{"id":16042,"date":"2026-11-11T13:18:28","date_gmt":"2026-11-11T12:18:28","guid":{"rendered":"https:\/\/dailyai.com\/?p=16042"},"modified":"2026-11-11T13:19:39","modified_gmt":"2026-11-11T12:19:39","slug":"freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2026\/11\/freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts\/","title":{"rendered":"Il lavoro di scrittura freelance si \u00e8 ridotto del 31% in termini di quota di offerte di lavoro su Upwork"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Secondo un nuovo studio, la scrittura di contenuti rappresentava il 14,5% delle conversazioni su ChatGPT, ma solo l'1,3% degli annunci di lavoro sul sito per freelance Upwork. La percentuale di questi annunci di lavoro che richiedevano competenze di scrittura si \u00e8 ridotta di circa il 31% in un solo anno.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I dati provengono da un rapporto congiunto di OpenAI e Upwork. <a href=\"https:\/\/openai.com\/index\/ai-effect-on-freelance-work\" target=\"_blank\" rel=\"noopener\">I principali risultati sono stati riassunti in una sintesi della ricerca pubblicata il 10 novembre.<\/a> Upwork \u00e8 un marketplace online dove le aziende assumono freelance per progetti di breve durata. I ricercatori hanno confrontato 36.896 conversazioni ChatGPT campionate tra gennaio 2025 e giugno 2026 con le offerte di lavoro pubblicate dai clienti su Upwork. Un classificatore basato sull'intelligenza artificiale ha ordinato le conversazioni e OpenAI afferma che nessun ricercatore ha letto i messaggi degli utenti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il lavoro freelance non \u00e8 una nicchia. Un sondaggio condotto quest'anno da Upwork ha rilevato che il 38% dei lavoratori qualificati americani nel settore della conoscenza svolge attivit\u00e0 da freelance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dove si sposta il lavoro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Il rapporto completo rileva che la percentuale di offerte di lavoro sul sito che richiedevano competenze di scrittura di contenuti \u00e8 diminuita di circa il 31% tra la prima met\u00e0 del 2025 e la prima met\u00e0 del 2026.<\/a> In parole semplici, alcuni clienti potrebbero ora utilizzare ChatGPT per redigere post per blog, testi di marketing e descrizioni di prodotti, invece di affidarsi a un freelance. Gli autori affermano che le aziende \u201cpotrebbero utilizzare direttamente l'intelligenza artificiale per questo compito, anzich\u00e9 assumere lavoratori da remoto\u201d, e avvertono che ci\u00f2 potrebbe mettere sotto pressione i freelance specializzati nella scrittura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I video mostrano un andamento opposto. Video e animazioni rappresentavano il 10% degli annunci di lavoro su Upwork, ma solo l'1% delle conversazioni su ChatGPT. Tra l'inizio del 2023 e la fine del 2025, gli annunci di lavoro con contenuti video sono cresciuti di circa un terzo rispetto all'intero marketplace. Il lavoro sulle app per dispositivi mobili segue lo stesso andamento: rappresentava il 7,8% degli annunci di lavoro e lo 0,2% delle conversazioni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I ricercatori hanno analizzato 63 tipologie di lavoro. In 43 di queste, le attivit\u00e0 comuni su ChatGPT hanno perso terreno su Upwork, mentre quelle rare su ChatGPT hanno guadagnato terreno. Nelle restanti 20 tipologie si \u00e8 verificato il fenomeno opposto, quindi l'utilizzo di ChatGPT da solo non spiega il cambiamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maggiori budget per i progetti di intelligenza artificiale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-key-takeaways.pdf\" target=\"_blank\" rel=\"noopener\">Per lavori simili pubblicati nello stesso mese, i budget a prezzo fisso erano superiori di circa il 52% quando il progetto prevedeva l'utilizzo dell'intelligenza artificiale.<\/a> I freelance con contratti a ore hanno dedicato circa il 41% di tempo in pi\u00f9 a questo tipo di lavoro nei primi 90 giorni. Le tariffe orarie erano superiori solo dell'1,5%. Ci\u00f2 indica progetti pi\u00f9 grandi, non una migliore retribuzione oraria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ci\u00f2 che i numeri non mostrano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una quota minore non equivale a un minor numero di posti di lavoro. Il rapporto afferma che il confronto non misura la crescita complessiva del sito e non dimostra che ChatGPT abbia causato il cambiamento. Entrambe le aziende hanno inoltre un interesse a come vengono percepite l'intelligenza artificiale e il lavoro freelance, e lo studio si basa sui loro dati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dailyai.com\/it\/2026\/11\/ai-was-meant-to-save-time-its-users-are-working-longer-days\/\" target=\"_blank\" rel=\"noopener\">All'inizio di questo mese, un altro studio ha rilevato che le persone che utilizzano l'intelligenza artificiale sul lavoro trascorrono pi\u00f9 ore al giorno.<\/a> <a href=\"https:\/\/dailyai.com\/it\/2026\/11\/best-coding-agent-fully-clears-only-26-4-of-real-tasks\/\" target=\"_blank\" rel=\"noopener\">In un test separato, il miglior agente di programmazione basato sull'IA ha completato interamente solo il 26,4% dei compiti reali.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perch\u00e9 \u00e8 importante:<\/strong> La scrittura freelance \u00e8 una delle prime forme di lavoro retribuito in cui l'utilizzo dell'intelligenza artificiale si manifesta con dati concreti. Gli scrittori stanno perdendo terreno su Upwork, mentre i progetti che coinvolgono l'IA stanno diventando sempre pi\u00f9 grandi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content writing&#8217;s share of Upwork job posts fell by about 31% in a year, a joint OpenAI and Upwork study finds. Jobs that involve AI now come with budgets about 52% bigger.<\/p>","protected":false},"author":16,"featured_media":16043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-16042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freelance Writing Jobs Lose 31% of Their Share on Upwork<\/title>\n<meta name=\"description\" content=\"Content writing&#039;s share of Upwork job posts fell about 31% in a year, an OpenAI and Upwork study finds. 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