{"id":16049,"date":"2026-11-11T17:20:31","date_gmt":"2026-11-11T16:20:31","guid":{"rendered":"https:\/\/dailyai.com\/?p=16049"},"modified":"2026-11-11T17:25:39","modified_gmt":"2026-11-11T16:25:39","slug":"chatgpts-new-business-agents-should-admit-they-are-salespeople","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2026\/11\/chatgpts-new-business-agents-should-admit-they-are-salespeople\/","title":{"rendered":"Les nouveaux agents commerciaux de ChatGPT devraient admettre qu'ils sont des vendeurs"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Les entreprises peuvent d\u00e9sormais int\u00e9grer leur propre chatbot de vente \u00e0 ChatGPT. Les utilisateurs peuvent l'ouvrir en un clic depuis une r\u00e9ponse, et les entreprises peuvent payer pour le promouvoir sous forme de publicit\u00e9. L'id\u00e9e est int\u00e9ressante. Cependant, un chatbot cens\u00e9 repr\u00e9senter un vendeur doit l'affirmer clairement et syst\u00e9matiquement, sans se contenter d'un simple libell\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceci est une analyse de DailyAI. Les faits ci-dessous proviennent des pages de l'entreprise et des d\u00e9clarations de ses dirigeants \u00e0 la presse sp\u00e9cialis\u00e9e. Les opinions exprim\u00e9es sont les n\u00f4tres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les nouveaux outils pour les entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le 10 novembre, OpenAI a lanc\u00e9 Businesses dans ChatGPT en version b\u00eata. <a href=\"https:\/\/openai.com\/index\/introducing-businesses-chatgpt\" target=\"_blank\" rel=\"noopener\">Les entreprises peuvent d\u00e9sormais revendiquer un profil, ajouter des flux de produits avec les prix et les niveaux de stock, et voir la fr\u00e9quence \u00e0 laquelle elles sont mentionn\u00e9es dans les conversations.<\/a> L'argument principal est la port\u00e9e. ChatGPT revendique 1,2 milliard d'utilisateurs hebdomadaires, selon l'entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le changement majeur r\u00e9side dans l'Agent Commercial. Aux \u00c9tats-Unis, les boutiques et entreprises de services en ligne peuvent cr\u00e9er un chatbot qui r\u00e9pond aux questions sur leurs produits ou services. Lorsqu'une entreprise appara\u00eet dans une r\u00e9ponse, l'utilisateur peut consulter son profil et entamer une conversation avec son agent. Cette conversation est clairement identifi\u00e9e et distincte de la conversation principale. Lorsque l'acheteur est pr\u00eat \u00e0 payer, l'agent le redirige vers le site web du vendeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques peuvent \u00e9galement payer pour promouvoir le chatbot sous forme de publicit\u00e9. <a href=\"https:\/\/help.openai.com\/en\/articles\/20001651-setting-up-a-sponsored-business-agent-in-ads-manager\" target=\"_blank\" rel=\"noopener\">Une annonce \u00e9ligible peut comporter un bouton \u00ab D\u00e9marrer une conversation \u00bb qui ouvre le chatbot, \u00e0 c\u00f4t\u00e9 d'un lien vers le site web.<\/a> Benji Shomair, vice-pr\u00e9sident de la mon\u00e9tisation de l'entreprise, a expliqu\u00e9 le lien entre les deux lors d'une conf\u00e9rence de presse. \u201c\u00a0Consid\u00e9rez l'agent commercial comme l'exp\u00e9rience organique\u00a0\u201d, a-t-il d\u00e9clar\u00e9. \u201c\u00a0L'agent sponsoris\u00e9 repr\u00e9sente l'exp\u00e9rience payante, mais l'agent qui la g\u00e8re doit rester le m\u00eame\u00a0\u201d, a-t-il ajout\u00e9. <a href=\"https:\/\/digiday.com\/marketing\/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad\/\" target=\"_blank\" rel=\"noopener\">Ses propos ont \u00e9t\u00e9 rapport\u00e9s par un magazine professionnel du secteur publicitaire.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qu'OpenAI a bien compris<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La conception est en grande partie soign\u00e9e. Les entreprises n'ont pas acc\u00e8s aux conversations des utilisateurs ni \u00e0 leurs \u00e9changes avec le chatbot de la marque. Elles re\u00e7oivent des regroupements th\u00e9matiques, et ce seulement lorsqu'un nombre suffisant de participants y ont contribu\u00e9. Shomair a \u00e9galement pr\u00e9cis\u00e9 que revendiquer un profil n'am\u00e9liore pas le classement des entreprises dans les r\u00e9ponses. Selon lui, le produit de base doit rester objectif, et une entreprise ne devrait pas pouvoir influencer sa fr\u00e9quence d'affichage dans les r\u00e9ponses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les publicit\u00e9s sont \u00e9galement tenues \u00e0 l'\u00e9cart du chatbot. <a href=\"https:\/\/openai.com\/index\/building-chatgpt-ad-stack\/\" target=\"_blank\" rel=\"noopener\">D'apr\u00e8s les ing\u00e9nieurs qui l'ont con\u00e7u, le syst\u00e8me publicitaire fonctionne comme un service ind\u00e9pendant, avec des mod\u00e8les et un code distincts de celui qui r\u00e9dige les r\u00e9ponses.<\/a> Les publicit\u00e9s s'affichent uniquement pour les utilisateurs du forfait gratuit et du forfait Go (\u00e0 bas prix), sous la r\u00e9ponse et signal\u00e9es comme sponsoris\u00e9es. Elles repr\u00e9sentent d\u00e9j\u00e0 un march\u00e9 important. Moins de 200 jours apr\u00e8s son lancement, la publicit\u00e9 sur ChatGPT a g\u00e9n\u00e9r\u00e9 plus d'un milliard de dollars de revenus annualis\u00e9s, et plus de 100\u00a0000 annonceurs y ont d\u00e9j\u00e0 eu recours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00e0 o\u00f9 la conception pr\u00e9sente des lacunes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/index\/our-approach-to-advertising-and-expanding-access\/\" target=\"_blank\" rel=\"noopener\">La promesse selon laquelle les publicit\u00e9s n'influencent pas les r\u00e9ponses ne s'applique qu'aux r\u00e9ponses du chatbot lui-m\u00eame.<\/a> Cela ne s'applique pas aux agents commerciaux. Chacun est int\u00e9gr\u00e9 \u00e0 ChatGPT \u00e0 partir d'instructions et d'un flux de produits fournis par le vendeur. Shomair a pr\u00e9cis\u00e9 que les entreprises ne peuvent pas utiliser leur propre chatbot. Il a d\u00e9crit l'utilisation typique comme celle d'un client comparant la taille, la couleur et le prix avant de consulter des articles similaires. Les premiers tests de la version payante ont montr\u00e9 des r\u00e9sultats prometteurs, a-t-il ajout\u00e9, notamment en ce qui concerne la profondeur des conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un vendeur. Il n'y a rien de mal \u00e0 cela. Cependant, on traite un vendeur diff\u00e9remment d'un ami connaissant bien les produits, et pourtant, ici, les deux communiquent via la m\u00eame application, dans le m\u00eame style de conversation, \u00e0 port\u00e9e de clic. L'exemple fourni par l'entreprise montre un client interrogeant un conseiller commercial sur les diff\u00e9rences entre deux options et sur les fonctionnalit\u00e9s qui correspondent \u00e0 ses besoins. Un chatbot vendeur n'est pas le lieu appropri\u00e9 pour r\u00e9pondre \u00e0 cette question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est facile de manquer une \u00e9tiquette en haut d'une fen\u00eatre de discussion, surtout sur un t\u00e9l\u00e9phone. Et les personnes les plus susceptibles de la manquer sont celles qui font d\u00e9j\u00e0 le plus confiance aux r\u00e9ponses de ChatGPT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois changements qu'OpenAI devrait apporter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les corrections seraient peu co\u00fbteuses. Premi\u00e8rement, chaque agent commercial devrait commencer chaque conversation en indiquant clairement qu'il repr\u00e9sente le vendeur et ne peut donc pas effectuer de comparaison neutre avec la concurrence. Deuxi\u00e8mement, un agent commercial payant devrait se distinguer d'un agent gratuit, afin que les utilisateurs puissent identifier les marques ayant pay\u00e9 pour les contacter. Troisi\u00e8mement, les r\u00e8gles que ces chatbots doivent respecter concernant les prix, les remises et les remboursements devraient \u00eatre consultables publiquement et accessibles \u00e0 tous, avec une description des modalit\u00e9s de v\u00e9rification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les achats via des chatbots connaissent une croissance rapide. <a href=\"https:\/\/dailyai.com\/fr\/2026\/11\/openai-says-chatgpt-now-runs-a-fifth-as-many-searches-as-google\/\" target=\"_blank\" rel=\"noopener\">Plus t\u00f4t ce mois-ci, nous avons examin\u00e9 une affirmation concernant le nombre de recherches que le chatbot traite d\u00e9sormais.<\/a> <a href=\"https:\/\/dailyai.com\/fr\/2026\/11\/amazon-and-jpmorgan-are-shutting-out-ai-agents-it-wont-last\/\" target=\"_blank\" rel=\"noopener\">Nous avons \u00e9galement fait valoir que les grands magasins qui bloquent les agents d'achat IA ne r\u00e9sisteront pas longtemps.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi c&#039;est important\u00a0:<\/strong> ChatGPT devient un lieu o\u00f9 les gens d\u00e9cident de leurs achats, et les vendeurs peuvent d\u00e9sormais dialoguer avec les acheteurs. Les utilisateurs doivent pouvoir identifier d'un simple coup d'\u0153il le passage d'une r\u00e9ponse spontan\u00e9e \u00e0 une tentative de vente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les marques peuvent d\u00e9sormais ajouter leur propre chatbot de vente \u00e0 ChatGPT et payer pour le promouvoir sous forme de publicit\u00e9. Chaque chatbot doit clairement indiquer qu'il repr\u00e9sente le vendeur.<\/p>","protected":false},"author":16,"featured_media":16050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-16049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT Business Agents Should Admit They Are Salespeople<\/title>\n<meta name=\"description\" content=\"ChatGPT now hosts sales chatbots run by brands, which can also be bought as ads. DailyAI argues each one should say plainly that it speaks for the seller.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2026\/11\/chatgpts-new-business-agents-should-admit-they-are-salespeople\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Business Agents Should Admit They Are Salespeople\" \/>\n<meta property=\"og:description\" content=\"ChatGPT now hosts sales chatbots run by brands, which can also be bought as ads. DailyAI argues each one should say plainly that it speaks for the seller.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2026\/11\/chatgpts-new-business-agents-should-admit-they-are-salespeople\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T16:20:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-11T16:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2026\/11\/dai-house-16049.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Merry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Merry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\"},\"author\":{\"name\":\"David Merry\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/285a97adb64b88751ac3440ece6b08a1\"},\"headline\":\"ChatGPT\u2019s New Business Agents Should Admit They Are Salespeople\",\"datePublished\":\"2026-11-11T16:20:31+00:00\",\"dateModified\":\"2026-11-11T16:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/dai-house-16049.jpg\",\"articleSection\":[\"Opinions &amp; Analysis\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\",\"name\":\"ChatGPT Business Agents Should Admit They Are Salespeople\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/dai-house-16049.jpg\",\"datePublished\":\"2026-11-11T16:20:31+00:00\",\"dateModified\":\"2026-11-11T16:25:39+00:00\",\"description\":\"ChatGPT now hosts sales chatbots run by brands, which can also be bought as ads. 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