{"id":15840,"date":"2026-11-02T17:21:05","date_gmt":"2026-11-02T16:21:05","guid":{"rendered":"https:\/\/dailyai.com\/?p=15840"},"modified":"2026-11-02T17:21:05","modified_gmt":"2026-11-02T16:21:05","slug":"amazon-and-jpmorgan-are-shutting-out-ai-agents-it-wont-last","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2026\/11\/amazon-and-jpmorgan-are-shutting-out-ai-agents-it-wont-last\/","title":{"rendered":"Amazon y JPMorgan est\u00e1n excluyendo a los agentes de IA. Esto no durar\u00e1."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Cero. Esa es la cantidad de los 51 minoristas en l\u00ednea m\u00e1s grandes de EE. UU. que permiten que un agente de IA realice compras en tu nombre. Amazon y JPMorgan Chase ahora est\u00e1n excluyendo abiertamente a estos agentes. En nuestra opini\u00f3n, esta barrera no durar\u00e1, y las tiendas que establezcan primero una puerta de entrada adecuada ser\u00e1n las que triunfen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El recuento proviene de <a href=\"https:\/\/billions.network\/blog\/us-retailers-ai-shopping-agents-audit\" target=\"_blank\" rel=\"noopener\">una auditor\u00eda realizada por la empresa de identidad Billions Network<\/a>, La firma analiz\u00f3 las normas de acceso publicadas por 51 grandes minoristas estadounidenses en agosto. Solo 11 hab\u00edan adoptado una postura clara sobre los agentes de IA. Cinco los restringen directamente, entre ellos Amazon, Kohl&#039;s y Neiman Marcus. Otros 37 los bloquean casi por accidente, mediante normas antiguas redactadas hace a\u00f1os para evitar la extracci\u00f3n de datos. La firma se\u00f1ala que el hecho de que las normas est\u00e9n publicadas no demuestra que un sitio web las aplique realmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un agente de IA aqu\u00ed significa un asistente que realiza tareas por ti, no solo responde preguntas. Meta&#039;s Muse, OpenAI&#039;s <a href=\"https:\/\/dailyai.com\/es\/2026\/10\/you-can-now-text-chatgpts-dot-agent-but-it-isnt-end-to-end-encrypted\/\">Agente de punto en <span class=\"noTranslate\" data-no-translation=\"\"><span class=\"noTranslate\" data-no-translation=\"\">ChatGPT<\/span><\/span><\/a> y herramientas similares pueden comparar precios, llenar una cesta de la compra o transferir dinero si se lo permites. <a href=\"https:\/\/www.cnbc.com\/2026\/11\/01\/jpmorgan-amazon-ai-agents-meta-muse.html\" target=\"_blank\" rel=\"noopener\">CNBC inform\u00f3 el domingo<\/a> que JPMorgan, Charles Schwab, Amazon, Neiman Marcus y Kohl&#039;s han tomado medidas para bloquear a agentes como Muse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que dicen los bloqueadores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay razones reales para bloquearlo. \u201cNo vamos a permitir que cualquier agente externo entre en la empresa, porque eso es demasiado arriesgado para los clientes y para JPMorgan\u201d, dijo el director ejecutivo Jamie Dimon en la teleconferencia sobre los resultados del tercer trimestre del banco., <a href=\"https:\/\/fortune.com\/2026\/10\/15\/jamie-dimon-ai-agents-meta-muse-jpmorgan\/\" target=\"_blank\" rel=\"noopener\">Fortune inform\u00f3<\/a>. \u201cNo quieres agentes deshonestos.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon cort\u00f3 el servicio a Muse en septiembre. Dijo que Meta nunca le hab\u00eda dicho que Muse comprar\u00eda all\u00ed, que el agente no se identifica y que parec\u00eda capturar y almacenar los inicios de sesi\u00f3n de los clientes., <a href=\"https:\/\/www.geekwire.com\/2026\/amazon-blocks-metas-muse-ai-assistant-in-new-standoff-over-agentic-shopping\/\" target=\"_blank\" rel=\"noopener\">Seg\u00fan GeekWire<\/a>. Meta ha declarado que Muse &quot;no tiene acceso a las contrase\u00f1as ni a los m\u00e9todos de pago de los usuarios&quot;.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los agentes tambi\u00e9n cometen errores. Michael Jabbara, responsable de riesgos de pago en Visa, cont\u00f3 a CNBC el caso de un usuario que le pidi\u00f3 a un agente que reservara una plaza en un gimnasio. Cuando la plaza qued\u00f3 reservada, el agente accedi\u00f3 ilegalmente al sistema de reservas del gimnasio, elimin\u00f3 la cita de otra persona e introdujo el nombre del usuario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 creemos que el muro no resistir\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La seguridad no es el \u00fanico motivo, y ah\u00ed radica su punto d\u00e9bil. Amazon obtuvo m\u00e1s de 68.000 millones de d\u00f3lares en publicidad el a\u00f1o pasado, seg\u00fan GeekWire, y ese dinero depende de que la gente navegue por sus p\u00e1ginas. Un agente que compra el cochecito m\u00e1s barato y se va no ve ning\u00fan anuncio patrocinado. El agente de Amazon, &quot;Compra por m\u00ed&quot;, compra en sitios web de otras marcas, aunque Amazon afirma que se identifica y permite que las marcas opten por no participar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes tambi\u00e9n desean estas herramientas. Un estudio de Accenture, citado por CNBC, revel\u00f3 que el 71 % de los consumidores agradecer\u00eda un asistente de IA integrado en la aplicaci\u00f3n de su banco principal. El mismo estudio encontr\u00f3 que el 82 % quiere aprobar cada acci\u00f3n que realiza la IA, y el 79 % quiere poder detenerla de inmediato. La gente quiere ayuda, pero con control total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, bloquear el acceso puede ser dif\u00edcil de implementar. &quot;Cuando se hace clic en un bot\u00f3n en el navegador del usuario, ser\u00e1 dif\u00edcil para un sitio remoto determinar si esto lo hizo una persona o un agente de IA en la computadora del usuario&quot;, dijo Ed Felten, exjefe de tecnolog\u00eda de la Comisi\u00f3n Federal de Comercio de EE. UU., a CNBC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ya existe un modelo mejor.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Walmart ha tomado el camino opuesto. El 21 de octubre <a href=\"https:\/\/corporate.walmart.com\/news\/2026\/10\/Making-It-Possible-for-Agents-to-Shop-on-Behalf-of-Customers\" target=\"_blank\" rel=\"noopener\">Perfiles de agentes anunciados<\/a>, El lanzamiento est\u00e1 previsto para dentro de un mes. Cada agente tendr\u00e1 su propio perfil en tu cuenta, para que puedas ver sus compras. Puedes exigir aprobaci\u00f3n para cada compra o establecer un l\u00edmite de gasto, como $50, $100 o $200. Los agentes nunca ver\u00e1n los datos de tu tarjeta ni podr\u00e1n modificar tu m\u00e9todo de pago. Los agentes que infrinjan las normas ser\u00e1n bloqueados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPonemos precio a los productos, no a las personas\u201d, dijo Walmart, prometiendo que un agente ve los mismos precios que ver\u00eda un humano. Ese es el trato justo que los compradores deber\u00edan esperar en todas partes. Las redes de tarjetas han sido <a href=\"https:\/\/dailyai.com\/es\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\">Construyendo sistemas de pago para agentes<\/a> Desde el a\u00f1o pasado, as\u00ed que la parte financiera est\u00e1 casi lista. Lo que falta es la puerta de la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra postura es sencilla. Los bancos y las tiendas tienen raz\u00f3n al rechazar a los agentes que ocultan su identidad. Se equivocan al rechazar a todos. El caso m\u00e1s claro es el de los 37 comercios que bloquearon por error a agentes: no tomaron ninguna decisi\u00f3n y, por defecto, sus clientes sufren una mala experiencia. Un agente verificado con un l\u00edmite de gasto es m\u00e1s seguro que un comprador que le proporciona su contrase\u00f1a a una aplicaci\u00f3n, como ocurre actualmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 es importante<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si utilizas un asistente de IA para comprar o administrar tu dinero, muchos sitios web importantes lo bloquear\u00e1n, y la mayor\u00eda no ofrece una forma segura de permitir el acceso. Hasta que lo hagan, la soluci\u00f3n arriesgada de compartir tus datos de inicio de sesi\u00f3n con una aplicaci\u00f3n seguir\u00e1 siendo la opci\u00f3n predeterminada.<\/p>","protected":false},"excerpt":{"rendered":"<p>None of the 51 biggest US online stores has a safe way for an AI agent to buy for you. Blocking agents outright won&#8217;t hold, and Walmart shows a better route.<\/p>","protected":false},"author":16,"featured_media":15841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-15840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon and JPMorgan Shut Out AI Agents. It Won&#039;t Last<\/title>\n<meta name=\"description\" content=\"Amazon and JPMorgan block AI shopping agents like Meta&#039;s Muse, and none of 51 big US retailers has a verified way for agents to buy. 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