{"id":14812,"date":"2025-04-25T15:26:59","date_gmt":"2025-04-25T15:26:59","guid":{"rendered":"https:\/\/dailyai.com\/?p=14812"},"modified":"2026-06-03T21:50:08","modified_gmt":"2026-06-03T21:50:08","slug":"radio-station-slammed-for-pretending-ai-host-is-a-real-person","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2025\/04\/radio-station-slammed-for-pretending-ai-host-is-a-real-person\/","title":{"rendered":"Radio Station Slammed for Pretending AI Host Is a Real Person"},"content":{"rendered":"<p><strong>Sydney\u2019s CADA radio station, part of the Australian Radio Network (ARN), has come under fire after it was revealed that its show <a href=\"https:\/\/www.cada.com.au\/shows\/workdays-with-thy\/\"><span style=\"font-weight: 400;\">Workdays with Thy<\/span><\/a><span style=\"font-weight: 400;\">, which airs weekdays from 11 AM\u00a0 to 3 PM, has been hosted by an artificial intelligence persona.<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For months, CADA promoted the show as if it were hosted by a woman named Thy. They even shared images of her across their platforms to create the illusion of a real, human presenter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it turns out that Thy was not a real person at all.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thy was an AI-generated avatar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The station misled listeners by promoting her as human<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No disclosure was made about the use of AI<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This revelation has caused a massive uproar, with many questioning the ethics of using AI in such a deceptive manner, especially without informing the audience upfront.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14813\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-300x200.jpg\" alt=\"\" width=\"881\" height=\"587\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-1024x683.jpg 1024w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-768x512.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-18x12.jpg 18w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-1317x878.jpg 1317w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy-720x480.jpg 720w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/thy.avif 1368w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><i><span style=\"font-weight: 400;\">\u00a0(Picture: <\/span><\/i><a href=\"https:\/\/www.cada.com.au\/\"><i><span style=\"font-weight: 400;\">CADA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<h2><b>How the AI persona &#8220;Thy&#8221; was created<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CADA\u2019s AI host was created using <\/span><a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;ai=DChcSEwjs4Lj5ufOMAxWoo1AGHTp1B9YYABAAGgJkZw&amp;co=1&amp;gclid=Cj0KCQjw5azABhD1ARIsAA0WFUGt2NUsI-AE2hCnVHkie23BXOdHkcJYiLlDD6cvAtGLANhAcU-32LMaAkeeEALw_wcB&amp;cce=1&amp;sig=AOD64_0Xh1Ocys7PPBs0YwxsNL3dPgR4TA&amp;q&amp;adurl&amp;ved=2ahUKEwj_5rP5ufOMAxXnT0EAHQgkDdQQ0Qx6BAgJEAE\"><span style=\"font-weight: 400;\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">ElevenLabs<\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\">, a cutting-edge AI audio platform that converts text into realistic, lifelike speech. The voice and likeness of &#8220;Thy&#8221;<\/span><a href=\"https:\/\/elevenlabs.io\/blog\/arn-media\"><span style=\"font-weight: 400;\"> were based on a real employee at ARN<\/span><\/a><span style=\"font-weight: 400;\">, who works in the company\u2019s finance department.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AI avatar was designed to sound like a human radio host and kept listeners engaged with its familiar radio-style tone. However, despite being on air for almost six months, CADA never disclosed that Thy was actually an AI-generated persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the truth came out, it sparked a wave of criticism, leading to concerns about trust, authenticity, and transparency in the media.<\/span><\/p>\n<h2><b>The backlash<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The backlash has been swift and harsh, with many listeners and industry professionals expressing their anger over the deception.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.teresalim.com\/\"><span style=\"font-weight: 400;\">Teresa Lim, Vice President of the Australian Association of Voice Actors<\/span><\/a><span style=\"font-weight: 400;\">, who criticised the lack of transparency in CADA\u2019s use of AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experts who argue that audiences deserve to know if they\u2019re listening to a human or an AI during live broadcasts.<\/span><\/p>\n<h2><b>Other concerns raised<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AI persona &#8220;Thy&#8221; was promoted as an Asian woman, but the station\u2019s line-up lacked real diversity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The use of a synthetic host in place of a real, diverse personality has sparked discussions about exploitation of diversity optics for marketing purposes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many are now calling for tighter regulation in media and greater transparency regarding the use of AI in broadcasting. As AI technology becomes more advanced, the need for clear guidelines on how and when it can be used becomes even more critical.<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Sydney\u2019s CADA radio station, part of the Australian Radio Network (ARN), has come under fire after it was revealed that its show Workdays with Thy, which airs weekdays from 11 AM\u00a0 to 3 PM, has been hosted by an artificial intelligence persona. For months, CADA promoted the show as if it were hosted by a woman named Thy. They even shared images of her across their platforms to create the illusion of a real, human presenter.\u00a0 However, it turns out that Thy was not a real person at all. Thy was an AI-generated avatar The station misled listeners by promoting<\/p>","protected":false},"author":14,"featured_media":14816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-14812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Station Slammed for Pretending AI Host Is a Real Person | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2025\/04\/radio-station-slammed-for-pretending-ai-host-is-a-real-person\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio Station Slammed for Pretending AI Host Is a Real Person | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Sydney\u2019s CADA radio station, part of the Australian Radio Network (ARN), has come under fire after it was revealed that its show Workdays with Thy, which airs weekdays from 11 AM\u00a0 to 3 PM, has been hosted by an artificial intelligence persona. For months, CADA promoted the show as if it were hosted by a woman named Thy. They even shared images of her across their platforms to create the illusion of a real, human presenter.\u00a0 However, it turns out that Thy was not a real person at all. 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