{"id":16049,"date":"2026-11-11T17:20:31","date_gmt":"2026-11-11T16:20:31","guid":{"rendered":"https:\/\/dailyai.com\/?p=16049"},"modified":"2026-11-11T17:25:39","modified_gmt":"2026-11-11T16:25:39","slug":"chatgpts-new-business-agents-should-admit-they-are-salespeople","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2026\/11\/chatgpts-new-business-agents-should-admit-they-are-salespeople\/","title":{"rendered":"Los nuevos agentes comerciales de ChatGPT deber\u00edan admitir que son vendedores"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Ahora las empresas pueden a\u00f1adir su propio chatbot de ventas a ChatGPT. Los usuarios pueden abrirlo con un solo clic desde una respuesta, y las empresas pueden pagar para promocionar el mismo chatbot como anuncio. La idea es buena. Pero un chat que representa al vendedor deber\u00eda decirlo claramente, siempre, y no depender de una etiqueta peque\u00f1a.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este es un an\u00e1lisis de DailyAI. Los datos que se presentan a continuaci\u00f3n provienen de las p\u00e1ginas web de la propia empresa y de las declaraciones de sus ejecutivos a la prensa especializada. Las opiniones expresadas son nuestras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las nuevas herramientas para las empresas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 10 de noviembre, OpenAI lanz\u00f3 Businesses en ChatGPT en versi\u00f3n beta. <a href=\"https:\/\/openai.com\/index\/introducing-businesses-chatgpt\" target=\"_blank\" rel=\"noopener\">Ahora las empresas pueden reclamar un perfil, a\u00f1adir feeds de productos con precios y niveles de existencias, y ver con qu\u00e9 frecuencia se mencionan en las conversaciones.<\/a> El objetivo es llegar a un p\u00fablico amplio. ChatGPT cuenta con 1.200 millones de usuarios semanales, seg\u00fan afirma la compa\u00f1\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cambio m\u00e1s significativo es el Agente Comercial. Las tiendas y empresas de servicios en l\u00ednea en Estados Unidos pueden crear un chatbot que responda preguntas sobre sus productos. Cuando una empresa aparece en una respuesta, el usuario puede acceder a su perfil e iniciar un chat con su agente. Este chat se identifica y se mantiene separado de la conversaci\u00f3n principal. Cuando el comprador est\u00e1 listo para pagar, el agente lo redirige al sitio web del vendedor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas tambi\u00e9n pueden pagar para promocionar el chatbot como anuncio. <a href=\"https:\/\/help.openai.com\/en\/articles\/20001651-setting-up-a-sponsored-business-agent-in-ads-manager\" target=\"_blank\" rel=\"noopener\">Un anuncio que cumpla los requisitos puede incluir un bot\u00f3n de \"Iniciar chat\" que abre el chatbot, junto a un enlace al sitio web.<\/a> Benji Shomair, vicepresidente de monetizaci\u00f3n de la compa\u00f1\u00eda, explic\u00f3 la relaci\u00f3n entre ambos en una rueda de prensa. \u201cPiensen en el agente comercial como la experiencia org\u00e1nica\u201d, dijo. \u201cEl agente patrocinado es la experiencia de pago, pero el agente que est\u00e1 detr\u00e1s debe ser el mismo\u201d, a\u00f1adi\u00f3. <a href=\"https:\/\/digiday.com\/marketing\/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad\/\" target=\"_blank\" rel=\"noopener\">Sus comentarios fueron recogidos por una revista especializada del sector publicitario.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que OpenAI hizo bien<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gran parte del dise\u00f1o es meticuloso. Las empresas no ven las conversaciones de los usuarios ni sus chats con el chatbot de la marca. Reciben temas agrupados, y solo cuando un n\u00famero suficiente de personas ha participado. Shomair tambi\u00e9n afirm\u00f3 que reclamar un perfil no mejora la posici\u00f3n de una empresa en las respuestas. En sus palabras, el producto principal debe mantenerse objetivo, y una empresa no deber\u00eda poder modificar la frecuencia con la que aparece en las respuestas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios tambi\u00e9n se mantienen separados del chatbot. <a href=\"https:\/\/openai.com\/index\/building-chatgpt-ad-stack\/\" target=\"_blank\" rel=\"noopener\">Seg\u00fan los ingenieros que lo crearon, el sistema de anuncios funciona como un servicio independiente, con modelos y c\u00f3digo separados del que genera las respuestas.<\/a> Los anuncios solo aparecen para los usuarios del plan gratuito y del plan Go de bajo coste, debajo de la respuesta y marcados como patrocinados. Ya son un negocio muy lucrativo. La publicidad en ChatGPT super\u00f3 los mil millones de d\u00f3lares en ingresos anuales en menos de 200 d\u00edas tras su lanzamiento, y m\u00e1s de 100\u00a0000 anunciantes los han utilizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00f3nde falla el dise\u00f1o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/index\/our-approach-to-advertising-and-expanding-access\/\" target=\"_blank\" rel=\"noopener\">La promesa de que los anuncios no influyen en las respuestas se aplica \u00fanicamente a las respuestas del propio chatbot.<\/a> Esto no se aplica a los agentes comerciales. Cada uno se crea dentro de ChatGPT a partir de las instrucciones y el cat\u00e1logo de productos que proporciona el vendedor. Shomair afirm\u00f3 que las empresas no pueden crear su propio chatbot. Describi\u00f3 el uso t\u00edpico como la evaluaci\u00f3n de tallas, colores y precios por parte de los compradores antes de consultar productos relacionados. Las primeras pruebas de la versi\u00f3n de pago mostraron resultados prometedores, especialmente en la profundidad de las conversaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un asistente de ventas. No hay nada de malo en un asistente de ventas. Pero la gente trata a un dependiente de forma diferente a un amigo que conoce los productos, y aqu\u00ed ambos se comunican en la misma aplicaci\u00f3n, con el mismo estilo de chat, a un clic de distancia. El ejemplo de la propia empresa muestra a un comprador preguntando a un agente comercial sobre las diferencias entre dos opciones y qu\u00e9 caracter\u00edsticas se ajustan a sus necesidades. El chatbot de un vendedor no es el lugar adecuado para resolver esa cuesti\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es f\u00e1cil pasar por alto una etiqueta en la parte superior de una ventana de chat, especialmente en un tel\u00e9fono. Y quienes tienen m\u00e1s probabilidades de no verla son precisamente quienes m\u00e1s conf\u00edan en las respuestas de ChatGPT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tres cambios que OpenAI deber\u00eda implementar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las mejoras costar\u00edan poco. Primero, cada agente comercial deber\u00eda comenzar cada chat indicando claramente que habla en nombre del vendedor y que no puede ofrecer una comparaci\u00f3n imparcial con la competencia. Segundo, un agente comercial de pago deber\u00eda tener una apariencia diferente a uno gratuito, para que los usuarios puedan identificar cu\u00e1ndo una marca ha pagado para contactarlos. Tercero, las normas que estos chatbots deben seguir sobre precios, descuentos y reembolsos deber\u00edan estar disponibles en un lugar p\u00fablico accesible para los usuarios, junto con la forma de verificarlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las compras a trav\u00e9s de chatbots est\u00e1n creciendo r\u00e1pidamente. <a href=\"https:\/\/dailyai.com\/es\/2026\/11\/openai-says-chatgpt-now-runs-a-fifth-as-many-searches-as-google\/\" target=\"_blank\" rel=\"noopener\">A principios de este mes analizamos una afirmaci\u00f3n sobre la cantidad de b\u00fasquedas que ahora gestiona el chatbot.<\/a> <a href=\"https:\/\/dailyai.com\/es\/2026\/11\/amazon-and-jpmorgan-are-shutting-out-ai-agents-it-wont-last\/\" target=\"_blank\" rel=\"noopener\">Tambi\u00e9n hemos argumentado que las grandes tiendas que bloquean a los agentes de compras con IA no resistir\u00e1n mucho tiempo.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por qu\u00e9 es importante:<\/strong> ChatGPT se est\u00e1 convirtiendo en un lugar donde la gente decide qu\u00e9 comprar, y los vendedores ahora pueden comunicarse con los compradores. Los usuarios siempre deber\u00edan poder distinguir, de un vistazo, cu\u00e1ndo una respuesta independiente se convierte en una estrategia de venta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ahora las marcas pueden a\u00f1adir su propio chatbot de ventas a ChatGPT y pagar para promocionarlo como anuncio. Cada uno de estos chatbots debe indicar claramente que habla en nombre del vendedor.<\/p>","protected":false},"author":16,"featured_media":16050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-16049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT Business Agents Should Admit They Are Salespeople<\/title>\n<meta name=\"description\" content=\"ChatGPT now hosts sales chatbots run by brands, which can also be bought as ads. 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DailyAI argues each one should say plainly that it speaks for the seller.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyai.com\/es\/2026\/11\/chatgpts-new-business-agents-should-admit-they-are-salespeople\/\" \/>\n<meta property=\"og:site_name\" content=\"DailyAI\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T16:20:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-11T16:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailyai.com\/wp-content\/uploads\/2026\/11\/dai-house-16049.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Merry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@DailyAIOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Merry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\"},\"author\":{\"name\":\"David Merry\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/#\\\/schema\\\/person\\\/285a97adb64b88751ac3440ece6b08a1\"},\"headline\":\"ChatGPT\u2019s New Business Agents Should Admit They Are Salespeople\",\"datePublished\":\"2026-11-11T16:20:31+00:00\",\"dateModified\":\"2026-11-11T16:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/dai-house-16049.jpg\",\"articleSection\":[\"Opinions &amp; Analysis\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\",\"url\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/\",\"name\":\"ChatGPT Business Agents Should Admit They Are Salespeople\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dailyai.com\\\/2026\\\/11\\\/chatgpts-new-business-agents-should-admit-they-are-salespeople\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dailyai.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/dai-house-16049.jpg\",\"datePublished\":\"2026-11-11T16:20:31+00:00\",\"dateModified\":\"2026-11-11T16:25:39+00:00\",\"description\":\"ChatGPT now hosts sales chatbots run by brands, which can also be bought as ads. 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