{"id":6111,"date":"2023-10-04T19:54:35","date_gmt":"2023-10-04T19:54:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=6111"},"modified":"2023-10-04T21:08:44","modified_gmt":"2023-10-04T21:08:44","slug":"meta-launches-ai-tools-for-creating-generative-ai-ads","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2023\/10\/meta-launches-ai-tools-for-creating-generative-ai-ads\/","title":{"rendered":"Meta lanza herramientas de IA para crear anuncios generativos con IA"},"content":{"rendered":"

Meta ha presentado una serie de herramientas de IA generativa para la creaci\u00f3n de anuncios, con el objetivo de agilizar el proceso de publicidad para los vendedores en sus plataformas.\u00a0<\/b><\/p>\n

Estas herramientas, previamente probadas en el AI Sandbox de Meta desde su introducci\u00f3n en mayo, ser\u00e1n accesibles a un n\u00famero creciente de anunciantes a lo largo del pr\u00f3ximo a\u00f1o.<\/span><\/p>\n

En una reciente rueda de prensa, Matt Steiner, vicepresidente de monetizaci\u00f3n de Meta, declar\u00f3: \"Tiene un valor inmenso poder experimentar con herramientas de IA generativa y tener la oportunidad de aportar comentarios y mejorar las herramientas, especialmente durante las primeras fases de desarrollo del producto.\"<\/span><\/p>\n

Herramientas publicitarias de Meta<\/span><\/h2>\n

El tr\u00edo inaugural de herramientas de IA listas para su despliegue son:<\/span><\/p>\n

    \n
  1. Variaci\u00f3n del texto<\/b>: Esta herramienta genera autom\u00e1ticamente varias versiones del texto publicitario adaptadas a diferentes p\u00fablicos.<\/span><\/li>\n
  2. Generaci\u00f3n de im\u00e1genes<\/b>: Permite a los usuarios crear autom\u00e1ticamente m\u00faltiples fondos visuales que se alinean con diferentes productos bas\u00e1ndose en pistas de texto.<\/span><\/li>\n
  3. Recorte de im\u00e1genes<\/b>: Esta herramienta est\u00e1 dise\u00f1ada para ajustar autom\u00e1ticamente la relaci\u00f3n de aspecto de los recursos creativos, garantizando que la representaci\u00f3n visual se mantenga coherente en los distintos formatos, ya sean anuncios de Reels, anuncios de feeds o Stories.<\/span><\/li>\n<\/ol>\n

    Steiner explic\u00f3 que estos modelos de IA se entrenan a partir de muchas fuentes, que van desde los datos publicitarios de las plataformas de Meta hasta los datos adquiridos a socios, proveedores, terceros e incluso algunas bases de datos p\u00fablicas.<\/span><\/p>\n

    La IA generativa supuestamente ahorrar\u00e1 a los equipos creativos y de medios un tiempo considerable en la creaci\u00f3n de anuncios desde cero. En lugar de dedicar horas a tareas repetitivas como generar numerosas versiones del mismo contenido creativo o mensaje, Meta afirma que los equipos pueden centrarse en objetivos estrat\u00e9gicos de m\u00e1s alto nivel.<\/span><\/p>\n

    Una encuesta realizada por Meta entre anunciantes que probaron estas herramientas dentro del AI Sandbox estim\u00f3 que la IA generativa podr\u00eda ahorrarles m\u00e1s de cinco horas cada semana, <\/span>seg\u00fan TechCrunch<\/span><\/a>.<\/span><\/p>\n

    \"Creemos en un mundo en el que la IA libere el potencial de los profesionales del marketing para hacer m\u00e1s del trabajo creativo y estrat\u00e9gico que realmente impulsa su negocio\", declar\u00f3 Alvin Bowles, vicepresidente del grupo de negocio global de Meta.<\/span><\/p>\n

    Meta reconoce la necesidad de perfeccionarla para garantizar que los resultados de la IA se ajusten a la visi\u00f3n de cada anunciante.<\/span><\/p>\n

    Meta es a\u00fan m\u00e1s optimista de cara al futuro y apunta al desarrollo de otras funciones de IA similares, como formas innovadoras de generar textos publicitarios y fondos con temas espec\u00edficos.\u00a0<\/span><\/p>\n

    La empresa tambi\u00e9n pretende integrar capacidades de IA para mensajer\u00eda empresarial en plataformas como WhatsApp y Messenger.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Meta ha presentado una serie de herramientas de IA generativa para la creaci\u00f3n de anuncios, con el objetivo de agilizar el proceso publicitario para los anunciantes en sus plataformas. Estas herramientas, previamente probadas en el AI Sandbox de Meta desde su introducci\u00f3n en mayo, se pondr\u00e1n a disposici\u00f3n de un n\u00famero creciente de anunciantes a lo largo del pr\u00f3ximo a\u00f1o. En una reciente rueda de prensa, Matt Steiner, vicepresidente de monetizaci\u00f3n de Meta, declar\u00f3: \"Tiene un valor inmenso poder experimentar con herramientas de IA generativa y tener la oportunidad de aportar comentarios y mejorar las herramientas, especialmente durante las primeras fases de desarrollo del producto.\" Herramientas publicitarias de Meta El tr\u00edo inaugural de IA<\/p>","protected":false},"author":2,"featured_media":6112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[107,131],"class_list":["post-6111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-generative-ai","tag-meta"],"yoast_head":"\nMeta launches AI tools for creating generative AI ads | DailyAI<\/title>\n<meta name=\"description\" content=\"Meta unveiled a batch of generative AI tools for creating adverts, aiming to streamline the advertising 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