{"id":7406,"date":"2023-11-14T20:36:59","date_gmt":"2023-11-14T20:36:59","guid":{"rendered":"https:\/\/dailyai.com\/?p=7406"},"modified":"2023-11-14T20:57:57","modified_gmt":"2023-11-14T20:57:57","slug":"youtube-unleashes-package-of-measures-to-combat-ai-misuse","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/11\/youtube-unleashes-package-of-measures-to-combat-ai-misuse\/","title":{"rendered":"YouTube lance un ensemble de mesures pour lutter contre l'utilisation abusive de l'IA"},"content":{"rendered":"

YouTube a d\u00e9voil\u00e9 une s\u00e9rie de mesures et de lignes directrices visant \u00e0 lutter contre les abus li\u00e9s \u00e0 l'IA, en particulier la musique g\u00e9n\u00e9r\u00e9e par l'IA et la musique \"deep fake\".\u00a0<\/b><\/p>\n

Cette d\u00e9cision intervient alors que les pressions se font de plus en plus fortes pour que des mesures soient prises \u00e0 l'\u00e9gard de la musique g\u00e9n\u00e9r\u00e9e par l'IA et des contenus profond\u00e9ment faux, comme l'illustrent des chansons telles que \"Heart on My Sleeve\", o\u00f9 des voix g\u00e9n\u00e9r\u00e9es par l'IA ressemblent \u00e0 celles de Drake et de The Weeknd, sans leur autorisation.\u00a0<\/span><\/p>\n

Universal Music Group a critiqu\u00e9 la chanson pour son \"contenu illicite cr\u00e9\u00e9 \u00e0 l'aide de l'IA g\u00e9n\u00e9rative\".<\/span><\/p>\n

Apr\u00e8s quelques d\u00e9bats, les Grammys ont r\u00e9cemment d\u00e9clar\u00e9 que de telles compositions <\/span>ne sera pas pris en consid\u00e9ration pour les prix<\/span><\/a>.<\/span><\/p>\n

YouTube est <\/span>la mise \u00e0 jour de sa proc\u00e9dure de plainte en mati\u00e8re de protection de la vie priv\u00e9e<\/span><\/a> pour autoriser les plaintes concernant les \"deep fakes\", en pr\u00e9cisant que tous les contenus de ce type ne seront pas supprim\u00e9s, des facteurs tels que la parodie et la satire jouant un r\u00f4le dans la prise de d\u00e9cision.<\/span><\/p>\n

En outre, les cr\u00e9ateurs doivent d\u00e9sormais divulguer lorsqu'ils utilisent du contenu manipul\u00e9 ou synth\u00e9tique, y compris du mat\u00e9riel g\u00e9n\u00e9r\u00e9 par l'IA.\u00a0<\/span><\/p>\n

L'accent est mis en particulier sur les contenus traitant de sujets sensibles tels que les \u00e9lections et les crises de sant\u00e9 publique. YouTube a \u00e9galement indiqu\u00e9 que le non-respect de ces lignes directrices pourrait entra\u00eener la suppression du contenu ou la suspension des paiements publicitaires.<\/span><\/p>\n

En outre, une \u00e9tiquette identifiant le contenu g\u00e9n\u00e9r\u00e9 par l'IA sera ajout\u00e9e aux descriptions des vid\u00e9os, avec une \u00e9tiquette plus visible pour les sujets sensibles.\u00a0<\/span><\/p>\n

L'entreprise a d\u00e9clar\u00e9 que les contenus g\u00e9n\u00e9r\u00e9s par l'IA qui violent les r\u00e8gles de contenu existantes, comme les vid\u00e9os violentes cr\u00e9\u00e9es synth\u00e9tiquement, seront \u00e9galement supprim\u00e9s.<\/span><\/p>\n

Voici un r\u00e9sum\u00e9 de l'arsenal d'outils dont dispose YouTube pour lutter contre l'utilisation abusive de l'IA :<\/span><\/p>\n

    \n
  1. Exigences de divulgation et \u00e9tiquettes de contenu<\/b>: Les cr\u00e9ateurs doivent indiquer si leur contenu comprend des \u00e9l\u00e9ments modifi\u00e9s ou synth\u00e9tiques qui sont r\u00e9alistes, en particulier lorsqu'ils utilisent des outils d'intelligence artificielle. Cette obligation est cruciale pour les contenus traitant de sujets sensibles tels que les \u00e9lections et les crises de sant\u00e9 publique. Le non-respect de cette obligation peut entra\u00eener la suppression du contenu ou d'autres sanctions.<\/span><\/li>\n
  2. Informations sur le visualiseur<\/b>: YouTube pr\u00e9voit d'informer les spectateurs sur les contenus synth\u00e9tiques par le biais d'\u00e9tiquettes dans le panneau de description et, pour les sujets sensibles, de mani\u00e8re plus visible sur le lecteur vid\u00e9o.<\/span><\/li>\n
  3. Suppression du contenu dans les cas \u00e0 haut risque<\/b>: Les m\u00e9dias synth\u00e9tiques qui pr\u00e9sentent un risque de pr\u00e9judice, quel que soit leur \u00e9tiquetage, seront supprim\u00e9s s'ils enfreignent les lignes directrices de la communaut\u00e9. Il s'agit notamment des contenus pr\u00e9sentant une violence r\u00e9aliste visant \u00e0 choquer ou \u00e0 d\u00e9go\u00fbter les spectateurs.<\/span><\/li>\n
  4. Proc\u00e9dure de demande de protection de la vie priv\u00e9e<\/b>: YouTube va autoriser les demandes de retrait de contenus g\u00e9n\u00e9r\u00e9s ou modifi\u00e9s par l'intelligence artificielle qui simulent le visage ou la voix d'une personne identifiable. Les d\u00e9cisions seront fond\u00e9es sur des facteurs tels que la parodie ou la satire, l'identifiabilit\u00e9 de la personne et son statut public.<\/span><\/li>\n
  5. Dispositions particuli\u00e8res pour les contenus musicaux<\/b>: Les partenaires musicaux peuvent demander le retrait de la musique g\u00e9n\u00e9r\u00e9e par l'IA qui imite la voix unique d'un artiste. Dans ce cas, YouTube \u00e9valuera des facteurs tels que la pertinence du reportage ou de la critique.<\/span><\/li>\n
  6. L'IA dans la mod\u00e9ration de contenu<\/b>: YouTube utilise un m\u00e9lange de technologie d'intelligence artificielle et d'\u00e9valuation humaine pour faire respecter les lignes directrices de la communaut\u00e9. Les classificateurs d'IA aident \u00e0 d\u00e9tecter les violations potentielles, tandis que les r\u00e9viseurs humains confirment les infractions \u00e0 la politique. L'IA g\u00e9n\u00e9rative est particuli\u00e8rement utile pour identifier et traiter les nouvelles formes d'abus.<\/span><\/li>\n
  7. Renforcer la responsabilit\u00e9 des outils d'IA<\/b>: YouTube se concentre sur le d\u00e9veloppement d'outils d'intelligence artificielle dot\u00e9s de protections int\u00e9gr\u00e9es afin d'emp\u00eacher la production de contenus inappropri\u00e9s. Il se pr\u00e9pare \u00e9galement \u00e0 d'\u00e9ventuels contournements par des acteurs malveillants gr\u00e2ce \u00e0 une am\u00e9lioration continue et \u00e0 des \u00e9quipes d\u00e9di\u00e9es \u00e0 la d\u00e9tection des menaces.<\/span><\/li>\n<\/ol>\n

    Cette d\u00e9marche s'inscrit dans une tendance plus large du secteur \u00e0 d\u00e9noncer les contenus li\u00e9s \u00e0 l'IA qui ne visent pas \u00e0 apporter une contribution authentique et digne de confiance aux plates-formes. <\/span><\/p>\n

    Des entreprises comme Meta introduisent \u00e9galement <\/span>exigences pour les annonceurs politiques<\/span><\/a> de divulguer l'utilisation de l'IA dans les publicit\u00e9s. La d\u00e9sinformation\u00a0<\/span><\/p>\n

    Cela r\u00e9sulte d'un m\u00e9lange de pressions publiques et priv\u00e9es, les entreprises d'IA cherchant \u00e0 montrer leur volont\u00e9 de respecter les promesses faites dans divers cadres volontaires.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    YouTube a d\u00e9voil\u00e9 une s\u00e9rie de mesures et de lignes directrices pour lutter contre l'utilisation abusive de l'IA, en particulier pour la musique g\u00e9n\u00e9r\u00e9e par l'IA et les faux contenus. Cette d\u00e9cision intervient alors que les pressions se font de plus en plus fortes pour que des mesures soient prises \u00e0 l'\u00e9gard de la musique g\u00e9n\u00e9r\u00e9e par l'IA et des contenus profond\u00e9ment faux, comme en t\u00e9moignent des chansons telles que \"Heart on My Sleeve\", dans laquelle des voix g\u00e9n\u00e9r\u00e9es par l'IA ressemblent \u00e0 celles de Drake et de The Weeknd sans leur autorisation. Universal Music Group a critiqu\u00e9 la chanson pour son \"contenu illicite cr\u00e9\u00e9 par l'IA g\u00e9n\u00e9rative\". Apr\u00e8s quelques d\u00e9bats, les Grammys ont r\u00e9cemment d\u00e9clar\u00e9 que de telles compositions ne seraient pas prises en compte pour l'attribution des prix. YouTube met \u00e0 jour sa proc\u00e9dure de plainte en mati\u00e8re de protection de la vie priv\u00e9e afin d'autoriser les plaintes concernant les \"deep fakes\", en pr\u00e9cisant qu'il n'y a pas lieu d'autoriser les \"deep fakes\".<\/p>","protected":false},"author":2,"featured_media":7407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,94,183],"class_list":["post-7406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-deep-fakes","tag-youtube"],"yoast_head":"\nYouTube unleashes package of measures to combat AI misuse | DailyAI<\/title>\n<meta name=\"description\" content=\"YouTube has unveiled a host of measures and guidelines to combat AI-related misuse, particularly for AI-generated and deep fake music.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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