{"id":15690,"date":"2026-10-29T13:13:53","date_gmt":"2026-10-29T12:13:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=15690"},"modified":"2026-10-29T13:13:53","modified_gmt":"2026-10-29T12:13:53","slug":"google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/","title":{"rendered":"Google attiva la modalit\u00e0 AI per gli annunci in altri 10 Paesi a causa del rallentamento delle ricerche."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Google sta introducendo annunci a pagamento all&#039;interno di AI Mode, la sua ricerca in stile chatbot, in altri 10 paesi. Negli Stati Uniti, gli annunci possono ora apparire anche quando si pone una domanda di approfondimento. La mossa \u00e8 arrivata lo stesso giorno in cui Alphabet ha annunciato che i suoi ricavi principali derivanti dalla ricerca sono cresciuti di 121.600 miliardi di dollari su base annua, il ritmo pi\u00f9 lento di quest&#039;anno.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cosa sta cambiando?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La modalit\u00e0 AI \u00e8 la scheda di Ricerca Google in cui si pone una domanda in frasi complete e si ottiene una risposta scritta anzich\u00e9 un elenco di link. Fino ad ora, gli annunci in quella sezione erano in gran parte una questione statunitense. In un <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-in-ai-mode-global\/\" target=\"_blank\" rel=\"noopener\">post sul blog di mercoled\u00ec<\/a>, Shashi Thakur, responsabile degli annunci di ricerca di Google, ha affermato che l&#039;iniziativa \u00e8 ora in fase di espansione in Australia, Canada, India, Kenya, Malesia, Nuova Zelanda, Nigeria, Pakistan, Filippine e Singapore. Brasile, Messico e Regno Unito dovrebbero arrivare entro la fine del trimestre, senza date precise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La seconda novit\u00e0 riguarda gli Stati Uniti. Google la chiama &quot;annunci multi-turno&quot;: risultati sponsorizzati che possono comparire durante una conversazione, non solo dopo la prima domanda. <a href=\"https:\/\/www.androidauthority.com\/google-ai-mode-ads-expansion-3729474\/\" target=\"_blank\" rel=\"noopener\">Autorit\u00e0 Android<\/a> Viene fatto l&#039;esempio di una ricerca di un laptop, seguita dalla selezione di modelli con prezzo inferiore a $1.000, e dalla visualizzazione di annunci pubblicitari anche in relazione a tale ricerca. Google afferma che ogni annuncio sar\u00e0 etichettato come &quot;Sponsorizzato&quot;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Il numero dietro di esso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet&#039;s <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1652044\/000165204426000080\/googexhibit991q32026.htm\" target=\"_blank\" rel=\"noopener\">comunicato stampa sui risultati del terzo trimestre<\/a> I dati mostrano che Google Search e altri ricavi hanno raggiunto 1.700.634 miliardi di TP per i tre mesi fino al 30 settembre, in aumento rispetto ai 1.700.566 miliardi di TP dell&#039;anno precedente. Si tratta di una crescita di 121.600. <a href=\"https:\/\/techcrunch.com\/2026\/10\/28\/google-expands-ai-search-ads-globally-as-core-ad-growth-slows\/\" target=\"_blank\" rel=\"noopener\">TechCrunch riporta<\/a> Nel secondo trimestre \u00e8 stato pari a 171.000 miliardi di dollari, mentre nel primo trimestre \u00e8 stato di 191.000 miliardi di dollari. Il fatturato totale di Alphabet \u00e8 stato di 1.000 miliardi di dollari, in aumento di 251.000 miliardi di dollari, trainato principalmente da Google Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dirla in parole semplici, la ricerca continua a generare maggiori profitti per Google ogni trimestre, ma i guadagni si stanno riducendo. Gli annunci pubblicitari nelle risposte generate dall&#039;intelligenza artificiale rappresentano il tentativo di Google di garantire che il nuovo metodo di ricerca sia redditizio almeno quanto il precedente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cosa significa per te<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google afferma che le query in modalit\u00e0 IA sono in media tre volte pi\u00f9 lunghe delle normali ricerche, quindi sa meglio cosa desideri l&#039;utente, e che i tassi di clic sugli annunci di prodotti sponsorizzati in modalit\u00e0 IA sono gi\u00e0 simili a quelli non a pagamento. Quest&#039;ultimo dato proviene da Google e non \u00e8 stato verificato in modo indipendente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per gli utenti nei nuovi paesi, il punto pratico \u00e8 semplice: un consiglio in una risposta dell&#039;IA potrebbe ora essere a pagamento. Cerca l&#039;etichetta &quot;Sponsorizzato&quot; prima di considerare un prodotto suggerito come una scelta dell&#039;IA stessa. Per gli investitori, \u00e8 l&#039;altra met\u00e0 della settimana in cui la spesa di Google sull&#039;IA \u00e8 andata <a href=\"https:\/\/dailyai.com\/it\/2026\/10\/google-and-microsoft-spent-alike-on-ai-only-one-still-made-cash\/\">davanti al denaro che ha portato<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid ads are coming to Google&#8217;s AI Mode in 10 more countries, and in the US they can appear in follow-up questions. Search revenue grew 12%, its slowest this year.<\/p>","protected":false},"author":16,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Puts Ads in AI Mode in 10 More Countries as Search Slows<\/title>\n<meta name=\"description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Puts Ads in AI Mode in 10 More Countries as Search Slows\" \/>\n<meta property=\"og:description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/it\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T12:13:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2026\/10\/dailyai-og-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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