{"id":14411,"date":"2024-10-14T16:34:03","date_gmt":"2024-10-14T16:34:03","guid":{"rendered":"https:\/\/dailyai.com\/?p=14411"},"modified":"2024-10-15T11:18:18","modified_gmt":"2024-10-15T11:18:18","slug":"as-ai-advances-gaming-studios-developers-and-players-face-a-new-reality","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/10\/as-ai-advances-gaming-studios-developers-and-players-face-a-new-reality\/","title":{"rendered":"Avec les progr\u00e8s de l'IA, les studios de jeux, les d\u00e9veloppeurs et les joueurs sont confront\u00e9s \u00e0 une nouvelle r\u00e9alit\u00e9."},"content":{"rendered":"

De l'essor des graphiques en 3D \u00e0 l'explosion des jeux mobiles, les progr\u00e8s technologiques ont toujours fait progresser l'industrie du jeu.\u00a0<\/strong><\/p>\n

L'IA marque le dernier chapitre de l'\u00e9volution du secteur, un chapitre qui pr\u00e9sente \u00e0 la fois des d\u00e9fis imminents et des questions existentielles \u00e0 plus long terme.<\/span><\/p>\n

Un r\u00e9cent <\/span>enqu\u00eate de la conf\u00e9rence des d\u00e9veloppeurs de jeux<\/span><\/a> a r\u00e9v\u00e9l\u00e9 que 84% des d\u00e9veloppeurs sont quelque peu ou tr\u00e8s pr\u00e9occup\u00e9s par l'\u00e9thique de l'IA g\u00e9n\u00e9rative, qu'il s'agisse de la crainte d'un d\u00e9placement d'emploi ou de questions telles que la violation des droits d'auteur et le risque que les syst\u00e8mes d'IA r\u00e9cup\u00e8rent des donn\u00e9es de jeu sans consentement.<\/span><\/p>\n

Pour ceux qui sont en premi\u00e8re ligne du d\u00e9veloppement de jeux, le d\u00e9placement des emplois li\u00e9s \u00e0 l'IA s'acc\u00e9l\u00e8re d\u00e9j\u00e0<\/span>. En 2023,\u00a010 500 d\u00e9veloppeurs de jeux<\/a> ont perdu leur emploi dans plus de 30 studios<\/span>. Cinq mille neuf cents autres ont \u00e9t\u00e9 d\u00e9clar\u00e9s en janvier 2024.<\/p>\n

\"Je suis tout \u00e0 fait conscient que je pourrais me r\u00e9veiller demain et ne plus avoir d'emploi\". <\/span>avoue Jess Hyland<\/span><\/a>Hyland est une artiste de jeux vid\u00e9o qui a 15 ans d'exp\u00e9rience \u00e0 son actif. Mme Hyland a d\u00e9clar\u00e9 \u00e0 la BBC qu'elle avait d\u00e9j\u00e0 entendu parler de coll\u00e8gues qui avaient perdu des contrats \u00e0 cause de l'IA.<\/span><\/p>\n

Chez Gala Technology, soci\u00e9t\u00e9 bas\u00e9e \u00e0 Hong Kong qui cr\u00e9e et distribue des jeux mobiles, le PDG Jia Xiaodong <\/span>a avou\u00e9 \u00e0 Bloomberg News<\/span><\/a>Chaque semaine, nous avons l'impression que nous allons \u00eatre \u00e9limin\u00e9s.<\/span><\/p>\n

L'entreprise est entr\u00e9e en mode crise, gelant les projets non li\u00e9s \u00e0 l'IA, imposant des cours acc\u00e9l\u00e9r\u00e9s d'apprentissage automatique et offrant des primes de $7 000 \u00e0 ceux qui proposent des id\u00e9es innovantes en mati\u00e8re d'IA.\u00a0<\/span><\/p>\n

Aux \u00c9tats-Unis, des g\u00e9ants du jeu comme Electronic Arts et Ubisoft investissent eux aussi des millions dans la recherche sur l'IA, tout en faisant face \u00e0 des vagues de licenciements et de restructurations.<\/span><\/p>\n

Il semble in\u00e9vitable que cette tendance ne fasse que s'acc\u00e9l\u00e9rer. Masaaki Fukuda, v\u00e9t\u00e9ran de la division PlayStation de Sony, aujourd'hui vice-pr\u00e9sident de la plus grande start-up japonaise sp\u00e9cialis\u00e9e dans l'IA, explique que \"rien ne peut inverser, arr\u00eater ou ralentir la tendance actuelle de l'IA\".\u00a0<\/span><\/p>\n

Quand les machines r\u00eavent de moutons \u00e9lectriques<\/strong><\/h2>\n

Depuis des d\u00e9cennies, les jeux vid\u00e9o sont le fruit d'une intense collaboration entre les hommes, qui associent les comp\u00e9tences des artistes, des \u00e9crivains, des concepteurs et des programmeurs pour cr\u00e9er des exp\u00e9riences immersives et interactives.\u00a0<\/span><\/p>\n

Maintenant que les syst\u00e8mes d'IA peuvent g\u00e9n\u00e9rer des niveaux, des mondes et m\u00eame des jeux entiers \u00e0 partir de simples invites textuelles, la dynamique de la paternit\u00e9 est remise en question.<\/span><\/p>\n

Consid\u00e9rer GameNGen<\/a>un mod\u00e8le d'IA d\u00e9velopp\u00e9 par Google et l'universit\u00e9 de Tokyo qui g\u00e9n\u00e8re en temps r\u00e9el des niveaux enti\u00e8rement jouables pour les jeux de tir \u00e0 la premi\u00e8re personne, les rendant pratiquement impossibles \u00e0 distinguer de ceux cr\u00e9\u00e9s par des concepteurs humains.\u00a0<\/span><\/p>\n

Ou prendre DeepMind<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>Le G\u00e9nie<\/a>Le mod\u00e8le de base qui peut g\u00e9n\u00e9rer des environnements interactifs en 2D \u00e0 partir d'esquisses ou de br\u00e8ves descriptions, en m\u00e9langeant des \u00e9l\u00e9ments de jeux existants pour cr\u00e9er des mondes enti\u00e8rement nouveaux avec une logique et une esth\u00e9tique distinctes.<\/span><\/p>\n

Ces exemples, qui datent tous deux de 2024, montrent la direction que prend l'IA dans le d\u00e9veloppement de jeux, et donnent un aper\u00e7u de ce que l'on pourrait voir sur le march\u00e9 dans quelques ann\u00e9es.<\/span><\/p>\n

Toutefois, des changements sont d\u00e9j\u00e0 en cours. Des outils d'IA tels que La muse de l'unit\u00e9<\/a> r\u00e9organisent activement les flux de travail de conception de jeux aujourd'hui, en automatisant la cr\u00e9ation d'actifs, l'animation et la construction d'environnements.<\/span><\/p>\n

Ce niveau d'int\u00e9gration de l'IA permet d\u00e9j\u00e0 aux d\u00e9veloppeurs d'accomplir en quelques heures ce qui prenait autrefois des jours. L'objectif est de supprimer la p\u00e9nibilit\u00e9 des t\u00e2ches r\u00e9p\u00e9titives tout en laissant le contr\u00f4le artistique aux mains de l'homme.<\/span><\/p>\n

Comme le souligne Marcus Holmstr\u00f6m, PDG du studio de d\u00e9veloppement de jeux The Gang, expliqu\u00e9 \u00e0\u00a0MIT<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>Au lieu de s'asseoir et de faire les choses \u00e0 la main, on peut maintenant tester diff\u00e9rentes approches.<\/p>\n

\"Par exemple, si vous voulez construire une montagne, vous pouvez cr\u00e9er diff\u00e9rents types de montagnes et les modifier \u00e0 la vol\u00e9e. Nous pourrions ensuite l'ajuster et la corriger manuellement pour qu'elle corresponde \u00e0 la r\u00e9alit\u00e9. Cela va nous faire gagner beaucoup de temps\".<\/p>\n

Pour certains acteurs du secteur, ces outils et d'autres annoncent une nouvelle \u00e8re de cr\u00e9ation d\u00e9mocratis\u00e9e. \"L'IA est le changement de donne que j'attendais\". <\/span>Yuta Hanazawa<\/span>un v\u00e9t\u00e9ran de l'industrie depuis 25 ans qui a r\u00e9cemment fond\u00e9 une soci\u00e9t\u00e9 de cr\u00e9ation de jeux d'intelligence artificielle, a d\u00e9clar\u00e9 \u00e0 Fortune<\/a>.<\/span><\/p>\n

Hanazawa pense que l'IA va \"revitaliser l'ensemble du secteur\" en lib\u00e9rant les d\u00e9veloppeurs de la corv\u00e9e de cr\u00e9ation d'actifs, ce qui leur permettra de se concentrer sur un gameplay et une narration innovants.<\/span><\/p>\n

Toutefois, d'autres craignent que l'essor de l'IA g\u00e9n\u00e9rative menace de r\u00e9duire les artistes humains \u00e0 de simples op\u00e9rateurs de machines, peaufinant et d\u00e9boguant sans cesse leurs r\u00e9sultats.\u00a0<\/span><\/p>\n

\"Les choses que l'IA g\u00e9n\u00e8re, vous devenez la personne dont le travail consiste \u00e0 les r\u00e9parer\", a d\u00e9clar\u00e9 M. Hyland. \"<\/span>Ce n'est pas pour cela que je me suis lanc\u00e9 dans la cr\u00e9ation de jeux\".<\/span><\/p>\n

L'\u00e9p\u00e9e \u00e0 double tranchant de la d\u00e9mocratisation<\/strong><\/h2>\n

Pour les \u00e9vang\u00e9listes de l'IA, l'une des promesses les plus all\u00e9chantes de cette technologie est la d\u00e9mocratisation radicale de la cr\u00e9ation de jeux.\u00a0<\/span><\/p>\n

Ils envisagent un avenir dans lequel toute personne dot\u00e9e d'une \u00e9tincelle d'imagination peut cr\u00e9er le jeu de ses r\u00eaves \u00e0 l'aide de quelques invites simples, o\u00f9 la fronti\u00e8re entre le joueur et le cr\u00e9ateur s'estompe jusqu'\u00e0 devenir insignifiante.<\/span><\/p>\n

Mais pour chaque individu enivr\u00e9 par la perspective d'une libert\u00e9 de cr\u00e9ation aliment\u00e9e par l'IA, il y a au moins un sceptique.\u00a0<\/span><\/p>\n

Chris Knowles, d\u00e9veloppeur de jeux v\u00e9t\u00e9rans et fondateur du studio ind\u00e9pendant Sidequest Ninja, \u00e9voque les jeux clon\u00e9s qui s\u00e9vissent d\u00e9j\u00e0 dans les boutiques d'applications et les march\u00e9s en ligne.<\/span><\/p>\n

\"Tout ce qui rend le mod\u00e8le \u00e9conomique des studios clones encore moins cher et plus rapide rend encore plus difficile la gestion d'un studio ind\u00e9pendant financi\u00e8rement viable\", pr\u00e9vient M. Knowles.\u00a0<\/span><\/p>\n

M. Knowles et beaucoup d'autres craignent que l'av\u00e8nement de la g\u00e9n\u00e9ration de jeux assist\u00e9e par l'IA ne fasse qu'exacerber le probl\u00e8me, en inondant le march\u00e9 d'un contenu essentiellement d\u00e9riv\u00e9 et sans grand effort. <\/span><\/p>\n

Cela refl\u00e8te ce qui se passe ailleurs dans les arts cr\u00e9atifs. Par exemple, la musique g\u00e9n\u00e9r\u00e9e par l'IA fait son chemin sur Spotify, et l'art g\u00e9n\u00e9r\u00e9 par l'IA supplante les illustrateurs et les designers qualifi\u00e9s.\u00a0<\/span><\/p>\n

Il existe \u00e9galement un risque d'homog\u00e9n\u00e9isation cr\u00e9ative. Si tous les d\u00e9veloppeurs puisent dans le m\u00eame petit bassin de mod\u00e8les d'IA et d'ensembles de donn\u00e9es associ\u00e9s, le r\u00e9sultat sera-t-il un paysage de jeux de plus en plus g\u00e9n\u00e9rique et interchangeable ?\u00a0<\/span><\/p>\n

Les idiosyncrasies et les accidents heureux qui d\u00e9finissent souvent les jeux vraiment m\u00e9morables seront-ils perdus dans la poursuite de l'optimisation algorithmique ?<\/span><\/p>\n

Comme l'a d\u00e9crit la sc\u00e9nariste Melissa Rundle \u00e0 propos de l'\u00e9v\u00e9nement historique Gr\u00e8ve des acteurs \u00e0 Hollywood en 2023<\/a>L'IA ne conna\u00eet pas les traumatismes de l'enfance. En tant qu'\u00e9crivains, nous cr\u00e9ons des histoires qui touchent les gens et qui plongent souvent au plus profond de notre \u00e2me - c'est la narration dans ce qu'elle a de plus sacr\u00e9 et elle ne devrait jamais \u00eatre vol\u00e9e par une machine.<\/p>\n

Les champs de mines \u00e9thiques de l'IA dans les jeux vid\u00e9o<\/strong><\/h2>\n

Le r\u00f4le de l'IA dans le d\u00e9veloppement des jeux brouille la fronti\u00e8re entre le virtuel et le r\u00e9el, ce qui rapproche les jeux de leur objectif de longue date, \u00e0 savoir la cr\u00e9ation d'exp\u00e9riences v\u00e9ritablement immersives et r\u00e9alistes.<\/span><\/p>\n

De nombreux jeux permettent d\u00e9j\u00e0 aux joueurs de personnaliser leur personnage num\u00e9rique. Avec des outils aliment\u00e9s par l'IA et capables de g\u00e9n\u00e9rer des images hyperr\u00e9alistes de qualit\u00e9 photographique, le potentiel pour les joueurs de cr\u00e9er des avatars ressemblant \u00e9trangement \u00e0 des personnes r\u00e9elles - et d'utiliser ensuite ces avatars \u00e0 des fins d'exploitation ou d'abus - est inqui\u00e9tant.<\/span><\/p>\n

Les bases de ces sc\u00e9narios ont d\u00e9j\u00e0 \u00e9t\u00e9 pos\u00e9es. Par exemple, le cas r\u00e9cent de <\/span>Des \u00e9coliers espagnols utilisent des \"jeux\" d'IA<\/span><\/a> pour g\u00e9n\u00e9rer des images nues de leurs camarades de classe illustre la facilit\u00e9 avec laquelle ces outils peuvent \u00eatre utilis\u00e9s, en particulier contre des populations vuln\u00e9rables telles que les femmes et les mineurs. <\/span><\/p>\n

Les \"jeux\" d'IA capables de produire des images explicites ou abusives sont l\u00e9gion sur l'App Store d'Apple et Google Play, et les limites d'\u00e2ge sont largement inefficaces.\u00a0<\/span><\/p>\n

Transposez cette m\u00eame dynamique dans le contexte d'environnements de jeu tr\u00e8s r\u00e9alistes et d\u00e9taill\u00e9s, et le potentiel de nuisance est \u00e9norme.<\/span><\/p>\n

En outre, il est extr\u00eamement difficile, voire impossible, de mod\u00e9rer les fonctionnalit\u00e9s de l'IA pour emp\u00eacher cette forme d'abus ou de manipulation. <\/span>Tous les mod\u00e8les d'IA, aussi sophistiqu\u00e9s soient-ils, sont vuln\u00e9rables au jailbreaking. <\/span>Il s'agit de trouver des failles ou des faiblesses dans les syst\u00e8mes de mod\u00e9ration pour g\u00e9n\u00e9rer des contenus cens\u00e9s \u00eatre restreints.\u00a0<\/span><\/p>\n

Les filtres con\u00e7us pour bloquer les contenus explicites deviennent souvent la cible m\u00eame des manipulations des joueurs qui poussent les syst\u00e8mes d'intelligence artificielle \u00e0 leurs limites, en cr\u00e9ant des contenus qui d\u00e9passent les fronti\u00e8res de l'\u00e9thique.\u00a0<\/span><\/p>\n

Le d\u00e9fi consiste \u00e0 s'assurer que l'IA ne sape pas les communaut\u00e9s m\u00eames qu'elle vise \u00e0 renforcer, \u00e0 la fois parmi les joueurs et dans la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral. <\/span><\/p>\n

D<\/span>Les d\u00e9veloppeurs, les studios, etc., ne peuvent pas seulement repousser les limites de ce que l'IA peut faire, mais aussi comprendre o\u00f9 l'IA cesse d'\u00eatre un outil et commence \u00e0 s'emparer de nos vies - de nos facult\u00e9s mentales - de notre culture, de notre cr\u00e9ativit\u00e9, de nous-m\u00eames.\u00a0<\/span><\/p>\n

En fin de compte, le d\u00e9bat sur l'IA dans les jeux ne porte pas sur la question de savoir si cela va se produire - c'est d\u00e9j\u00e0 le cas. Il s'agit plut\u00f4t de s'assurer que l'IA compl\u00e8te la cr\u00e9ativit\u00e9 humaine au lieu de l'effacer, tout en pr\u00e9venant les formes de pr\u00e9judice et d'utilisation abusive.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

From the rise of 3D graphics to the explosion of mobile gaming, technological progress has always driven the gaming industry forward.\u00a0 AI marks the latest chapter in the industry’s development, a chapter that presents both imminent challenges and longer-term existential questions. A recent survey by the Game Developers Conference found that 84% of developers are somewhat or very concerned about the ethics of generative AI, from fears of job displacement to issues like copyright infringement and the risk of AI systems scraping game data without consent. For those on the front lines of game development, AI job displacement is already<\/p>","protected":false},"author":2,"featured_media":14412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[467],"class_list":["post-14411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-gaming"],"yoast_head":"\nAs AI advances, gaming studios, developers, and players face a new reality | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2024\/10\/as-ai-advances-gaming-studios-developers-and-players-face-a-new-reality\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As AI advances, gaming studios, developers, and players face a new reality | DailyAI\" \/>\n<meta property=\"og:description\" content=\"From the rise of 3D graphics to the explosion of mobile gaming, technological progress has always driven the gaming industry forward.\u00a0 AI marks the latest chapter in the industry’s development, a chapter that presents both imminent challenges and longer-term existential questions. A recent survey by the Game Developers Conference found that 84% of developers are somewhat or very concerned about the ethics of generative AI, from fears of job displacement to issues like copyright infringement and the risk of AI systems scraping game data without consent. For those on the front lines of game development, AI job displacement is already\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2024\/10\/as-ai-advances-gaming-studios-developers-and-players-face-a-new-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T16:34:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T11:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/10\/DALL\u00b7E-2024-10-14-17.21.35-A-high-tension-futuristic-scene-showing-the-conflict-between-humans-and-AI-in-the-gaming-industry.-The-image-depicts-a-human-gamer-facing-a-towering-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta 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