{"id":6710,"date":"2023-10-23T18:56:15","date_gmt":"2023-10-23T18:56:15","guid":{"rendered":"https:\/\/dailyai.com\/?p=6710"},"modified":"2023-10-23T20:06:35","modified_gmt":"2023-10-23T20:06:35","slug":"apple-increases-investment-in-generative-ai-to-1-billion-yearly","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/","title":{"rendered":"Apple augmente ses investissements dans l'IA g\u00e9n\u00e9rative \u00e0 $1 milliard par an"},"content":{"rendered":"

Apple consacre pas moins de $1 milliard d'euros par an au d\u00e9veloppement de produits d'IA g\u00e9n\u00e9rative.\u00a0<\/b><\/p>\n

En avril, le PDG d'Apple, Tim Cook <\/span>dit l'IA g\u00e9n\u00e9rative<\/span><\/a> \u00e9tait \"tr\u00e8s int\u00e9ressant\", mais Apple adopterait une approche \"d\u00e9lib\u00e9r\u00e9e et r\u00e9fl\u00e9chie\". Cette approche est-elle en train de se mettre en place ?<\/span><\/p>\n

Cet engagement financier croissant, initialement rapport\u00e9 par Bloomberg, sugg\u00e8re qu'Apple intensifie ses efforts en mati\u00e8re d'IA, notamment pour am\u00e9liorer Siri, Messages et Apple Music. <\/span><\/p>\n

Apple n'a pas fait grand cas de l'IA en g\u00e9n\u00e9ral, bien que la <\/span>derniers iPhones<\/span><\/a> comprenait une s\u00e9lection de fonctionnalit\u00e9s innovantes partiellement soutenues par l'apprentissage automatique.\u00a0<\/span><\/p>\n

L'entreprise se retrouve aujourd'hui en mode rattrapage, r\u00e9agissant aux avanc\u00e9es et aux lancements de produits des principaux concurrents dans le domaine de l'IA, notamment Google, Microsoft et Amazon.\u00a0<\/span><\/p>\n

Contrairement \u00e0 ces g\u00e9ants de la technologie, Apple n'a pas encore d\u00e9voil\u00e9 de produit d'IA g\u00e9n\u00e9rative comparable \u00e0 ChatGPT d'OpenAI ou \u00e0 Google Bard. En a-t-il besoin ? <\/span><\/p>\n

Ce n'est peut-\u00eatre pas pour tout de suite, mais les outils d'IA g\u00e9n\u00e9rative pourraient devenir essentiels pour la commercialisation des nouveaux appareils mobiles, d'autant plus que Google n'a pas h\u00e9sit\u00e9 \u00e0 publier des articles sur les t\u00e9l\u00e9phones portables. <\/span>Outils d'IA pour les t\u00e9l\u00e9phones Pixel 8<\/span><\/a>.\u00a0<\/span><\/p>\n

Apple a fait des progr\u00e8s dans le domaine de l'IA au cours des derniers mois, en d\u00e9veloppant son propre grand mod\u00e8le de langage (LLM) nomm\u00e9 Ajax et un projet interne de chatbot surnomm\u00e9 Apple GPT. Toutefois, ces innovations restent pour la plupart confidentielles.\u00a0<\/span><\/p>\n

Apple envisage un avenir o\u00f9 l'IA jouera un r\u00f4le central dans Siri, Messages et Apple Music. Dans le cas d'Apple Music, l'entreprise souhaite utiliser l'IA pour g\u00e9n\u00e9rer automatiquement des listes de lecture, \u00e0 l'instar des collaborations de Spotify avec OpenAI. En outre, Apple explore le potentiel de l'IA pour aider les d\u00e9veloppeurs d'applications dans Xcode.<\/span><\/p>\n

John Giannandrea et Craig Federighi, vice-pr\u00e9sidents d'Apple charg\u00e9s de l'IA et de l'ing\u00e9nierie logicielle, dirigent les projets d'IA d'Apple, Eddy Cue, responsable des services, jouant \u00e9galement un r\u00f4le crucial.\u00a0<\/span><\/p>\n

L'\u00e9quipe de M. Giannandrea se concentre sur l'am\u00e9lioration de Siri afin de cr\u00e9er une version plus intelligente et plus conversationnelle, capable de rivaliser avec Alexa.<\/span><\/p>\n

Le groupe de Federighi int\u00e8gre l'IA dans la prochaine version d'iOS, en am\u00e9liorant la capacit\u00e9 de Siri et de l'application Messages \u00e0 comprendre et \u00e0 compl\u00e9ter des requ\u00eates et des phrases.\u00a0<\/span><\/p>\n

L'\u00e9quipe de M. Cue \u00e9tudie les applications de l'IA dans des applications telles qu'Apple Music pour des fonctions telles que les listes de lecture g\u00e9n\u00e9r\u00e9es automatiquement.<\/span><\/p>\n

Apple serait \u00e9galement en train de d\u00e9cider s'il faut d\u00e9ployer l'IA g\u00e9n\u00e9rative enti\u00e8rement sur l'appareil, via le cloud, ou une combinaison des deux.\u00a0<\/span><\/p>\n

Une approche sur l'appareil offrirait des r\u00e9ponses plus rapides et une meilleure protection de la vie priv\u00e9e, tandis qu'une configuration bas\u00e9e sur l'informatique d\u00e9mat\u00e9rialis\u00e9e permettrait de g\u00e9rer des op\u00e9rations plus avanc\u00e9es. <\/span><\/p>\n

I<\/span>Dans le m\u00eame ordre d'id\u00e9es, Les chercheurs ont construit une nouvelle forme de transistor<\/a> qui peut g\u00e9rer les charges de travail locales d'apprentissage automatique sur l'appareil. Le p\u00f4le Nord d'IBM<\/a> vise \u00e9galement \u00e0 permettre l'apprentissage automatique dans les appareils portables, r\u00e9duisant ainsi la n\u00e9cessit\u00e9 d'envoyer les donn\u00e9es dans le nuage pour un traitement externe.\u00a0<\/span><\/p>\n

Il semble qu'Apple ressente enfin la pression de l'IA g\u00e9n\u00e9rative qui fait son entr\u00e9e dans les appareils portables, un aspect qu'elle ne voudra pas voir \u00e9chapper \u00e0 ses clients.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Apple consacre jusqu'\u00e0 $1 milliard d'euros par an au d\u00e9veloppement de produits d'IA g\u00e9n\u00e9rative. En avril, Tim Cook, PDG d'Apple, a d\u00e9clar\u00e9 que l'IA g\u00e9n\u00e9rative \u00e9tait \"tr\u00e8s int\u00e9ressante\", mais qu'Apple adopterait une approche \"d\u00e9lib\u00e9r\u00e9e et r\u00e9fl\u00e9chie\". Cette approche est-elle en train de se mettre en place ? Cet engagement financier croissant, initialement rapport\u00e9 par Bloomberg, sugg\u00e8re qu'Apple intensifie ses efforts en mati\u00e8re d'IA, en particulier pour am\u00e9liorer Siri, Messages et Apple Music. Apple n'a pas fait grand cas de l'IA en g\u00e9n\u00e9ral, bien que les derniers iPhones aient inclus une s\u00e9lection de fonctionnalit\u00e9s innovantes en partie soutenues par l'apprentissage automatique. L'entreprise se trouve d\u00e9sormais en mode rattrapage, r\u00e9agissant aux avanc\u00e9es<\/p>","protected":false},"author":2,"featured_media":6711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,107],"class_list":["post-6710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-generative-ai"],"yoast_head":"\nApple increases investment in generative AI to $1 billion yearly | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple is allegedly channeling as much as $1 billion annually into developing generative AI products.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2023\/10\/apple-increases-investment-in-generative-ai-to-1-billion-yearly\/\" \/>\n<meta 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