{"id":15935,"date":"2026-11-04T13:20:13","date_gmt":"2026-11-04T12:20:13","guid":{"rendered":"https:\/\/dailyai.com\/?p=15935"},"modified":"2026-11-04T13:20:13","modified_gmt":"2026-11-04T12:20:13","slug":"openai-says-chatgpt-now-runs-a-fifth-as-many-searches-as-google","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2026\/11\/openai-says-chatgpt-now-runs-a-fifth-as-many-searches-as-google\/","title":{"rendered":"OpenAI affirme que ChatGPT effectue d\u00e9sormais cinq fois moins de recherches que Google."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>OpenAI affirme que les internautes effectuent d\u00e9sormais environ une recherche via ChatGPT pour cinq recherches sur Google. Ce chiffre, fourni par OpenAI, n'a pas \u00e9t\u00e9 \u00e9tay\u00e9 par des preuves. Deux estimations externes avancent des proportions bien inf\u00e9rieures, respectivement de 7,5 % et 12 %.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette affirmation a \u00e9t\u00e9 faite par Adam Fry, responsable des produits grand public de ChatGPT, lors d'un d\u00eener organis\u00e9 par OpenAI pour des journalistes \u00e0 New York lundi. \u201c Le volume de requ\u00eates de type recherche de ChatGPT repr\u00e9sente actuellement environ un cinqui\u00e8me du volume de requ\u00eates de Google \u201d, a-t-il d\u00e9clar\u00e9 \u00e0 Alex Kantrowitz, qui <a href=\"https:\/\/www.bigtechnology.com\/p\/openai-chatgpt-search-is-about-20\" target=\"_blank\" rel=\"noopener\">La conversation a \u00e9t\u00e9 publi\u00e9e dans Big Technology.<\/a> mardi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fry a \u00e9galement indiqu\u00e9 que ChatGPT \u00e9tait pass\u00e9 de 1 milliard \u00e0 1,2 milliard d'utilisateurs hebdomadaires au cours des deux derniers mois, et que 250 millions de personnes utilisaient ses fonctionnalit\u00e9s vocales chaque semaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment OpenAI comptabilise une recherche<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre d\u00e9pend de la d\u00e9finition. Interrog\u00e9 sur la question de savoir si une longue conversation compte comme une seule recherche ou plusieurs, Fry a r\u00e9pondu\u00a0: \u201c\u00a0Chaque fois que vous posez une question et que vous effectuez une recherche sur le Web, cela constitue une recherche.\u00a0\u201d <a href=\"https:\/\/www.searchenginejournal.com\/googles-search-volume-is-about-5x-chatgpts-openai-says\/595817\/\" target=\"_blank\" rel=\"noopener\">d'apr\u00e8s Search Engine Journal<\/a>. Ainsi, une conversation comportant cinq questions qui envoient ChatGPT sur le Web compte pour cinq recherches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fry n'a pas pr\u00e9cis\u00e9 d'o\u00f9 provenait le chiffre de Google., <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/1025482\/openai-says-chatgpt-is-catching-up-to-google-in-search\" target=\"_blank\" rel=\"noopener\">The Verge a rapport\u00e9<\/a>, Google ne publie pas le nombre de requ\u00eates quotidiennes, ni la p\u00e9riode et les pays concern\u00e9s. Son dernier chiffre public, bas\u00e9 sur les donn\u00e9es de 2025, s'\u00e9levait \u00e0 plus de cinq mille milliards de recherches par an.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que disent les estimations externes ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e9t\u00e9 de donn\u00e9es de recherche seoClarity <a href=\"https:\/\/www.seoclarity.net\/blog\/chatgpt-search-volume-vs-google-oct-2026\" target=\"_blank\" rel=\"noopener\">estimation du 28 octobre<\/a> ChatGPT traite environ 1,24 milliard de messages de type recherche par jour, contre 16,44 milliards de requ\u00eates Google mod\u00e9lis\u00e9es. Cela repr\u00e9sente environ 7,5 % du march\u00e9. seoClarity pr\u00e9cise qu'il s'agit d'une estimation mod\u00e9lis\u00e9e et non d'une part de march\u00e9 mesur\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En f\u00e9vrier, Ahrefs, \u00e9diteur d'outils SEO <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-has-12-percent-of-googles-search-volume\/\" target=\"_blank\" rel=\"noopener\">ce chiffre est estim\u00e9 \u00e0 environ 12%.<\/a>. L'\u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que, sur 76\u00a0000 sites web, Google g\u00e9n\u00e9rait environ 190 fois plus de visiteurs que ChatGPT. Les utilisateurs posent des questions sur ChatGPT, mais cliquent rarement sur les liens vers les sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet \u00e9cart est important pour les \u00e9diteurs, qui se disputent d\u00e9j\u00e0 sur la mani\u00e8re dont les outils d'IA utilisent leurs \u0153uvres, comme dans le cas du <a href=\"https:\/\/dailyai.com\/fr\/2026\/11\/dailyai-briefing-gemini-may-breach-press-rights-plus-4-more\/\" target=\"_blank\" rel=\"noopener\">Affaire europ\u00e9enne concernant Google <span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">Gemini<\/span><\/span><\/a> Nous avons abord\u00e9 ce sujet cette semaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi c&#039;est important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si le chiffre de 20 % se confirme, ChatGPT traite d\u00e9j\u00e0 plus de recherches que Bing, exploit\u00e9 par Microsoft depuis plus de 15 ans. Pour tout propri\u00e9taire de site web, le chiffre \u00e0 surveiller n'est pas celui des recherches effectu\u00e9es par ChatGPT, mais celui des clics qu'il g\u00e9n\u00e8re, et ce dernier reste encore faible.<\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI says ChatGPT now handles about one search for every five on Google. It hasn&#8217;t shown the data, and outside estimates put the share at 7.5% to 12%.<\/p>","protected":false},"author":16,"featured_media":15936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OpenAI Says ChatGPT Runs a Fifth as Many Searches as Google<\/title>\n<meta name=\"description\" content=\"OpenAI says ChatGPT search volume is about 20% of Google&#039;s, by its own count. 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