{"id":15690,"date":"2026-10-29T13:13:53","date_gmt":"2026-10-29T12:13:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=15690"},"modified":"2026-10-29T13:13:53","modified_gmt":"2026-10-29T12:13:53","slug":"google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/","title":{"rendered":"Google active le mode IA pour ses annonces dans 10 pays suppl\u00e9mentaires face au ralentissement des recherches."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Google int\u00e8gre d\u00e9sormais des publicit\u00e9s payantes \u00e0 son mode IA, son moteur de recherche interactif, dans dix pays suppl\u00e9mentaires. Aux \u00c9tats-Unis, des publicit\u00e9s peuvent \u00e9galement s&#039;afficher lorsqu&#039;on pose une question compl\u00e9mentaire. Cette annonce intervient le jour m\u00eame o\u00f9 Alphabet a annonc\u00e9 une croissance de son chiffre d&#039;affaires li\u00e9 \u00e0 la recherche de 121 milliards de dollars sur un an, soit son rythme le plus faible cette ann\u00e9e.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qui change ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le mode IA est l&#039;onglet de la recherche Google o\u00f9 vous posez une question en phrases compl\u00e8tes et obtenez une r\u00e9ponse \u00e9crite plut\u00f4t qu&#039;une liste de liens. Jusqu&#039;\u00e0 pr\u00e9sent, la publicit\u00e9 dans ce mode \u00e9tait principalement r\u00e9serv\u00e9e aux \u00c9tats-Unis. <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-in-ai-mode-global\/\" target=\"_blank\" rel=\"noopener\">Article de blog publi\u00e9 mercredi<\/a>, Shashi Thakur, responsable des annonces de recherche Google, a indiqu\u00e9 qu&#039;elles sont actuellement d\u00e9ploy\u00e9es en Australie, au Canada, en Inde, au Kenya, en Malaisie, en Nouvelle-Z\u00e9lande, au Nigeria, au Pakistan, aux Philippines et \u00e0 Singapour. Le Br\u00e9sil, le Mexique et le Royaume-Uni devraient \u00eatre inclus plus tard ce trimestre, sans date pr\u00e9cise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le deuxi\u00e8me changement concerne les \u00c9tats-Unis. Google l&#039;appelle \u00ab annonces multi-\u00e9changes \u00bb\u00a0: des r\u00e9sultats sponsoris\u00e9s qui peuvent appara\u00eetre lors d&#039;un \u00e9change, et pas seulement apr\u00e8s votre premi\u00e8re question. <a href=\"https:\/\/www.androidauthority.com\/google-ai-mode-ads-expansion-3729474\/\" target=\"_blank\" rel=\"noopener\">Autorit\u00e9 Android<\/a> L&#039;exemple donn\u00e9 est celui d&#039;une recherche d&#039;ordinateur portable, puis d&#039;une restriction aux mod\u00e8les inf\u00e9rieurs \u00e0 $1000, et de l&#039;affichage de publicit\u00e9s sur cette page de suivi. Google pr\u00e9cise que chaque publicit\u00e9 sera identifi\u00e9e comme \u201c\u00a0Sponsoris\u00e9e\u00a0\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le nombre derri\u00e8re cela<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1652044\/000165204426000080\/googexhibit991q32026.htm\" target=\"_blank\" rel=\"noopener\">communiqu\u00e9 sur les r\u00e9sultats du troisi\u00e8me trimestre<\/a> Les chiffres montrent que les revenus de Google Search et autres activit\u00e9s s&#039;\u00e9l\u00e8vent \u00e0 1\u00a0700 milliards de dollars pour le trimestre clos le 30 septembre, contre 1\u00a0700 milliards de dollars un an plus t\u00f4t. Cela repr\u00e9sente une croissance de 121\u00a0600 milliards de dollars. <a href=\"https:\/\/techcrunch.com\/2026\/10\/28\/google-expands-ai-search-ads-globally-as-core-ad-growth-slows\/\" target=\"_blank\" rel=\"noopener\">TechCrunch rapporte<\/a> Il s&#039;\u00e9levait \u00e0 171\u00a0000 milliards de dollars au deuxi\u00e8me trimestre et \u00e0 191\u00a0000 milliards de dollars au premier. Le chiffre d&#039;affaires total d&#039;Alphabet a atteint 127,6 milliards de dollars, en hausse de 251\u00a0000 milliards de dollars, principalement gr\u00e2ce \u00e0 Google Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En clair, la recherche rapporte toujours plus d&#039;argent \u00e0 Google chaque trimestre, mais les gains diminuent. L&#039;int\u00e9gration de publicit\u00e9s dans les r\u00e9ponses bas\u00e9es sur l&#039;IA est une tentative de Google pour garantir que cette nouvelle m\u00e9thode de recherche soit au moins aussi rentable que l&#039;ancienne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que cela signifie pour vous<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google affirme que les requ\u00eates en mode IA sont en moyenne trois fois plus longues que les recherches classiques, ce qui lui permet de mieux comprendre vos besoins. De plus, les taux de clics sur les annonces de produits sponsoris\u00e9s en mode IA sont d\u00e9j\u00e0 similaires \u00e0 ceux des annonces non sponsoris\u00e9es. Ce dernier chiffre provient de Google et n&#039;a pas \u00e9t\u00e9 v\u00e9rifi\u00e9 ind\u00e9pendamment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les utilisateurs des nouveaux pays, le point pratique est simple\u00a0: une recommandation dans une r\u00e9ponse d\u2019IA peut d\u00e9sormais \u00eatre payante. Recherchez le label \u201c\u00a0Sponsoris\u00e9\u00a0\u201d avant de consid\u00e9rer un produit sugg\u00e9r\u00e9 comme \u00e9tant le choix de l\u2019IA. Pour les investisseurs, c\u2019est l\u2019autre moiti\u00e9 d\u2019une semaine o\u00f9 les d\u00e9penses de Google en IA ont atteint des sommets. <a href=\"https:\/\/dailyai.com\/fr\/2026\/10\/google-and-microsoft-spent-alike-on-ai-only-one-still-made-cash\/\">avant les liquidit\u00e9s qu&#039;elle a rapport\u00e9es<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid ads are coming to Google&#8217;s AI Mode in 10 more countries, and in the US they can appear in follow-up questions. Search revenue grew 12%, its slowest this year.<\/p>","protected":false},"author":16,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Puts Ads in AI Mode in 10 More Countries as Search Slows<\/title>\n<meta name=\"description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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