{"id":9201,"date":"2024-01-14T15:50:41","date_gmt":"2024-01-14T15:50:41","guid":{"rendered":"https:\/\/dailyai.com\/?p=9201"},"modified":"2024-01-14T15:56:41","modified_gmt":"2024-01-14T15:56:41","slug":"deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/","title":{"rendered":"Profundas estafas con v\u00eddeos falsos en Facebook protagonizadas por el primer ministro brit\u00e1nico Rishi Sunak"},"content":{"rendered":"

Se han promocionado en Facebook m\u00e1s de 100 anuncios de v\u00eddeo falsos en los que aparece el Primer Ministro del Reino Unido, Rishi Sunak.<\/b><\/p>\n

La empresa de comunicaci\u00f3n en l\u00ednea Fenimore Harper realiz\u00f3 la investigaci\u00f3n y public\u00f3 su conclusiones de este informe<\/a>.<\/p>\n

Los anuncios falsos llegaron a unas 400.000 personas a trav\u00e9s de 143 anuncios. <\/span>de pa\u00edses como Estados Unidos, Turqu\u00eda, Malasia y Filipinas. Los gastos en publicidad superaron probablemente las 12.929 libras.\u00a0<\/span><\/p>\n

Un ejemplo especialmente llamativo incluye un clip inventado de la presentadora de noticias de la BBC Sarah Campbell informando falsamente de un esc\u00e1ndalo relacionado con Sunak y una aplicaci\u00f3n supuestamente lanzada por Elon Musk. <\/span><\/p>\n

El anuncio afirma que Elon Musk ha \"lanzado una aplicaci\u00f3n capaz de realizar de forma aut\u00f3noma transacciones burs\u00e1tiles y de mercado\" y contin\u00faa diciendo: \"Yo personalmente puedo dar fe de la fiabilidad de esta plataforma de inversi\u00f3n.\"<\/span><\/p>\n

Llev\u00f3 a una p\u00e1gina falsa de BBC News que promocionaba una inversi\u00f3n fraudulenta.<\/span><\/p>\n

\"Noticias
Un profundo anuncio falso llev\u00f3 a los usuarios a esta falsa p\u00e1gina de noticias de la BBC que promocionaba una inversi\u00f3n fraudulenta. Fuente: Fenimore Harper.<\/figcaption><\/figure>\n

Marcus Beard, fundador de Fenimore Harper, explic\u00f3,<\/span>\u00a0\"Con la llegada de la clonaci\u00f3n barata y f\u00e1cil de usar de la voz y la cara, se necesitan muy pocos conocimientos y experiencia para utilizar la semejanza de una persona con fines maliciosos\".\u00a0<\/span><\/p>\n

Adem\u00e1s, destac\u00f3 el problema de la insuficiente moderaci\u00f3n de la publicidad de pago en plataformas como Facebook, se\u00f1alando que \"estos anuncios van en contra de varias de las pol\u00edticas publicitarias de Facebook. Sin embargo, muy pocos de los anuncios que encontramos parecen haber sido retirados\".<\/span><\/p>\n

En respuesta, un portavoz del gobierno brit\u00e1nico declar\u00f3: \"Estamos trabajando intensamente en todo el gobierno para asegurarnos de que estamos preparados para responder r\u00e1pidamente a cualquier amenaza a nuestros procesos democr\u00e1ticos a trav\u00e9s de nuestro grupo de trabajo para la defensa de la democracia y equipos gubernamentales especializados.\"<\/p>\n

\"Nuestra Ley de Seguridad Online va m\u00e1s all\u00e1 al poner nuevos requisitos a las plataformas sociales para que eliminen r\u00e1pidamente la desinformaci\u00f3n y la desinformaci\u00f3n ilegal -incluso cuando es generada por IA- tan pronto como tengan conocimiento de ella.\"<\/span><\/p>\n

La BBC, reconociendo la creciente prevalencia de la desinformaci\u00f3n, inst\u00f3 a la vigilancia. Un portavoz <\/span>declar\u00f3<\/span><\/a>, \"Lanzamos BBC Verify en 2023 para hacer frente a la creciente amenaza de la desinformaci\u00f3n - invirtiendo en un equipo altamente especializado con una gama de inteligencia forense y de fuente abierta (OSINT) para investigar, factcheck, verificar videos, contrarrestar la desinformaci\u00f3n, analizar datos y explicar historias complejas.\"<\/span><\/p>\n

\"Construimos confianza con la audiencia mostrando c\u00f3mo los periodistas de la BBC conocen la informaci\u00f3n de la que informan, y ofrecemos explicaciones sobre c\u00f3mo detectar contenidos falsos y deepfake. Cuando tenemos conocimiento de contenidos falsos de la BBC, actuamos con rapidez\".<\/span><\/p>\n

Meta, la empresa matriz de Facebook, tambi\u00e9n ha abordado estas preocupaciones. Un portavoz de Meta coment\u00f3: \"Eliminamos el contenido que infringe nuestras pol\u00edticas, tanto si ha sido creado por IA como por una persona\".<\/span><\/p>\n

La creciente sofisticaci\u00f3n y prevalencia de las falsificaciones profundas generadas por IA, especialmente en el contexto de las campa\u00f1as pol\u00edticas, plantea enormes interrogantes sobre la integridad de la informaci\u00f3n en la era de la IA.<\/span><\/p>\n

Los contenidos manipulados por la IA presionan en las elecciones<\/span><\/h2>\n

Mientras el mundo se prepara para una serie de elecciones de alto nivel en 2024 y 2025, la desinformaci\u00f3n falsa en las campa\u00f1as pol\u00edticas se est\u00e1 convirtiendo en un problema mundial generalizado.\u00a0<\/span><\/p>\n

En Eslovaquia, IA manipulada <\/span>audio que retrata falsamente<\/span><\/a> pol\u00edticos justo antes de las elecciones, haciendo saltar las alarmas sobre la capacidad de la IA para distorsionar las narrativas pol\u00edticas.<\/span><\/p>\n

Elecciones nacionales en Bangladesh <\/span>fueron testigos de retos similares<\/span><\/a>en el que los informes destacaban el uso por parte de grupos progubernamentales de noticias generadas por IA para influir en la opini\u00f3n p\u00fablica.\u00a0<\/span><\/p>\n

Las principales empresas tecnol\u00f3gicas, como Google y Meta, han empezado a aplicar pol\u00edticas de publicidad pol\u00edtica que obligan a revelar cualquier forma de IA o alteraci\u00f3n digital. Sin embargo, estas medidas a menudo se quedan cortas.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Se han promocionado en Facebook m\u00e1s de 100 anuncios de v\u00eddeo falsos de gran calado en los que aparece el primer ministro del Reino Unido, Rishi Sunak. La empresa de comunicaci\u00f3n en l\u00ednea Fenimore Harper llev\u00f3 a cabo la investigaci\u00f3n y public\u00f3 sus conclusiones en este informe. Los anuncios falsos llegaron a unas 400.000 personas a trav\u00e9s de 143 anuncios, procedentes de pa\u00edses como Estados Unidos, Turqu\u00eda, Malasia y Filipinas. El gasto en anuncios super\u00f3 probablemente los 12.929 euros. Un ejemplo especialmente llamativo incluye un clip inventado de la presentadora de noticias de la BBC Sarah Campbell, que informa falsamente de un esc\u00e1ndalo relacionado con Sunak y una aplicaci\u00f3n supuestamente lanzada por Elon Musk. El anuncio afirma que Elon Musk ha \"lanzado una aplicaci\u00f3n<\/p>","protected":false},"author":2,"featured_media":9204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[94,472],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fakes","tag-politics"],"yoast_head":"\nDeep fake video scams on Facebook feature UK Prime Minister Rishi Sunak | DailyAI<\/title>\n<meta name=\"description\" content=\"Over 100 deepfake video advertisements featuring an impersonation of UK Prime Minister Rishi Sunak have been promoted on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/es\/2024\/01\/deep-fake-video-scams-on-facebook-feature-uk-prime-minister-rishi-sunak\/\" \/>\n<meta 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