{"id":14483,"date":"2025-01-03T13:50:25","date_gmt":"2025-01-03T13:50:25","guid":{"rendered":"https:\/\/dailyai.com\/?p=14483"},"modified":"2025-01-04T13:48:27","modified_gmt":"2025-01-04T13:48:27","slug":"metas-ai-invasion-signals-dramatic-shift-for-social-media","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/","title":{"rendered":"L'invasion de Meta par l'IA est le signe d'un changement radical pour les m\u00e9dias sociaux"},"content":{"rendered":"<p><strong>Meta a annonc\u00e9 son intention d'alimenter Facebook et Instagram avec des profils et des contenus g\u00e9n\u00e9r\u00e9s par l'IA.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Connor Hayes, vice-pr\u00e9sident de Meta charg\u00e9 des produits d'IA g\u00e9n\u00e9rative, a expos\u00e9 la vision de l'entreprise : \"Nous nous attendons \u00e0 ce que ces IA existent r\u00e9ellement, au fil du temps, sur nos plateformes, un peu de la m\u00eame mani\u00e8re que les comptes.\" <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hayes a ajout\u00e9 que ces entit\u00e9s d'IA auront \"des biographies et des photos de profil et pourront g\u00e9n\u00e9rer et partager du contenu aliment\u00e9 par l'IA sur la plateforme\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta a d\u00e9j\u00e0 vu des centaines de milliers de personnages d'IA cr\u00e9\u00e9s gr\u00e2ce \u00e0 ses outils depuis leur lancement aux \u00c9tats-Unis en juillet, bien que la grande majorit\u00e9 des utilisateurs n'aient pas rendu leurs cr\u00e9ations publiques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M. Hayes note que rendre les applications de Meta \"plus divertissantes et attrayantes\" est une \"priorit\u00e9\" pour les deux prochaines ann\u00e9es, avec un accent particulier sur le fait de rendre les interactions avec l'IA plus sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les projets de Meta en mati\u00e8re d'IA sont ambitieux. L'entreprise d\u00e9veloppe des outils pour aider les utilisateurs \u00e0 cr\u00e9er des assistants IA capables de r\u00e9pondre aux questions de leurs followers. Pour 2025, elle pr\u00e9voit de lancer un logiciel de g\u00e9n\u00e9ration de texte \u00e0 partir de vid\u00e9os permettant aux cr\u00e9ateurs de s'ins\u00e9rer eux-m\u00eames dans des vid\u00e9os g\u00e9n\u00e9r\u00e9es par l'IA.\u00a0<\/span><\/p>\n<p>Mark Zuckerberg a \u00e9galement d\u00e9voil\u00e9 r\u00e9cemment des avatars d'IA capables de mener des appels vid\u00e9o en direct tout en imitant \u00e0 la perfection le personnage d'un cr\u00e9ateur, de sa fa\u00e7on de parler \u00e0 ses expressions faciales.<\/p>\n<p><span style=\"font-weight: 400;\">Cette initiative s'inscrit dans le cadre d'un mouvement plus large de l'industrie vers le contenu g\u00e9n\u00e9r\u00e9 par l'IA. Snapchat a mis en place des outils qui permettent aux cr\u00e9ateurs de concevoir des contenus g\u00e9n\u00e9r\u00e9s par l'IA. <\/span><a href=\"https:\/\/newsroom.snap.com\/new-ar-experiences-powered-by-gen-ai\"><span style=\"font-weight: 400;\">Personnages IA en 3D<\/span><\/a><span style=\"font-weight: 400;\"> \u00e0 des fins de r\u00e9alit\u00e9 augment\u00e9e, faisant \u00e9tat d'une augmentation annuelle de 50% du nombre d'utilisateurs visualisant du contenu g\u00e9n\u00e9r\u00e9 par l'IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre-temps, la soci\u00e9t\u00e9 ByteDance <\/span><a href=\"https:\/\/ads.tiktok.com\/business\/en\/blog\/tiktok-symphony-ai-creative-suite\"><span style=\"font-weight: 400;\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">TikTok<\/span><\/span><\/span> pilote \"Symphony\".<\/span><\/a><span style=\"font-weight: 400;\"> une s\u00e9rie d'outils et d'applications permettant aux marques et aux cr\u00e9ateurs d'utiliser l'IA \u00e0 des fins publicitaires, comme la cr\u00e9ation d'avatars g\u00e9n\u00e9r\u00e9s par l'IA et l'automatisation de la traduction de contenu.<\/span><\/p>\n<h2><strong>Les robots d'intelligence artificielle dans les m\u00e9dias sociaux : Les implications<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Les experts du secteur tirent la sonnette d'alarme quant aux cons\u00e9quences psychologiques et sociales de l'int\u00e9gration de robots d'intelligence artificielle dans les m\u00e9dias sociaux.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Becky Owen, responsable mondiale du marketing et de l'innovation chez Billion Dollar Boy et ancienne responsable de l'\u00e9quipe des innovations des cr\u00e9ateurs de Meta, met en garde contre le fait que \"sans garanties solides, les plateformes risquent d'amplifier de faux r\u00e9cits par le biais de ces comptes pilot\u00e9s par l'IA\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle souligne que \"contrairement aux cr\u00e9ateurs humains, ces personas d'IA n'ont pas d'exp\u00e9riences v\u00e9cues, d'\u00e9motions, ni la m\u00eame capacit\u00e9 de relativit\u00e9\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M. Owen met \u00e9galement en garde contre le fait que les personnages d'IA pourraient inonder les plateformes de mat\u00e9riel de mauvaise qualit\u00e9, ce qui nuirait aux cr\u00e9ateurs et \u00e9roderait la confiance des utilisateurs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela a d'autant plus de poids que Meta a l'habitude de manipuler des donn\u00e9es, notamment dans le cadre de l'enqu\u00eate sur l'utilisation de l'Internet. <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook%E2%80%93Cambridge_Analytica_data_scandal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Le scandale de Cambridge Analytica<\/span><\/a><span style=\"font-weight: 400;\">o\u00f9 les donn\u00e9es des utilisateurs ont \u00e9t\u00e9 exploit\u00e9es pour influencer les opinions politiques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plut\u00f4t que de se contenter de recueillir des donn\u00e9es sur les utilisateurs pour cibler le contenu, les entit\u00e9s d'IA pourraient s'engager activement avec les utilisateurs, fa\u00e7onner les conversations et influencer les opinions en temps r\u00e9el, tout en apparaissant comme d'authentiques participants humains au discours en ligne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta affirme mettre en \u0153uvre des mesures de protection, notamment l'\u00e9tiquetage obligatoire des contenus g\u00e9n\u00e9r\u00e9s par l'IA, mais les critiques affirment que cela pourrait ne pas suffire \u00e0 emp\u00eacher l'\u00e9rosion des liens humains authentiques.<\/span><\/p>\n<h2><strong>Les bots menacent de prendre le contr\u00f4le d'une partie de l'internet<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Selon le <\/span><a href=\"https:\/\/dailyai.com\/fr\/2024\/05\/humans-and-bots-share-web-equally-as-ai-fuels-dead-internet\/\"><span style=\"font-weight: 400;\">recherche d'Imperva<\/span><\/a><span style=\"font-weight: 400;\">Pr\u00e8s de la moiti\u00e9 du trafic internet - 49,6% - provient aujourd'hui de sources non humaines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les robots malveillants repr\u00e9sentent d\u00e9j\u00e0 32% du trafic web, ce qui donne du cr\u00e9dit \u00e0 ce qui \u00e9tait autrefois consid\u00e9r\u00e9 comme une th\u00e9orie du complot : le concept d'un \"internet mort\" o\u00f9 les voix humaines sont de plus en plus noy\u00e9es dans les voix artificielles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus profond\u00e9ment, cela marque une nouvelle progression vers un \u00e9cosyst\u00e8me internet fa\u00e7onn\u00e9 par des syst\u00e8mes d'intelligence artificielle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les implications philosophiques sont vertigineuses. Nous nous dirigeons vers un monde o\u00f9 nos cercles sociaux en ligne peuvent inclure des entit\u00e9s qui pensent et r\u00e9agissent \u00e0 des vitesses surhumaines, mais qui n'ont pas de v\u00e9ritable conscience ou d'exp\u00e9rience \u00e9motionnelle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les profils d'IA partageront des \"souvenirs\" qu'ils n'ont jamais eus, exprimeront des \"sentiments\" qu'ils ne peuvent pas ressentir et \u00e9tabliront des \"connexions\" sans aucune capacit\u00e9 d'empathie ou de compr\u00e9hension v\u00e9ritable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ironiquement, les m\u00e9dias sociaux, cr\u00e9\u00e9s \u00e0 l'origine pour aider les humains \u00e0 se connecter plus facilement sur de grandes distances, pourraient devenir un espace o\u00f9 la connexion humaine est de plus en plus m\u00e9diatis\u00e9e et dilu\u00e9e par des entit\u00e9s artificielles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La question n'est pas seulement de savoir si l'IA peut imiter de mani\u00e8re convaincante l'interaction humaine, mais si nous sommes pr\u00e9par\u00e9s \u00e0 un monde o\u00f9 les entit\u00e9s num\u00e9riques deviennent des participants \u00e0 part enti\u00e8re dans nos espaces sociaux en ligne.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta has announced plans to populate Facebook and Instagram with AI-generated profiles and content.\u00a0 Connor Hayes, Meta&#8217;s vice-president of product for generative AI, outlined the company&#8217;s vision: &#8220;We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.&#8221; Hayes added that these AI entities will have &#8220;bios and profile pictures and be able to generate and share content powered by AI on the platform.&#8221; Meta has already seen hundreds of thousands of AI characters created through its tools since their US launch in July, though the vast majority of users<\/p>","protected":false},"author":2,"featured_media":14484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[131,180],"class_list":["post-14483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-meta","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta&#039;s AI invasion signals dramatic shift for social media | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta&#039;s AI invasion signals dramatic shift for social media | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Meta has announced plans to populate Facebook and Instagram with AI-generated profiles and content.\u00a0 Connor Hayes, Meta&#8217;s vice-president of product for generative AI, outlined the company&#8217;s vision: &#8220;We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.&#8221; Hayes added that these AI entities will have &#8220;bios and profile pictures and be able to generate and share content powered by AI on the platform.&#8221; Meta has already seen hundreds of thousands of AI characters created through its tools since their US launch in July, though the vast majority of users\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2025\/01\/metas-ai-invasion-signals-dramatic-shift-for-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T13:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-04T13:48:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2025-01-03-13.40.37-A-dramatic-and-moody-illustration-depicting-the-impact-of-AI-on-social-media-platforms-featuring-multiple-Meta-logos-prominently-displayed-and-integr.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/01\\\/metas-ai-invasion-signals-dramatic-shift-for-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/01\\\/metas-ai-invasion-signals-dramatic-shift-for-social-media\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Meta&#8217;s AI invasion signals dramatic shift for social media\",\"datePublished\":\"2025-01-03T13:50:25+00:00\",\"dateModified\":\"2025-01-04T13:48:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/01\\\/metas-ai-invasion-signals-dramatic-shift-for-social-media\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2025\\\/01\\\/metas-ai-invasion-signals-dramatic-shift-for-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/DALL\u00b7E-2025-01-03-13.40.37-A-dramatic-and-moody-illustration-depicting-the-impact-of-AI-on-social-media-platforms-featuring-multiple-Meta-logos-prominently-displayed-and-integr.webp\",\"keywords\":[\"Meta\",\"Social media\"],\"articleSection\":[\"Ethics &amp; 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