{"id":2867,"date":"2023-07-22T11:49:25","date_gmt":"2023-07-22T11:49:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=2867"},"modified":"2023-07-22T23:19:29","modified_gmt":"2023-07-22T23:19:29","slug":"leading-ai-companies-commit-to-developing-watermarking-techniques","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/07\/leading-ai-companies-commit-to-developing-watermarking-techniques\/","title":{"rendered":"Les principales entreprises sp\u00e9cialis\u00e9es dans l'IA s'engagent \u00e0 d\u00e9velopper des techniques de filigrane"},"content":{"rendered":"

Afin de lutter contre les faux et la d\u00e9sinformation en profondeur, les sept entreprises d'IA qui ont accept\u00e9 le cadre volontaire sur l'IA adopt\u00e9 cette semaine par les \u00c9tats-Unis se sont engag\u00e9es \u00e0 filigraner les contenus g\u00e9n\u00e9r\u00e9s par l'IA.<\/b><\/p>\n

Les participants \u00e0 la cadre volontaire<\/a>annonc\u00e9s par la Maison Blanche le 21 juin, comprennent Google, OpenAI, Microsoft, Meta, Amazon, Anthropic et Inflection. <\/span><\/p>\n

Dans ce cadre, ces entreprises se sont engag\u00e9es \u00e0 d\u00e9velopper des filigranes pour aider le public \u00e0 identifier l'origine des contenus g\u00e9n\u00e9r\u00e9s par l'IA et \u00e0 r\u00e9duire la tromperie. <\/span><\/p>\n

Tout comme un filigrane classique, un filigrane d'IA est attach\u00e9 \u00e0 une image, une vid\u00e9o, un fichier audio ou un texte.\u00a0<\/span><\/p>\n

La mise en place d'un filigrane sur les contenus g\u00e9n\u00e9r\u00e9s par l'IA pourrait r\u00e9duire les escroqueries, les fausses campagnes virales et les sextorsions. \"Ce filigrane permettra \u00e0 la cr\u00e9ativit\u00e9 de l'IA de s'\u00e9panouir tout en limitant les risques de fraude et de tromperie\", a d\u00e9clar\u00e9 la Maison Blanche.\u00a0<\/span><\/p>\n

Dans un <\/span>article de blog<\/span><\/a> Publi\u00e9 peu apr\u00e8s les annonces de la Maison Blanche, OpenAI a d\u00e9taill\u00e9 son accord pour \"d\u00e9velopper des m\u00e9canismes robustes, y compris des syst\u00e8mes de provenance et\/ou de filigrane pour le contenu audio ou visuel\". Elle d\u00e9veloppera \u00e9galement \"des outils ou des API permettant de d\u00e9terminer si un \u00e9l\u00e9ment de contenu a \u00e9t\u00e9 cr\u00e9\u00e9 avec son syst\u00e8me\".<\/span><\/p>\n

Google pr\u00e9voit d'am\u00e9liorer la fiabilit\u00e9 des informations en int\u00e9grant des m\u00e9tadonn\u00e9es et \"d'autres techniques innovantes\" en plus du filigrane.\u00a0<\/span><\/p>\n

Plusieurs autres mesures de protection ont \u00e9t\u00e9 annonc\u00e9es par la Maison Blanche vendredi, notamment la r\u00e9alisation de tests internes et externes sur les syst\u00e8mes d'IA avant leur mise en service, l'augmentation des investissements dans la cybers\u00e9curit\u00e9 et la promotion de la collaboration au sein de l'industrie pour r\u00e9duire les risques li\u00e9s \u00e0 l'IA.<\/span><\/p>\n

L'OpenAI a d\u00e9clar\u00e9 que ces engagements constituent \"une \u00e9tape importante dans la promotion d'une gouvernance significative et efficace de l'IA, \u00e0 la fois aux \u00c9tats-Unis et dans le monde entier\". <\/span><\/p>\n

L'entreprise a \u00e9galement promis d'\"investir dans la recherche dans des domaines qui peuvent contribuer \u00e0 \u00e9clairer la r\u00e9glementation, comme les techniques d'\u00e9valuation des capacit\u00e9s potentiellement dangereuses des mod\u00e8les d'IA\".<\/span><\/p>\n

Nick Clegg, pr\u00e9sident des affaires mondiales de Meta, a fait \u00e9cho au sentiment de l'OpenAI, d\u00e9crivant ces engagements comme un \"premier pas important pour garantir l'\u00e9tablissement de garde-fous responsables pour l'IA\".<\/span><\/p>\n

Les filigranes AI fonctionneront-ils ?<\/span><\/h2>\n

Le filigrane des contenus g\u00e9n\u00e9r\u00e9s par l'IA, bien que conceptuellement attrayant, est loin d'\u00eatre infaillible.\u00a0<\/span><\/p>\n

Les images, les vid\u00e9os et les enregistrements audio peuvent porter des graphiques ou des sons minuscules et faibles qui signalent leur origine g\u00e9n\u00e9r\u00e9e par l'IA.<\/span><\/p>\n

De m\u00eame, l'int\u00e9gration de m\u00e9tadonn\u00e9es dans les fichiers g\u00e9n\u00e9r\u00e9s par l'IA peut fournir des informations sur la source et le processus de cr\u00e9ation du contenu. Toutefois, la suppression des filigranes \u00e0 l'aide d'autres outils d'IA ou le retrait des m\u00e9tadonn\u00e9es seront probablement simples.\u00a0<\/span><\/p>\n

Si les filigranes peuvent \u00eatre supprim\u00e9s, les contenus non filigran\u00e9s g\u00e9n\u00e9r\u00e9s par l'IA gagnent soudain en l\u00e9gitimit\u00e9. L'absence de filigrane pourrait \u00eatre utilis\u00e9e pour affirmer qu'une image est authentique alors qu'elle ne l'est pas - un compromis potentiellement dangereux.\u00a0<\/span><\/p>\n

En ce qui concerne le texte g\u00e9n\u00e9r\u00e9 par l'IA, il n'existe pas de solution simple. Contrairement aux images ou au son, le texte ne se pr\u00eate pas facilement \u00e0 l'insertion de filigranes.\u00a0<\/span><\/p>\n

La principale approche consiste \u00e0 faire passer le texte par des d\u00e9tecteurs d'IA, qui analysent la perplexit\u00e9 du texte - une mesure de la probabilit\u00e9 qu'un mod\u00e8le d'IA pr\u00e9dise une s\u00e9quence de mots donn\u00e9e - afin d'estimer s'il est g\u00e9n\u00e9r\u00e9 par l'IA.\u00a0<\/span><\/p>\n

Les d\u00e9tecteurs d'IA ont leurs d\u00e9fauts. Ils produisent souvent des taux \u00e9lev\u00e9s de faux positifs, ce qui conduit \u00e0 ce que des contenus non g\u00e9n\u00e9r\u00e9s par l'IA soient signal\u00e9s \u00e0 tort.\u00a0<\/span><\/p>\n

Ce probl\u00e8me est amplifi\u00e9 lors de l'analyse de textes r\u00e9dig\u00e9s par des personnes dont l'anglais n'est pas la langue maternelle, qui peuvent utiliser des expressions moins courantes ou une syntaxe atypique, ce qui augmente encore les taux de faux positifs.<\/span> Une \u00e9tude r\u00e9cente<\/span><\/a> a d\u00e9conseill\u00e9 l'utilisation de d\u00e9tecteurs d'intelligence artificielle dans le domaine de l'\u00e9ducation et du recrutement pour ces raisons.<\/span><\/p>\n

En outre, \u00e0 mesure que les mod\u00e8les d'IA \u00e9voluent, la fronti\u00e8re entre le contenu \u00e9crit par l'homme et celui \u00e9crit par l'IA devient de plus en plus floue. Au fur et \u00e0 mesure que l'IA s'am\u00e9liore pour imiter les styles d'\u00e9criture humains, les d\u00e9tecteurs bas\u00e9s sur la perplexit\u00e9 deviendront moins fiables.\u00a0<\/span><\/p>\n

Si le filigrane est un pas vers l'am\u00e9lioration de la transparence et de la responsabilit\u00e9 dans les contenus g\u00e9n\u00e9r\u00e9s par l'IA, il ne s'agit pas d'une solution simple et ne constitue pas un moyen de dissuasion ultime ou une \"solution miracle\". <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Afin de lutter contre les contrefa\u00e7ons et la d\u00e9sinformation, les sept entreprises d'IA qui ont adh\u00e9r\u00e9 au cadre volontaire am\u00e9ricain sur l'IA annonc\u00e9 cette semaine se sont engag\u00e9es \u00e0 filigraner les contenus g\u00e9n\u00e9r\u00e9s par l'IA. Les participants au cadre volontaire, annonc\u00e9 par la Maison Blanche le 21 juin, comprennent Google, OpenAI, Microsoft, Meta, Amazon, Anthropic et Inflection. Dans ce cadre, ces entreprises se sont engag\u00e9es \u00e0 d\u00e9velopper des filigranes pour aider le public \u00e0 identifier l'origine des contenus g\u00e9n\u00e9r\u00e9s par l'IA et \u00e0 r\u00e9duire la tromperie. \u00c0 l'instar d'un filigrane classique, un filigrane d'IA est attach\u00e9 \u00e0 une image, \u00e0 une vid\u00e9o, \u00e0 un fichier audio ou \u00e0 un texte. L'apposition d'un filigrane sur les contenus g\u00e9n\u00e9r\u00e9s par l'IA pourrait r\u00e9duire les risques de tromperie.<\/p>","protected":false},"author":2,"featured_media":2869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[102,121,93,91,92,239],"class_list":["post-2867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-policy","tag-google","tag-microsoft","tag-openai","tag-policy","tag-regulation","tag-white-house"],"yoast_head":"\nLeading AI companies commit to developing watermarking techniques | DailyAI<\/title>\n<meta name=\"description\" content=\"In a bid to tackle deep fakes and misinformation, the 7 AI companies that agreed to a voluntary framework yesterday have pledged to develop technology that will watermark AI-generated content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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