{"id":5514,"date":"2023-09-15T13:46:12","date_gmt":"2023-09-15T13:46:12","guid":{"rendered":"https:\/\/dailyai.com\/?p=5514"},"modified":"2023-09-17T17:32:17","modified_gmt":"2023-09-17T17:32:17","slug":"ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/","title":{"rendered":"Les mannequins g\u00e9n\u00e9r\u00e9s par l'IA suscitent un d\u00e9bat sur la diversit\u00e9 et la repr\u00e9sentation dans la mode"},"content":{"rendered":"

Il est possible que les mod\u00e8les que vous voyez lorsque vous cherchez des v\u00eatements dans les magasins en ligne soient g\u00e9n\u00e9r\u00e9s par l'IA - et le sauriez-vous ? Probablement pas.\u00a0<\/b><\/p>\n

Les g\u00e9n\u00e9rateurs d'images d'IA tels que Stable Diffusion, MidJourney et DALL-E sont devenus capables de produire des images photor\u00e9alistes avec des formes corporelles, des expressions faciales, des cheveux et des textures de peau r\u00e9alistes.\u00a0<\/span><\/p>\n

Les avantages pour les marques de mode sont \u00e9vidents : la cr\u00e9ation de mannequins IA r\u00e9duit les co\u00fbts li\u00e9s \u00e0 l'embauche et \u00e0 la photographie de mannequins r\u00e9els.\u00a0<\/span><\/p>\n

La cr\u00e9ation d'images pour une campagne de mode n\u00e9cessite g\u00e9n\u00e9ralement un investissement important impliquant des mannequins, des photographes, des maquilleurs et des stylistes.\u00a0<\/span><\/p>\n

Les mod\u00e8les peuvent \u00eatre g\u00e9n\u00e9r\u00e9s avec diff\u00e9rents tons de peau, diff\u00e9rents types de cheveux, diff\u00e9rentes tailles et types de corps... les options sont infinies.\u00a0<\/span><\/p>\n

Les marques de mode peuvent d\u00e9sormais acc\u00e9der \u00e0 des plateformes d'IA con\u00e7ues sp\u00e9cifiquement pour g\u00e9n\u00e9rer des mod\u00e8les, notamment la startup n\u00e9erlandaise Laland.ai.\u00a0<\/span><\/p>\n

Michael Musandu, cofondateur et PDG de Lalaland.ai, a pour objectif de diversifier la repr\u00e9sentation dans la mode grand public. \"En tant que personne de couleur, j'ai toujours eu l'impression de ne jamais voir de mod\u00e8les qui me ressemblent\", a d\u00e9clar\u00e9 Michael Musandu, qui a grandi au Zimbabwe et en Afrique du Sud.<\/span><\/p>\n

Musandu consid\u00e8re la g\u00e9n\u00e9ration de mod\u00e8les par l'IA comme une \u00e9tape importante vers la d\u00e9mocratisation et la diversification de la mode. Nombreux sont ceux qui ont soulign\u00e9 que cette <\/span>se fait au prix du sacrifice d'emplois et de moyens de subsistance - et il est \u00e9thiquement discutable de dissimuler cela derri\u00e8re la capacit\u00e9 de l'IA \u00e0 promouvoir la diversit\u00e9.\u00a0<\/span><\/p>\n

Apr\u00e8s tout, la promotion de la diversit\u00e9 n'impliquerait-elle pas de payer des mannequins repr\u00e9sentant diverses couleurs de peau, types de corps, cheveux et autres caract\u00e9ristiques au lieu de les mettre \u00e0 la porte ?<\/span><\/p>\n

Qu'est-ce que Lalaland.ai ?<\/span><\/h2>\n

\u00c9tablie en 2019 \u00e0 Amsterdam, Lalaland.ai est \u00e0 la pointe du d\u00e9bat sur le r\u00f4le de l'IA dans la mode.<\/span><\/p>\n

L'entreprise propose un service d'IA permettant de g\u00e9n\u00e9rer des mod\u00e8les de mode personnalisables et hyperr\u00e9alistes \u00e0 partir de leurs propres v\u00eatements, avec des abonnements \u00e0 partir d'environ $400 par mois.\u00a0<\/span><\/p>\n

\"Ces algorithmes ne sont pas magiques\", a d\u00e9clar\u00e9 M. Musandu de Lalaland.ai. \"Il s'agit simplement d'apprentissage automatique.\u00a0<\/span><\/p>\n

\"\"
Un mod\u00e8le g\u00e9n\u00e9r\u00e9 par l'IA de Lalaland.ai<\/figcaption><\/figure>\n

Alors que M. Musandu insiste sur la nature curative des donn\u00e9es utilis\u00e9es pour former ses mod\u00e8les, les critiques s'inqui\u00e8tent du fait que la technologie pourrait perp\u00e9tuer les pr\u00e9jug\u00e9s humains existants et priver les vrais mod\u00e8les d'opportunit\u00e9s d'emploi.<\/span><\/p>\n

Lalaland.ai s'est d\u00e9j\u00e0 assur\u00e9 le concours de quelques clients de premier plan, dont Levi Strauss & Co.\u00a0<\/span><\/p>\n

La marque de denim souhaite utiliser les mod\u00e8les g\u00e9n\u00e9r\u00e9s par l'IA de Lalaland.ai pour repr\u00e9senter un plus large \u00e9ventail de types de corps et d'origines ethniques.\u00a0<\/span><\/p>\n

Toutefois, Levi's a pr\u00e9cis\u00e9 que la technologie compl\u00e9terait les mod\u00e8les humains et ne les remplacerait pas.<\/span><\/p>\n

Les bourbiers \u00e9thiques\u00a0<\/span><\/h2>\n

Les consommateurs doivent-ils savoir quand les entreprises utilisent du contenu g\u00e9n\u00e9r\u00e9 par l'IA pour commercialiser leurs produits ?\u00a0<\/span><\/p>\n

M. Musandu est de cet avis : \"Nous recommandons vivement aux marques qui utilisent notre technologie d'\u00e9tiqueter et de cr\u00e9diter les images g\u00e9n\u00e9r\u00e9es comme \u00e9tant \"g\u00e9n\u00e9r\u00e9es par l'IA\"\".<\/span><\/p>\n

L'id\u00e9e de promouvoir la diversit\u00e9 dans la mode en rempla\u00e7ant les mannequins r\u00e9els par des mannequins g\u00e9n\u00e9r\u00e9s par l'IA est, comme on pouvait s'y attendre, controvers\u00e9e.\u00a0<\/span><\/p>\n

Sara Ziff, fondatrice et directrice ex\u00e9cutive de la Model Alliance, met en garde contre le fait que les mod\u00e8les g\u00e9n\u00e9r\u00e9s par l'IA pourraient perp\u00e9tuer les in\u00e9galit\u00e9s existantes.\u00a0<\/span><\/p>\n

Elle a d\u00e9clar\u00e9 \u00e0 la Washington Post<\/a>La mode est d\u00e9j\u00e0 exclusive et les mannequins de couleur n'ont que peu de chances de percer dans le secteur. L'utilisation de mod\u00e8les g\u00e9n\u00e9r\u00e9s par l'IA pourrait supprimer les opportunit\u00e9s limit\u00e9es qui existent pour les mannequins de couleur et perp\u00e9tuer le racisme syst\u00e9mique qui affecte l'industrie depuis bien trop longtemps\".<\/span><\/p>\n

L'IA dans la publicit\u00e9 et le marketing<\/span><\/h2>\n

L'IA s'immisce dans la publicit\u00e9 et le marketing, y compris dans les domaines suivants campagnes politiques<\/a>.<\/span><\/p>\n

Un graphiste, Eric Groza, a d\u00e9montr\u00e9 le potentiel de l'IA en cr\u00e9ant une campagne fictive entre Jeep et The North Face \u00e0 l'aide de MidJourney.\u00a0<\/span><\/p>\n

\"Jeep
Une campagne marketing fictive Jeep x North Face a \u00e9t\u00e9 cr\u00e9\u00e9e avec MidJourney. Source : LinkedIn<\/a>.<\/figcaption><\/figure>\n

Cette situation refl\u00e8te celle d'Hollywood, o\u00f9 les acteurs, les \u00e9crivains et les artistes sont actuellement en gr\u00e8ve<\/a> en partie \u00e0 cause du potentiel de l'IA de remplacer leurs emplois par des copies.\u00a0<\/span><\/p>\n

Lyle Stevens, cofondateur de la soci\u00e9t\u00e9 de marketing d'influence Mavrck \u00e0 Boston, explique que \"les cr\u00e9ateurs et les mannequins devront s'adapter et apprendre \u00e0 vendre leur image sous licence et \u00e0 vivre de leur art d'une nouvelle mani\u00e8re\".<\/span><\/p>\n

\u00c0 mesure que les \"deep fakes\" g\u00e9n\u00e9r\u00e9s par l'IA s'am\u00e9liorent, la fronti\u00e8re entre le vrai et le faux contenu s'estompe, ce qui soul\u00e8ve des questions sur la repr\u00e9sentation, l'\u00e9thique et l'essence m\u00eame de l'humanit\u00e9.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Il est possible que les mod\u00e8les que vous voyez lorsque vous cherchez des v\u00eatements dans les magasins en ligne soient g\u00e9n\u00e9r\u00e9s par l'IA - et le sauriez-vous ? Probablement pas. Les g\u00e9n\u00e9rateurs d'images d'IA tels que Stable Diffusion, MidJourney et DALL-E sont devenus experts dans la production d'images photor\u00e9alistes avec des formes corporelles, des expressions faciales, des cheveux et des textures de peau r\u00e9alistes. Les avantages pour les marques de mode sont \u00e9vidents : la cr\u00e9ation de mod\u00e8les IA r\u00e9duit les co\u00fbts li\u00e9s \u00e0 l'embauche et \u00e0 la photographie de mod\u00e8les r\u00e9els. La cr\u00e9ation d'images pour une campagne de mode n\u00e9cessiterait g\u00e9n\u00e9ralement un investissement important impliquant des mannequins, des photographes, des maquilleurs et des stylistes. Les mod\u00e8les peuvent \u00eatre g\u00e9n\u00e9r\u00e9s avec des teintes de peau diff\u00e9rentes, des types de peau diff\u00e9rents et des couleurs diff\u00e9rentes.<\/p>","protected":false},"author":2,"featured_media":5515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[267,234,174],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-dall-e","tag-midjourney","tag-stable-diffusion"],"yoast_head":"\nAI-generated models stir debate on diversity and representation in fashion | DailyAI<\/title>\n<meta name=\"description\" content=\"There\u2019s a chance that the models you view when browsing for clothes in online stores are AI-generated \u2013 but would you even know? 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