{"id":6801,"date":"2023-10-26T18:55:52","date_gmt":"2023-10-26T18:55:52","guid":{"rendered":"https:\/\/dailyai.com\/?p=6801"},"modified":"2023-10-26T21:19:03","modified_gmt":"2023-10-26T21:19:03","slug":"airbnb-uses-ai-to-wage-war-on-house-parties","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/10\/airbnb-uses-ai-to-wage-war-on-house-parties\/","title":{"rendered":"Airbnb utilise l'IA pour lutter contre les f\u00eates de famille"},"content":{"rendered":"

Les h\u00f4tes Airbnb - en particulier ceux qui louent leur propre maison - doivent faire face \u00e0 la possibilit\u00e9 que leurs propri\u00e9t\u00e9s soient utilis\u00e9es \u00e0 des fins malhonn\u00eates.\u00a0<\/strong><\/p>\n

Une f\u00eate entre-t-elle dans cette cat\u00e9gorie ? Si elle se transforme en <\/span>Une \"\u00e9meute\" et des milliers d'euros de dommages et int\u00e9r\u00eats<\/span><\/a>alors probablement.\u00a0<\/span><\/p>\n

De tels sc\u00e9narios ont \u00e9t\u00e9 largement rapport\u00e9s r\u00e9cemment et se sont multipli\u00e9s tout au long de la pand\u00e9mie de coronavirus. Les bars et les bo\u00eetes de nuit \u00e9tant alors ferm\u00e9s, les jeunes adultes se sont tourn\u00e9s vers Airbnb pour organiser leurs f\u00eates, ce qui a parfois eu des cons\u00e9quences d\u00e9sastreuses pour les propri\u00e9taires.\u00a0<\/span><\/p>\n

Cette d\u00e9cision a suscit\u00e9 de nombreuses r\u00e9actions, qui ont abouti \u00e0 l'\"interdiction mondiale de faire la f\u00eate\" d\u00e9cr\u00e9t\u00e9e par Airbnb, qui a notamment interdit aux contrevenants d'effectuer de nouvelles r\u00e9servations et a limit\u00e9 l'acc\u00e8s aux moins de 25 ans qui n'avaient pas d'excellents ant\u00e9c\u00e9dents en mati\u00e8re d'\u00e9valuation.<\/span><\/p>\n

Airbnb a d\u00e9clar\u00e9 qu'en raison de sa r\u00e9pression, le nombre de f\u00eates signal\u00e9es a chut\u00e9 de 55% entre 2020 et l'ann\u00e9e derni\u00e8re<\/a>. Cependant, les jeunes adultes qui veulent faire la f\u00eate restent une force avec laquelle il faut compter, et l'entreprise s'est donc tourn\u00e9e vers l'IA pour mieux identifier les fauteurs de troubles.\u00a0<\/span><\/p>\n

D\u00e9sormais, lorsqu'une personne tente d'effectuer une r\u00e9servation par l'interm\u00e9diaire d'Airbnb, le syst\u00e8me d'IA recherche automatiquement les signaux d'alerte, tels que la date de cr\u00e9ation du compte et le fait que la personne essaie de louer un bien dans la ville o\u00f9 elle habite.\u00a0<\/span><\/p>\n

Ces m\u00e9thodes de criminalistique num\u00e9rique sont utilis\u00e9es depuis des ann\u00e9es par des plateformes telles qu'eBay et Amazon pour lutter contre la fraude.<\/span><\/p>\n

L'IA d'Airbnb s'interroge \u00e9galement sur la dur\u00e9e du s\u00e9jour - une seule nuit est un probl\u00e8me potentiel - et demande si le s\u00e9jour est pr\u00e9vu pour Halloween ou le Nouvel An, par exemple.\u00a0<\/span><\/p>\n

\"Si quelqu'un r\u00e9serve une chambre pour le r\u00e9veillon du Nouvel An, pour une nuit seulement, et qu'il vient de la m\u00eame ville que l'h\u00f4te, il est probable qu'il s'agisse d'une f\u00eate\", explique Naba Banerjee, responsable de la s\u00e9curit\u00e9 et de la confiance chez Airbnb.<\/span><\/p>\n

M. Banerjee ajoute que si l'IA estime que le risque de r\u00e9servation d'une personne est trop \u00e9lev\u00e9, elle emp\u00eachera la r\u00e9servation ou guidera la personne vers le site web de l'une de ses entreprises h\u00f4teli\u00e8res partenaires.<\/span><\/p>\n

Le risque de faux positifs<\/span><\/h2>\n

Il convient toutefois de trouver un \u00e9quilibre. L'IA pourrait-elle refuser des r\u00e9servations potentiellement l\u00e9gitimes ?\u00a0<\/span><\/p>\n

Edward McFowland III, professeur adjoint de technologie et de gestion des op\u00e9rations \u00e0 la Harvard Business School, a d\u00e9crit ce ph\u00e9nom\u00e8ne en d\u00e9clarant : \"Cette couche d'IA peut contribuer \u00e0 r\u00e9duire les frictions des deux c\u00f4t\u00e9s, tant pour les entreprises que pour les consommateurs.\"<\/span><\/p>\n

Il souligne que m\u00eame un mod\u00e8le d'IA parfaitement calibr\u00e9 peut cr\u00e9er des faux n\u00e9gatifs, comme l'exclusion d'un jeune qui souhaite louer un appartement pour le r\u00e9veillon du Nouvel An mais n'a pas l'intention d'organiser une f\u00eate. \"C'est pourquoi la technologie de l'IA est encore tr\u00e8s difficile \u00e0 mettre en \u0153uvre, tout le temps.<\/span><\/p>\n

Airbnb n'a pas d\u00e9clar\u00e9 tous les points de donn\u00e9es auxquels elle a acc\u00e8s, et l'IA examine probablement d'autres signaux que ceux mentionn\u00e9s.<\/span><\/p>\n

Il pourrait probablement analyser les signaux des m\u00e9dias sociaux, les adresses IP, les donn\u00e9es des appareils et m\u00eame l'historique de navigation r\u00e9cent. <\/span>M. Banerjee a \u00e9galement d\u00e9clar\u00e9 que l'IA ne s'am\u00e9liorera qu'au fur et \u00e0 mesure qu'elle ing\u00e9rera davantage de donn\u00e9es. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Les h\u00f4tes Airbnb - en particulier ceux qui louent leur propre logement - doivent faire face \u00e0 la possibilit\u00e9 que leurs biens soient utilis\u00e9s \u00e0 des fins malhonn\u00eates. Une f\u00eate entre-t-elle dans cette cat\u00e9gorie ? Si elle se transforme en \"\u00e9meute\" et entra\u00eene des milliers de d\u00e9g\u00e2ts, alors probablement. De tels sc\u00e9narios ont \u00e9t\u00e9 largement rapport\u00e9s r\u00e9cemment et se sont multipli\u00e9s pendant la pand\u00e9mie de coronavirus. Les bars et les bo\u00eetes de nuit \u00e9tant alors ferm\u00e9s, les jeunes adultes se sont tourn\u00e9s vers Airbnb pour organiser leurs f\u00eates, avec parfois des cons\u00e9quences d\u00e9sastreuses pour les propri\u00e9taires. Cette situation a suscit\u00e9 une lev\u00e9e de boucliers g\u00e9n\u00e9ralis\u00e9e, qui a finalement abouti \u00e0 l'\"interdiction mondiale des f\u00eates\" d'Airbnb, qui a notamment interdit aux contrevenants d'effectuer de nouvelles r\u00e9servations<\/p>","protected":false},"author":2,"featured_media":6802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[452,105],"class_list":["post-6801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-airbnb","tag-machine-learning"],"yoast_head":"\nAirbnb uses AI to wage war on house parties | DailyAI<\/title>\n<meta name=\"description\" content=\"Airbnb owners \u2013 particularly those renting out their own private homes \u2013 have to confront the possibility of their properties being used for disingenuous purposes.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, 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