{"id":5514,"date":"2023-09-15T13:46:12","date_gmt":"2023-09-15T13:46:12","guid":{"rendered":"https:\/\/dailyai.com\/?p=5514"},"modified":"2023-09-17T17:32:17","modified_gmt":"2023-09-17T17:32:17","slug":"ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2023\/09\/ai-generated-models-stir-debate-on-diversity-and-representation-in-fashion\/","title":{"rendered":"Las modelos generadas por IA agitan el debate sobre la diversidad y la representaci\u00f3n en la moda"},"content":{"rendered":"

Existe la posibilidad de que los modelos que ves cuando buscas ropa en las tiendas online est\u00e9n generados por inteligencia artificial... \u00bfy lo sabr\u00edas? Probablemente no.\u00a0<\/b><\/p>\n

Generadores de im\u00e1genes de IA como Stable Diffusion, MidJourney y DALL-E se han convertido en expertos en producir im\u00e1genes fotorrealistas con formas corporales, expresiones faciales, pelo y texturas de piel realistas.\u00a0<\/span><\/p>\n

Las ventajas para las marcas de moda son obvias: generar modelos de IA reduce los costes de contratar y fotografiar modelos reales.\u00a0<\/span><\/p>\n

Crear im\u00e1genes para una campa\u00f1a de moda suele requerir una importante inversi\u00f3n en la que intervienen modelos, fot\u00f3grafos, maquilladores y estilistas.\u00a0<\/span><\/p>\n

Se pueden generar modelos con diversos tonos de piel, distintos tipos de pelo, tallas y tipos de cuerpo... las opciones son infinitas.\u00a0<\/span><\/p>\n

Las marcas de moda ya pueden acceder a plataformas de IA creadas espec\u00edficamente para generar modelos, como la startup holandesa Laland.ai.\u00a0<\/span><\/p>\n

Michael Musandu, cofundador y director ejecutivo de Lalaland.ai, aspira a diversificar la representaci\u00f3n en la moda dominante. \"Como persona de color, siempre he tenido la sensaci\u00f3n de que nunca he visto modelos que se parecieran a m\u00ed\", afirma Musandu, que creci\u00f3 en Zimbabue y Sud\u00e1frica.<\/span><\/p>\n

Musandu considera que la generaci\u00f3n de modelos mediante IA es un paso importante hacia la democratizaci\u00f3n y diversificaci\u00f3n de la moda. Muchos han se\u00f1alado que esta <\/span>se produce a costa de sacrificar puestos de trabajo y medios de subsistencia, y ocultarlo bajo el pretexto de la capacidad de la IA para promover la diversidad es \u00e9ticamente cuestionable.\u00a0<\/span><\/p>\n

Despu\u00e9s de todo, \u00bfpromover la diversidad no implicar\u00eda pagar a modelos que representen diversos tonos de piel, tipos de cuerpo, cabello y otras caracter\u00edsticas en lugar de echarlas de sus puestos de trabajo?<\/span><\/p>\n

\u00bfQu\u00e9 es Lalaland.ai?<\/span><\/h2>\n

Fundada en 2019 en \u00c1msterdam, Lalaland.ai est\u00e1 a la vanguardia del debate sobre el papel de la IA en la moda.<\/span><\/p>\n

La empresa ofrece un servicio de IA para generar modelos de moda personalizables e hiperrealistas a partir de sus propias prendas, con suscripciones a partir de unos $400 al mes.\u00a0<\/span><\/p>\n

\"Estos algoritmos no son m\u00e1gicos\", dice Musandu, de Lalaland.ai. \"Es solo aprendizaje autom\u00e1tico\".\u00a0<\/span><\/p>\n

\"\"
Un modelo generado por IA de Lalaland.ai<\/figcaption><\/figure>\n

Aunque Musandu hace hincapi\u00e9 en la naturaleza curada de los datos utilizados para entrenar sus modelos, a los cr\u00edticos les preocupa que la tecnolog\u00eda pueda perpetuar los sesgos humanos existentes y restar oportunidades de trabajo a los modelos reales.<\/span><\/p>\n

Lalaland.ai ya ha conseguido algunos clientes destacados, como Levi Strauss & Co.\u00a0<\/span><\/p>\n

La marca de vaqueros pretende utilizar los modelos generados por IA de Lalaland.ai para representar una gama m\u00e1s amplia de tipos de cuerpo y or\u00edgenes \u00e9tnicos.\u00a0<\/span><\/p>\n

Sin embargo, Levi's aclar\u00f3 que la tecnolog\u00eda complementar\u00eda a los modelos humanos y no los sustituir\u00eda.<\/span><\/p>\n

Atolladeros \u00e9ticos\u00a0<\/span><\/h2>\n

\u00bfDeben saber los consumidores cu\u00e1ndo las empresas utilizan contenidos generados por inteligencia artificial para comercializar sus productos?\u00a0<\/span><\/p>\n

Musandu opina lo mismo: \"Recomendamos encarecidamente que las marcas que utilicen nuestra tecnolog\u00eda etiqueten y acrediten las im\u00e1genes generadas como 'generadas por IA'\".<\/span><\/p>\n

La idea de promover la diversidad en la moda sustituyendo a modelos reales por otras generadas por inteligencia artificial suscita previsibles controversias.\u00a0<\/span><\/p>\n

Sara Ziff, fundadora y directora ejecutiva de Model Alliance, advierte de que los modelos generados por IA podr\u00edan perpetuar las desigualdades existentes.\u00a0<\/span><\/p>\n

Le dijo al Washington Post<\/a>La moda ya es exclusiva y las oportunidades de las modelos de color para introducirse en el sector son limitadas. El uso de modelos generados por IA podr\u00eda eliminar las limitadas oportunidades que existen para las modelos de color y perpetuar este racismo sist\u00e9mico que ha plagado la industria durante demasiado tiempo.\"<\/span><\/p>\n

La IA en la publicidad y el marketing<\/span><\/h2>\n

La IA se est\u00e1 entretejiendo en la publicidad y el marketing, incluso para campa\u00f1as pol\u00edticas<\/a>.<\/span><\/p>\n

Un dise\u00f1ador gr\u00e1fico, Eric Groza, demostr\u00f3 el potencial de la IA creando una campa\u00f1a ficticia entre Jeep y The North Face utilizando MidJourney.\u00a0<\/span><\/p>\n

\"Jeep
Una campa\u00f1a de marketing ficticia de Jeep x North Face creada con MidJourney. Fuente: LinkedIn<\/a>.<\/figcaption><\/figure>\n

Esta situaci\u00f3n es un reflejo de la de Hollywood, donde actores, escritores y artistas son actualmente en huelga<\/a> en parte por el potencial de la IA para sustituir sus puestos de trabajo por copias.\u00a0<\/span><\/p>\n

El cofundador de la empresa bostoniana de marketing de influencers Mavrck, Lyle Stevens, explica: \"Creadores y modelos por igual tendr\u00e1n que adaptarse y aprender a licenciar su imagen y ganarse la vida con su arte de nuevas formas.\"<\/span><\/p>\n

A medida que mejoran las falsificaciones profundas generadas por IA, la l\u00ednea que separa los contenidos reales de los falsos se difumina, lo que plantea interrogantes sobre la representaci\u00f3n, la \u00e9tica y la esencia de la humanidad.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Existe la posibilidad de que los modelos que ves cuando buscas ropa en las tiendas online est\u00e9n generados por inteligencia artificial... \u00bfy lo sabr\u00edas? Probablemente no. Generadores de im\u00e1genes de IA como Stable Diffusion, MidJourney y DALL-E se han convertido en expertos en producir im\u00e1genes fotorrealistas con formas corporales, expresiones faciales, pelo y texturas de piel realistas. Las ventajas para las marcas de moda son obvias: generar modelos de IA reduce los costes de contratar y fotografiar modelos reales. Crear im\u00e1genes para una campa\u00f1a de moda suele requerir una importante inversi\u00f3n en modelos, fot\u00f3grafos, maquilladores y estilistas. Se pueden generar modelos con diversos tonos de piel, diferentes tipos<\/p>","protected":false},"author":2,"featured_media":5515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[267,234,174],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-dall-e","tag-midjourney","tag-stable-diffusion"],"yoast_head":"\nAI-generated models stir debate on diversity and representation in fashion | DailyAI<\/title>\n<meta name=\"description\" content=\"There\u2019s a chance that the models you view when browsing for clothes in online stores are AI-generated \u2013 but would you even know? 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