{"id":14166,"date":"2024-09-22T20:21:45","date_gmt":"2024-09-22T20:21:45","guid":{"rendered":"https:\/\/dailyai.com\/?p=14166"},"modified":"2024-09-23T16:08:55","modified_gmt":"2024-09-23T16:08:55","slug":"the-martech-summit-london-2024-ai-marketing-in-focus","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/","title":{"rendered":"Sommet MarTech Londres 2024 : Le marketing de l'IA en ligne de mire"},"content":{"rendered":"<p><b>Cette conf\u00e9rence, qui se tiendra \u00e0 Londres, offre une occasion unique d'explorer les derni\u00e8res tendances et innovations en mati\u00e8re de technologie marketing dans les secteurs B2B et B2C.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">\u00e9v\u00e9nement<\/span><\/a><span style=\"font-weight: 400;\">qui aura lieu les 12 et 13 novembre 2024 au Convene 155 Bishopsgate, \u00e0 Londres, proposera des \u00e9tudes de cas approfondies, des tables rondes, des discussions au coin du feu, des discours d'ouverture et des questions-r\u00e9ponses sur les derni\u00e8res tendances en mati\u00e8re de MarTech.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec plus de 400 participants, plus de 85% occupant des postes de direction, le sommet offre des possibilit\u00e9s d'apprentissage et de mise en r\u00e9seau in\u00e9gal\u00e9es avec des CMO, des chefs, des directeurs et bien d'autres encore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les participants acquerront des connaissances de pointe sur les avanc\u00e9es MarTech, les strat\u00e9gies de mise en \u0153uvre dans le monde r\u00e9el et la mani\u00e8re dont la technologie transforme les approches marketing et les flux de travail dans les secteurs B2B et B2C.<\/span><\/p>\n<h2>Pourquoi assister au MarTech Summit London 2024 ?<\/h2>\n<p><span style=\"font-weight: 400;\">Les raisons de participer au MarTech Summit London 2024 sont nombreuses :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explorer cinq th\u00e8mes cl\u00e9s en trois \u00e9tapes sur deux jours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtenir des informations de la part de plus de 70 intervenants et experts du secteur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9seauter avec plus de 400 participants, y compris les cadres sup\u00e9rieurs de 85%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participer \u00e0 des tables rondes afin de partager et d'obtenir des points de vue diff\u00e9rents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9valuer les nouvelles technologies pour votre pile MarTech aupr\u00e8s des principaux fournisseurs de services<\/span><\/li>\n<\/ul>\n<h2>Qui devrait y assister ?<\/h2>\n<p><span style=\"font-weight: 400;\">Le MarTech Summit London 2024 est con\u00e7u pour les cadres sup\u00e9rieurs dans des fonctions telles que :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing et technologie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exp\u00e9rience client (CX) et engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fid\u00e9lit\u00e9 \u00e0 la marque et r\u00e9tention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donn\u00e9es et informations sur les consommateurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing du commerce \u00e9lectronique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie num\u00e9rique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omni-canal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e9dias sociaux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strat\u00e9gie de contenu et narration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercialisation des produits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transformation num\u00e9rique et croissance<\/span><\/li>\n<\/ul>\n<h2>Principaux orateurs de l'\u00e9v\u00e9nement<\/h2>\n<p><span style=\"font-weight: 400;\">Parmi les principaux orateurs figurent, entre autres, les personnes suivantes :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sivan Einstein, responsable du secteur de la vente au d\u00e9tail omni-canal, Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neil Robins, responsable du secteur num\u00e9rique et des m\u00e9dias, Kenvue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cat Daniel, directeur principal, croissance et engagement, Monzo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sam Lewis-Williams, responsable de l'automatisation du marketing, Financial Times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Namita Mediratta, CMI Directrice, Beaut\u00e9, EMETU, Unilever<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Richard Jones, directeur du commerce \u00e9lectronique, Carlsberg<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kumar Amrendra, responsable du marketing num\u00e9rique, de la planification et de la science des donn\u00e9es, Sky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">James Brindley-Raynes, responsable du parcours client num\u00e9rique, Maersk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clive Head, responsable de la gestion de la relation client et de la fid\u00e9lisation, Santander UK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marie Tyler, responsable de l'engagement des clients au niveau mondial, Honeywell<\/span><\/li>\n<\/ul>\n<h2>Th\u00e8mes et sujets en vedette du MarTech Summit London 2024<\/h2>\n<p><span style=\"font-weight: 400;\">L'\u00e9v\u00e9nement propose cinq th\u00e8mes principaux r\u00e9partis sur trois sc\u00e8nes :<\/span><\/p>\n<p><b>Jour 1 - Salle pl\u00e9ni\u00e8re<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tendances MarTech (notamment l'automatisation du marketing, l'IA dans le marketing, la transformation num\u00e9rique).<\/span><\/li>\n<\/ul>\n<p><b>Jour 2 - \u00c9tape du marketing B2C<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exp\u00e9rience client (y compris la personnalisation omnicanale, le commerce \u00e9lectronique, l'exp\u00e9rience client num\u00e9rique)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donn\u00e9es, analyses et perspectives (y compris les donn\u00e9es de premi\u00e8re main, la plateforme de donn\u00e9es clients, la confidentialit\u00e9 et la s\u00e9curit\u00e9 des donn\u00e9es)<\/span><\/li>\n<\/ul>\n<p><b>Jour 2 - \u00c9tape du marketing B2B<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aide \u00e0 la vente (y compris l'aide \u00e0 la vente, l'optimisation du contenu des ventes, le marketing bas\u00e9 sur les comptes)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9ration de la demande (y compris les m\u00e9triques du marketing B2B, le marketing de la demande de pr\u00e9cision, le marketing de contenu)<\/span><\/li>\n<\/ul>\n<h2>Principales informations sur l'\u00e9v\u00e9nement<\/h2>\n<p><span style=\"font-weight: 400;\">Marquez vos calendriers et pr\u00e9parez-vous \u00e0 participer \u00e0 cet \u00e9v\u00e9nement fantastique :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Date<\/b><span style=\"font-weight: 400;\">: 12-13 novembre 2024<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lieu<\/b><span style=\"font-weight: 400;\">: Convene 155 Bishopsgate, Second Floor, London EC2M 3YD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billets<\/b><span style=\"font-weight: 400;\">: Disponible sur le site web de l'\u00e9v\u00e9nement <\/span><a href=\"https:\/\/themartechsummit.com\/london-registration\"><span style=\"font-weight: 400;\">ici<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visitez le site officiel <\/span><a href=\"https:\/\/themartechsummit.com\/london\/\"><span style=\"font-weight: 400;\">Site web du MarTech Summit London 2024<\/span><\/a><span style=\"font-weight: 400;\"> pour r\u00e9server votre place, consulter le programme complet et explorer les possibilit\u00e9s de parrainage.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette conf\u00e9rence, qui aura lieu \u00e0 Londres, offre une occasion unique d'explorer les derni\u00e8res tendances et innovations en mati\u00e8re de technologie marketing dans les secteurs B2B et B2C. L'\u00e9v\u00e9nement, qui aura lieu les 12 et 13 novembre 2024 au Convene 155 Bishopsgate, \u00e0 Londres, proposera des \u00e9tudes de cas perspicaces, des tables rondes, des discussions au coin du feu, des discours d'ouverture et des questions-r\u00e9ponses ax\u00e9s sur les derni\u00e8res tendances MarTech.  Avec plus de 400 participants, plus de 85% dans des r\u00f4les de leadership senior, le sommet offre des opportunit\u00e9s d'apprentissage et de r\u00e9seautage in\u00e9gal\u00e9es avec les CMO, les chefs, les directeurs, et plus encore. Les participants acquerront des connaissances de pointe sur les avanc\u00e9es MarTech, les strat\u00e9gies de mise en \u0153uvre dans le monde r\u00e9el, et la fa\u00e7on dont la technologie transforme les approches marketing et l'innovation.<\/p>","protected":false},"author":2,"featured_media":14168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[530],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-summit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MarTech Summit London 2024: AI marketing in focus | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2024\/09\/the-martech-summit-london-2024-ai-marketing-in-focus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MarTech Summit London 2024: AI marketing in focus | DailyAI\" \/>\n<meta property=\"og:description\" content=\"This conference, taking place in London, offers a unique opportunity to explore the latest trends and innovations in marketing technology across the B2B and B2C sectors. 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