{"id":4932,"date":"2023-09-01T14:47:13","date_gmt":"2023-09-01T14:47:13","guid":{"rendered":"https:\/\/dailyai.com\/?p=4932"},"modified":"2023-09-01T15:19:43","modified_gmt":"2023-09-01T15:19:43","slug":"social-media-platforms-rife-with-sexual-ai-generated-adverts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/09\/social-media-platforms-rife-with-sexual-ai-generated-adverts\/","title":{"rendered":"Les plateformes de m\u00e9dias sociaux regorgent de publicit\u00e9s sexuelles g\u00e9n\u00e9r\u00e9es par l'IA"},"content":{"rendered":"

D'importantes plateformes de m\u00e9dias sociaux - Facebook, Instagram et TikTok - ont \u00e9t\u00e9 pass\u00e9es au crible pour avoir h\u00e9berg\u00e9 des publicit\u00e9s qui sexualisaient ouvertement les avatars de l'IA.\u00a0<\/b><\/p>\n

Les entreprises font la publicit\u00e9 d'applications pour adultes par le biais d'images et de dialogues sexuellement explicites sur les m\u00e9dias sociaux, dont certains impliquent la sexualisation de personnages ressemblant \u00e0 des enfants.\u00a0<\/span><\/p>\n

Selon le <\/span>NBC News<\/span><\/a>35 d\u00e9veloppeurs d'applications diffusent des publicit\u00e9s sexuellement explicites sur les m\u00e9dias sociaux.\u00a0<\/span><\/p>\n

Une caract\u00e9ristique notable de ces publicit\u00e9s est leur tendance \u00e0 utiliser abusivement des personnages d'enfants, tels que Bob l'\u00e9ponge et le monstre de Cookie, pour promouvoir des contenus pour adultes.\u00a0<\/span><\/p>\n

Plus inqui\u00e9tant encore, certaines publicit\u00e9s ont int\u00e9gr\u00e9 des personnages g\u00e9n\u00e9r\u00e9s par l'IA et ressemblant \u00e0 des mineurs, g\u00e9n\u00e9ralement repr\u00e9sent\u00e9s dans un style anim\u00e9.\u00a0<\/span><\/p>\n

Ce n'est pas la premi\u00e8re fois que du contenu g\u00e9n\u00e9r\u00e9 par l'IA est utilis\u00e9 pour d\u00e9former et manipuler les directives communautaires et les filtres de contenu. g\u00e9n\u00e9rer des animations d'enfants assassin\u00e9s<\/a> et de leur faire r\u00e9citer leur destin.\u00a0<\/span><\/p>\n

Meta et TikTok ont indiqu\u00e9 qu'ils supprimaient ces publicit\u00e9s de leurs plateformes, mais se sont abstenus de tout commentaire sur la mani\u00e8re dont les publicit\u00e9s \u00e9chappent \u00e0 leurs filtres de contenu.\u00a0<\/span><\/p>\n

Selon toute vraisemblance, les filtres de contenu sont form\u00e9s au contenu explicite non g\u00e9n\u00e9r\u00e9 par l'IA, et le contenu g\u00e9n\u00e9r\u00e9 par l'IA passe donc facilement \u00e0 travers les mailles du filet.<\/p>\n

Cependant, Meta a d\u00e9clar\u00e9 que ses \"politiques interdisent les publicit\u00e9s contenant des contenus pour adultes trop suggestifs ou sexuellement provocants - qu'ils soient g\u00e9n\u00e9r\u00e9s par l'IA ou non\".<\/span><\/p>\n

Qui publie les applications ?<\/span><\/h2>\n

Des dizaines de d\u00e9veloppeurs d'applications inconnus profitent de cette faille en diffusant des publicit\u00e9s qui promettent des \"photos sans fondement\", des \"pin-up personnalis\u00e9es\", des \"petites amies num\u00e9riques\" et des \"chats sans censure\".\u00a0<\/span><\/p>\n

\"IA
Exemple de publicit\u00e9s g\u00e9n\u00e9r\u00e9es par l'IA pour des applications destin\u00e9es aux adultes.<\/figcaption><\/figure>\n

De nombreuses entreprises sont situ\u00e9es dans des pays tels que le Belarus et la Chine, et les applications sont g\u00e9n\u00e9ralement t\u00e9l\u00e9chargeables gratuitement \u00e0 partir des magasins d'applications de Google et d'Apple.\u00a0<\/span><\/p>\n

Les revenus sont principalement g\u00e9n\u00e9r\u00e9s par les achats in-app et les abonnements.\u00a0<\/span><\/p>\n

Ce qui est frappant, c'est le manque d'homog\u00e9n\u00e9it\u00e9 de la classification par \u00e2ge de ces applications : certaines sont r\u00e9serv\u00e9es \u00e0 un public plus \u00e2g\u00e9, tandis que d'autres sont jug\u00e9es appropri\u00e9es pour les adolescents.<\/span><\/p>\n

NBC News a test\u00e9 trois de ces chatbots. L'un d'entre eux permettait aux utilisateurs de cr\u00e9er leurs propres images NSFW, tandis qu'un autre \u00e9tait enti\u00e8rement bas\u00e9 sur le clic et s'appuyait sur des histoires explicites pr\u00e9d\u00e9termin\u00e9es.<\/span><\/p>\n

Parmi eux, la tristement c\u00e9l\u00e8bre Replika, qui a r\u00e9cemment \u00e9t\u00e9 li\u00e9e \u00e0 un projet de loi sur les droits de l'homme. <\/span>complot d'assassinat<\/span><\/a> de tuer la reine Elizabeth II.\u00a0<\/span><\/p>\n

L'opinion publique sur la publicit\u00e9 en ligne pour ces chatbots a \u00e9t\u00e9 polaris\u00e9e. Les commentaires sur Instagram, par exemple, allaient de \"tr\u00e8s dystopique\" \u00e0 \"juste triste\", certains notant que les personnages g\u00e9n\u00e9r\u00e9s par l'IA avaient une apparence enfantine d\u00e9sagr\u00e9able.<\/span><\/p>\n

Les r\u00e9glementations \u00e0 venir dans l'UE et aux \u00c9tats-Unis vont accro\u00eetre la pression sur les entreprises de m\u00e9dias sociaux pour qu'elles prennent des mesures contre les contenus g\u00e9n\u00e9r\u00e9s par l'IA, mais la question de savoir si leur technologie de filtrage peut produire les r\u00e9sultats escompt\u00e9s est une autre histoire.<\/p>","protected":false},"excerpt":{"rendered":"

D'importantes plateformes de m\u00e9dias sociaux - Facebook, Instagram et TikTok - ont \u00e9t\u00e9 pass\u00e9es au crible pour avoir h\u00e9berg\u00e9 des publicit\u00e9s qui sexualisent ouvertement les avatars de l'IA. Des entreprises font la publicit\u00e9 d'applications pour adultes au moyen d'images et de dialogues sexuellement explicites sur les m\u00e9dias sociaux, dont certains impliquent la sexualisation de personnages ressemblant \u00e0 des enfants. Selon NBC News, 35 d\u00e9veloppeurs d'applications diffusent des publicit\u00e9s sexuellement explicites sur les m\u00e9dias sociaux. Ces publicit\u00e9s ont notamment tendance \u00e0 utiliser abusivement des personnages d'enfants, tels que Bob l'\u00e9ponge et le monstre cuistot, pour promouvoir des contenus pour adultes. Plus inqui\u00e9tant encore, certaines publicit\u00e9s int\u00e8grent des personnages g\u00e9n\u00e9r\u00e9s par l'intelligence artificielle qui ressemblent \u00e0 des mineurs et qui sont g\u00e9n\u00e9ralement repr\u00e9sent\u00e9s dans un style anim\u00e9. Cette<\/p>","protected":false},"author":2,"featured_media":4934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,131,194,180],"class_list":["post-4932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-meta","tag-replika","tag-social-media"],"yoast_head":"\nSocial media platforms rife with sexual AI-generated adverts | DailyAI<\/title>\n<meta name=\"description\" content=\"Prominent social media platforms \u2013 Facebook, Instagram, and TikTok \u2013 have been scrutinized for hosting advertisements that overtly sexualize AI avatars.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2023\/09\/social-media-platforms-rife-with-sexual-ai-generated-adverts\/\" \/>\n<meta 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