{"id":12610,"date":"2024-05-28T04:47:46","date_gmt":"2024-05-28T04:47:46","guid":{"rendered":"https:\/\/dailyai.com\/?p=12610"},"modified":"2024-05-28T06:51:19","modified_gmt":"2024-05-28T06:51:19","slug":"openai-and-news-corp-deal-accelerates-paid-data-race","status":"publish","type":"post","link":"https:\/\/dailyai.com\/fr\/2024\/05\/openai-and-news-corp-deal-accelerates-paid-data-race\/","title":{"rendered":"L'accord entre OpenAI et News Corp acc\u00e9l\u00e8re la course aux donn\u00e9es payantes"},"content":{"rendered":"

OpenAI a conclu un accord pluriannuel de $250 millions d'euros avec Rupert Murdoch’s News Corp<\/span>qui comprend The Wall Street Journal, New York Post, The Times, and The Sunday Times.<\/span><\/strong><\/p>\n

Semblable \u00e0 un accord conclu <\/span>avec le Financial Times<\/span><\/a> il y a quelques jours, OpenAI aura acc\u00e8s \u00e0 des contenus actuels et archiv\u00e9s pour entra\u00eener et affiner ses mod\u00e8les d'intelligence artificielle, tout en proposant des liens vers les articles sources.\u00a0<\/span><\/p>\n

Ces accords sont g\u00e9n\u00e9ralement qualifi\u00e9s de \"collaboration\", mais il s'agit avant tout de transactions tr\u00e8s simples. OpenAI obtient un travail \u00e9crit de haute qualit\u00e9, et News Corp est grassement pay\u00e9 pour cela.\u00a0<\/span><\/p>\n

L'ann\u00e9e derni\u00e8re encore, News Corp et plusieurs autres grands \u00e9diteurs a rejoint une coalition<\/a> pour prot\u00e9ger leurs services contre le \"scraping\" non autoris\u00e9 de l'IA. Les r\u00f4les se sont invers\u00e9s et les gros sous sont d\u00e9sormais sur la table.<\/p>\n

Le PDG de News Corp, Robert Thomson, a salu\u00e9 cette alliance comme un moment historique, d\u00e9clarant dans un communiqu\u00e9 de presse que l'alliance n'\u00e9tait pas encore conclue, mais qu'elle l'\u00e9tait d\u00e9j\u00e0. <\/span>Communiqu\u00e9 de presse<\/span><\/a>Nous pensons que cet accord \u00e9tablira de nouvelles normes en mati\u00e8re de v\u00e9racit\u00e9, de vertu et de valeur \u00e0 l'\u00e8re num\u00e9rique. Nous sommes ravis d'avoir trouv\u00e9 en Sam Altman et son \u00e9quipe talentueuse des partenaires de principe qui comprennent l'importance commerciale et sociale des journalistes et du journalisme\".<\/span><\/p>\n

Le PDG d'OpenAI, Sam Altman, s'est fait l'\u00e9cho des sentiments de Thomson en d\u00e9clarant : \"Notre partenariat avec News Corp est un moment de fiert\u00e9 pour le journalisme et la technologie\", a d\u00e9clar\u00e9 M. Altman. \"Nous appr\u00e9cions grandement l'histoire de News Corp en tant que leader dans le domaine des informations de derni\u00e8re minute dans le monde entier et nous sommes ravis d'am\u00e9liorer l'acc\u00e8s de nos utilisateurs \u00e0 ses informations de haute qualit\u00e9.<\/span><\/p>\n

L'accord avec News Corp est le dernier d'une s\u00e9rie d'accords conclus par OpenAI avec de grands \u00e9diteurs, <\/span>dont Axel Springer<\/span><\/a> (<\/span>Politico<\/span><\/i>, <\/span>Business Insider<\/span><\/i>), <\/span>L'Associated Press<\/span><\/i>, <\/span>Financial Times<\/span><\/i>et Dotdash Meredith (Investopedia).\u00a0<\/span><\/p>\n

Ces partenariats interviennent alors que Microsoft, OpenAI et Google font l'objet d'un examen de plus en plus minutieux en raison de leur utilisation de contenus prot\u00e9g\u00e9s par des droits d'auteur pour entra\u00eener des mod\u00e8les d'intelligence artificielle sans compensation ou consentement ad\u00e9quat.<\/span><\/p>\n

Les donn\u00e9es ont longtemps \u00e9t\u00e9 qualifi\u00e9es de \"nouveau p\u00e9trole\", mais cette nomenclature commence \u00e0 sembler encore plus appropri\u00e9e \u00e0 mesure que les entreprises d'IA font la queue pour acheter des donn\u00e9es plut\u00f4t que de les r\u00e9cup\u00e9rer librement sur l'internet en se frayant un chemin dans un oc\u00e9an de poursuites judiciaires.\u00a0<\/span><\/p>\n

En outre, les entreprises sp\u00e9cialis\u00e9es dans l'IA risquent de voir leurs mod\u00e8les devenir de plus en plus obsol\u00e8tes, ce qui pourrait les figer dans le temps et avoir une incidence sur leur capacit\u00e9 \u00e0 mettre \u00e0 jour le \"seuil de connaissance\" d'un mod\u00e8le.<\/span><\/p>\n

Les donn\u00e9es d'actualit\u00e9 sont parmi les meilleures donn\u00e9es pour l'entra\u00eenement et l'optimisation des mod\u00e8les, tout en les tenant au courant de l'actualit\u00e9.\u00a0<\/span><\/p>\n

La fracture des donn\u00e9es d'entra\u00eenement \u00e0 l'IA<\/h2>\n

Si certains m\u00e9dias ont choisi de collaborer avec des entreprises sp\u00e9cialis\u00e9es dans l'IA, d'autres ont intent\u00e9 des actions en justice.\u00a0<\/span><\/p>\n

Le New York Times<\/span><\/i> et un groupe de huit grands journaux appartenant \u00e0 Alden Global Capital ont intent\u00e9 une action en justice. <\/span>contre OpenAI<\/span><\/span><\/span><\/span><\/span><\/span> et Microsoft<\/span><\/a>La Commission europ\u00e9enne a demand\u00e9 des milliards de dollars de dommages et int\u00e9r\u00eats pour avoir pr\u00e9tendument utilis\u00e9 des contenus sans licence pour entra\u00eener ses syst\u00e8mes d'intelligence artificielle.<\/span><\/p>\n

Entre-temps, les journalistes et les syndicats ont exprim\u00e9 la crainte que la direction n'exploite l'IA pour g\u00e9n\u00e9rer du contenu pour leurs marques, ce qui pourrait entra\u00eener des suppressions d'emplois et une baisse de la qualit\u00e9 et de l'exactitude des reportages.\u00a0<\/span><\/p>\n

Exp\u00e9riences de contenu g\u00e9n\u00e9r\u00e9 par l'IA dans des publications telles que Sports Illustrated et CNET <\/span>\u00a0avoir <\/span>a d\u00e9j\u00e0 fait l'objet d'une lev\u00e9e de boucliers massive<\/span><\/a> en raison de nombreuses erreurs et incoh\u00e9rences.<\/span><\/p>\n

Le syndicat Independent Association of Publishers' Employees (IAPE), qui repr\u00e9sente les travailleurs de Dow Jones aux \u00c9tats-Unis et au Canada, s'est dit d\u00e9\u00e7u qu'aucun accord sur la protection de l'IA pour le travail sign\u00e9 n'ait \u00e9t\u00e9 conclu avant l'annonce du partenariat entre News Corp et OpenAI.\u00a0<\/span><\/p>\n

C'est un point essentiel. Les entreprises de presse sont aliment\u00e9es par des r\u00e9dacteurs humains qui voient leur travail vendu r\u00e9trospectivement sous leurs pieds.<\/span><\/p>\n

Juridique ? Bien s\u00fbr. \u00c9thique ? Peut-\u00eatre pas tant que cela - du moins pas sans que les \u00e9crivains aient la possibilit\u00e9 de se d\u00e9sengager.\u00a0<\/span><\/p>\n

En fin de compte, les entreprises d'IA continueront \u00e0 acheter des donn\u00e9es, qui sont intrins\u00e8ques \u00e0 la cr\u00e9ation des meilleurs mod\u00e8les. Les entreprises de presse pourraient le regretter si leurs sites devenaient redondants aux mains de l'IA g\u00e9n\u00e9rative.<\/p>","protected":false},"excerpt":{"rendered":"

OpenAI a conclu un accord pluriannuel de $250 millions d'euros avec News Corp. de Rupert Murdoch, qui comprend le Wall Street Journal, le New York Post, le Times et le Sunday Times. \u00c0 l'instar de l'accord conclu avec le Financial Times il y a quelques jours, OpenAI aura acc\u00e8s aux contenus actuels et archiv\u00e9s pour former et affiner ses mod\u00e8les d'intelligence artificielle, tout en proposant des liens vers les articles sources. Ces accords sont g\u00e9n\u00e9ralement qualifi\u00e9s de \"collaboration\", mais il s'agit avant tout de transactions assez simples. OpenAI obtient un travail \u00e9crit de haute qualit\u00e9, et News Corp est grassement pay\u00e9 pour cela. L'ann\u00e9e derni\u00e8re encore, News Corp et plusieurs autres<\/p>","protected":false},"author":2,"featured_media":12611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[93],"class_list":["post-12610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-openai"],"yoast_head":"\nOpenAI and News Corp deal accelerates paid data race | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/fr\/2024\/05\/openai-and-news-corp-deal-accelerates-paid-data-race\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAI and News Corp deal accelerates paid data race | DailyAI\" \/>\n<meta property=\"og:description\" content=\"OpenAI has entered into a multi-year, $250 million agreement with Rupert Murdoch’s News Corp, which includes The Wall Street Journal, New York Post, The Times, and The Sunday Times. Similar to a deal struck with the Financial Times not many days ago, OpenAI will gain access to current and archived content to train and refine its AI models while featuring links back to source articles.\u00a0 These deals are typically billed as a \u201ccollaboration,\u201d but primarily, they\u2019re quite simple transactions. OpenAI gains high-quality written work, and News Corp is paid handsomely for it.\u00a0 Only last year, News Corp and several other\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/fr\/2024\/05\/openai-and-news-corp-deal-accelerates-paid-data-race\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T04:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-28T06:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2024\/05\/DALL\u00b7E-2024-05-28-05.47.12-A-high-quality-landscape-image-depicting-a-corporate-agreement-between-OpenAI-and-News-Corp.-The-scene-includes-representatives-from-both-organization.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" 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