{"id":9201,"date":"2024-01-14T15:50:41","date_gmt":"2024-01-14T15:50:41","guid":{"rendered":"https:\/\/dailyai.com\/?p=9201"},"modified":"2024-01-14T15:56:41","modified_gmt":"2024-01-14T15:56:41","slug":"deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/","title":{"rendered":"Le Premier ministre britannique Rishi Sunak fait l'objet d'une escroquerie vid\u00e9o profonde sur Facebook"},"content":{"rendered":"

Plus de 100 fausses publicit\u00e9s vid\u00e9o mettant en sc\u00e8ne le Premier ministre britannique Rishi Sunak ont \u00e9t\u00e9 diffus\u00e9es sur Facebook.<\/b><\/p>\n

La soci\u00e9t\u00e9 de communication en ligne Fenimore Harper a men\u00e9 l'\u00e9tude et publi\u00e9 son rapport. les conclusions du pr\u00e9sent rapport<\/a>.<\/p>\n

Les fausses publicit\u00e9s ont atteint 400 000 personnes au travers de 143 publicit\u00e9s, dont l'origine remonte \u00e0 l'ann\u00e9e derni\u00e8re. <\/span>de pays tels que les \u00c9tats-Unis, la Turquie, la Malaisie et les Philippines. Les d\u00e9penses publicitaires ont probablement d\u00e9pass\u00e9 les 12 929 livres sterling.\u00a0<\/span><\/p>\n

Un exemple particuli\u00e8rement frappant est celui d'un clip fabriqu\u00e9 de toutes pi\u00e8ces dans lequel Sarah Campbell, pr\u00e9sentatrice de la BBC, rapporte faussement un scandale impliquant Sunak et une application pr\u00e9tendument lanc\u00e9e par Elon Musk. <\/span><\/p>\n

La publicit\u00e9 affirme qu'Elon Musk a \"lanc\u00e9 une application capable d'effectuer de mani\u00e8re autonome des transactions boursi\u00e8res et des transactions sur le march\u00e9\" et poursuit en disant : \"Je peux personnellement me porter garant de la fiabilit\u00e9 de cette plateforme d'investissement.\"<\/span><\/p>\n

Il a abouti \u00e0 une page de BBC News falsifi\u00e9e faisant la promotion d'un investissement frauduleux.<\/span><\/p>\n

\"Fake
Une fausse publicit\u00e9 profonde a attir\u00e9 les utilisateurs vers cette fausse page d'information de la BBC promouvant un investissement frauduleux. Source : Fenimore Harper : Fenimore Harper.<\/figcaption><\/figure>\n

Marcus Beard, fondateur de Fenimore Harper, explique,<\/span>\u00a0\"Avec l'av\u00e8nement du clonage de voix et de visages bon march\u00e9 et facile \u00e0 utiliser, il suffit de tr\u00e8s peu de connaissances et d'expertise pour utiliser l'image d'une personne \u00e0 des fins malveillantes\".\u00a0<\/span><\/p>\n

Il a \u00e9galement soulign\u00e9 le probl\u00e8me de la mod\u00e9ration insuffisante des publicit\u00e9s payantes sur des plateformes telles que Facebook, notant que \"ces publicit\u00e9s vont \u00e0 l'encontre de plusieurs politiques publicitaires de Facebook. Cependant, tr\u00e8s peu des publicit\u00e9s que nous avons rencontr\u00e9es semblent avoir \u00e9t\u00e9 supprim\u00e9es\".<\/span><\/p>\n

En r\u00e9ponse, un porte-parole du gouvernement britannique a d\u00e9clar\u00e9 : \"Nous travaillons intensivement au sein du gouvernement pour nous assurer que nous sommes pr\u00eats \u00e0 r\u00e9pondre rapidement \u00e0 toute menace contre nos processus d\u00e9mocratiques par le biais de notre groupe de travail sur la d\u00e9fense de la d\u00e9mocratie et des \u00e9quipes gouvernementales sp\u00e9cialis\u00e9es\".<\/p>\n

\"Notre loi sur la s\u00e9curit\u00e9 en ligne va plus loin en imposant de nouvelles exigences aux plateformes sociales pour qu'elles suppriment rapidement les fausses informations et les d\u00e9sinformations ill\u00e9gales - y compris lorsqu'elles sont g\u00e9n\u00e9r\u00e9es par l'intelligence artificielle - d\u00e8s qu'elles en ont connaissance\".<\/span><\/p>\n

La BBC, reconnaissant la pr\u00e9valence croissante de la d\u00e9sinformation, a appel\u00e9 \u00e0 la vigilance. Un porte-parole <\/span>d\u00e9clar\u00e9e<\/span><\/a>Nous avons lanc\u00e9 BBC Verify en 2023 pour r\u00e9pondre \u00e0 la menace croissante de la d\u00e9sinformation, en investissant dans une \u00e9quipe hautement sp\u00e9cialis\u00e9e dot\u00e9e d'une gamme de renseignements judiciaires et de sources ouvertes (OSINT) pour enqu\u00eater, v\u00e9rifier les faits, contr\u00f4ler les vid\u00e9os, contrer la d\u00e9sinformation, analyser les donn\u00e9es et expliquer les histoires complexes\".<\/span><\/p>\n

\"Nous instaurons la confiance avec le public en montrant comment les journalistes de la BBC connaissent les informations qu'ils rapportent, et nous proposons des explications sur la mani\u00e8re de rep\u00e9rer les faux et les deepfakes. Lorsque nous avons connaissance d'un faux contenu de la BBC, nous prenons rapidement des mesures\".<\/span><\/p>\n

Meta, la soci\u00e9t\u00e9 m\u00e8re de Facebook, a \u00e9galement r\u00e9pondu \u00e0 ces pr\u00e9occupations. Un porte-parole de Meta a d\u00e9clar\u00e9 : \"Nous supprimons les contenus qui enfreignent nos politiques, qu'ils aient \u00e9t\u00e9 cr\u00e9\u00e9s par l'intelligence artificielle ou par une personne.\"<\/span><\/p>\n

La sophistication croissante et la pr\u00e9valence des \"deep fakes\" g\u00e9n\u00e9r\u00e9s par l'IA, en particulier dans le contexte des campagnes politiques, soul\u00e8vent d'\u00e9normes questions quant \u00e0 l'int\u00e9grit\u00e9 de l'information \u00e0 l'\u00e8re de l'IA.<\/span><\/p>\n

Les contenus manipul\u00e9s par l'IA font pression sur les \u00e9lections<\/span><\/h2>\n

Alors que le monde se pr\u00e9pare \u00e0 une s\u00e9rie d'\u00e9lections tr\u00e8s m\u00e9diatis\u00e9es en 2024 et 2025, la d\u00e9sinformation profonde dans les campagnes politiques devient un probl\u00e8me mondial omnipr\u00e9sent.\u00a0<\/span><\/p>\n

En Slovaquie, l'IA manipul\u00e9e <\/span>audio donnant une fausse image<\/span><\/a> des personnalit\u00e9s politiques ont fait surface juste avant l'\u00e9lection, suscitant des inqui\u00e9tudes quant \u00e0 la capacit\u00e9 de l'IA \u00e0 d\u00e9former les r\u00e9cits politiques.<\/span><\/p>\n

\u00c9lections nationales au Bangladesh <\/span>a \u00e9t\u00e9 t\u00e9moin de d\u00e9fis similaires<\/span><\/a>o\u00f9 des rapports ont mis en \u00e9vidence l'utilisation par des groupes pro-gouvernementaux de clips d'information g\u00e9n\u00e9r\u00e9s par l'IA pour influencer l'opinion publique.\u00a0<\/span><\/p>\n

Les grandes entreprises technologiques, telles que Google et Meta, ont commenc\u00e9 \u00e0 mettre en \u0153uvre des politiques en mati\u00e8re de publicit\u00e9 politique, exigeant la divulgation de toute forme d'IA ou d'alt\u00e9ration num\u00e9rique. Toutefois, ces mesures sont souvent insuffisantes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Plus de 100 fausses publicit\u00e9s vid\u00e9o mettant en sc\u00e8ne le Premier ministre britannique Rishi Sunak ont \u00e9t\u00e9 diffus\u00e9es sur Facebook. La soci\u00e9t\u00e9 de communication en ligne Fenimore Harper a men\u00e9 l'enqu\u00eate et publi\u00e9 ses conclusions dans ce rapport. Les fausses publicit\u00e9s ont atteint 400 000 personnes \u00e0 travers 143 publicit\u00e9s, provenant de pays tels que les \u00c9tats-Unis, la Turquie, la Malaisie et les Philippines. Les d\u00e9penses publicitaires ont probablement d\u00e9pass\u00e9 les 12 929 livres sterling. Un exemple particuli\u00e8rement frappant est celui d'un clip fabriqu\u00e9 de toutes pi\u00e8ces montrant Sarah Campbell, pr\u00e9sentatrice du journal t\u00e9l\u00e9vis\u00e9 de la BBC, qui rapporte faussement un scandale impliquant Sunak et une application pr\u00e9tendument lanc\u00e9e par Elon Musk. La publicit\u00e9 affirme qu'Elon Musk a \"lanc\u00e9 une application<\/p>","protected":false},"author":2,"featured_media":9204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94,472],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fakes","tag-politics"],"yoast_head":"\nDeep fake video scams on Facebook feature UK Prime Minister Rishi Sunak | DailyAI<\/title>\n<meta name=\"description\" content=\"Over 100 deepfake video advertisements featuring an impersonation of UK Prime Minister Rishi Sunak have been promoted on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/\" \/>\n<meta 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