{"id":15025,"date":"2025-05-02T11:44:28","date_gmt":"2025-05-02T11:44:28","guid":{"rendered":"https:\/\/dailyai.com\/?p=15025"},"modified":"2026-10-24T18:19:21","modified_gmt":"2026-10-24T18:19:21","slug":"ai-influencers-are-winning-brand-deals-is-this-the-end-of-human-influence","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2025\/05\/ai-influencers-are-winning-brand-deals-is-this-the-end-of-human-influence\/","title":{"rendered":"Les influenceurs IA d\u00e9crochent des contrats avec les marques\u00a0: est-ce la fin de l\u2019influence humaine\u00a0?"},"content":{"rendered":"<p><strong>Les influenceurs IA connaissent un essor fulgurant en 2025, cumulant des millions d&#039;abonn\u00e9s, signant des partenariats avec des marques de luxe et surpassant de nombreux humains en termes d&#039;engagement. Cependant, la confiance \u00e9motionnelle et l&#039;authenticit\u00e9 restent des atouts majeurs pour les cr\u00e9ateurs humains.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Les influenceurs g\u00e9n\u00e9r\u00e9s par l&#039;IA comme <a href=\"https:\/\/www.instagram.com\/lilmiquela\/\">Lil Miquela<\/a>, <a href=\"https:\/\/www.instagram.com\/shudu.gram\/?hl=en\">Shudu<\/a>et <a href=\"https:\/\/www.instagram.com\/noonoouri\/?hl=en\">Noonoo Uri<\/a> Ils red\u00e9finissent les r\u00e8gles du marketing d&#039;influence. Gr\u00e2ce \u00e0 l&#039;IA g\u00e9n\u00e9rative, \u00e0 la conception 3D et \u00e0 l&#039;apprentissage automatique, les marques peuvent d\u00e9sormais d\u00e9ployer des avatars hyperr\u00e9alistes pour promouvoir leurs produits sans les complications, les d\u00e9lais et les tarifs journaliers.<\/span><\/p>\n<p><b>Pourquoi c&#039;est important\u00a0:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avantage de l&#039;engagement :<\/b><span style=\"font-weight: 400;\"> Les influenceurs IA peuvent atteindre un taux d&#039;engagement allant jusqu&#039;\u00e0 3%, sup\u00e9rieur \u00e0 celui de nombreux cr\u00e9ateurs humains.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Production 24h\/24 et 7j\/7\u00a0:<\/b><span style=\"font-weight: 400;\"> Ils ne dorment jamais, ne ratent jamais leurs \u00e9ch\u00e9ances et restent fid\u00e8les \u00e0 leur image de marque.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9duction des co\u00fbts :<\/b><span style=\"font-weight: 400;\"> Pas de d\u00e9placements, pas d&#039;h\u00f4tels, pas de nouvelles prises de vue. \u00c0 long terme, <a href=\"https:\/\/www.triplewhale.com\/blog\/ai-influencers#:~:text=An%20AI%20influencer%20is%20quite,with%20engaging%20different%20geographic%20audiences.\">Ils sont moins chers.<\/a><\/span><\/li>\n<\/ul>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIjeufkJKRS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DIjeufkJKRS\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post partag\u00e9 par Miquela (@lilmiquela)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><b>Le pi\u00e8ge<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les gens font encore confiance aux gens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">71% des consommateurs disent faire davantage confiance aux influenceurs humains qu&#039;aux influenceurs IA., <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/getting-closer-influencers-help-brands-build-more-personal-consumer-connections\/\">d&#039;apr\u00e8s Nielsen.<\/a> Les histoires vraies, la vuln\u00e9rabilit\u00e9 et les exp\u00e9riences v\u00e9cues ne peuvent \u00eatre falsifi\u00e9es, m\u00eame par les avatars les plus r\u00e9alistes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les g\u00e9n\u00e9rations Z et Alpha sont les plus r\u00e9ceptives aux influenceurs IA, notamment dans les domaines de la mode, des jeux vid\u00e9o et de la technologie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certains utilisateurs interagissent avec des influenceurs virtuels sans se rendre compte qu&#039;ils sont fictifs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les pr\u00e9occupations \u00e9thiques incluent le manque de transparence, les normes de beaut\u00e9 irr\u00e9alistes et le risque de perte d&#039;emploi.<\/span><\/li>\n<\/ul>\n<h2><b>L&#039;avenir hybride<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les marques exp\u00e9rimentent des hybrides humain-IA\u00a0; de v\u00e9ritables influenceurs utilisent des jumeaux num\u00e9riques pour amplifier leur contenu et leur port\u00e9e mondiale. La mode, les jeux vid\u00e9o et la musique font partie des premiers secteurs \u00e0 adopter cette strat\u00e9gie de double identit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les influenceurs IA ne remplaceront pas les humains. Mais ils ne dispara\u00eetront pas non plus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les marques les plus intelligentes en 2025 font les deux\u00a0: elles allient la constance et l\u2019\u00e9volutivit\u00e9 de l\u2019IA \u00e0 l\u2019empathie et \u00e0 la cr\u00e9dibilit\u00e9 des v\u00e9ritables cr\u00e9ateurs.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Les influenceurs IA connaissent un essor fulgurant en 2025, cumulant des millions d&#039;abonn\u00e9s, signant des partenariats avec des marques de luxe et surpassant de nombreux influenceurs humains en termes d&#039;engagement. Cependant, la confiance \u00e9motionnelle et l&#039;authenticit\u00e9 restent des atouts majeurs pour les cr\u00e9ateurs humains. Les influenceurs g\u00e9n\u00e9r\u00e9s par IA, tels que Lil Miquela, Shudu et Noonoo Uri, red\u00e9finissent les r\u00e8gles du marketing d&#039;influence. Gr\u00e2ce \u00e0 l&#039;IA g\u00e9n\u00e9rative, la conception 3D et l&#039;apprentissage automatique, les marques peuvent d\u00e9sormais d\u00e9ployer des avatars hyperr\u00e9alistes pour promouvoir leurs produits, sans les complications, les retards ni les tarifs journaliers. Enjeux\u00a0: Un avantage consid\u00e9rable en mati\u00e8re d&#039;engagement\u00a0: les influenceurs IA peuvent atteindre un taux d&#039;engagement de 3%, sup\u00e9rieur \u00e0 celui de nombreux cr\u00e9ateurs humains. Une disponibilit\u00e9 24h\/24 et 7j\/7\u00a0: ils ne dorment jamais, respectent leurs d\u00e9lais et\u2026<\/p>","protected":false},"author":15,"featured_media":15456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-15025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Influencers Are Winning Brand Deals, Is This the End of Human Influence? | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2025\/05\/ai-influencers-are-winning-brand-deals-is-this-the-end-of-human-influence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Influencers Are Winning Brand Deals, Is This the End of Human Influence? | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The AI influencers are booming in 2025, racking up millions of followers, securing luxury brand deals, and outpacing many humans on engagement. 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