{"id":3808,"date":"2023-08-04T18:25:17","date_gmt":"2023-08-04T18:25:17","guid":{"rendered":"https:\/\/dailyai.com\/?p=3808"},"modified":"2023-08-04T20:14:06","modified_gmt":"2023-08-04T20:14:06","slug":"apple-remains-an-ai-outsider-but-for-how-long","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/08\/apple-remains-an-ai-outsider-but-for-how-long\/","title":{"rendered":"Apple reste un outsider de l'IA, mais pour combien de temps ?"},"content":{"rendered":"

Apple s'est montr\u00e9e particuli\u00e8rement r\u00e9serv\u00e9e dans ses discussions sur l'IA et ne bat certainement pas le tambour aussi fort que Microsoft, Alphabet et Meta.\u00a0<\/b><\/p>\n

Apple a plut\u00f4t jou\u00e9 le r\u00f4le d'observateur occasionnel alors que ses rivaux Microsoft, Google et Meta se sont lanc\u00e9s dans la technologie - ou du moins, c'est ce qu'ils veulent que les gens pensent.\u00a0<\/span><\/p>\n

Lors de la r\u00e9cente conf\u00e9rence t\u00e9l\u00e9phonique sur les r\u00e9sultats d'Apple, l'IA a \u00e9t\u00e9 un sujet secondaire plut\u00f4t qu'un sujet principal, les termes \"IA\" ou \"intelligence artificielle\" n'ayant \u00e9t\u00e9 mentionn\u00e9s que six fois, toutes au cours de la s\u00e9ance de questions-r\u00e9ponses avec l'analyste Sidney Ho de la Deutsche Bank.<\/span><\/p>\n

En revanche, Alphabet, Microsoft et Meta ont tous mentionn\u00e9 ces termes plus de 50 fois. La moyenne des mentions de l'IA dans l'ensemble des <\/span>Appels \u00e0 commentaires du S&P 500<\/span><\/a> \u00e9taient de 3,7, y compris des centaines d'entreprises qui ne sont m\u00eame pas ax\u00e9es sur la technologie.\u00a0<\/span><\/p>\n

Cependant, le PDG Tim Cook a laiss\u00e9 entendre que des projets d'Apple en mati\u00e8re d'IA \u00e9taient en cours de r\u00e9alisation, ce qui a \u00e9t\u00e9 confirm\u00e9 par la Commission europ\u00e9enne. <\/span>r\u00e9cemment confirm\u00e9e<\/span><\/a> \u00e0 la suite d'une fuite de donn\u00e9es indiquant que l'entreprise travaillait sur un chatbot surnomm\u00e9 \"Apple GPT\".<\/span><\/p>\n

M. Cook a rappel\u00e9 que l'IA est d\u00e9j\u00e0 largement int\u00e9gr\u00e9e dans les produits de l'entreprise. <\/span><\/p>\n

Il a d\u00e9clar\u00e9 que l'IA faisait \"partie int\u00e9grante de pratiquement tous les produits que nous construisons\", y compris la conception des produits, les messages vocaux en direct, la r\u00e9plication vocale num\u00e9rique, la d\u00e9tection automatique des accidents et la d\u00e9tection des chutes.\u00a0<\/span><\/p>\n

\"Nous avons tendance \u00e0 annoncer les choses au fur et \u00e0 mesure qu'elles arrivent sur le march\u00e9, et c'est notre mode op\u00e9ratoire\", a d\u00e9clar\u00e9 M. Cook, renfor\u00e7ant ainsi l'engagement d'Apple envers ses produits et ses consommateurs.<\/span><\/p>\n

Il a ajout\u00e9 que les recherches d'Apple dans diverses technologies d'IA, y compris l'IA g\u00e9n\u00e9rative, sont en cours depuis des ann\u00e9es et continueront d'\u00eatre un aspect crucial de sa strat\u00e9gie de d\u00e9veloppement.<\/span><\/p>\n

Malgr\u00e9 l'importance de l'IA pour Apple, M. Cook a pr\u00e9venu qu'il ne fallait pas s'attendre \u00e0 un changement important dans les strat\u00e9gies promotionnelles de l'entreprise. L'objectif d'Apple reste de lancer des produits lorsqu'ils sont totalement pr\u00eats pour leurs clients, plut\u00f4t que de mettre en avant ses avanc\u00e9es technologiques.<\/span><\/p>\n

Dipanjan Chatterjee, analyste principal chez Forrester, consid\u00e8re cette approche r\u00e9serv\u00e9e comme un \u00e9l\u00e9ment fondamental de l'\u00e9thique d'Apple. \"La r\u00e9ticence d'Apple \u00e0 se laisser entra\u00eener dans le battage m\u00e9diatique de l'IA est conforme \u00e0 sa marque\", explique-t-il. <\/span>a d\u00e9clar\u00e9 \u00e0 Morning Star<\/span><\/a>Et d'ajouter : \"L'attention maniaque port\u00e9e \u00e0 ce qu'Apple fait pour ses clients et non \u00e0 la mani\u00e8re dont elle le fait est profond\u00e9ment ancr\u00e9e dans l'ADN de la marque\".<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Apple s'est montr\u00e9e particuli\u00e8rement r\u00e9serv\u00e9e dans ses discussions sur l'IA et n'a certainement pas battu le tambour aussi fort que Microsoft, Alphabet et Meta. Apple a plut\u00f4t jou\u00e9 le r\u00f4le d'observateur occasionnel alors que ses rivaux Microsoft, Google et Meta se sont lanc\u00e9s dans la technologie - ou du moins, c'est ce qu'ils veulent que les gens pensent. Lors de la r\u00e9cente conf\u00e9rence t\u00e9l\u00e9phonique sur les r\u00e9sultats d'Apple, l'IA a \u00e9t\u00e9 une intrigue secondaire plut\u00f4t que l'histoire principale, les termes \"IA\" ou \"intelligence artificielle\" n'ayant \u00e9t\u00e9 mentionn\u00e9s que six fois, toutes au cours des questions-r\u00e9ponses avec l'analyste Sidney Ho de la Deutsche Bank. En revanche, Alphabet, Microsoft et Meta ont tous mentionn\u00e9 ces termes plus d'une fois.<\/p>","protected":false},"author":2,"featured_media":3809,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[126,105],"class_list":["post-3808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-apple","tag-machine-learning"],"yoast_head":"\nApple remains an AI outsider, but for how long? | DailyAI<\/title>\n<meta name=\"description\" content=\"Apple has been notably reserved in its AI discussions and certainly isn\u2019t banging the drum as loudly as Microsoft, Alphabet, and Meta.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2023\/08\/apple-remains-an-ai-outsider-but-for-how-long\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple remains an AI outsider, but for how long? 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