{"id":15717,"date":"2026-10-30T10:22:34","date_gmt":"2026-10-30T09:22:34","guid":{"rendered":"https:\/\/dailyai.com\/?p=15717"},"modified":"2026-10-30T10:22:34","modified_gmt":"2026-10-30T09:22:34","slug":"reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2026\/10\/reddits-google-visits-fell-by-1-million-a-week-it-blames-ai-mode\/","title":{"rendered":"Las visitas de Google a Reddit cayeron en 1 mill\u00f3n por semana. La culpa la tiene el modo de IA."},"content":{"rendered":"

Reddit afirma que las visitas provenientes de la b\u00fasqueda de Google cayeron en m\u00e1s de un mill\u00f3n semanales de media en octubre. Atribuye la culpa a las respuestas de la IA de Google, que responden a las preguntas en la p\u00e1gina de resultados en lugar de redirigir a los usuarios a otra secci\u00f3n. Su soluci\u00f3n es exigir que todos inicien sesi\u00f3n. Este es el an\u00e1lisis de DailyAI: la barrera de inicio de sesi\u00f3n tiene sentido para Reddit y es una advertencia para todos aquellos que dependen de Google para obtener visitas.<\/strong><\/p>\n\n\n\n

Los n\u00fameros<\/h2>\n\n\n\n

La cifra proviene de Reddit Carta a los accionistas correspondiente al tercer trimestre<\/a>, Publicado el 29 de octubre. Las visitas procedentes de motores de b\u00fasqueda ya hab\u00edan disminuido considerablemente en los tres meses previos a septiembre, y el descenso se aceler\u00f3 a finales del trimestre. Esta tendencia se ha mantenido durante octubre.<\/p>\n\n\n\n

Reddit emite una advertencia. Si la tendencia contin\u00faa, sus visitantes diarios podr\u00edan caer en un porcentaje de dos d\u00edgitos bajos este trimestre, desde aproximadamente 130 millones. Dicho de otro modo, una ca\u00edda de 101 TP6T significar\u00eda unos 13 millones menos de visitantes diarios. En Estados Unidos, los visitantes diarios ya han disminuido en 21 TP6T con respecto al a\u00f1o anterior, hasta los 50,7 millones.<\/p>\n\n\n\n

Nada de esto se refleja a\u00fan en el dinero. Los ingresos aumentaron 53% a $895 millones y el beneficio neto alcanz\u00f3 $283 millones, seg\u00fan Reddit. comunicado de resultados<\/a>. Se espera que los ingresos en el trimestre actual oscilen entre 1.000 y 1.030 millones de d\u00f3lares. Los inversores a\u00fan miraban primero el n\u00famero de visitantes. Las acciones cayeron m\u00e1s de 151.600 millones de d\u00f3lares despu\u00e9s de los resultados., CNBC inform\u00f3<\/a>.<\/p>\n\n\n\n

\u00bfA qu\u00e9 culpa Reddit?<\/h2>\n\n\n\n

El director ejecutivo Steve Huffman fue tajante en la teleconferencia sobre resultados. "La realidad es que el modo IA no genera tr\u00e1fico", dijo., Seg\u00fan lo citado por The Verge<\/a>. \u201cNi para nosotros, ni para nadie, que yo sepa.\u201d<\/p>\n\n\n\n

El Modo IA es la b\u00fasqueda de Google al estilo chatbot. Escribe una respuesta en lugar de mostrar una lista de enlaces. Las Res\u00famenes de IA, los res\u00famenes que aparecen en la parte superior de los resultados normales, funcionan de manera similar. Huffman dice que ambos ahora desplazan todo lo dem\u00e1s hacia abajo en la p\u00e1gina. Tambi\u00e9n cree que Google clasifica peor las publicaciones traducidas autom\u00e1ticamente de Reddit fuera de los EE. UU. Mientras tanto, Google nos est\u00e1 rastreando con la misma intensidad que siempre, dijo. Google tambi\u00e9n Implementar anuncios en modo IA en 10 pa\u00edses m\u00e1s<\/a>, por lo que el formato se est\u00e1 extendiendo, no reduciendo.<\/p>\n\n\n\n

El muro de inicio de sesi\u00f3n<\/h2>\n\n\n\n

La respuesta de Reddit es adoptar lo que denomina una \u201cexperiencia solo para usuarios registrados\u201d. Comenzar\u00e1 a probarla exhaustivamente en algunos mercados fuera de Estados Unidos este trimestre, para luego implementarla a nivel mundial. La carta ofrece cuatro razones: una mejor experiencia, m\u00e1s datos para segmentar la publicidad, protecci\u00f3n del valioso conjunto de datos de Reddit y nuevas normas de seguridad en todo el mundo.<\/p>\n\n\n\n

Nuestra opini\u00f3n<\/h2>\n\n\n\n

Esta secci\u00f3n refleja la opini\u00f3n de DailyAI. Seg\u00fan las cifras de Reddit, la medida es l\u00f3gica. Los usuarios registrados y los que utilizan la aplicaci\u00f3n generan m\u00e1s de 80% de los ingresos que Reddit obtiene de su audiencia, seg\u00fan indica la carta, y ambos grupos crecieron el trimestre pasado. Los visitantes ocasionales que llegan desde Google y se van sin iniciar sesi\u00f3n generan pocos ingresos para Reddit, y Google, de todos modos, env\u00eda menos de ellos. Cerrar la puerta cuesta menos que hace un a\u00f1o.<\/p>\n\n\n\n

La parte inc\u00f3moda es la relaci\u00f3n con Google. En 2024 Google Obtuvo acceso a la API de datos de Reddit.<\/a>, Google obtuvo una fuente directa de sus publicaciones para poder mostrar, analizar y utilizar el contenido. En aquel entonces, Google afirm\u00f3 que el acuerdo facilitar\u00eda la participaci\u00f3n en las comunidades de Reddit. Dos a\u00f1os despu\u00e9s, su IA lee Reddit y responde con \u00e9l, mientras que Reddit asegura que env\u00eda menos usuarios a la fuente original. Este es el tipo de intercambio que muchos editores temen, y Reddit es uno de los pocos con la suficiente influencia como para oponerse.<\/p>\n\n\n\n

Para los usuarios comunes, el cambio es pr\u00e1ctico. A\u00f1adir "reddit" a una b\u00fasqueda en Google se ha convertido en una forma habitual de encontrar respuestas de personas reales. Si Reddit pasa a requerir solo inicio de sesi\u00f3n, ese atajo ahora implica registrarse. Algunos crear\u00e1n una cuenta. Otros se conformar\u00e1n con el resumen generado por IA, que es precisamente el h\u00e1bito que est\u00e1 mermando el tr\u00e1fico de Reddit.<\/p>\n\n\n\n

Reddit tambi\u00e9n corre riesgos. Los muros de inicio de sesi\u00f3n desaniman a los lectores ocasionales, y muchos lectores ocasionales se convierten en usuarios habituales. Reddit admite que la b\u00fasqueda es una fuente com\u00fan de reactivaci\u00f3n, por lo que est\u00e1 sacrificando algunos miembros futuros para proteger a los actuales. Apuesta a que la gente quiere usar Reddit lo suficiente como para iniciar sesi\u00f3n. Huffman se\u00f1ala que "Reddit" sigue siendo una de las palabras m\u00e1s buscadas en Google, lo que respalda esta apuesta, pero solo parcialmente.<\/p>\n\n\n\n

Qu\u00e9 ver<\/h2>\n\n\n\n

Dos cifras revelar\u00e1n si la apuesta funciona. La primera es el n\u00famero de visitantes diarios de Reddit este trimestre, en comparaci\u00f3n con la base de 130 millones. La segunda es lo que sucede en los mercados donde prueba el muro de inicio de sesi\u00f3n, que Reddit no ha especificado. Si la ca\u00edda de visitantes es menor a la prevista, otros sitios se ver\u00e1n tentados a seguir su ejemplo. Si la ca\u00edda es mayor, se evidenciar\u00e1 hasta qu\u00e9 punto la web depende ahora de la buena voluntad de Google.<\/p>","protected":false},"excerpt":{"rendered":"

Reddit afirma que sus visitas provenientes de b\u00fasquedas de Google cayeron en m\u00e1s de un mill\u00f3n por semana en octubre, y atribuye la ca\u00edda al Modo IA. Su soluci\u00f3n es un muro de inicio de sesi\u00f3n. Analizamos por qu\u00e9 esto tiene sentido y cu\u00e1l es su costo.<\/p>","protected":false},"author":16,"featured_media":15718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-15717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions"],"yoast_head":"\nReddit Blames Google AI Mode for Its Falling Search Traffic<\/title>\n<meta name=\"description\" content=\"Reddit says Google search referrals fell by over 1 million a week in October and blames AI Mode. 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