{"id":16042,"date":"2026-11-11T13:18:28","date_gmt":"2026-11-11T12:18:28","guid":{"rendered":"https:\/\/dailyai.com\/?p=16042"},"modified":"2026-11-11T13:19:39","modified_gmt":"2026-11-11T12:19:39","slug":"freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2026\/11\/freelance-writing-work-shrank-31-as-a-share-of-upwork-job-posts\/","title":{"rendered":"La r\u00e9daction freelance a perdu 31 % de sa part des offres d'emploi sur Upwork"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>D'apr\u00e8s une nouvelle \u00e9tude, la r\u00e9daction de contenu repr\u00e9sentait 14,5 % des conversations sur ChatGPT, mais seulement 1,3 % des offres d'emploi sur la plateforme de freelancing Upwork. La part de ces offres d'emploi demandant des comp\u00e9tences en r\u00e9daction a diminu\u00e9 d'environ 31 % en un an.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces chiffres proviennent d'un rapport conjoint d'OpenAI et d'Upwork. <a href=\"https:\/\/openai.com\/index\/ai-effect-on-freelance-work\" target=\"_blank\" rel=\"noopener\">Les principaux r\u00e9sultats ont \u00e9t\u00e9 pr\u00e9sent\u00e9s dans un r\u00e9sum\u00e9 de recherche publi\u00e9 le 10 novembre.<\/a> Upwork est une plateforme en ligne o\u00f9 les entreprises font appel \u00e0 des freelances pour des missions ponctuelles. Les chercheurs ont compar\u00e9 36\u00a0896 conversations ChatGPT (\u00e9chantillonn\u00e9es entre janvier 2025 et juin 2026) avec les offres d'emploi publi\u00e9es par les clients sur Upwork. Un classificateur d'IA a tri\u00e9 les conversations, et OpenAI pr\u00e9cise qu'aucun chercheur n'a lu les messages des utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le travail ind\u00e9pendant n'est pas un march\u00e9 de niche. Une enqu\u00eate men\u00e9e cette ann\u00e9e par Upwork a r\u00e9v\u00e9l\u00e9 que 38 % des travailleurs qualifi\u00e9s am\u00e9ricains exercent une activit\u00e9 ind\u00e9pendante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O\u00f9 le travail se d\u00e9place<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-full-report.pdf\" target=\"_blank\" rel=\"noopener\">Le rapport complet constate que la part des offres d'emploi sur le site demandant de la r\u00e9daction de contenu a diminu\u00e9 d'environ 31 % entre le premier semestre 2025 et le premier semestre 2026.<\/a> En clair, certains clients pourraient d\u00e9sormais utiliser ChatGPT pour r\u00e9diger leurs articles de blog, leurs textes marketing et leurs descriptions de produits, plut\u00f4t que de faire appel \u00e0 un r\u00e9dacteur freelance. Les auteurs indiquent que les entreprises \u201c\u00a0pourraient utiliser directement l\u2019IA pour cette t\u00e2che au lieu d\u2019embaucher des t\u00e9l\u00e9travailleurs\u00a0\u201d, et ils mettent en garde contre les risques de pression sur les r\u00e9dacteurs ind\u00e9pendants sp\u00e9cialis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La vid\u00e9o pr\u00e9sente une tendance inverse. Les vid\u00e9os et animations repr\u00e9sentaient 10 % des offres d'emploi sur Upwork, mais seulement 1 % des conversations sur ChatGPT. Entre d\u00e9but 2023 et fin 2025, les offres d'emploi vid\u00e9o ont progress\u00e9 d'environ un tiers par rapport \u00e0 l'ensemble du march\u00e9. Le d\u00e9veloppement d'applications mobiles suit la m\u00eame tendance\u00a0: il repr\u00e9sentait 7,8 % des offres d'emploi et 0,2 % des conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les chercheurs ont analys\u00e9 63 types de t\u00e2ches. Dans 43 d'entre elles, les t\u00e2ches courantes sur ChatGPT ont perdu du terrain sur Upwork, tandis que les t\u00e2ches rares sur ChatGPT ont gagn\u00e9 du terrain. Les 20 autres ont connu la tendance inverse\u00a0; l'utilisation de ChatGPT \u00e0 elle seule n'explique donc pas ce changement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des budgets plus importants pour les projets d'IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cdn.openai.com\/pdf\/openai-upwork-key-takeaways.pdf\" target=\"_blank\" rel=\"noopener\">Pour des travaux similaires publi\u00e9s le m\u00eame mois, les budgets \u00e0 prix fixe \u00e9taient environ 52 % plus \u00e9lev\u00e9s lorsque le travail impliquait de l'IA.<\/a> Les travailleurs ind\u00e9pendants r\u00e9mun\u00e9r\u00e9s \u00e0 l'heure ont consacr\u00e9 environ 41 % de temps en plus \u00e0 ce type de travail au cours des 90 premiers jours. Leurs taux horaires n'ont augment\u00e9 que de 1,5 %. Cela sugg\u00e8re une augmentation de la taille des projets, et non une meilleure r\u00e9mun\u00e9ration horaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que les chiffres ne montrent pas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une part de march\u00e9 plus faible ne signifie pas n\u00e9cessairement moins d'emplois. Le rapport pr\u00e9cise que sa comparaison ne mesure pas la croissance globale du site et ne prouve pas que ChatGPT soit \u00e0 l'origine de cette \u00e9volution. Les deux entreprises ont \u00e9galement un int\u00e9r\u00eat direct dans la perception de l'IA et du travail ind\u00e9pendant, et l'\u00e9tude repose sur leurs propres donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dailyai.com\/fr\/2026\/11\/ai-was-meant-to-save-time-its-users-are-working-longer-days\/\" target=\"_blank\" rel=\"noopener\">Plus t\u00f4t ce mois-ci, une autre \u00e9tude a r\u00e9v\u00e9l\u00e9 que les personnes qui utilisent l'IA au travail font des journ\u00e9es plus longues.<\/a> <a href=\"https:\/\/dailyai.com\/fr\/2026\/11\/best-coding-agent-fully-clears-only-26-4-of-real-tasks\/\" target=\"_blank\" rel=\"noopener\">Dans un test distinct, le meilleur agent de codage IA n'a enti\u00e8rement r\u00e9alis\u00e9 que 26,4 % des t\u00e2ches r\u00e9elles.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi c&#039;est important\u00a0:<\/strong> La r\u00e9daction freelance est l'une des premi\u00e8res formes d'emploi r\u00e9mun\u00e9r\u00e9 o\u00f9 l'utilisation de l'IA se traduit concr\u00e8tement par des chiffres. Les r\u00e9dacteurs perdent du terrain sur Upwork, tandis que les projets faisant appel \u00e0 l'IA prennent de l'ampleur.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content writing&#8217;s share of Upwork job posts fell by about 31% in a year, a joint OpenAI and Upwork study finds. Jobs that involve AI now come with budgets about 52% bigger.<\/p>","protected":false},"author":16,"featured_media":16043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-16042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freelance Writing Jobs Lose 31% of Their Share on Upwork<\/title>\n<meta name=\"description\" content=\"Content writing&#039;s share of Upwork job posts fell about 31% in a year, an OpenAI and Upwork study finds. 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