{"id":14625,"date":"2025-04-02T18:43:18","date_gmt":"2025-04-02T18:43:18","guid":{"rendered":"https:\/\/dailyai.com\/?p=14625"},"modified":"2025-04-02T18:54:01","modified_gmt":"2025-04-02T18:54:01","slug":"the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2025\/04\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\/","title":{"rendered":"OpenAI shut down the Ghibli craze \u2013 now users are turning to open source"},"content":{"rendered":"<p><b>When OpenAI released its latest image generator a few days ago, they probably didn\u2019t expect it to bring the internet to its knees.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s more or less what happened, as millions of people rushed to transform their pets, selfies, and favorite memes into something that looked like it came straight out of a Studio Ghibli movie. All you needed was to add <\/span><span style=\"font-weight: 400;\">a prompt like \u201cin the style of Studio Ghibli.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone unfamiliar, Studio Ghibli is the legendary Japanese animation studio behind <\/span><i><span style=\"font-weight: 400;\">Spirited Away<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Kiki\u2019s Delivery Service<\/span><\/i><span style=\"font-weight: 400;\">, e <\/span><i><span style=\"font-weight: 400;\">Princess Mononoke<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its soft, hand-drawn style and magical settings are instantly recognizable \u2013 and surprisingly easy to mimic using OpenAI\u2019s new model. S<\/span>ocial media is filled with anime versions of people\u2019s cats, family portraits, and inside jokes.<\/p>\n<p>It took many by surprise. Normally, OpenAI&#8217;s tools resist any prompts that name an artist or designer by name, as this shows, more-or-less unequivocally, that copyright imagery is rife in training datasets.<\/p>\n<p><span style=\"font-weight: 400;\">For a while, though, that didn&#8217;t seem to matter anymore. Even OpenAI CEO Sam Altman even changed his own profile photo to a Ghibli-style image and posted on X:<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">can yall please chill on generating images this is insane our team needs sleep<\/p>\n<p>- Sam <span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">Altman<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1906210479695126886?ref_src=twsrc%5Etfw\">March 30, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">At one point, over a million people had signed up for ChatGPT within an hour.<\/span><\/p>\n<p>Then, quietly, it stopped working for many.<\/p>\n<p>Users started to notice that prompts referencing Ghibli, or even trying to describe the style more indirectly, no longer returned the same results.<\/p>\n<p>Some prompts were rejected altogether. Others just produced generic art that looked nothing like what had been going viral the day before. Many are speculating now that the model was updated. OpenAI had rolled out copyright restrictions behind the scenes.<\/p>\n<p>OpenAI later said that, despite spurring on the trend, they were throttling Ghibli-style images by taking a &#8220;conservative approach,&#8221; refusing any attempt to create images in the likeness of a living artist.<\/p>\n<p>This sort of thing isn\u2019t new. It happened with DALL\u00b7E as well. A model launches with stacks of flexibility and loose guardrails, catches fire online, then gets quietly dialed back, often in response to legal concerns or policy updates.<\/p>\n<p>The original version of DALL\u00b7E could do things that were later disabled. The same seems to be happening here.<\/p>\n<p>One Reddit commenter explained:<\/p>\n<p>&#8220;The problem is it actually goes like this: Closed model releases which is much better than anything we have. Closed model gets heavily nerfed. Open source model comes out that&#8217;s getting close to the nerfed version.&#8221;<\/p>\n<p><span style=\"font-weight: 400;\">OpenAI\u2019s sudden retreat has left many users looking elsewhere, and some are turning to open-source models, such as <\/span><a href=\"https:\/\/flux-ai.io\/\" target=\"_blank\" rel=\"noopener\">Flux<\/a><span style=\"font-weight: 400;\">, developed by Black Forest Labs from Stability AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike OpenAI\u2019s tools, Flux and other open-source text-to-image tools doesn\u2019t apply server-side restrictions (or at least, they&#8217;re looser and limited to illicit or profane material). So, they haven\u2019t filtered out prompts referencing Ghibli-style imagery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Control doesn\u2019t mean open-source tools avoid ethical issues, of course. Models like Flux are often trained on the same kind of scraped data that fuels debates around style, consent, and copyright.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference is, they aren\u2019t subject to corporate risk management \u2013 meaning the creative freedom is wider, but so is the grey area.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When OpenAI released its latest image generator a few days ago, they probably didn\u2019t expect it to bring the internet to its knees. But that\u2019s more or less what happened, as millions of people rushed to transform their pets, selfies, and favorite memes into something that looked like it came straight out of a Studio Ghibli movie. All you needed was to add a prompt like \u201cin the style of Studio Ghibli.&#8221; For anyone unfamiliar, Studio Ghibli is the legendary Japanese animation studio behind Spirited Away, Kiki\u2019s Delivery Service, and Princess Mononoke. Its soft, hand-drawn style and magical settings are<\/p>","protected":false},"author":2,"featured_media":14627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93],"class_list":["post-14625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI shut down the Ghibli craze \u2013 now users are turning to open source | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2025\/04\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI shut down the Ghibli craze \u2013 now users are turning to open source | DailyAI\" \/>\n<meta property=\"og:description\" content=\"When OpenAI released its latest image generator a few days ago, they probably didn\u2019t expect it to bring the internet to its knees. But that\u2019s more or less what happened, as millions of people rushed to transform their pets, selfies, and favorite memes into something that looked like it came straight out of a Studio Ghibli movie. All you needed was to add a prompt like \u201cin the style of Studio Ghibli.&#8221; For anyone unfamiliar, Studio Ghibli is the legendary Japanese animation studio behind Spirited Away, Kiki\u2019s Delivery Service, and Princess Mononoke. Its soft, hand-drawn style and magical settings are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/it\/2025\/04\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T18:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T18:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/04\/image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/04\\\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/04\\\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"OpenAI shut down the Ghibli craze \u2013 now users are turning to open source\",\"datePublished\":\"2025-04-02T18:43:18+00:00\",\"dateModified\":\"2025-04-02T18:54:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/04\\\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\\\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/04\\\/the-ghibli-art-craze-that-broke-the-internet-and-openais-gpus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/image-2.png\",\"keywords\":[\"OpenAI\"],\"articleSection\":[\"Ethics &amp; 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