{"id":10625,"date":"2024-03-11T13:09:09","date_gmt":"2024-03-11T13:09:09","guid":{"rendered":"https:\/\/dailyai.com\/?p=10625"},"modified":"2024-03-12T12:02:11","modified_gmt":"2024-03-12T12:02:11","slug":"sag-aftra-50-50-or-more-likely-to-strike-over-video-game-negotiations","status":"publish","type":"post","link":"https:\/\/dailyai.com\/it\/2024\/03\/sag-aftra-50-50-or-more-likely-to-strike-over-video-game-negotiations\/","title":{"rendered":"SAG-AFTRA: \"50-50 o pi\u00f9 probabilit\u00e0\" di sciopero per i negoziati sui videogiochi"},"content":{"rendered":"<p><strong>After last year\u2019s dual Hollywood strike, AI continues to leave SAG-AFTRA, the world&#8217;s largest performers&#8217; union, grappling with how to protect its members as the industry evolves.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">During ongoing negotiations with major video game companies, the use of AI in the production process has emerged as a sticking point. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAG-AFTRA chief Duncan Crabtree-Ireland suggests the chances of a new strike at &#8220;50-50, or more likely&#8221; in the next four to six weeks.<\/span><\/p>\n<p>It&#8217;s important to highlight that this is separate from SAG-AFTRA&#8217;s agreements struck with film and TV companies last year.<\/p>\n<p>Instead, it&#8217;s concerned with protecting video game performers and voice artists and is viewed as potentially more complex due to how long video game franchises can go for.<\/p>\n<p><span style=\"font-weight: 400;\">Speaking at SXSW in Austin, Texas, Crabtree-Ireland acknowledged the strong opinions and divisions among the union&#8217;s 160,000-plus members regarding AI and generative AI tools. While some members pushed for an outright ban on their use in union-covered productions, Crabtree-Ireland recognized that such a demand would be unrealistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We would not have succeeded, any more than any union ever in history has been able to stop technology,&#8221; he said.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Unions that try that approach, they fail and they give up the chance to influence how those technologies are implemented. The fact of the matter is, we&#8217;re going to have AI.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These comments echo across other creative industries <\/span><a href=\"https:\/\/dailyai.com\/2024\/02\/artists-under-fire-investigating-the-impact-of-ai-on-creatives\/\"><span style=\"font-weight: 400;\">facing pressures from generative AI<\/span><\/a><span style=\"font-weight: 400;\">, such as digital art and music.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the union leader emphasized that SAG-AFTRA&#8217;s position revolves around &#8220;consent and compensation&#8221; for its members when AI engines use their work, ensuring that the implementation is &#8220;human-centered and focused on augmentation [of production], not replacement of people.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In late January, SAG-AFTRA <\/span><a href=\"https:\/\/dailyai.com\/2024\/01\/sag-aftra-called-out-for-approving-ai-voices-for-video-games\/\"><span style=\"font-weight: 400;\">announced an experimental agreement<\/span><\/a><span style=\"font-weight: 400;\"> with AI voice studio Replica Studios, outlining how AI voices can be used in video games.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one-year trial contract, unanimously agreed upon by a committee of actors who regularly work in the video game industry, sets out conditions and payments to voice actors while creating digital voices and licensing AI voices in video games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the announcement surprised some top voice actors, with Elias Toufexis (Deus Ex, Assassin&#8217;s Creed) and Steve Blum (Call of Duty, God of War) stating that they had not been consulted on the matter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This demonstrates the complex landscape SAG-AFTRA must navigate as AI becomes increasingly prevalent in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The gaming industry, in general, has embraced generative AI quickly, with 86.7% of firms identified as early adopters. By 2026, AI could impact 13.4% of this sector&#8217;s workforce, or 52,400 jobs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s evident that as the industry continues to evolve, SAG-AFTRA must protect its members while acknowledging the seemingly inevitable adoption of AI technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crabtree-Ireland cautioned video game producers not to underestimate the union&#8217;s concerns about AI and their willingness to strike if necessary. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We don&#8217;t want to go on strike,&#8221; he said, &#8220;But we&#8217;re not going to make a deal with these companies that don&#8217;t protect our members from abusive and exploitative uses of AI.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dopo il doppio sciopero di Hollywood dello scorso anno, l'IA continua a lasciare il SAG-AFTRA, il pi\u00f9 grande sindacato di artisti del mondo, alle prese con il modo in cui proteggere i suoi membri mentre il settore si evolve.  Durante le trattative in corso con le principali aziende di videogiochi, l'uso dell'IA nel processo di produzione \u00e8 emerso come un punto critico. Il capo della SAG-AFTRA, Duncan Crabtree-Ireland, suggerisce che le probabilit\u00e0 di un nuovo sciopero sono \"50-50, o pi\u00f9 probabili\" nelle prossime quattro-sei settimane. \u00c8 importante sottolineare che si tratta di una questione separata dagli accordi stipulati dalla SAG-AFTRA con le aziende cinematografiche e televisive lo scorso anno. Si tratta invece di tutelare gli interpreti di videogiochi e di<\/p>","protected":false},"author":2,"featured_media":2609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[227],"class_list":["post-10625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-sag-aftra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAG-AFTRA &quot;50-50 or more likely&quot; to strike over video game negotiations | DailyAI<\/title>\n<meta name=\"description\" content=\"After last year\u2019s dual Hollywood strike, AI continues to leave SAG-AFTRA, the world&#039;s largest performers&#039; union, grappling with how to protect its members as the industry evolves.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/it\/2024\/03\/sag-aftra-50-50-or-more-likely-to-strike-over-video-game-negotiations\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAG-AFTRA &quot;50-50 or more likely&quot; 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