{"id":3548,"date":"2023-08-03T10:02:25","date_gmt":"2023-08-03T10:02:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=3548"},"modified":"2023-08-03T11:03:38","modified_gmt":"2023-08-03T11:03:38","slug":"can-ai-help-big-tech-outgrow-its-shell","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/","title":{"rendered":"L'IA peut-elle aider les grandes entreprises technologiques \u00e0 sortir de leur coquille ?"},"content":{"rendered":"

Les grandes entreprises technologiques sont de retour en force, Alphabet, Meta et Microsoft ayant publi\u00e9 d'excellents r\u00e9sultats pour le deuxi\u00e8me trimestre et g\u00e9n\u00e9r\u00e9 des b\u00e9n\u00e9fices d'exploitation de $106 milliards, soit une augmentation de $9 milliards par rapport \u00e0 la m\u00eame p\u00e9riode de l'ann\u00e9e derni\u00e8re.<\/b><\/p>\n

L'envol\u00e9e des actions de Meta, Amazon, Apple, Alphabet et Microsoft est en partie due au fait que leurs efforts de r\u00e9duction des co\u00fbts ont port\u00e9 leurs fruits, en particulier dans le cas de Meta, dont l'action a connu une hausse ph\u00e9nom\u00e9nale de 150% depuis janvier.\u00a0<\/span><\/p>\n

Puis, sous l'effet des efforts de r\u00e9duction des co\u00fbts, l'IA est entr\u00e9e en sc\u00e8ne, donnant naissance \u00e0 de nouveaux produits et stimulant les ventes dans des domaines cl\u00e9s, tels que l'informatique d\u00e9mat\u00e9rialis\u00e9e. <\/span><\/p>\n

Les grandes entreprises technologiques mettent la main \u00e0 la poche pour s'approvisionner en mat\u00e9riel et en services li\u00e9s \u00e0 l'IA, \u00e0 mesure que cette technologie s'impose dans les activit\u00e9s commerciales et dans l'esprit du public.\u00a0<\/span><\/p>\n

1 adulte sur 3 a d\u00e9j\u00e0 essay\u00e9 l'IA g\u00e9n\u00e9rative, et ChatGPT est devenue l'application la plus rapide \u00e0 atteindre 100 millions d'utilisateurs.\u00a0<\/span><\/p>\n

Toutefois, ces mastodontes num\u00e9riques doivent relever le d\u00e9fi de devenir si grands que le facteur limitant de leur croissance est leur taille m\u00eame.\u00a0<\/span><\/p>\n

Les grandes entreprises technologiques sont les homards du monde des affaires : elles ne cessent de cro\u00eetre, mais leur carapace finit par devenir trop \u00e9troite.\u00a0<\/span><\/p>\n

Certains homards grandissent des centaines de fois au cours de leur vie, mais se d\u00e9barrasser d'une vieille carapace et en faire pousser une nouvelle demande \u00e9norm\u00e9ment d'\u00e9nergie, et le homard finit par devenir trop gros pour accomplir cette t\u00e2che avec succ\u00e8s. Si les homards \u00e9taient dot\u00e9s d'une \u00e9nergie illimit\u00e9e, ils pourraient bien vivre \u00e9ternellement.\u00a0<\/span><\/p>\n

Les grandes entreprises technologiques peuvent-elles continuellement se d\u00e9barrasser de leur carapace et s'\u00e9tendre \u00e0 de nouveaux march\u00e9s pour soutenir leur croissance ? Ou finira-t-elle par \u00eatre confin\u00e9e par sa propre \u00e9normit\u00e9 ?<\/span><\/p>\n

Les grandes entreprises technologiques peuvent-elles s'agrandir ?<\/span><\/h2>\n

Alphabet, Amazon, Apple, Meta et Microsoft dominent l'indice S&P 500, repr\u00e9sentant 9% de ses ventes, 16% de ses b\u00e9n\u00e9fices nets et 22% de sa capitalisation boursi\u00e8re.<\/span><\/p>\n

Cependant, ce qui d\u00e9ment vraiment la dynamique orthodoxe du march\u00e9, c'est la croissance rapide et continue des grandes entreprises technologiques, dont le revenu annuel moyen a augment\u00e9 d'environ 13% \u00e0 16% pendant une d\u00e9cennie ou plus.<\/span><\/p>\n

Par exemple, Alphabet a une croissance annuelle moyenne des ventes de 28%, ce qui signifie qu'elle doit ajouter $86 milliards en 2024 pour maintenir ce chiffre, puis $111 milliards en 2025, et ainsi de suite. C'est un cycle implacable.\u00a0<\/span><\/p>\n

Les grandes entreprises technologiques disposent d'un certain nombre de strat\u00e9gies pour soutenir cette croissance :<\/span><\/p>\n

Maximisation du profit<\/span><\/h3>\n

La reprise des grandes entreprises technologiques en 2023 est en partie attribu\u00e9e \u00e0 l'impact de la pand\u00e9mie et aux efforts de r\u00e9duction des co\u00fbts apr\u00e8s la pand\u00e9mie, y compris la r\u00e9duction des projets peu performants, les licenciements massifs et la r\u00e9duction des d\u00e9partements. <\/span><\/p>\n

Meta, Alphabet, Amazon et Microsoft ont supprim\u00e9 quelque 70 000 employ\u00e9s rien que cette ann\u00e9e. L'IA a \u00e9t\u00e9 une b\u00e9n\u00e9diction dans ce domaine, car le mat\u00e9riel et l'expertise utilis\u00e9s pour construire un mod\u00e8le sont facilement adaptables \u00e0 un autre.\u00a0<\/span><\/p>\n

Expansion des activit\u00e9s<\/span><\/h3>\n

L'expansion des activit\u00e9s de base signifie que les g\u00e9ants de la technologie empi\u00e8tent sur les territoires des autres, leur part des ventes dans les zones de chevauchement ayant doubl\u00e9 depuis 2015 pour atteindre 40%. Le navigateur Bing de Microsoft, aliment\u00e9 par l'IA, a pris des parts de march\u00e9 \u00e0 Google, ce qui montre que m\u00eame un outil aussi omnipr\u00e9sent que le moteur de recherche Google n'est pas totalement \u00e0 l'abri des nouveaux produits. <\/span><\/p>\n

L'IA permet aux grandes entreprises technologiques d'acc\u00e9der \u00e0 un nouveau march\u00e9 pour leur mat\u00e9riel et leurs ressources informatiques en nuage. Microsoft a investi dans OpenAI tout en lui permettant d'ex\u00e9cuter ses mod\u00e8les sur la plateforme cloud Azure, le m\u00e9lange parfait de l'expertise \u00e9mergente d'OpenAI en mati\u00e8re d'IA et de l'infrastructure technologique \u00e9tablie de Microsoft.\u00a0<\/span><\/p>\n

Explorer de nouveaux march\u00e9s<\/span><\/h3>\n

Il existe de nombreux exemples d'extension des grandes technologies \u00e0 d'autres march\u00e9s, des soins de sant\u00e9 \u00e0 la finance et \u00e0 la fabrication. Google, par exemple, a beaucoup investi dans l'adaptation de ses produits au secteur de la sant\u00e9, tandis que d'autres se d\u00e9veloppent dans l'IdO et l'informatique de pointe.\u00a0<\/span><\/p>\n

Cependant, toutes ces strat\u00e9gies sont expos\u00e9es \u00e0 des risques, et la question de savoir si l'IA elle-m\u00eame peut soutenir l'int\u00e9r\u00eat croissant des investisseurs reste quelque peu inconnue.\u00a0<\/span><\/p>\n

Les analystes sont confiants mais prudents\u00a0<\/span><\/h2>\n

A <\/span>enqu\u00eate r\u00e9cente<\/span><\/a> a r\u00e9v\u00e9l\u00e9 que 77% des investisseurs maintenaient ou augmentaient leur exposition aux actions li\u00e9es \u00e0 l'IA, et que seulement 10% pensaient qu'il s'agissait d'une bulle pr\u00eate \u00e0 \u00e9clater dans un avenir proche.\u00a0<\/span><\/p>\n

Toutefois, d'autres se montrent prudents quant \u00e0 la capacit\u00e9 de l'IA \u00e0 cr\u00e9er une soci\u00e9t\u00e9 de l'information. <\/span>march\u00e9 haussier des nouvelles technologies<\/span><\/a> et soulignent que l'indice NASDAQ \u00e9tait en ruine en 2022, avec environ 10 ann\u00e9es de croissance an\u00e9anties pour cette seule ann\u00e9e. En outre, des forces sociales et \u00e9conomiques externes pourraient encore jouer un r\u00f4le dans la limitation de la croissance de l'IA, d'autant plus que la r\u00e9glementation se profile \u00e0 l'horizon.\u00a0<\/span><\/p>\n

Chris Haverland, strat\u00e8ge en actions mondiales \u00e0 l'Institut d'investissement Wells Fargo, a d\u00e9clar\u00e9 \u00e0 la <\/span>Wall Street Journal<\/span><\/a> en juin, \"Alors que certains parlent d'un nouveau march\u00e9 haussier, nous voudrions avertir les investisseurs que les march\u00e9s baissiers se sont rarement termin\u00e9s avant des r\u00e9cessions \u00e9conomiques ou alors que la Fed continuait \u00e0 resserrer sa politique mon\u00e9taire\".<\/span><\/p>\n

Les grandes entreprises technologiques semblent pr\u00eates \u00e0 entrer dans leur nouvelle coquille, en partie gr\u00e2ce \u00e0 l'IA et en partie gr\u00e2ce \u00e0 des strat\u00e9gies commerciales payantes. La question de savoir s'il existe ou non un plafond \u00e0 cette croissance reste un sujet de grande sp\u00e9culation.<\/p>","protected":false},"excerpt":{"rendered":"

Les grandes entreprises technologiques sont de retour en force, Alphabet, Meta et Microsoft ayant publi\u00e9 d'excellents r\u00e9sultats pour le deuxi\u00e8me trimestre et g\u00e9n\u00e9r\u00e9 des b\u00e9n\u00e9fices d'exploitation de $106 milliards, soit une augmentation de $9 milliards par rapport \u00e0 la m\u00eame p\u00e9riode de l'ann\u00e9e derni\u00e8re. L'envol\u00e9e des actions de Meta, Amazon, Apple, Alphabet et Microsoft est en partie due au fait que leurs efforts de r\u00e9duction des co\u00fbts ont port\u00e9 leurs fruits, en particulier dans le cas de Meta, dont l'action a connu une hausse ph\u00e9nom\u00e9nale de 150% depuis janvier. Ensuite, malgr\u00e9 l'impact des efforts de r\u00e9duction des co\u00fbts, l'IA est entr\u00e9e en sc\u00e8ne, donnant naissance \u00e0 de nouveaux produits et alimentant les ventes dans les offres commerciales de base, telles que l'informatique en nuage (cloud computing). Les grandes entreprises technologiques creusent leur<\/p>","protected":false},"author":2,"featured_media":3559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[270,141,126,191,131,121,264],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-alphabet","tag-amazon","tag-apple","tag-investing","tag-meta","tag-microsoft","tag-stocks"],"yoast_head":"\nCan AI help big tech outgrow its shell? | DailyAI<\/title>\n<meta name=\"description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can AI help big tech outgrow its shell? | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Big tech is back with a vengeance, with Alphabet, Meta, and Microsoft reporting excellent second-quarter results and generating $106 billion in operating profits, an increase of $9 billion from the same period last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2023\/08\/can-ai-help-big-tech-outgrow-its-shell\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T10:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T11:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2023\/08\/shutterstock_2189442211.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Can AI help big tech outgrow its shell?\",\"datePublished\":\"2023-08-03T10:02:25+00:00\",\"dateModified\":\"2023-08-03T11:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_2189442211.jpg\",\"keywords\":[\"Alphabet\",\"Amazon\",\"Apple\",\"Investing\",\"Meta\",\"Microsoft\",\"Stocks\"],\"articleSection\":[\"Industry\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2023\\\/08\\\/can-ai-help-big-tech-outgrow-its-shell\\\/\",\"name\":\"Can AI help big tech outgrow its shell? 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