{"id":2764,"date":"2023-07-20T20:16:26","date_gmt":"2023-07-20T20:16:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=2764"},"modified":"2023-07-21T09:42:39","modified_gmt":"2023-07-21T09:42:39","slug":"deceased-actors-like-james-dean-can-be-resurrected-in-digital-form","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2023\/07\/deceased-actors-like-james-dean-can-be-resurrected-in-digital-form\/","title":{"rendered":"Des acteurs d\u00e9c\u00e9d\u00e9s comme James Dean peuvent \u00eatre ressuscit\u00e9s sous forme num\u00e9rique"},"content":{"rendered":"

Les \"deep fakes\" de c\u00e9l\u00e9brit\u00e9s jouent d\u00e9j\u00e0 dans des films, ce qui soul\u00e8ve des questions juridiques et \u00e9thiques sur la vie num\u00e9rique apr\u00e8s la mort.\u00a0<\/b><\/p>\n

Hollywood est inond\u00e9 de d\u00e9bats sur les \"deep fakes\", la \"ressemblance num\u00e9rique\" ou les \"jumeaux num\u00e9riques\", qui signifient pratiquement la m\u00eame chose : num\u00e9riser les formes physiques et les voix des acteurs \u00e0 l'aide de l'IA. <\/span><\/p>\n

Les acteurs du syndicat SAG-AFTRA ont r\u00e9cemment rejoint les \u00e9crivains du WGA pour protester contre l'utilisation de l'IA<\/a> pour copier et remplacer les contributions humaines \u00e0 l'industrie cin\u00e9matographique am\u00e9ricaine.\u00a0<\/span><\/p>\n

On pourrait penser que le strict minimum pour y parvenir est d'\u00eatre \u00e0 jour. scans<\/a>Il s'agit d'un ensemble d'images et d'enregistrements du corps, de la d\u00e9marche, de la voix, etc. d'une personne, mais ce n'est pas n\u00e9cessairement le cas.\u00a0<\/span><\/p>\n

James Dean, d\u00e9c\u00e9d\u00e9 tragiquement dans un accident de voiture en 1955, est un exemple d'ic\u00f4ne dont le \"jumeau num\u00e9rique\" est pr\u00eat \u00e0 jouer dans un nouveau film.<\/span><\/p>\n

Plusieurs d\u00e9cennies apr\u00e8s sa mort, Dean a \u00e9t\u00e9 choisi pour jouer dans un prochain film intitul\u00e9 \"Back to Eden\", en r\u00e9f\u00e9rence au film \"East of Eden\" de 1955.<\/span><\/p>\n

La technologie de l'IA a cr\u00e9\u00e9 un clone num\u00e9rique de Dean, lui permettant de marcher, de parler et d'interagir avec les autres acteurs du film.\u00a0<\/span><\/p>\n

L'image de Dean est conserv\u00e9e par l'agence m\u00e9dia WRX et sa soci\u00e9t\u00e9 s\u0153ur de licence CMG Worldwide, qui repr\u00e9sente \u00e9galement des stars et des personnalit\u00e9s publiques allant d'Amelia Earhart et Bettie Page \u00e0 Malcolm X et Rosa Parks.\u00a0<\/span><\/p>\n

CMG Worldwide d\u00e9crit <\/span>ses services<\/span><\/a>: \"CMG est l'agent commercial actif de plus de 200 de ces clients recherch\u00e9s. Au cours de notre quatri\u00e8me d\u00e9cennie de pr\u00e9servation, de promotion et de protection de l'h\u00e9ritage de nos clients, nous conc\u00e9dons des licences sur la propri\u00e9t\u00e9 intellectuelle de nos clients aux plus grandes entreprises du monde.\"<\/span><\/p>\n

\u00c0 sa mort, Dean a laiss\u00e9 derri\u00e8re lui une collection de films, de photographies et d'enregistrements audio, que WRX appelle \"mat\u00e9riel source\".\u00a0<\/span><\/p>\n

Ces documents sont trait\u00e9s par une \u00e9quipe d'experts afin de cr\u00e9er une copie num\u00e9rique qui ressemble \u00e0 Dean, qui en a l'air, qui bouge et qui agit comme lui. Il n'est pas n\u00e9cessaire d'avoir des images, des vid\u00e9os et des enregistrements vocaux \u00e0 jour.\u00a0<\/span><\/p>\n

Les apparitions posthumes d'acteurs \u00e0 l'\u00e9cran, facilit\u00e9es par la technologie num\u00e9rique avanc\u00e9e, ne sont pas nouvelles. Des c\u00e9l\u00e9brit\u00e9s telles que Carrie Fisher, Paul Walker et Harold Ramis ont jou\u00e9 dans des films \u00e0 titre posthume.\u00a0<\/span><\/p>\n

Implications juridiques et \u00e9thiques<\/span><\/h2>\n

Les contrefa\u00e7ons profondes soul\u00e8vent des questions juridiques et \u00e9thiques sans pr\u00e9c\u00e9dent.\u00a0<\/span><\/p>\n

Qui d\u00e9tient les droits sur l'image d'une personne apr\u00e8s sa mort ?<\/span><\/p>\n

Qui dirige la carri\u00e8re posthume d'une personne et \u00e0 quelles fins ? Par exemple, pourraient-ils \u00eatre utilis\u00e9s pour des publicit\u00e9s, des promotions de marques et d'autres utilisations commerciales ?\u00a0<\/span><\/p>\n

Comme on peut s'y attendre, il n'y a pas de r\u00e9ponse facile. Lorsqu'une c\u00e9l\u00e9brit\u00e9 d\u00e9c\u00e8de, les \"droits de publicit\u00e9\" sont g\u00e9n\u00e9ralement transmis au parent le plus proche ou \u00e0 la personne \u00e0 qui les droits ont \u00e9t\u00e9 accord\u00e9s par testament.\u00a0<\/span><\/p>\n

M\u00eame si une c\u00e9l\u00e9brit\u00e9 \u00e9crit dans son testament pour emp\u00eacher l'utilisation de son \"image num\u00e9rique\", cela ne garantit pas une protection perp\u00e9tuelle. Par exemple, Robin Williams a limit\u00e9 l'utilisation de son image apr\u00e8s sa mort, mais il a pr\u00e9tendument <\/span>expire apr\u00e8s 25 ans<\/span><\/a>.<\/span><\/p>\n

Les experts juridiques soulignent \u00e9galement qu'apr\u00e8s le d\u00e9c\u00e8s d'une personne, il est relativement facile pour sa famille de la \"vendre\" sans qu'elle le sache (\u00e9videmment).\u00a0<\/span><\/p>\n

De plus, cette technologie \u00e9volue constamment - les c\u00e9l\u00e9brit\u00e9s qui ont sign\u00e9 l'utilisation de leur \"mat\u00e9riel source\" dans les ann\u00e9es 60, 70, etc. ne se doutaient pas qu'il pourrait \u00eatre utilis\u00e9 pour les ressusciter sous forme num\u00e9rique.\u00a0<\/span><\/p>\n

Et qu'en est-il des cons\u00e9quences psychologiques de la \"r\u00e9surrection\" num\u00e9rique ? Marc Winslow, le cousin de Dean, d\u00e9clare : \"Je ne sais pas quoi en penser. Je veux qu'il soit respect\u00e9. Il \u00e9tait tr\u00e8s impliqu\u00e9 dans le m\u00e9tier d'acteur, il prenait \u00e7a tr\u00e8s au s\u00e9rieux. Je voudrais que la m\u00eame image soit projet\u00e9e\".<\/span><\/p>\n

Les empreintes num\u00e9riques sont tout ce dont vous avez besoin pour cloner quelqu'un\u00a0<\/span><\/h2>\n

Les c\u00e9l\u00e9brit\u00e9s modernes - et pratiquement toute personne ayant une pr\u00e9sence publique importante - laissent une empreinte num\u00e9rique \u00e0 travers leur travail et leurs interactions sur les m\u00e9dias sociaux.\u00a0<\/span><\/p>\n

Il est facile de les cloner, qu'ils en donnent ou non l'autorisation. Tout ce dont vous avez besoin, c'est d'un \"mat\u00e9riel source\".\u00a0<\/span><\/p>\n

La technologie existe et il est extr\u00eamement difficile de se prot\u00e9ger du clonage num\u00e9rique apr\u00e8s la mort.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Les \"deep fakes\" des c\u00e9l\u00e9brit\u00e9s sont d\u00e9j\u00e0 \u00e0 l'affiche des films, ce qui soul\u00e8ve des questions juridiques et \u00e9thiques sur la vie num\u00e9rique apr\u00e8s la mort. Hollywood est inond\u00e9 de d\u00e9bats sur les \"deep fakes\", la \"ressemblance num\u00e9rique\" ou les \"jumeaux num\u00e9riques\", qui signifient pratiquement la m\u00eame chose : num\u00e9riser les formes physiques et les voix des acteurs \u00e0 l'aide de l'IA. Les acteurs du syndicat SAG-AFTRA ont r\u00e9cemment rejoint les sc\u00e9naristes du WGA pour protester contre l'utilisation de l'IA pour copier et remplacer les contributions humaines \u00e0 l'industrie cin\u00e9matographique am\u00e9ricaine. On pourrait penser que le strict minimum pour y parvenir est de disposer de scanners, d'images et d'enregistrements \u00e0 jour du corps, de la d\u00e9marche, de la voix, etc. d'un individu<\/p>","protected":false},"author":2,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,237,228],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-digital-twin","tag-hollywood"],"yoast_head":"\nDeceased actors like James Dean can be resurrected in digital form | DailyAI<\/title>\n<meta name=\"description\" content=\"Celebrity \u2018deep fakes\u2019 are already starring in films, provoking legal and ethical questions about digital life after death.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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