{"id":15717,"date":"2026-10-30T10:22:34","date_gmt":"2026-10-30T09:22:34","guid":{"rendered":"https:\/\/dailyai.com\/?p=15717"},"modified":"2026-10-30T10:22:34","modified_gmt":"2026-10-30T09:22:34","slug":"reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2026\/10\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\/","title":{"rendered":"Les visites de Reddit sur Google ont chut\u00e9 d&#039;un million par semaine. La faute en incrimine le mode IA."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Reddit constate une baisse de plus d&#039;un million de visites hebdomadaires en provenance de Google en octobre. Le site incrimine l&#039;IA de Google, qui r\u00e9pond directement aux questions pos\u00e9es sur la page de r\u00e9sultats au lieu de rediriger les utilisateurs vers d&#039;autres sites. Sa solution\u00a0? Rendre l&#039;authentification obligatoire. Voici l&#039;analyse de DailyAI\u00a0: cette mesure est judicieuse pour Reddit et constitue un avertissement pour tous ceux qui d\u00e9pendent de Google pour g\u00e9n\u00e9rer du trafic.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les chiffres<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce chiffre provient de Reddit. <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1713445\/000171344526000114\/exhibit992q326.htm\" target=\"_blank\" rel=\"noopener\">Lettre aux actionnaires concernant le troisi\u00e8me trimestre<\/a>, publi\u00e9 le 29 octobre. Les visites provenant d&#039;un moteur de recherche, c&#039;est-\u00e0-dire les visites g\u00e9n\u00e9r\u00e9es par celui-ci, \u00e9taient d\u00e9j\u00e0 en baisse significative au cours des trois mois pr\u00e9c\u00e9dant septembre, et ce d\u00e9clin s&#039;est acc\u00e9l\u00e9r\u00e9 en fin de trimestre. Il s&#039;est poursuivi en octobre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reddit lance alors un avertissement. Si la tendance se maintient, le nombre de visiteurs quotidiens pourrait chuter de pr\u00e8s de 10 % ce trimestre, passant d&#039;environ 130 millions \u00e0 une baisse plus importante. Concr\u00e8tement, une diminution de 101\u00a0000\u00a0000\u00a0$ signifierait environ 13 millions de visiteurs en moins chaque jour. Aux \u00c9tats-Unis, le nombre de visiteurs quotidiens est d\u00e9j\u00e0 inf\u00e9rieur de 21\u00a0000\u00a0000\u00a0$ \u00e0 celui de l&#039;ann\u00e9e derni\u00e8re, pour atteindre 50,7 millions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rien de tout cela ne se refl\u00e8te encore dans les r\u00e9sultats financiers. Le chiffre d&#039;affaires a augment\u00e9 de 531 000 milliards de dollars pour atteindre 1 000 milliards de dollars et le b\u00e9n\u00e9fice net s&#039;est \u00e9tabli \u00e0 1 000 milliards de dollars, selon Reddit. <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2026\/Reddit-Reports-Third-Quarter-2026-Results\/default.aspx\" target=\"_blank\" rel=\"noopener\">publication des r\u00e9sultats<\/a>. L&#039;entreprise pr\u00e9voit un chiffre d&#039;affaires compris entre 1,00 et 1,03 milliard de TP7T pour le trimestre en cours. Les investisseurs se sont d&#039;abord int\u00e9ress\u00e9s au nombre de visiteurs. Le cours de l&#039;action a chut\u00e9 de plus de 151 TP6T apr\u00e8s la publication des r\u00e9sultats., <a href=\"https:\/\/www.cnbc.com\/2026\/10\/29\/reddit-rddt-q3-2026.html\" target=\"_blank\" rel=\"noopener\">CNBC a rapport\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que Reddit bl\u00e2me<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la conf\u00e9rence t\u00e9l\u00e9phonique sur les r\u00e9sultats, le directeur g\u00e9n\u00e9ral Steve Huffman a \u00e9t\u00e9 direct\u00a0: \u201c\u00a0En r\u00e9alit\u00e9, le mode IA ne g\u00e9n\u00e8re pas de trafic\u00a0\u201d, a-t-il d\u00e9clar\u00e9., <a href=\"https:\/\/www.theverge.com\/tech\/1022848\/reddit-ceo-google-ai-mode-traffic\" target=\"_blank\" rel=\"noopener\">cit\u00e9 par The Verge<\/a>. \u201c Pas pour nous, et pour personne, \u00e0 ma connaissance. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mode IA est la recherche de Google de type chatbot. Il r\u00e9dige une r\u00e9ponse au lieu d&#039;afficher une liste de liens. Les aper\u00e7us IA, les r\u00e9sum\u00e9s en haut des r\u00e9sultats classiques, fonctionnent de mani\u00e8re similaire. Huffman affirme que ces deux fonctionnalit\u00e9s rel\u00e8guent d\u00e9sormais tout le reste de la page au bas. Il pense \u00e9galement que Google classe moins bien les publications traduites automatiquement de Reddit en dehors des \u00c9tats-Unis. Parall\u00e8lement, Google \u201c\u00a0nous explore toujours aussi activement\u00a0\u201d, a-t-il d\u00e9clar\u00e9. <a href=\"https:\/\/dailyai.com\/fr\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/\">L&#039;int\u00e9gration du mode IA aux publicit\u00e9s est d\u00e9ploy\u00e9e dans 10 pays suppl\u00e9mentaires.<\/a>, Le format se r\u00e9pand donc, il ne se r\u00e9tr\u00e9cit pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le mur de connexion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9ponse, Reddit va adopter une exp\u00e9rience r\u00e9serv\u00e9e aux utilisateurs connect\u00e9s. La plateforme commencera par tester pleinement ce syst\u00e8me sur certains march\u00e9s hors des \u00c9tats-Unis ce trimestre, avant de le d\u00e9ployer \u00e0 l&#039;\u00e9chelle mondiale. La lettre avance quatre raisons\u00a0: une meilleure exp\u00e9rience utilisateur, davantage de donn\u00e9es pour un ciblage publicitaire plus pr\u00e9cis, la protection de la base de donn\u00e9es extr\u00eamement pr\u00e9cieuse de Reddit et le respect des nouvelles r\u00e9glementations en mati\u00e8re de s\u00e9curit\u00e9 \u00e0 travers le monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre point de vue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette section refl\u00e8te l&#039;opinion de DailyAI. D&#039;apr\u00e8s les chiffres de Reddit, cette d\u00e9cision est logique. Les utilisateurs connect\u00e9s et ceux de l&#039;application g\u00e9n\u00e8rent plus de 80% des revenus que Reddit tire de son audience, indique la lettre, et ces deux groupes ont connu une croissance au dernier trimestre. Les visiteurs occasionnels qui arrivent via Google et repartent sans se connecter rapportent peu \u00e0 Reddit, et Google leur en envoie de toute fa\u00e7on moins. Fermer l&#039;acc\u00e8s \u00e0 ces visiteurs co\u00fbte moins cher qu&#039;il y a un an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le point d\u00e9licat, c&#039;est la relation avec Google. En 2024, Google <a href=\"https:\/\/blog.google\/inside-google\/company-announcements\/expanded-reddit-partnership\/\" target=\"_blank\" rel=\"noopener\">a obtenu l&#039;acc\u00e8s \u00e0 l&#039;API de donn\u00e9es de Reddit<\/a>, Google a obtenu un flux direct de ses publications afin de pouvoir \u201c\u00a0afficher, s&#039;entra\u00eener et utiliser\u00a0\u201d le contenu. \u00c0 l&#039;\u00e9poque, Google affirmait que cet accord faciliterait la participation aux communaut\u00e9s Reddit. Deux ans plus tard, son IA lit les publications Reddit et y r\u00e9pond, tandis que Reddit pr\u00e9tend envoyer moins de visiteurs sur la plateforme. C&#039;est ce type d&#039;\u00e9change que redoutent de nombreux \u00e9diteurs, et Reddit est l&#039;un des rares \u00e0 disposer d&#039;un pouvoir de n\u00e9gociation suffisant pour r\u00e9agir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les utilisateurs lambda, ce changement est pratique. Ajouter \u201c\u00a0reddit\u00a0\u201d \u00e0 une recherche Google est devenu une pratique courante pour trouver des r\u00e9ponses aupr\u00e8s de vraies personnes. Si Reddit devient accessible uniquement via une connexion, ce raccourci n\u00e9cessitera une inscription. Certains cr\u00e9eront un compte. D&#039;autres se contenteront du r\u00e9sum\u00e9 automatique, ce qui est pr\u00e9cis\u00e9ment l&#039;habitude qui contribue \u00e0 la baisse de fr\u00e9quentation de Reddit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reddit court \u00e9galement un risque. Les murs de connexion d\u00e9couragent les lecteurs occasionnels, or ce sont souvent ces lecteurs occasionnels qui deviennent des utilisateurs r\u00e9guliers. Reddit admet que la recherche est \u201c\u00a0une source fr\u00e9quente de r\u00e9engagement\u00a0\u201d, et renonce donc \u00e0 certains nouveaux membres pour prot\u00e9ger les actuels. Le site parie que les utilisateurs d\u00e9sirent suffisamment Reddit pour se connecter. Huffman souligne que \u201c\u00a0Reddit\u00a0\u201d reste l&#039;un des mots les plus recherch\u00e9s sur Google, ce qui confirme partiellement ce pari.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que regarder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deux chiffres permettront de d\u00e9terminer si le pari est gagnant. Le premier est le nombre de visiteurs quotidiens de Reddit pour ce trimestre, compar\u00e9 aux 130 millions de visiteurs de base. Le second est l&#039;impact sur les march\u00e9s o\u00f9 Reddit teste son syst\u00e8me de connexion, sans l&#039;avoir pr\u00e9cis\u00e9. Si la baisse de fr\u00e9quentation est moins importante que pr\u00e9vu, d&#039;autres sites seront tent\u00e9s d&#039;embo\u00eeter le pas. En revanche, une baisse plus importante r\u00e9v\u00e9lera \u00e0 quel point le web d\u00e9pend d\u00e9sormais de la bienveillance de Google.<\/p>","protected":false},"excerpt":{"rendered":"<p>Reddit constate une baisse de plus d&#039;un million de visites hebdomadaires depuis la recherche Google en octobre, imputable \u00e0 l&#039;IA en mode d\u00e9grad\u00e9. Sa solution\u00a0: un syst\u00e8me de connexion obligatoire. Notre analyse explique la pertinence de cette mesure et son co\u00fbt.<\/p>","protected":false},"author":16,"featured_media":15718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-15717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit Blames Google AI Mode for Its Falling Search Traffic<\/title>\n<meta name=\"description\" content=\"Reddit says Google search referrals fell by over 1 million a week in October and blames AI Mode. DailyAI analysis of its plan to make everyone log in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2026\/10\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit Blames Google AI Mode for Its Falling Search Traffic\" \/>\n<meta property=\"og:description\" content=\"Reddit says Google search referrals fell by over 1 million a week in October and blames AI Mode. DailyAI analysis of its plan to make everyone log in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2026\/10\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T09:22:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2026\/10\/dailyai-og-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Merry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Merry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/10\\\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/10\\\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\\\/\"},\"author\":{\"name\":\"David Merry\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/285a97adb64b88751ac3440ece6b08a1\"},\"headline\":\"Reddit\u2019s Google Visits Fell by 1 Million a Week. 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