{"id":7211,"date":"2023-11-08T21:06:32","date_gmt":"2023-11-08T21:06:32","guid":{"rendered":"https:\/\/dailyai.com\/?p=7211"},"modified":"2023-11-09T20:54:25","modified_gmt":"2023-11-09T20:54:25","slug":"studies-reveal-how-ai-generated-faces-reliably-trick-humans","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/11\/studies-reveal-how-ai-generated-faces-reliably-trick-humans\/","title":{"rendered":"Des \u00e9tudes r\u00e9v\u00e8lent comment les visages g\u00e9n\u00e9r\u00e9s par l'IA trompent les humains de mani\u00e8re fiable"},"content":{"rendered":"

Une exp\u00e9rience r\u00e9cente a montr\u00e9 que les humains ne peuvent identifier correctement les visages humains g\u00e9n\u00e9r\u00e9s par l'IA que dans 48,2% des cas.\u00a0<\/strong><\/p>\n

Les <\/span>\u00e9tude<\/span><\/a> a impliqu\u00e9 315 participants charg\u00e9s de faire la diff\u00e9rence entre des visages r\u00e9els et des visages g\u00e9n\u00e9r\u00e9s par l'IA. Les visages ont \u00e9t\u00e9 synth\u00e9tis\u00e9s \u00e0 l'aide de StyleGAN2, un moteur de pointe capable de cr\u00e9er des ressemblances humaines diverses et r\u00e9alistes.\u00a0<\/span><\/p>\n

Les r\u00e9sultats \u00e9taient \u00e0 la fois fascinants et l\u00e9g\u00e8rement d\u00e9concertants : la capacit\u00e9 des participants \u00e0 identifier les visages g\u00e9n\u00e9r\u00e9s par l'IA tournait autour de 48,2%, soit moins bien qu'un jeu de pile ou face. <\/span><\/p>\n

Il s<\/span>ugg\u00e8re que pour le commun des mortels, les faux visages profonds de l'IA sont pratiquement impossibles \u00e0 distinguer de ceux d'\u00eatres humains r\u00e9els. <\/span><\/p>\n

Vous pouvez constater par vous-m\u00eame \u00e0 quel point ces visages sont r\u00e9alistes en consultant le site suivant <\/span>cette-personne-n'existe-pas.com<\/span><\/a>qui affiche des images r\u00e9alistes, g\u00e9n\u00e9r\u00e9es par l'IA, de pratiquement n'importe qui, \u00e0 n'importe quel \u00e2ge et dans n'importe quel milieu. Cet outil n'a que quelques ann\u00e9es d'existence.\u00a0<\/span><\/p>\n

\"Visage
Vous ressemblez \u00e0 quelqu'un que vous connaissez ? Cette personne n'existe pas.<\/figcaption><\/figure>\n

En allant plus loin, l'\u00e9tude a \u00e9galement cherch\u00e9 \u00e0 d\u00e9terminer si certaines races et certains sexes \u00e9taient plus difficiles \u00e0 classer correctement.\u00a0<\/span><\/p>\n

Il a \u00e9t\u00e9 observ\u00e9 que les participants avaient le plus de mal \u00e0 identifier correctement les visages blancs, en particulier les visages masculins, comme \u00e9tant r\u00e9els ou synth\u00e9tiques.\u00a0<\/span><\/p>\n

Selon l'\u00e9tude, ce ph\u00e9nom\u00e8ne peut s'expliquer par la surrepr\u00e9sentation des visages blancs dans l'ensemble de donn\u00e9es d'entra\u00eenement de l'IA, ce qui conduit \u00e0 des visages synth\u00e9tiques blancs plus r\u00e9alistes.\u00a0<\/span><\/p>\n

\"Visage
Exemples de visages utilis\u00e9s dans l'\u00e9tude. Source : PNAS<\/a>.<\/figcaption><\/figure>\n

Plus intrigante encore est la d\u00e9couverte que les participants ont jug\u00e9 les visages synth\u00e9tiques plus dignes de confiance que les visages r\u00e9els, m\u00eame si c'est avec une marge modeste.\u00a0<\/span>Cela pourrait indiquer une pr\u00e9f\u00e9rence inconsciente pour les caract\u00e9ristiques moyennes que l'IA tend \u00e0 g\u00e9n\u00e9rer, qui, selon l'\u00e9tude, sont per\u00e7ues comme plus dignes de confiance.\u00a0<\/span><\/p>\n

Une augmentation subtile de la probabilit\u00e9 qu'une personne interpr\u00e8te une image d'IA comme \u00e9tant plus digne de confiance qu'une image r\u00e9elle est tr\u00e8s inqui\u00e9tante une fois qu'elle est port\u00e9e \u00e0 l'\u00e9chelle de la population.\u00a0<\/span><\/p>\n

L'interpr\u00e9tation par le cerveau des visages g\u00e9n\u00e9r\u00e9s par l'IA est complexe<\/span><\/h2>\n

A <\/span>deuxi\u00e8me \u00e9tude r\u00e9cente<\/span><\/a> a demand\u00e9 \u00e0 des participants d'identifier si un visage \u00e9tait r\u00e9el ou non alors qu'ils \u00e9taient occup\u00e9s \u00e0 une t\u00e2che destin\u00e9e \u00e0 les distraire.<\/span><\/p>\n

Ils ne pouvaient pas faire consciemment la diff\u00e9rence entre les deux, mais les choses sont devenues plus confuses lorsque leur activit\u00e9 c\u00e9r\u00e9brale a \u00e9t\u00e9 mesur\u00e9e \u00e0 l'aide d'un \u00e9lectroenc\u00e9phalogramme (EEG).\u00a0<\/span><\/p>\n

Environ 170 millisecondes apr\u00e8s avoir vu les visages, l'activit\u00e9 \u00e9lectrique du cerveau a r\u00e9v\u00e9l\u00e9 des diff\u00e9rences entre les participants qui regardaient des images r\u00e9elles et synth\u00e9tiques. <\/span><\/p>\n

Il a sembl\u00e9 qu'il n'y avait pas d'autre choix que d'aller \u00e0 l'\u00e9cole.<\/span>L'inconscient \"sait\" mieux que le conscient quand une image peut \u00eatre g\u00e9n\u00e9r\u00e9e par l'IA. Malgr\u00e9 cela, les participants n'ont pas pu \u00e9tiqueter consciemment les visages g\u00e9n\u00e9r\u00e9s par l'IA avec un degr\u00e9 de confiance \u00e9lev\u00e9.\u00a0<\/span><\/p>\n

Nous pourrions supposer qu'il existe une couche d'interpr\u00e9tation consciente qui nous permet d'accorder aux visages g\u00e9n\u00e9r\u00e9s par l'IA le \"b\u00e9n\u00e9fice du doute\", m\u00eame lorsque nous ne sommes pas s\u00fbrs de nous. <\/span><\/p>\n

Apr\u00e8s tout, nous sommes intrins\u00e8quement con\u00e7us pour identifier les visages humains et leur faire confiance. Il est donc exceptionnellement difficile de s'en d\u00e9tacher et d'isoler les incoh\u00e9rences susceptibles de r\u00e9v\u00e9ler une image g\u00e9n\u00e9r\u00e9e par l'IA.\u00a0<\/span><\/p>\n

C'est un peu comme si les soup\u00e7ons initiaux c\u00e9daient la place \u00e0 une confirmation plus affirmative que la personne est, en fait, r\u00e9elle alors qu'elle ne l'est pas - une forme d'excuses provoqu\u00e9es par l'IA.\u00a0<\/span><\/p>\n

Quelle que soit l'explication de cette bizarrerie, les contrefa\u00e7ons profondes g\u00e9n\u00e9r\u00e9es par l'IA constituent un risque prioritaire pour la technologie, avec un risque d'erreur d'un million d'euros. scandale r\u00e9cent<\/a> frappant une \u00e9cole du New Jersey.<\/p>\n

Fausses escroqueries profondes<\/a> sont monnaie courante, et l'on peut craindre que de faux contenus g\u00e9n\u00e9r\u00e9s par l'IA pourrait influer sur les comportements \u00e9lectoraux<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Une exp\u00e9rience r\u00e9cente a montr\u00e9 que les humains ne peuvent identifier correctement les visages humains g\u00e9n\u00e9r\u00e9s par l'IA que dans 48,2% des cas. L'\u00e9tude a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 315 participants charg\u00e9s de faire la diff\u00e9rence entre des visages r\u00e9els et des visages g\u00e9n\u00e9r\u00e9s par l'IA. Les visages ont \u00e9t\u00e9 synth\u00e9tis\u00e9s \u00e0 l'aide de StyleGAN2, un moteur de pointe capable de cr\u00e9er des ressemblances humaines diverses et r\u00e9alistes. Les r\u00e9sultats sont \u00e0 la fois fascinants et l\u00e9g\u00e8rement d\u00e9concertants : la capacit\u00e9 des participants \u00e0 identifier les visages g\u00e9n\u00e9r\u00e9s par l'IA se situe autour de 48,2%, soit moins bien qu'un jeu de pile ou face. Cela sugg\u00e8re que pour le commun des mortels, les faux visages g\u00e9n\u00e9r\u00e9s par l'IA sont pratiquement impossibles \u00e0 distinguer de ceux d'\u00eatres humains r\u00e9els. Vous pouvez constater par vous-m\u00eame \u00e0 quel point ces visages sont r\u00e9alistes.<\/p>","protected":false},"author":2,"featured_media":7214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,413,451],"class_list":["post-7211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-deepfakes","tag-misinformation"],"yoast_head":"\nStudies reveal how AI-generated faces reliably trick humans | DailyAI<\/title>\n<meta name=\"description\" content=\"A recent experiment found that humans can correctly identify AI-generated human faces just 48.2% of the time.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2023\/11\/studies-reveal-how-ai-generated-faces-reliably-trick-humans\/\" 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