{"id":13679,"date":"2024-08-02T19:47:58","date_gmt":"2024-08-02T19:47:58","guid":{"rendered":"https:\/\/dailyai.com\/?p=13679"},"modified":"2024-08-03T14:56:27","modified_gmt":"2024-08-03T14:56:27","slug":"google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/","title":{"rendered":"Google retire la publicit\u00e9 controvers\u00e9e sur l'IA de la couverture des Jeux olympiques \u00e0 la suite de r\u00e9actions n\u00e9gatives"},"content":{"rendered":"<p><strong>Google a d\u00e9cid\u00e9 de retirer sa publicit\u00e9 \"Dear Sydney\" pour Gemini de la couverture des Jeux olympiques de Paris 2024 par la cha\u00eene NBC.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">L'annonce visait \u00e0 commercialiser les outils d'IA g\u00e9n\u00e9rative de Google, mais elle a suscit\u00e9 un d\u00e9bat anim\u00e9 sur la question de savoir si de telles utilisations de l'IA peuvent \u00eatre encourag\u00e9es ou, en fait, accept\u00e9es par la soci\u00e9t\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La publicit\u00e9 controvers\u00e9e \"Dear Sydney\" mettait en sc\u00e8ne un p\u00e8re utilisant l'IA Gemini de Google pour aider sa jeune fille \u00e0 \u00e9crire une lettre \u00e0 son idole, la star olympique de l'athl\u00e9tisme Sydney McLaughlin-Levrone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le spot publicitaire, le p\u00e8re d\u00e9clare : \"Je suis plut\u00f4t dou\u00e9 avec les mots, mais il faut que ce soit parfait\", avant de se tourner vers l'IA pour obtenir de l'aide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La publicit\u00e9 montre ensuite Gemini en train de r\u00e9diger un projet de lettre, qui contient des phrases telles que \"Je travaille dur et je r\u00eave grand, tout comme toi\" et \"Je veux \u00eatre comme toi quand je serai grand\".<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Google + Team USA - Ch\u00e8re Sydney\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/NgtHJKn0Mck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Cela a heurt\u00e9 la sensibilit\u00e9 de nombreux t\u00e9l\u00e9spectateurs, qui ont eu l'impression que cela encourageait l'externalisation de la communication personnelle et sinc\u00e8re vers des machines plut\u00f4t que la promotion d'une v\u00e9ritable connexion humaine et de la cr\u00e9ativit\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'id\u00e9e que des parents utilisent l'IA pour aider leur enfant \u00e0 exprimer son admiration pour un mod\u00e8le au lieu de le guider lui-m\u00eame dans ce processus est devenue le point central du d\u00e9bat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alexandra Petri, chroniqueuse au Washington Post, <\/span><a href=\"https:\/\/www.washingtonpost.com\/opinions\/2024\/07\/31\/google-gemini-ai-dear-sydney-ad-olympics-satire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a \u00e9crit que l'annonce<\/span><\/a><span style=\"font-weight: 400;\"> \"me donne envie de donner un coup de massue sur la t\u00e9l\u00e9vision \u00e0 chaque fois que je la vois\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M. Petri a fait valoir que l'utilisation de l'IA pour de telles t\u00e2ches pourrait compromettre la capacit\u00e9 des gens \u00e0 penser et \u00e0 s'exprimer de mani\u00e8re ind\u00e9pendante, en d\u00e9clarant : \"Enlever la capacit\u00e9 d'\u00e9crire pour soi-m\u00eame revient \u00e0 enlever la capacit\u00e9 de penser pour soi-m\u00eame\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9actions se sont rapidement r\u00e9pandues sur les m\u00e9dias sociaux et dans les articles d'opinion, beaucoup exprimant leur consternation \u00e0 l'id\u00e9e que les enfants soient encourag\u00e9s \u00e0 se fier \u00e0 l'IA pour des t\u00e2ches traditionnellement consid\u00e9r\u00e9es comme des opportunit\u00e9s d'\u00e9panouissement personnel et de d\u00e9veloppement \u00e9motionnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google s'est finalement senti oblig\u00e9 d'intervenir dans la cacophonie, un porte-parole annon\u00e7ant : \"Bien que la publicit\u00e9 ait \u00e9t\u00e9 bien test\u00e9e avant d'\u00eatre diffus\u00e9e, nous avons d\u00e9cid\u00e9, compte tenu des r\u00e9actions, de la retirer progressivement de notre rotation pour les Jeux olympiques\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google a ensuite tent\u00e9 de clarifier sa position sur l'IA et la cr\u00e9ativit\u00e9, <\/span><a href=\"https:\/\/adage.com\/article\/special-report-olympics\/google-pulls-olympics-ai-ad-dear-sydney\/2573496\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">en s'adressant \u00e0 Ad Age<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><span style=\"font-weight: 400;\">\"Nous pensons que l'IA peut \u00eatre un outil formidable pour am\u00e9liorer la cr\u00e9ativit\u00e9 humaine, mais qu'elle ne pourra jamais la remplacer.\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Notre objectif \u00e9tait de cr\u00e9er une histoire authentique c\u00e9l\u00e9brant Team USA. Elle met en sc\u00e8ne une passionn\u00e9e d'athl\u00e9tisme et son p\u00e8re, et vise \u00e0 montrer comment l'application Gemini peut servir de point de d\u00e9part, d'amorce de r\u00e9flexion ou de premier jet pour quelqu'un qui cherche des id\u00e9es pour son \u00e9criture\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne vous y trompez pas, il s'agit d'un mauvais virage pour Google, car ce n'est pas le seul produit d'IA qu'il a retir\u00e9 cette ann\u00e9e. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le g\u00e9n\u00e9rateur d'images de Gemini a \u00e9galement \u00e9t\u00e9 <\/span><a href=\"https:\/\/dailyai.com\/fr\/2024\/02\/google-pulls-geminis-image-generator-feature-after-controversial-results\/\"><span style=\"font-weight: 400;\">temporairement ferm\u00e9<\/span><\/a><span style=\"font-weight: 400;\"> apr\u00e8s que des utilisateurs ont constat\u00e9 qu'il produisait des photos historiques d'une inexactitude troublante, telles que des Vikings noirs ou des papes asiatiques. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il n'y a pas si longtemps, la Search Generative Experience de Google, qui associe l'IA g\u00e9n\u00e9rative \u00e0 Google Search, donnait des r\u00e9sultats absurdes, comme encourager les gens \u00e0 regarder le soleil.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Cool <a href=\"https:\/\/t.co\/DsQQ1bC6A9\">pic.twitter.com\/DsQQ1bC6A9<\/a><\/p>\n<p>- Michael Ballaban (@Ballaban) <a href=\"https:\/\/twitter.com\/Ballaban\/status\/1793996716959846495?ref_src=twsrc%5Etfw\">24 mai 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Le moment et l'emplacement de la publicit\u00e9 ajoutent une nouvelle couche \u00e0 la controverse. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google est l'un des principaux sponsors des Jeux olympiques, contribuant \u00e0 ce que NBC Universal pr\u00e9voit d'\u00eatre plus de $1,25 milliard de recettes totales pour les Jeux de Paris.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La d\u00e9cision de retirer une publicit\u00e9 aussi m\u00e9diatis\u00e9e pendant un \u00e9v\u00e9nement sportif majeur montre que Google sait probablement qu'il marche sur des \u0153ufs.<\/span><\/p>\n<h2>Cela nous rappelle que l'IA g\u00e9n\u00e9rative est encore jeune<\/h2>\n<p><span style=\"font-weight: 400;\">Cela s'inscrit dans un contexte plus large : les gens se m\u00e9fient de l'IA g\u00e9n\u00e9rative bien qu'ils l'utilisent r\u00e9guli\u00e8rement, souvent tous les jours.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dailyai.com\/fr\/2024\/03\/the-dissonance-of-generative-ais-growing-distrust-and-rising-usership\/\"><span style=\"font-weight: 400;\">Les \u00e9tudes montrent que<\/span><\/a><span style=\"font-weight: 400;\"> que la confiance dans les technologies d'IA est en fait en baisse \u00e0 cause de l'IA g\u00e9n\u00e9rative, alors que les utilisateurs montent en fl\u00e8che \u00e0 mesure que les gens utilisent des outils d'IA g\u00e9n\u00e9rative dans leur vie quotidienne. Dans les pays \u00e0 la pointe de la technologie, environ une personne sur six utilise des outils d'IA quotidiennement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors pourquoi les gens ont-ils peur de l'IA g\u00e9n\u00e9rative ? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C'est un m\u00e9lange de choses. Les gens s'inqui\u00e8tent pour leur vie priv\u00e9e, ils craignent que l'IA ne r\u00e9duise la valeur des comp\u00e9tences humaines et ils ne sont pas s\u00fbrs que ces outils aient \u00e9t\u00e9 suffisamment test\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La controverse sur les publicit\u00e9s de Google est un microcosme de cette tendance. Il est difficile de r\u00e9sister \u00e0 l'IA g\u00e9n\u00e9rative, mais cela ne signifie pas que la soci\u00e9t\u00e9 est pr\u00eate \u00e0 l'accepter sous toutes ses formes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le fait que l'IA remplace les activit\u00e9s \u00e9motionnelles et cr\u00e9atives est exactement le genre de chose qui am\u00e8ne les gens \u00e0 se demander si nous ne laissons pas l'IA s'immiscer trop loin dans nos vies personnelles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le probl\u00e8me, c'est que l'IA se d\u00e9veloppe \u00e0 une vitesse fulgurante. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des entreprises comme Google essaient de montrer ce que leur technologie peut faire, mais elles se heurtent \u00e0 des pr\u00e9occupations tr\u00e8s humaines quant au r\u00f4le que l'IA devrait jouer dans nos vies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commercialiser des produits d'IA tout en suscitant la confiance du public est un d\u00e9fi assez unique que les entreprises n'ont pas encore r\u00e9ussi \u00e0 relever.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google a d\u00e9cid\u00e9 de retirer sa publicit\u00e9 \"Dear Sydney\" pour Gemini de la couverture des Jeux olympiques de Paris 2024 par la cha\u00eene NBC.  Cette publicit\u00e9, qui visait \u00e0 commercialiser les outils d'IA g\u00e9n\u00e9rative de Google, a suscit\u00e9 un vif d\u00e9bat sur la question de savoir si de telles utilisations de l'IA peuvent \u00eatre encourag\u00e9es ou, en fait, accept\u00e9es par la soci\u00e9t\u00e9 dans son ensemble.  La publicit\u00e9 controvers\u00e9e \"Dear Sydney\" mettait en sc\u00e8ne un p\u00e8re utilisant l'IA Gemini de Google pour aider sa jeune fille \u00e0 \u00e9crire une lettre \u00e0 son idole, la star olympique de l'athl\u00e9tisme Sydney McLaughlin-Levrone.  Dans la publicit\u00e9, le p\u00e8re d\u00e9clare : \"Je suis plut\u00f4t dou\u00e9 pour les mots, mais il faut que ce soit parfait\", avant de se tourner vers l'IA pour qu'elle l'aide \u00e0 r\u00e9diger sa lettre.<\/p>","protected":false},"author":2,"featured_media":13680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[102],"class_list":["post-13679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google pulls controversial AI ad from Olympics coverage amid backlash | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google pulls controversial AI ad from Olympics coverage amid backlash | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Google has decided to remove its &#8220;Dear Sydney&#8221; advert for Gemini from NBC&#8217;s coverage of the 2024 Paris Olympics.\u00a0 The ad aimed to market Google\u2019s generative AI tools but instead created a heated debate about whether such AI uses are encouragable or, indeed, accepted by society at all.\u00a0 The controversial &#8220;Dear Sydney&#8221; ad featured a father using Google&#8217;s Gemini AI to help his young daughter write a letter to her idol, Olympic track star Sydney McLaughlin-Levrone.\u00a0 In the commercial, the father says, &#8220;I&#8217;m pretty good with words, but this has to be just right,&#8221; before turning to the AI for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2024\/08\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T19:47:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-03T14:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/08\/DALL\u00b7E-2024-08-02-20.45.13-A-high-quality-landscape-image-depicting-a-television-screen-showing-Olympic-coverage-with-a-controversial-AI-ad-playing-with-a-big-red-cross-across.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sam Jeans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Jeans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/\"},\"author\":{\"name\":\"Sam Jeans\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/711e81f945549438e8bbc579efdeb3c9\"},\"headline\":\"Google pulls controversial AI ad from Olympics coverage amid backlash\",\"datePublished\":\"2024-08-02T19:47:58+00:00\",\"dateModified\":\"2024-08-03T14:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2024\\\/08\\\/google-pulls-controversial-ai-ad-from-olympics-coverage-amid-backlash\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/DALL\u00b7E-2024-08-02-20.45.13-A-high-quality-landscape-image-depicting-a-television-screen-showing-Olympic-coverage-with-a-controversial-AI-ad-playing-with-a-big-red-cross-across.webp\",\"keywords\":[\"Google\"],\"articleSection\":[\"Ethics &amp; 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