{"id":14694,"date":"2025-04-22T09:45:51","date_gmt":"2025-04-22T09:45:51","guid":{"rendered":"https:\/\/dailyai.com\/?p=14694"},"modified":"2026-10-25T14:50:12","modified_gmt":"2026-10-25T14:50:12","slug":"ai-etiquette-comes-with-a-price-tag-says-altman-but-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2025\/04\/ai-etiquette-comes-with-a-price-tag-says-altman-but-is-it-worth-it\/","title":{"rendered":"L\u2019\u00e9tiquette en mati\u00e8re d\u2019IA a un co\u00fbt, affirme Altman, mais en vaut-elle la peine\u00a0?"},"content":{"rendered":"<p><strong>Le PDG d&#039;OpenAI, Sam Altman, a r\u00e9v\u00e9l\u00e9 que le simple fait d&#039;\u00eatre poli avec ChatGPT pourrait co\u00fbter \u201c des dizaines de millions de dollars \u201d en ressources informatiques suppl\u00e9mentaires.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Interrog\u00e9 sur les pertes financi\u00e8res subies par OpenAI en raison des co\u00fbts d&#039;\u00e9lectricit\u00e9 li\u00e9s aux remerciements adress\u00e9s \u00e0 ses mod\u00e8les d&#039;IA par les internautes, Altman a r\u00e9pondu : \u201c Des dizaines de millions de dollars bien investis. On ne sait jamais. \u201d<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Des dizaines de millions de dollars bien d\u00e9pens\u00e9s \u2013 on ne sait jamais<\/p>\n<p>- Sam <span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">Altman<\/span><\/span><\/span><\/span><\/span> (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1912646035979239430?ref_src=twsrc%5Etfw\">16 avril 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Chaque mot envoy\u00e9 \u00e0 ChatGPT \u2013 m\u00eame les formules de politesse les plus \u00e9l\u00e9mentaires \u2013 n\u00e9cessite une puissance de traitement suppl\u00e9mentaire. <\/span><span style=\"font-weight: 400;\">Des interactions apparemment mineures s&#039;accumulent rapidement sur des milliards de conversations, faisant grimper \u00e0 la fois les co\u00fbts d&#039;\u00e9lectricit\u00e9 et l&#039;utilisation des serveurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les d&#039;IA reposent fortement sur des centres de donn\u00e9es colossaux qui repr\u00e9sentent d\u00e9j\u00e0 environ 21 TP6 Tbp de la consommation mondiale d&#039;\u00e9lectricit\u00e9, et ce chiffre devrait augmenter, l&#039;IA pouvant potentiellement consommer autant d&#039;\u00e9nergie qu&#039;un ordinateur. <a href=\"https:\/\/dailyai.com\/fr\/2025\/04\/power-hungry-ai-will-devour-japan-sized-energy-supply-by-2030\/\">pays industrialis\u00e9 comme le Japon<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon un <a href=\"https:\/\/www.washingtonpost.com\/technology\/2024\/09\/18\/energy-ai-use-electricity-water-data-centers\/\" target=\"_blank\" rel=\"noopener\">Enqu\u00eate du Washington Post<\/a> Men\u00e9e en collaboration avec des chercheurs de l&#039;Universit\u00e9 de Californie, une \u00e9tude a d\u00e9montr\u00e9 que la g\u00e9n\u00e9ration d&#039;un simple courriel de 100 mots par l&#039;IA consomme 0,14 kilowattheure d&#039;\u00e9lectricit\u00e9, soit l&#039;\u00e9quivalent de la consommation de 14 ampoules LED pendant une heure. \u00c0 grande \u00e9chelle, ces interactions, m\u00eame minimes, engendrent une empreinte \u00e9nerg\u00e9tique consid\u00e9rable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La consommation d&#039;eau est tout aussi frappante. Des chercheurs de l&#039;UC Riverside ont constat\u00e9 que l&#039;utilisation de GPT-4 pour g\u00e9n\u00e9rer 100 mots consomme jusqu&#039;\u00e0 trois bouteilles d&#039;eau pour refroidir les serveurs, et m\u00eame une simple r\u00e9ponse de trois mots comme \u201c\u00a0De rien\u00a0\u201d utilise environ 45 ml d&#039;eau.<\/span><\/p>\n<h2><b>Pourquoi les utilisateurs font-ils preuve de politesse envers les machines\u00a0?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tout porte \u00e0 croire que les gens essaient r\u00e9ellement d&#039;adopter une bonne \u00e9tiquette en mati\u00e8re d&#039;IA. <a href=\"https:\/\/www.scientificamerican.com\/article\/should-you-be-nice-to-ai-chatbots-such-as-chatgpt\/\" target=\"_blank\" rel=\"noopener\">enqu\u00eate de fin 2023<\/a> Il a \u00e9t\u00e9 constat\u00e9 que 67% des r\u00e9pondants am\u00e9ricains ont d\u00e9clar\u00e9 \u00eatre aimables envers leurs chatbots.<\/span><\/p>\n<p>Parmi ceux qui pratiquent la politesse num\u00e9rique, 55% a d\u00e9clar\u00e9 le faire \u201c parce que c&#039;est la bonne chose \u00e0 faire \u201d, tandis que 12%, plus prudent, a admis le faire pour \u201c apaiser l&#039;algorithme en cas de r\u00e9volte de l&#039;IA \u201d. L&#039;IA a fait beaucoup de progr\u00e8s depuis 2023, et nous avons vu de nombreuses th\u00e9ories apocalyptiques faire les gros titres\u00a0; ce chiffre pourrait donc \u00eatre bien plus \u00e9lev\u00e9 aujourd&#039;hui\u00a0!<\/p>\n<p><span style=\"font-weight: 400;\">L&#039;\u00e9tiquette en mati\u00e8re d&#039;IA n&#039;est pas uniquement une question psychologique ou comportementale,\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">une \u00e9tude men\u00e9e par des chercheurs de\u00a0<a href=\"https:\/\/www.thetimes.com\/uk\/technology-uk\/article\/be-nice-to-your-ai-it-really-does-make-a-difference-89ftllnz8\" target=\"_blank\" rel=\"noopener\">L&#039;universit\u00e9 Waseda a trouv\u00e9<\/a> que l&#039;utilisation de questions polies peut en fait produire des r\u00e9ponses de meilleure qualit\u00e9 de la part de grands mod\u00e8les de langage (LLM).<\/span>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s tout, les titulaires d&#039;un LLM sont form\u00e9s aux interactions humaines ; <\/span><span style=\"font-weight: 400;\">\u201c Les LLM refl\u00e8tent, dans une certaine mesure, le d\u00e9sir humain d\u2019\u00eatre respect\u00e9 \u201d, expliquent les chercheurs.<\/span><\/p>\n<h2><b>L&#039;\u00e9l\u00e9ment humain<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 des performances techniques, certains experts estiment qu&#039;il est important de rester courtois envers l&#039;IA, pour notre propre bien.<\/span><span style=\"font-weight: 400;\">Utiliser un langage irrespectueux avec l&#039;IA pourrait normaliser l&#039;impolitesse dans nos interactions humaines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce ph\u00e9nom\u00e8ne a d\u00e9j\u00e0 \u00e9t\u00e9 observ\u00e9 avec des assistants vocaux ant\u00e9rieurs.\u00a0<\/span>Certains parents ont signal\u00e9 que leurs enfants devenaient moins respectueux apr\u00e8s s&#039;\u00eatre habitu\u00e9s \u00e0 aboyer des ordres \u00e0 Siri ou Alexa, ce qui a incit\u00e9 Google \u00e0 introduire leur\u00a0<a href=\"https:\/\/www.theverge.com\/2018\/11\/29\/18117585\/google-assistant-pretty-please-thank-you-polite-feature-lists-notes-stories-holiday-updates\" target=\"_blank\" rel=\"noopener\">\u201cFonctionnalit\u00e9 \u201d S&#039;il vous pla\u00eet \u00bb<\/a> pour encourager la politesse chez les enfants, en 2018.<\/p>\n<p>Alors, que vous soyez aimable avec votre IA pour des raisons de performance, par respect des bonnes pratiques de biens\u00e9ance, ou pour rester du bon c\u00f4t\u00e9 de l&#039;IA en cas de prise de contr\u00f4le \u00e0 la Matrix, sachez simplement que chaque interaction a un co\u00fbt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le PDG d&#039;OpenAI, Sam Altman, a r\u00e9v\u00e9l\u00e9 que le simple fait d&#039;\u00eatre poli avec ChatGPT pourrait co\u00fbter des dizaines de millions de dollars en ressources informatiques suppl\u00e9mentaires. Interrog\u00e9 sur les pertes financi\u00e8res d&#039;OpenAI en \u00e9lectricit\u00e9 dues aux formules de politesse adress\u00e9es \u00e0 ses mod\u00e8les d&#039;IA, Altman a r\u00e9pondu : \u201c Des dizaines de millions de dollars bien investis. On ne sait jamais. \u201d Chaque mot envoy\u00e9 \u00e0 ChatGPT, m\u00eame les plus simples, requiert une puissance de calcul suppl\u00e9mentaire. M\u00eame des interactions apparemment anodines s&#039;accumulent rapidement sur des milliards de conversations, faisant grimper la consommation de ressources.<\/p>","protected":false},"author":2,"featured_media":15527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-14694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI etiquette comes with a price tag, says Altman, but is it worth it? | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2025\/04\/ai-etiquette-comes-with-a-price-tag-says-altman-but-is-it-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI etiquette comes with a price tag, says Altman, but is it worth it? | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI CEO Sam Altman has revealed that merely being polite to ChatGPT might be costing &#8220;tens of millions of dollars&#8221; in extra computing resources. When asked much money OpenAI has lost in electricity costs from people saying &#8220;please&#8221; and &#8220;thank you&#8221; to their AI models, Altman responded: &#8220;tens of millions of dollars well spent. You never know.&#8221; tens of millions of dollars well spent&#8211;you never know \u2014 Sam Altman (@sama) April 16, 2025 Every word sent to ChatGPT \u2013 even common courtesies \u2013 requires additional processing power. 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