{"id":13679,"date":"2024-08-02T19:47:58","date_gmt":"2024-08-02T19:47:58","guid":{"rendered":"https:\/\/dailyai.com\/?p=13679"},"modified":"2024-08-03T14:56:27","modified_gmt":"2024-08-03T14:56:27","slug":"google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/","title":{"rendered":"Google ritira la controversa pubblicit\u00e0 dell'intelligenza artificiale dalla copertura delle Olimpiadi in seguito alle critiche ricevute"},"content":{"rendered":"<p><strong>Google ha deciso di rimuovere la pubblicit\u00e0 \"Dear Sydney\" per Gemini dalla trasmissione della NBC sulle Olimpiadi di Parigi 2024.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">L'annuncio mirava a commercializzare gli strumenti di IA generativa di Google, ma ha invece creato un acceso dibattito sul fatto che tali usi dell'IA siano incoraggiati o, addirittura, accettati dalla societ\u00e0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il controverso spot \"Dear Sydney\" mostrava un padre che utilizzava l'intelligenza artificiale Gemini di Google per aiutare la figlia a scrivere una lettera al suo idolo, la stella olimpica dell'atletica Sydney McLaughlin-Levrone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nello spot, il padre dice: \"Sono abbastanza bravo con le parole, ma questo deve essere giusto\", prima di rivolgersi all'intelligenza artificiale per ottenere assistenza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo spot mostra poi Gemelli che genera una bozza di lettera, che include frasi come \"Sto lavorando sodo e sognando in grande, proprio come te\" e \"Voglio essere proprio come te quando sar\u00f2 grande\".<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Google + Team USA - Cara Sydney\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/NgtHJKn0Mck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Questo ha colpito molti spettatori, che hanno ritenuto che incoraggiasse l'esternalizzazione della comunicazione personale e sincera con le macchine, invece di promuovere la connessione umana e la creativit\u00e0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'idea che i genitori usino l'intelligenza artificiale per aiutare i figli a esprimere l'ammirazione per un modello di ruolo, invece di guidarli loro stessi in questo processo, \u00e8 diventata il punto focale del dibattito.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alexandra Petri, editorialista del Washington Post, <\/span><a href=\"https:\/\/www.washingtonpost.com\/opinions\/2024\/07\/31\/google-gemini-ai-dear-sydney-ad-olympics-satire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ha scritto che l'annuncio<\/span><\/a><span style=\"font-weight: 400;\"> \"Mi fa venire voglia di tirare una mazza contro il televisore ogni volta che lo vedo\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Petri ha sostenuto che l'utilizzo dell'IA per tali compiti potrebbe minare la capacit\u00e0 delle persone di pensare ed esprimersi in modo indipendente, affermando: \"Togliere la capacit\u00e0 di scrivere per se stessi significa togliere la capacit\u00e0 di pensare per se stessi\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le reazioni si sono diffuse rapidamente sui social media e nelle opinioni, con molti che hanno espresso sgomento all'idea che i bambini siano incoraggiati ad affidarsi all'intelligenza artificiale per compiti tradizionalmente visti come opportunit\u00e0 di crescita personale e sviluppo emotivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alla fine Google si \u00e8 sentita in dovere di interrompere la cacofonia: un portavoce ha annunciato: \"Sebbene l'annuncio sia stato testato bene prima della messa in onda, visto il feedback, abbiamo deciso di eliminare gradualmente l'annuncio dalla nostra rotazione delle Olimpiadi\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In seguito Google ha cercato di chiarire la sua posizione sull'IA e sulla creativit\u00e0, <\/span><a href=\"https:\/\/adage.com\/article\/special-report-olympics\/google-pulls-olympics-ai-ad-dear-sydney\/2573496\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dichiarando ad Ad Age<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><span style=\"font-weight: 400;\">\"Crediamo che l'IA possa essere un ottimo strumento per potenziare la creativit\u00e0 umana, ma non potr\u00e0 mai sostituirla\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Il nostro obiettivo era creare una storia autentica che celebrasse il Team USA. L'articolo presenta un'appassionata di atletica reale e suo padre, e mira a mostrare come l'app Gemini possa fornire un punto di partenza, uno spunto di riflessione o una prima bozza per chi \u00e8 alla ricerca di idee per la propria scrittura\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non fraintendetemi: questa \u00e8 una brutta inversione di rotta per Google, perch\u00e9 non \u00e8 l'unico prodotto di intelligenza artificiale che ha ritirato quest'anno. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il generatore di immagini di Gemini era anche <\/span><a href=\"https:\/\/dailyai.com\/it\/2024\/02\/google-pulls-geminis-image-generator-feature-after-controversial-results\/\"><span style=\"font-weight: 400;\">temporaneamente chiuso<\/span><\/a><span style=\"font-weight: 400;\"> dopo che gli utenti hanno scoperto che produceva foto storiche inquietantemente imprecise, come vichinghi neri o papi asiatici. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non molto tempo fa, la Search Generative Experience di Google - che combina l'IA generativa con Google Search - ha restituito risultati assurdi, come quello di incoraggiare le persone a guardare il Sole.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Fresco <a href=\"https:\/\/t.co\/DsQQ1bC6A9\">pic.twitter.com\/DsQQ1bC6A9<\/a><\/p>\n<p>- Michael Ballaban (@Ballaban) <a href=\"https:\/\/twitter.com\/Ballaban\/status\/1793996716959846495?ref_src=twsrc%5Etfw\">24 maggio 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">La tempistica e la collocazione dell'annuncio contribuiscono ad alimentare la controversia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u00e8 uno dei principali sponsor delle Olimpiadi, contribuendo a quello che secondo NBC Universal sar\u00e0 un ricavo totale di oltre $1,25 miliardi di euro dai Giochi di Parigi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La decisione di ritirare un annuncio di cos\u00ec alto profilo durante un importante evento sportivo dimostra che Google probabilmente sa di stare camminando sul filo del rasoio.<\/span><\/p>\n<h2>Questo ci ricorda che l'IA generativa \u00e8 ancora giovane.<\/h2>\n<p><span style=\"font-weight: 400;\">Questo fa parte di una storia pi\u00f9 grande: le persone sono diffidenti nei confronti dell'IA generativa nonostante la utilizzino regolarmente, spesso ogni giorno.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dailyai.com\/it\/2024\/03\/the-dissonance-of-generative-ais-growing-distrust-and-rising-usership\/\"><span style=\"font-weight: 400;\">Gli studi mostrano<\/span><\/a><span style=\"font-weight: 400;\"> che la fiducia nelle tecnologie di IA sta effettivamente calando a causa dell'IA generativa, ma gli utenti stanno aumentando a dismisura perch\u00e9 le persone utilizzano gli strumenti di IA generativa nella loro vita quotidiana. Circa una persona su sei nei Paesi tecnologicamente avanzati utilizza quotidianamente strumenti di IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allora, perch\u00e9 le persone si sono spaventate di fronte all'IA generativa? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tratta di un mix di cose. Le persone sono preoccupate per la loro privacy, temono che l'IA possa rendere meno preziose le competenze umane e non sono sicure che questi strumenti siano stati testati a sufficienza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La controversia sugli annunci di Google \u00e8 un microcosmo di questa tendenza. L'IA generativa \u00e8 difficile da contrastare, ma ci\u00f2 non significa che la societ\u00e0 sia pronta ad accettarla in tutte le sue forme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La sostituzione da parte dell'IA di attivit\u00e0 emotive e creative \u00e8 esattamente il tipo di cosa che porta le persone a chiedersi se stiamo lasciando che l'IA entri troppo nella nostra vita personale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La parte difficile \u00e8 che l'intelligenza artificiale si sta sviluppando a rotta di collo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aziende come Google stanno cercando di mostrare ci\u00f2 che la loro tecnologia \u00e8 in grado di fare, ma si scontrano con queste preoccupazioni molto umane sul ruolo che l'IA dovrebbe avere nelle nostre vite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commercializzare i prodotti di intelligenza artificiale e allo stesso tempo costruire la fiducia del pubblico \u00e8 una sfida piuttosto unica che le aziende non hanno ancora risolto.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha deciso di rimuovere la pubblicit\u00e0 \"Dear Sydney\" per Gemini dalla trasmissione della NBC sulle Olimpiadi di Parigi 2024.  L'annuncio mirava a commercializzare gli strumenti di IA generativa di Google, ma ha invece creato un acceso dibattito sul fatto che tali usi dell'IA siano incoraggiati o, addirittura, accettati dalla societ\u00e0.  Il controverso spot \"Dear Sydney\" mostrava un padre che utilizzava l'intelligenza artificiale Gemini di Google per aiutare la figlia a scrivere una lettera al suo idolo, la stella olimpica dell'atletica Sydney McLaughlin-Levrone.  Nello spot, il padre dice: \"Sono abbastanza bravo con le parole, ma questa deve essere giusta\", prima di rivolgersi all'intelligenza artificiale per<\/p>","protected":false},"author":2,"featured_media":13680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[102],"class_list":["post-13679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google pulls controversial AI ad from Olympics coverage amid backlash | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google pulls controversial AI ad from Olympics coverage amid backlash | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google has decided to remove its &#8220;Dear Sydney&#8221; advert for Gemini from NBC&#8217;s coverage of the 2024 Paris Olympics.\u00a0 The ad aimed to market Google\u2019s generative AI tools but instead created a heated debate about whether such AI uses are encouragable or, indeed, accepted by society at all.\u00a0 The controversial &#8220;Dear Sydney&#8221; ad featured a father using Google&#8217;s Gemini AI to help his young daughter write a letter to her idol, Olympic track star Sydney McLaughlin-Levrone.\u00a0 In the commercial, the father says, &#8220;I&#8217;m pretty good with words, but this has to be just right,&#8221; before turning to the AI for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/it\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T19:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-03T14:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/08\/DALL\u00b7E-2024-08-02-20.45.13-A-high-quality-landscape-image-depicting-a-television-screen-showing-Olympic-coverage-with-a-controversial-AI-ad-playing-with-a-big-red-cross-across.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Google pulls controversial AI ad from Olympics coverage amid backlash\",\"datePublished\":\"2024-08-02T19:47:58+00:00\",\"dateModified\":\"2024-08-03T14:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/DALL\u00b7E-2024-08-02-20.45.13-A-high-quality-landscape-image-depicting-a-television-screen-showing-Olympic-coverage-with-a-controversial-AI-ad-playing-with-a-big-red-cross-across.webp\",\"keywords\":[\"Google\"],\"articleSection\":[\"Ethics &amp; 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