{"id":14993,"date":"2025-05-01T11:46:26","date_gmt":"2025-05-01T11:46:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=14993"},"modified":"2026-10-24T18:19:27","modified_gmt":"2026-10-24T18:19:27","slug":"visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/","title":{"rendered":"Visa et Mastercard viennent de donner \u00e0 l&#039;IA le pouvoir de faire vos achats et de payer \u00e0 votre place."},"content":{"rendered":"<p><strong>Les g\u00e9ants mondiaux des paiements misent gros sur l&#039;IA. Cette semaine, Visa et Mastercard ont d\u00e9voil\u00e9 des initiatives majeures qui permettront \u00e0 des agents virtuels de faire des achats, de prendre des d\u00e9cisions et de finaliser des achats pour votre compte\u00a0; un grand pas en avant vers ce que l&#039;on appelle d\u00e9sormais le commerce automatis\u00e9.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Il s&#039;agit de bien plus qu&#039;une simple mise \u00e0 jour technologique. C&#039;est une transformation radicale de la fa\u00e7on dont les consommateurs interagiront avec le march\u00e9 en ligne. Au lieu de naviguer sur internet ou d&#039;ajouter des articles \u00e0 votre panier, l&#039;IA g\u00e9rera bient\u00f4t tout, de la recherche au paiement, en fonction de vos pr\u00e9f\u00e9rences.<\/span><\/p>\n<h2><b>Le jeu de Visa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">R\u00e9v\u00e9l\u00e9 mercredi \u00e0<\/span><a href=\"https:\/\/usa.visa.com\/about-visa\/newsroom\/press-releases.releaseId.21361.html\"><span style=\"font-weight: 400;\"> Visa Global Product Drop,<\/span><\/a><span style=\"font-weight: 400;\"> La nouvelle plateforme de Visa permet aux d\u00e9veloppeurs de cr\u00e9er des agents d&#039;achat IA capables de rechercher, comparer, d\u00e9cider et d\u00e9penser en utilisant l&#039;infrastructure de Visa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Chaque consommateur fixe ses limites, et Visa g\u00e8re le reste \u201d, a d\u00e9clar\u00e9 Jack Forestell, directeur des produits et de la strat\u00e9gie chez Visa.<\/span><\/p>\n<p><strong>L&#039;offre comprend :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cartes de cr\u00e9dit compatibles avec l&#039;IA et dot\u00e9es d&#039;identifiants num\u00e9riques tokenis\u00e9s pour une s\u00e9curit\u00e9 renforc\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informations personnalis\u00e9es (avec le consentement de l&#039;utilisateur) pour am\u00e9liorer les performances des agents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outils transactionnels permettant \u00e0 l&#039;IA d&#039;effectuer des achats selon des r\u00e8gles d\u00e9finies par l&#039;utilisateur<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14994\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg\" alt=\"\" width=\"992\" height=\"661\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-768x513.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-18x12.jpg 18w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-1315x878.jpg 1315w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-720x480.jpg 720w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/span><em><span style=\"font-weight: 400;\">Photo par <\/span><a href=\"https:\/\/unsplash.com\/@cardmapr?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">CardMapr.nl<\/span><\/a><span style=\"font-weight: 400;\"> sur <\/span><a href=\"https:\/\/unsplash.com\/photos\/blue-and-white-visa-card-on-silver-laptop-computer-s8F8yglbpjo?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Visa travaille avec une liste impressionnante de partenaires : OpenAI, Microsoft, Anthropic, IBM, Mistral AI, Perplexity, Stripe et Samsung, entre autres.<\/span><\/p>\n<h2><b>La d\u00e9cision de Mastercard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La veille, <\/span><a href=\"https:\/\/www.mastercard.com\/news\/press\/2025\/april\/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai\/\"><span style=\"font-weight: 400;\">Mastercard a lanc\u00e9 Agent Pay,<\/span><\/a><span style=\"font-weight: 400;\"> Un outil permettant \u00e0 des agents d&#039;IA g\u00e9n\u00e9ratifs d&#039;effectuer des achats directement au fil d&#039;une conversation. Imaginez discuter avec un styliste IA qui conna\u00eet votre taille, votre style et l&#039;\u00e9v\u00e9nement, et qui vous trouve la tenue parfaite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c Elle peut d\u00e9sormais discuter avec un agent IA pour s\u00e9lectionner des tenues de mani\u00e8re proactive\u2026 et effectuer l\u2019achat \u201d, a d\u00e9clar\u00e9 Mastercard, d\u00e9crivant un sc\u00e9nario d\u2019organisation pour un 30e anniversaire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastercard collabore avec Microsoft, IBM, Braintree et Checkout.com pour \u00e9tendre ces exp\u00e9riences d&#039;agents \u00e0 diff\u00e9rents secteurs d&#039;activit\u00e9.<\/span><\/p>\n<p><b>Il n&#039;y a pas que eux :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PayPal a d\u00e9voil\u00e9 son propre <\/span><a href=\"https:\/\/newsroom.paypal-corp.com\/2025-04-29-PayPal-Brings-Together-Developers,-AI-Leaders-to-Power-Agentic-Commerce-at-Dev-Days\"><span style=\"font-weight: 400;\">agent d&#039;achat IA<\/span><\/a><span style=\"font-weight: 400;\"> cette semaine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon a commenc\u00e9 les tests <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shopping-app-buy-for-me-brands\"><span style=\"font-weight: 400;\">\u201cAch\u00e8te pour moi\u201d<\/span><\/a><span style=\"font-weight: 400;\">, un outil d&#039;achat bas\u00e9 sur l&#039;IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OpenAI et Google d\u00e9ploient \u00e9galement des agents capables de rechercher, d&#039;\u00e9valuer et de <\/span><a href=\"https:\/\/dailyai.com\/fr\/2025\/04\/chatgpt-now-recommends-products-and-prices-with-new-shopping-features\/\"><span style=\"font-weight: 400;\">acheter des produits en ligne.<\/span><\/a><\/li>\n<\/ul>\n<h2><b>Nouvelle r\u00e9alit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L&#039;\u00e8re du d\u00e9filement et du clic c\u00e8de la place \u00e0 la d\u00e9l\u00e9gation. Vous pourrez indiquer \u00e0 votre IA vos besoins et elle se chargera de les satisfaire, en toute s\u00e9curit\u00e9 et efficacit\u00e9. Vous la voulez \u00e9conomique, durable et livr\u00e9e d\u00e8s demain\u00a0? Votre agent s&#039;en occupera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;IA devient votre nouvel assistant personnel d&#039;achat. Visa et Mastercard viennent d&#039;ouvrir la voie \u00e0 un avenir o\u00f9 acheter des choses est aussi simple que\u2026 <\/span><i><span style=\"font-weight: 400;\">demander<\/span><\/i><span style=\"font-weight: 400;\">, et le paiement s&#039;effectue en coulisses, l&#039;IA prenant en charge les t\u00e2ches les plus complexes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Les g\u00e9ants mondiaux des paiements misent gros sur l&#039;IA. Cette semaine, Visa et Mastercard ont d\u00e9voil\u00e9 des initiatives majeures qui permettront \u00e0 des agents virtuels de faire des achats, de prendre des d\u00e9cisions et de finaliser des achats \u00e0 votre place\u00a0; un grand pas en avant vers ce que l&#039;on appelle le commerce automatis\u00e9. Il s&#039;agit de bien plus qu&#039;une simple mise \u00e0 jour technologique. C&#039;est un changement radical dans la fa\u00e7on dont les consommateurs interagiront avec le march\u00e9 en ligne. Au lieu de naviguer ou d&#039;ajouter des articles \u00e0 votre panier, l&#039;IA g\u00e9rera bient\u00f4t tout, de la recherche au paiement, en fonction de vos pr\u00e9f\u00e9rences. La strat\u00e9gie de Visa\u00a0: d\u00e9voil\u00e9e mercredi lors du Visa Global Product Drop, la nouvelle plateforme de Visa permet aux d\u00e9veloppeurs de cr\u00e9er<\/p>","protected":false},"author":15,"featured_media":15457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce. This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences. Visa\u2019s play Revealed Wednesday at the Visa Global Product Drop, Visa\u2019s new platform enables developers to build\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T11:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-24T18:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/Flux_Dev_A_highly_detailed_cinematic_digital_painting_for_arti_2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angelika Ibon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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