{"id":14993,"date":"2025-05-01T11:46:26","date_gmt":"2025-05-01T11:46:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=14993"},"modified":"2026-10-24T18:19:27","modified_gmt":"2026-10-24T18:19:27","slug":"visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/","title":{"rendered":"Visa e Mastercard hanno appena dato all&#039;intelligenza artificiale il potere di fare acquisti e pagare al posto tuo."},"content":{"rendered":"<p><strong>I principali colossi mondiali dei pagamenti stanno puntando forte sull&#039;intelligenza artificiale. Questa settimana, Visa e Mastercard hanno presentato importanti iniziative che permetteranno agli agenti basati sull&#039;IA di fare acquisti, prendere decisioni e completare transazioni per conto degli utenti; un passo avanti significativo verso quello che viene definito commercio agentico.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Non si tratta di un semplice aggiornamento tecnologico, ma di un cambiamento radicale nel modo in cui i consumatori interagiranno con il mercato online. Invece di navigare tra i prodotti o aggiungere articoli al carrello, l&#039;intelligenza artificiale gestir\u00e0 presto tutto, dalla ricerca al pagamento, in base alle preferenze dell&#039;utente.<\/span><\/p>\n<h2><b>Il gioco di Visa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Rivelato mercoled\u00ec al<\/span><a href=\"https:\/\/usa.visa.com\/about-visa\/newsroom\/press-releases.releaseId.21361.html\"><span style=\"font-weight: 400;\"> Visa Global Product Drop,<\/span><\/a><span style=\"font-weight: 400;\"> La nuova piattaforma di Visa consente agli sviluppatori di creare agenti di acquisto basati sull&#039;intelligenza artificiale in grado di cercare, confrontare, decidere e spendere utilizzando l&#039;infrastruttura di Visa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c&quot;Ogni consumatore stabilisce i propri limiti e Visa contribuisce a gestire il resto&quot;, ha affermato Jack Forestell, Chief Product and Strategy Officer di Visa.<\/span><\/p>\n<p><strong>L&#039;offerta comprende:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carte di credito predisposte all&#039;intelligenza artificiale con credenziali digitali tokenizzate per la sicurezza.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approfondimenti personalizzati (con il consenso dell&#039;utente) per migliorare le prestazioni degli agenti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strumenti di transazione che consentono all&#039;intelligenza artificiale di completare gli acquisti secondo regole definite dall&#039;utente.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14994\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg\" alt=\"\" width=\"992\" height=\"661\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-768x513.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-18x12.jpg 18w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-1315x878.jpg 1315w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-720x480.jpg 720w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/span><em><span style=\"font-weight: 400;\">Foto di <\/span><a href=\"https:\/\/unsplash.com\/@cardmapr?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">CardMapr.nl<\/span><\/a><span style=\"font-weight: 400;\"> su <\/span><a href=\"https:\/\/unsplash.com\/photos\/blue-and-white-visa-card-on-silver-laptop-computer-s8F8yglbpjo?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Visa sta collaborando con un elenco di partner di prim&#039;ordine: OpenAI, Microsoft, Anthropic, IBM, Mistral AI, Perplexity, Stripe e Samsung, tra gli altri.<\/span><\/p>\n<h2><b>La mossa di Mastercard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Solo un giorno prima, <\/span><a href=\"https:\/\/www.mastercard.com\/news\/press\/2025\/april\/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai\/\"><span style=\"font-weight: 400;\">Mastercard ha lanciato Agent Pay,<\/span><\/a><span style=\"font-weight: 400;\"> Uno strumento che permette agli agenti di intelligenza artificiale generativa di effettuare acquisti direttamente nel flusso di una conversazione. Immagina di chattare con uno stilista virtuale basato sull&#039;IA che conosce la tua taglia, il tuo stile e l&#039;evento a cui partecipi, e che ti acquista l&#039;outfit perfetto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c&quot;Ora pu\u00f2 chattare con un agente di intelligenza artificiale per selezionare in modo proattivo una serie di abiti... ed effettuare l&#039;acquisto&quot;, ha affermato Mastercard, descrivendo uno scenario di pianificazione per il suo trentesimo compleanno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastercard sta collaborando con Microsoft, IBM, Braintree e Checkout.com per estendere queste esperienze basate sull&#039;interazione con gli utenti a diversi settori.<\/span><\/p>\n<p><b>Non sono i soli:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PayPal ha svelato il proprio <\/span><a href=\"https:\/\/newsroom.paypal-corp.com\/2025-04-29-PayPal-Brings-Together-Developers,-AI-Leaders-to-Power-Agentic-Commerce-at-Dev-Days\"><span style=\"font-weight: 400;\">agente di shopping basato sull&#039;intelligenza artificiale<\/span><\/a><span style=\"font-weight: 400;\"> questa settimana.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon ha iniziato i test <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shopping-app-buy-for-me-brands\"><span style=\"font-weight: 400;\">\u201cCompra per me\u201d<\/span><\/a><span style=\"font-weight: 400;\">, uno strumento per lo shopping basato sull&#039;intelligenza artificiale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anche OpenAI e Google stanno implementando agenti in grado di cercare, valutare e <\/span><a href=\"https:\/\/dailyai.com\/it\/2025\/04\/chatgpt-now-recommends-products-and-prices-with-new-shopping-features\/\"><span style=\"font-weight: 400;\">acquistare prodotti online.<\/span><\/a><\/li>\n<\/ul>\n<h2><b>Nuova realt\u00e0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L&#039;era dello scorrimento e del clic sta lasciando il posto alla delega. Potrai dire alla tua IA di cosa hai bisogno e lei andr\u00e0 a prendertelo, in modo sicuro ed efficiente. Lo vuoi economico, sostenibile e consegnato domani? Il tuo agente se ne occuper\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;IA sta diventando il tuo nuovo personal shopper. Visa e Mastercard hanno appena aperto le porte a un futuro in cui acquistare cose \u00e8 facile come <\/span><i><span style=\"font-weight: 400;\">chiedendo<\/span><\/i><span style=\"font-weight: 400;\">, e il pagamento avviene dietro le quinte, con l&#039;intelligenza artificiale che si occupa del lavoro pi\u00f9 gravoso.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>I principali colossi mondiali dei pagamenti stanno puntando forte sull&#039;intelligenza artificiale. Questa settimana, Visa e Mastercard hanno presentato importanti iniziative che consentiranno agli agenti IA di fare acquisti, prendere decisioni e completare gli acquisti per conto dell&#039;utente; un grande passo avanti in quello che viene definito commercio agentico. Si tratta di qualcosa di pi\u00f9 di un semplice aggiornamento tecnologico. \u00c8 un cambiamento radicale nel modo in cui i consumatori interagiranno con il mercato online. Invece di navigare o aggiungere articoli al carrello, l&#039;IA gestir\u00e0 presto tutto, dalla ricerca al pagamento, in base alle preferenze dell&#039;utente. La mossa di Visa Rivelata mercoled\u00ec al Visa Global Product Drop, la nuova piattaforma di Visa consente agli sviluppatori di creare<\/p>","protected":false},"author":15,"featured_media":15457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce. This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences. Visa\u2019s play Revealed Wednesday at the Visa Global Product Drop, Visa\u2019s new platform enables developers to build\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/it\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T11:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-24T18:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/Flux_Dev_A_highly_detailed_cinematic_digital_painting_for_arti_2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angelika Ibon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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