{"id":9438,"date":"2024-01-23T19:47:14","date_gmt":"2024-01-23T19:47:14","guid":{"rendered":"https:\/\/dailyai.com\/?p=9438"},"modified":"2024-01-24T16:59:25","modified_gmt":"2024-01-24T16:59:25","slug":"the-rise-of-liars-dividend-as-ai-generated-deep-fakes-continue-to-trouble","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/01\/the-rise-of-liars-dividend-as-ai-generated-deep-fakes-continue-to-trouble\/","title":{"rendered":"La mont\u00e9e en puissance du \"dividende du menteur\", alors que les faux en profondeur de l'IA continuent d'inqui\u00e9ter"},"content":{"rendered":"

Alors que nous nous dirigeons vers des \u00e9lections cruciales cette ann\u00e9e, notamment les \u00e9lections am\u00e9ricaines, nous assistons \u00e0 la naissance d'un jumeau mal\u00e9fique de la d\u00e9sinformation profonde, le \"dividende du menteur\".\u00a0<\/b><\/p>\n

Les \"deep fakes\" sont des copies d'audio, de vid\u00e9o ou d'images g\u00e9n\u00e9r\u00e9es par l'intelligence artificielle et incroyablement r\u00e9alistes.<\/span><\/p>\n

Il existe de nombreux exemples de \"deep fakes\" ayant un impact sur les personnes et la soci\u00e9t\u00e9, qu'il s'agisse d'une image du Pentagone g\u00e9n\u00e9r\u00e9e par l'IA ou d'une image de la ville de New York g\u00e9n\u00e9r\u00e9e par l'IA. <\/span>qui ont affect\u00e9 le march\u00e9 boursier l'ann\u00e9e derni\u00e8re<\/span><\/a> \u00e0 une voix de robocall <\/span>imitant le pr\u00e9sident Biden cette semaine<\/span><\/a>.<\/span><\/p>\n

Cependant, les faux profonds ne sont pas seulement utiles pour d\u00e9former la v\u00e9rit\u00e9, ils sont aussi excellents pour la r\u00e9futer. C'est ce que l'on appelle le \"dividende du menteur\", qui d\u00e9crit essentiellement les avantages que l'on retire de la pr\u00e9sentation d'un contenu authentique comme \u00e9tant faux.\u00a0<\/span><\/p>\n

Par exemple, en r\u00e9ponse \u00e0 une publicit\u00e9 de Fox News pr\u00e9sentant ses maladresses publiques de l'ann\u00e9e derni\u00e8re, l'ancien pr\u00e9sident Donald Trump a affirm\u00e9 que l'Union europ\u00e9enne n'\u00e9tait pas une organisation de d\u00e9fense des droits de l'homme. <\/span>les s\u00e9quences ont \u00e9t\u00e9 cr\u00e9\u00e9es par l'IA<\/span><\/a>.\u00a0<\/span><\/p>\n

Il a d\u00e9nonc\u00e9 cette publicit\u00e9 dans un message publi\u00e9 sur Truth Social, en d\u00e9clarant : \"Les pervers et les perdants du projet Lincoln, qui a \u00e9chou\u00e9 et a \u00e9t\u00e9 dissous, et d'autres, utilisent l'IA dans leurs fausses publicit\u00e9s t\u00e9l\u00e9vis\u00e9es pour me faire passer pour aussi mauvais et path\u00e9tique que Joe Biden le v\u00e9reux, ce qui n'est pas facile \u00e0 faire\".\u00a0<\/span><\/p>\n

Le projet Lincoln a ensuite r\u00e9fut\u00e9 l'affirmation de M. Trump, soulignant que l'annonce comprenait des incidents bien document\u00e9s de sa pr\u00e9sidence.<\/span><\/p>\n

Libby Lange, analyste \u00e0 le fournisseur de services d'analyse Graphika<\/a>L'IA d\u00e9stabilise le concept m\u00eame de v\u00e9rit\u00e9. Si tout peut \u00eatre faux, et si tout le monde pr\u00e9tend que tout est faux ou manipul\u00e9 d'une mani\u00e8re ou d'une autre, il n'y a plus vraiment de sens de la v\u00e9rit\u00e9 de base\".<\/span><\/p>\n

\u00c0 l'\u00e9chelle mondiale, les hommes politiques utilisent d\u00e9sormais r\u00e9guli\u00e8rement l'IA comme bouc \u00e9missaire. Par exemple, une vid\u00e9o controvers\u00e9e d'un homme politique ta\u00efwanais sugg\u00e9rant une liaison extraconjugale a \u00e9t\u00e9 rapidement rejet\u00e9e comme \u00e9tant potentiellement g\u00e9n\u00e9r\u00e9e par l'IA.\u00a0<\/span><\/p>\n

De m\u00eame, dans l'\u00c9tat indien du Tamil Nadu, un homme politique a r\u00e9fut\u00e9 une fuite d'enregistrement audio en la qualifiant de \"g\u00e9n\u00e9r\u00e9e par une machine\", bien que son authenticit\u00e9 reste incertaine.<\/p>\n

Nous avons \u00e9galement vu des images d'IA de crimes de guerre en Isra\u00ebl, en Palestine et en Ukraine, comme un b\u00e9b\u00e9 incin\u00e9r\u00e9, que Ben Shapiro a partag\u00e9 avec des millions d'adeptes avant qu'il ne soit <\/span>discr\u00e9dit\u00e9 comme faux<\/span><\/a>.\u00a0<\/span><\/p>\n

Il y a \u00e9galement eu des exemples non politiques, comme le clip vocal d'un directeur d'\u00e9cole du comt\u00e9 de Baltimore qui aurait tenu des propos racistes. Il a \u00e9t\u00e9 affirm\u00e9 que ces propos \u00e9taient g\u00e9n\u00e9r\u00e9s par l'intelligence artificielle, mais il est difficile de le confirmer sans autre contexte.\u00a0<\/span><\/p>\n

Les \"deep fakes\" ont fait l'objet d'une attention particuli\u00e8re lors de la r\u00e9cente conf\u00e9rence de l'Union europ\u00e9enne. Forum \u00e9conomique mondial de Davos<\/a>mais les efforts d\u00e9ploy\u00e9s jusqu'\u00e0 pr\u00e9sent pour les endiguer ont \u00e9t\u00e9 superficiels et inefficaces. Les entreprises technologiques explorent des moyens de v\u00e9rifier automatiquement les contenus g\u00e9n\u00e9r\u00e9s par l'IA, mais seuls les experts peuvent discerner de mani\u00e8re fiable les vrais m\u00e9dias des faux.\u00a0<\/span><\/p>\n

Et m\u00eame les experts se trompent, car il arrive que des d\u00e9tecteurs d'IA sp\u00e9cialis\u00e9s parviennent \u00e0 des conclusions contestables quant \u00e0 l'authenticit\u00e9 d'une image.\u00a0<\/span><\/p>\n

Supposons ensuite que les images soient \"officiellement\" class\u00e9es comme vraies ou fausses, mais que le verdict soit erron\u00e9 - on ne peut qu'imaginer l'enfer qui pourrait s'ensuivre.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Alors que nous nous dirigeons \u00e0 grands pas vers des \u00e9lections cruciales cette ann\u00e9e, notamment les \u00e9lections am\u00e9ricaines, nous assistons \u00e0 l'apparition du jumeau mal\u00e9fique des fausses informations profondes, le \"dividende du menteur\". Les \"deep fakes\" sont des copies d'audio, de vid\u00e9o ou d'images g\u00e9n\u00e9r\u00e9es par l'intelligence artificielle et incroyablement r\u00e9alistes. Il existe de nombreux exemples de deep fakes ayant un impact sur les personnes et la soci\u00e9t\u00e9, qu'il s'agisse d'une image du Pentagone g\u00e9n\u00e9r\u00e9e par l'IA qui a eu un effet tangible sur le march\u00e9 boursier l'ann\u00e9e derni\u00e8re ou d'une voix de robocall imitant le pr\u00e9sident Biden cette semaine. Cependant, les \"deep fakes\" ne sont pas seulement utiles pour d\u00e9former la v\u00e9rit\u00e9, ils sont aussi excellents pour la r\u00e9futer. C'est ce que l'on appelle le \"dividende du menteur\".<\/p>","protected":false},"author":2,"featured_media":9439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94],"class_list":["post-9438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fakes"],"yoast_head":"\nThe rise of "liar's dividend" as AI deep fakes continue to trouble | DailyAI<\/title>\n<meta name=\"description\" content=\"As we hurtle towards crucial elections this year \u2013 no less the US election \u2013 we\u2019re witnessing the evil twin of deep fake misinformation \u2013 \u201cliar\u2019s dividend.\u201d\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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