{"id":13114,"date":"2024-06-26T16:48:50","date_gmt":"2024-06-26T16:48:50","guid":{"rendered":"https:\/\/dailyai.com\/?p=13114"},"modified":"2024-06-27T11:45:20","modified_gmt":"2024-06-27T11:45:20","slug":"deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2024\/06\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\/","title":{"rendered":"Uno studio di DeepMind rivela che i deep fake sono la principale forma di abuso dell'IA"},"content":{"rendered":"<p><b>AI has a myriad of uses, but one of its most concerning applications is the creation of deep fake media and misinformation.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A new <\/span><a href=\"https:\/\/arxiv.org\/pdf\/2406.13843\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/deepmind.google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google <span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\">DeepMind<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/jigsaw.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jigsaw<\/span><\/a><span style=\"font-weight: 400;\">, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deep fakes, synthetic media generated using AI algorithms to create highly realistic but fake images, videos, and audio, have become more lifelike and pervasive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incidents like when <\/span><a href=\"https:\/\/dailyai.com\/2024\/01\/the-industry-and-public-reacts-to-taylor-swift-deep-fake-incident\/\"><span style=\"font-weight: 400;\">explicit fake images of Taylor Swift<\/span><\/a><span style=\"font-weight: 400;\"> appeared on X showed that such images can reach millions of people before deletion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most insidious are deep fakes targeted at political issues, <\/span><a href=\"https:\/\/dailyai.com\/2023\/11\/deep-fakes-surrounding-the-israel-palestine-conflict-intensify\/\"><span style=\"font-weight: 400;\">such as the Israel-Palestine conflict<\/span><\/a><span style=\"font-weight: 400;\">. In some cases, not even the fact checkers charged with labeling them as \u201cAI-generated\u201d can reliably detect their authenticity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The DeepMind study <\/span><span style=\"font-weight: 400;\">collected data from a diverse array of sources, including social media platforms like X and Reddit, online blogs, and media reports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each incident was analyzed to determine the specific type of AI technology misused, the intended purpose behind the abuse, and the level of technical expertise required to carry out the malicious activity.<\/span><\/p>\n<h2>Deep fakes are the dominant form of AI misuse<\/h2>\n<p><span style=\"font-weight: 400;\">The findings paint an alarming picture of the current landscape of malicious AI use:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep fakes emerged as the dominant form of AI misuse, accounting for nearly twice as many incidents as the next most prevalent category.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The second most frequently observed type of AI abuse was using language models and chatbots to generate and disseminate disinformation online. By automating the creation of misleading content, bad actors can flood social media and other platforms with fake news and propaganda at an unprecedented scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencing public opinion and political narratives was the primary motivation behind over a quarter (27%) of the AI misuse cases analyzed. This illustrates the threat that deep fakes and AI-generated disinformation pose to democratic processes and the integrity of elections worldwide, which we&#8217;ve observed from <a href=\"https:\/\/dailyai.com\/2024\/01\/can-we-trust-what-we-see-ai-deep-fakes-threaten-political-discourse\/\">recent high-profile incidents<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial gain was identified as the second most common driver of malicious AI activity, with unscrupulous actors offering paid services for creating deep fakes, including non-consensual explicit imagery, and leveraging generative AI to mass-produce fake content for profit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The majority of AI misuse incidents involved readily accessible tools and services that required minimal technical expertise to operate. This low barrier to entry greatly expands the pool of potential malicious actors, making it easier than ever for individuals and groups to engage in AI-powered deception and manipulation.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_13115\" aria-describedby=\"caption-attachment-13115\" style=\"width: 982px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13115 size-full\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind.png\" alt=\"DeepMind\" width=\"982\" height=\"892\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind.png 982w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind-300x273.png 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind-768x698.png 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind-13x12.png 13w, https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DeepMind-60x55.png 60w\" sizes=\"auto, (max-width: 982px) 100vw, 982px\" \/><figcaption id=\"caption-attachment-13115\" class=\"wp-caption-text\">Mapping AI misuse to intent. Source: <a href=\"https:\/\/arxiv.org\/pdf\/2406.13843\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\"><span class=\"noTranslate\">DeepMind<\/span><\/span><\/span><\/span><\/span><\/span><\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Dr. Nahema Marchal from DeepMind explained the evolving landscape of AI misuse to the <a href=\"https:\/\/www.ft.com\/content\/8d5bc867-c69d-44df-839f-d43c92785435\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>: &#8220;There had been a lot of understandable concern around quite sophisticated cyber attacks facilitated by these tools,&#8221; continuing, &#8220;<\/span><span style=\"font-weight: 400;\">We saw were fairly common misuses of GenAI [such as deep fakes that] might go under the radar a little bit more.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Policymakers, technology companies, and researchers must work together to develop comprehensive strategies for detecting and countering deepfakes, AI-generated disinformation, and other forms of AI misuse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the truth is, they\u2019ve already tried \u2013 and largely failed. Just recently, we\u2019ve observed more incidents of <\/span><a href=\"https:\/\/dailyai.com\/2024\/06\/australian-authorities-launch-investigation-in-explicit-ai-deep-fakes\/\"><span style=\"font-weight: 400;\">children getting caught up in deep fake incidents<\/span><\/a><span style=\"font-weight: 400;\">, showing that the societal harm they inflict can be grave.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, tech companies can\u2019t reliably detect deep fakes at scale, and they\u2019ll only grow more realistic and tougher to detect in time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once text-to-video systems like OpenAI&#8217;s Sora land, there\u2019ll be a whole new dimension of deep fakes to handle.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L'IA ha una miriade di utilizzi, ma una delle sue applicazioni pi\u00f9 preoccupanti \u00e8 la creazione di fake media e disinformazione. Un nuovo studio di Google DeepMind e Jigsaw, un incubatore tecnologico di Google che monitora le minacce sociali, ha analizzato l'uso improprio dell'IA tra gennaio 2023 e marzo 2024. Lo studio ha valutato circa 200 episodi reali di uso improprio dell'IA, rivelando che la creazione e la diffusione di deep fake media ingannevoli, in particolare quelli che prendono di mira politici e personaggi pubblici, \u00e8 la forma pi\u00f9 comune di uso malevolo dell'IA. I deep fake sono media sintetici generati utilizzando algoritmi di IA per creare immagini, video e audio altamente realistici ma falsi,<\/p>","protected":false},"author":2,"featured_media":13116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94],"class_list":["post-13114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DeepMind study exposes deep fakes as leading form of AI misuse | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2024\/06\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeepMind study exposes deep fakes as leading form of AI misuse | DailyAI\" \/>\n<meta property=\"og:description\" content=\"AI has a myriad of uses, but one of its most concerning applications is the creation of deep fake media and misinformation. A new study from Google DeepMind and Jigsaw, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024. It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use. Deep fakes, synthetic media generated using AI algorithms to create highly realistic but fake images, videos, and audio,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/it\/2024\/06\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T16:48:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-27T11:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/06\/DALL\u00b7E-2024-06-26-17.47.08-An-image-representing-the-concept-of-deep-fakes-and-AI-misuse.-The-scene-shows-a-digital-face-morphing-and-distorting-with-binary-code-and-computer-c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"DeepMind study exposes deep fakes as leading form of AI misuse\",\"datePublished\":\"2024-06-26T16:48:50+00:00\",\"dateModified\":\"2024-06-27T11:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\\\/\"},\"wordCount\":630,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/06\\\/deepmind-study-exposes-deep-fakes-as-leading-form-of-ai-misuse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/DALL\u00b7E-2024-06-26-17.47.08-An-image-representing-the-concept-of-deep-fakes-and-AI-misuse.-The-scene-shows-a-digital-face-morphing-and-distorting-with-binary-code-and-computer-c.webp\",\"keywords\":[\"Deep fakes\"],\"articleSection\":[\"Ethics &amp; 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A new study from Google DeepMind and Jigsaw, a Google technology incubator that monitors societal threats, analyzed misuse of AI between January 2023 and March 2024. It assessed some 200 real-world incidents of AI misuse, revealing that creating and disseminating deceptive deep fake media, particularly those targeting politicians and public figures, is the most common form of malicious AI use. 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