/b><\/p>\n

A Hollywood si discute di \"deep fake\", \"digital likeness\" o \"digital twins\", che significano praticamente la stessa cosa: digitalizzare le forme fisiche e le voci degli attori utilizzando l'intelligenza artificiale. <\/span><\/p>\n

Gli attori del sindacato SAG-AFTRA si sono recentemente uniti agli sceneggiatori del WGA per protestare contro l'uso dell'IA<\/a> per copiare e sostituire i contributi umani all'industria cinematografica statunitense.\u00a0<\/span><\/p>\n

Si potrebbe pensare che il minimo indispensabile per ottenere questo risultato sia l'aggiornamento scansioni<\/a>immagini e registrazioni del corpo, dell'andatura, della voce e cos\u00ec via di un individuo, ma non \u00e8 necessariamente cos\u00ec.\u00a0<\/span><\/p>\n

Un esempio di icona il cui \"gemello digitale\" sar\u00e0 protagonista di un nuovo film \u00e8 James Dean, morto tragicamente in un incidente stradale nel 1955.<\/span><\/p>\n

A distanza di decenni dalla sua scomparsa, Dean \u00e8 stato scritturato come protagonista di un film di prossima uscita intitolato \"Back to Eden\", che prende il nome dal film del 1955 \"East of Eden\".<\/span><\/p>\n

La tecnologia AI ha creato un clone digitale di Dean, consentendogli di camminare, parlare e interagire con gli altri attori del film.\u00a0<\/span><\/p>\n

L'immagine di Dean \u00e8 curata dall'agenzia di comunicazione WRX e dalla sua consociata CMG Worldwide, che rappresenta anche star e personaggi pubblici, da Amelia Earhart e Bettie Page a Malcolm X e Rosa Parks.\u00a0<\/span><\/p>\n

CMG Worldwide descrive <\/span>i suoi servizi<\/span><\/a>: \"CMG \u00e8 l'agente commerciale attivo per oltre 200 di questi clienti ricercati. Nel nostro quarto decennio di conservazione, promozione e protezione dell'eredit\u00e0 dei nostri clienti, concediamo in licenza la propriet\u00e0 intellettuale dei nostri clienti alle pi\u00f9 grandi aziende del mondo\".<\/span><\/p>\n

Alla sua morte, Dean ha lasciato una collezione di filmati, fotografie e audio che WRX chiama \"materiale di partenza\".\u00a0<\/span><\/p>\n

Questi materiali vengono elaborati da un team di esperti per creare una copia digitale che ha l'aspetto, i suoni, i movimenti e i comportamenti di Dean. Non sono necessarie immagini, video e registrazioni vocali aggiornate.\u00a0<\/span><\/p>\n

Le apparizioni postume di attori sullo schermo, facilitate dalla tecnologia digitale avanzata, non sono una novit\u00e0. Celebrit\u00e0 come Carrie Fisher, Paul Walker e Harold Ramis hanno interpretato ruoli cinematografici postumi.\u00a0<\/span><\/p>\n

Implicazioni legali ed etiche<\/span><\/h2>\n

I falsi profondi provocano questioni legali ed etiche senza precedenti.\u00a0<\/span><\/p>\n

Chi possiede i diritti sulle \"sembianze\" di una persona dopo la morte?<\/span><\/p>\n

Chi guida la carriera postuma di una persona e per quali scopi? Ad esempio, potrebbero essere utilizzati per pubblicit\u00e0, promozioni di marchi e altri usi commerciali?\u00a0<\/span><\/p>\n

Come ci si pu\u00f2 aspettare, non esistono risposte semplici. Quando una celebrit\u00e0 muore, i \"diritti di pubblicit\u00e0\" passano in genere al parente pi\u00f9 prossimo o alla persona a cui sono stati concessi i diritti in un testamento.\u00a0<\/span><\/p>\n

Anche se una celebrit\u00e0 scrive nel proprio testamento di impedire l'utilizzo delle proprie \"sembianze digitali\", questo non garantisce una protezione perpetua. Ad esempio, Robin Williams ha limitato l'uso delle sue sembianze dopo la morte, ma si sostiene che <\/span>Scade dopo 25 anni<\/span><\/a>.<\/span><\/p>\n

Gli esperti legali sottolineano inoltre che, una volta che una persona muore, \u00e8 relativamente semplice per la sua famiglia \"venderla\" senza che essa lo sappia (ovviamente).\u00a0<\/span><\/p>\n

Inoltre, questa tecnologia cambia continuamente: le celebrit\u00e0 che hanno firmato l'utilizzo del loro \"materiale di partenza\" negli anni '60, '70, ecc. non avevano idea che potesse essere utilizzato per resuscitarli in forma digitale.\u00a0<\/span><\/p>\n

E che dire dell'impatto psicologico della \"resurrezione\" digitale? Il cugino di Dean, Marc Winslow, dice: \"Non so cosa pensare. Voglio che sia rispettato. Era molto impegnato nella recitazione, la prendeva molto sul serio. Vorrei che fosse proiettata la stessa immagine\".<\/span><\/p>\n

Le impronte digitali sono tutto ci\u00f2 che serve per clonare qualcuno\u00a0<\/span><\/h2>\n

Le celebrit\u00e0 moderne, e praticamente chiunque abbia una presenza pubblica consistente, lasciano un'impronta digitale attraverso il loro lavoro e le loro interazioni sui social media.\u00a0<\/span><\/p>\n

Clonarli \u00e8 semplice, indipendentemente dal fatto che concedano o meno l'autorizzazione. Tutto ci\u00f2 che serve \u00e8 del \"materiale di partenza\".\u00a0<\/span><\/p>\n

La tecnologia c'\u00e8 ed \u00e8 eccezionalmente difficile proteggersi dalla clonazione digitale dopo la morte.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

I \"deep fake\" delle celebrit\u00e0 sono gi\u00e0 protagonisti dei film, suscitando interrogativi legali ed etici sulla vita digitale dopo la morte. A Hollywood si discute di \"deep fake\", \"digital likeness\" o \"digital twins\", che significano praticamente la stessa cosa: digitalizzare le forme fisiche e le voci degli attori utilizzando l'IA. Gli attori del sindacato SAG-AFTRA si sono recentemente uniti agli scrittori del WGA per protestare contro l'uso dell'IA per copiare e sostituire il contributo umano all'industria cinematografica statunitense. Si potrebbe pensare che il minimo indispensabile per ottenere questo risultato sia costituito da scansioni, immagini e registrazioni aggiornate del corpo, dell'andatura, della voce e cos\u00ec via di un individuo.<\/p>","protected":false},"author":2,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,237,228],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-digital-twin","tag-hollywood"],"yoast_head":"\nDeceased actors like James Dean can be resurrected in digital form | DailyAI<\/title>\n<meta name=\"description\" content=\"Celebrity \u2018deep fakes\u2019 are already starring in films, provoking legal and ethical questions about digital life after death.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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