{"id":2764,"date":"2023-07-20T20:16:26","date_gmt":"2023-07-20T20:16:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=2764"},"modified":"2023-07-21T09:42:39","modified_gmt":"2023-07-21T09:42:39","slug":"deceased-actors-like-james-dean-can-be-resurrected-in-digital-form","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2023\/07\/deceased-actors-like-james-dean-can-be-resurrected-in-digital-form\/","title":{"rendered":"Actores fallecidos como James Dean pueden resucitar en forma digital"},"content":{"rendered":"

Las \"falsificaciones profundas\" de famosos ya protagonizan pel\u00edculas, provocando cuestiones legales y \u00e9ticas sobre la vida digital despu\u00e9s de la muerte.\u00a0<\/b><\/p>\n

Hollywood est\u00e1 inundado de debates en torno a las \"falsificaciones profundas\", el \"parecido digital\" o los \"gemelos digitales\", que significan pr\u00e1cticamente lo mismo: digitalizar las formas f\u00edsicas y las voces de los actores mediante IA. <\/span><\/p>\n

Los actores del sindicato SAG-AFTRA se unieron recientemente a los guionistas del WGA para protestar por el uso de la IA<\/a> para copiar y sustituir las contribuciones humanas a la industria cinematogr\u00e1fica estadounidense.\u00a0<\/span><\/p>\n

Se podr\u00eda pensar que lo m\u00ednimo que se necesita para conseguirlo es estar al d\u00eda. escanea<\/a>En la mayor\u00eda de los casos, las im\u00e1genes y grabaciones del cuerpo, la forma de andar, la voz, etc. de una persona no son necesariamente as\u00ed.\u00a0<\/span><\/p>\n

Un ejemplo de icono cuyo \"gemelo digital\" va a protagonizar una nueva pel\u00edcula es James Dean, tr\u00e1gicamente fallecido en un accidente de coche en 1955.<\/span><\/p>\n

Varias d\u00e9cadas despu\u00e9s de su fallecimiento, Dean ha sido elegido protagonista de una pr\u00f3xima pel\u00edcula titulada \"Regreso al Ed\u00e9n\", que toma su nombre de la pel\u00edcula de 1955 \"Al este del Ed\u00e9n\".<\/span><\/p>\n

La tecnolog\u00eda de IA cre\u00f3 un clon digital de Dean, permiti\u00e9ndole caminar, hablar e interactuar con otros actores de la pel\u00edcula.\u00a0<\/span><\/p>\n

La imagen de Dean est\u00e1 en manos de la agencia de medios WRX y su empresa hermana de licencias CMG Worldwide, que tambi\u00e9n representa a estrellas y personajes p\u00fablicos que van desde Amelia Earhart y Bettie Page hasta Malcolm X y Rosa Parks.\u00a0<\/span><\/p>\n

CMG Worldwide describe <\/span>sus servicios<\/span><\/a>: \"CMG es el agente comercial activo de m\u00e1s de 200 de estos codiciados clientes. En nuestra cuarta d\u00e9cada de preservar, promover y proteger el legado de nuestros clientes, concedemos licencias de propiedad intelectual de nuestros clientes a las mayores empresas del mundo.\"<\/span><\/p>\n

A la muerte de Dean, dej\u00f3 una colecci\u00f3n de pel\u00edculas, fotograf\u00edas y audio, que WRX denomina \"material fuente\".\u00a0<\/span><\/p>\n

Estos materiales son procesados por un equipo de expertos para crear una copia digital que parece, suena, se mueve y \"act\u00faa\" como Dean. No hacen falta im\u00e1genes, v\u00eddeos ni grabaciones de voz actualizados.\u00a0<\/span><\/p>\n

Las apariciones p\u00f3stumas de actores en la pantalla, facilitadas por la avanzada tecnolog\u00eda digital, no son nuevas. Celebridades notables como Carrie Fisher, Paul Walker y Harold Ramis han protagonizado papeles p\u00f3stumos en el cine.\u00a0<\/span><\/p>\n

Implicaciones jur\u00eddicas y \u00e9ticas<\/span><\/h2>\n

Las falsificaciones profundas provocan cuestiones jur\u00eddicas y \u00e9ticas sin precedentes.\u00a0<\/span><\/p>\n

\u00bfA qui\u00e9n pertenecen los derechos sobre la \"imagen\" de una persona despu\u00e9s de su muerte?<\/span><\/p>\n

\u00bfQui\u00e9n dirige la carrera p\u00f3stuma de una persona y con qu\u00e9 fines? Por ejemplo, \u00bfpodr\u00edan utilizarse para anuncios, promociones de marcas y otros usos comerciales?\u00a0<\/span><\/p>\n

Como era de esperar, no hay respuestas f\u00e1ciles. Cuando fallece un famoso, los \"derechos de publicidad\" suelen pasar a los parientes m\u00e1s pr\u00f3ximos o a la parte a la que se conceden los derechos en un testamento.\u00a0<\/span><\/p>\n

Incluso si una celebridad deja escrito en su testamento que impide que se utilice su \"imagen digital\", esto no garantiza una protecci\u00f3n perpetua. Por ejemplo, Robin Williams limit\u00f3 el uso de su imagen tras su muerte, pero supuestamente <\/span>caduca a los 25 a\u00f1os<\/span><\/a>.<\/span><\/p>\n

Los expertos jur\u00eddicos tambi\u00e9n destacan que, una vez que alguien fallece, es relativamente sencillo para su familia \"venderlo\" sin que lo sepa (obviamente).\u00a0<\/span><\/p>\n

Adem\u00e1s, esta tecnolog\u00eda cambia constantemente: los famosos que firmaban el uso de su \"material original\" en los a\u00f1os 60, 70, etc., no ten\u00edan ni idea de que podr\u00eda utilizarse para resucitarlos en forma digital.\u00a0<\/span><\/p>\n

\u00bfY qu\u00e9 hay del impacto psicol\u00f3gico de la \"resurrecci\u00f3n\" digital? El primo de Dean, Marc Winslow, dice: \"No s\u00e9 qu\u00e9 pensar al respecto. Quiero que se le respete. Se dedicaba mucho a la interpretaci\u00f3n, se lo tomaba muy en serio. Me gustar\u00eda que se proyectara la misma imagen\".<\/span><\/p>\n

Las huellas digitales son todo lo que se necesita para clonar a alguien\u00a0<\/span><\/h2>\n

Los famosos modernos -y pr\u00e1cticamente cualquier persona con una presencia p\u00fablica importante- dejan una huella digital a trav\u00e9s de su trabajo y sus interacciones en las redes sociales.\u00a0<\/span><\/p>\n

Clonarlos es sencillo, independientemente de que concedan permiso o no. Todo lo que necesitas es \"material de partida\".\u00a0<\/span><\/p>\n

La tecnolog\u00eda est\u00e1 ah\u00ed, y es excepcionalmente dif\u00edcil protegerse de la clonaci\u00f3n digital despu\u00e9s de la muerte.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Las \"falsificaciones profundas\" de famosos ya protagonizan pel\u00edculas, provocando cuestiones legales y \u00e9ticas sobre la vida digital despu\u00e9s de la muerte. Hollywood est\u00e1 inundado de debates en torno a las \"falsificaciones profundas\", el \"parecido digital\" o los \"gemelos digitales\", que significan pr\u00e1cticamente lo mismo: digitalizar las formas f\u00edsicas y las voces de los actores mediante IA. Los actores del sindicato SAG-AFTRA se unieron recientemente a los guionistas del WGA para protestar por el uso de la IA para copiar y sustituir las contribuciones humanas a la industria cinematogr\u00e1fica estadounidense. Se podr\u00eda pensar que lo m\u00ednimo que se necesita para conseguirlo son esc\u00e1neres, im\u00e1genes y grabaciones actualizadas del cuerpo, la forma de andar, la voz, etc. de una persona.<\/p>","protected":false},"author":2,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[162,237,228],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethics","tag-deep-fake","tag-digital-twin","tag-hollywood"],"yoast_head":"\nDeceased actors like James Dean can be resurrected in digital form | DailyAI<\/title>\n<meta name=\"description\" content=\"Celebrity \u2018deep fakes\u2019 are already starring in films, provoking legal and ethical questions about digital life after death.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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