{"id":15690,"date":"2026-10-29T13:13:53","date_gmt":"2026-10-29T12:13:53","guid":{"rendered":"https:\/\/dailyai.com\/?p=15690"},"modified":"2026-10-29T13:13:53","modified_gmt":"2026-10-29T12:13:53","slug":"google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2026\/10\/google-puts-ads-in-ai-mode-in-10-more-countries-as-search-slows\/","title":{"rendered":"Google activa el modo de IA en sus anuncios en 10 pa\u00edses m\u00e1s ante la ralentizaci\u00f3n de las b\u00fasquedas."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Google est\u00e1 incorporando anuncios pagados en el Modo IA, su buscador con interfaz de chatbot, en 10 pa\u00edses m\u00e1s. En Estados Unidos, los anuncios tambi\u00e9n pueden aparecer al realizar preguntas de seguimiento. Esta medida se anunci\u00f3 el mismo d\u00eda en que Alphabet inform\u00f3 que sus ingresos principales por b\u00fasqueda crecieron 121 millones de d\u00f3lares anuales, su ritmo m\u00e1s lento del a\u00f1o.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 est\u00e1 cambiando?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El modo IA es la pesta\u00f1a en la B\u00fasqueda de Google donde haces una pregunta en oraciones completas y obtienes una respuesta escrita en lugar de una lista de enlaces. Hasta ahora, los anuncios all\u00ed eran en gran medida un asunto de EE. UU. En un <a href=\"https:\/\/blog.google\/products\/ads-commerce\/ads-in-ai-mode-global\/\" target=\"_blank\" rel=\"noopener\">publicaci\u00f3n del blog del mi\u00e9rcoles<\/a>, Shashi Thakur, responsable de los anuncios de b\u00fasqueda de Google, afirm\u00f3 que ya est\u00e1n expandi\u00e9ndose en Australia, Canad\u00e1, India, Kenia, Malasia, Nueva Zelanda, Nigeria, Pakist\u00e1n, Filipinas y Singapur. Se prev\u00e9 que Brasil, M\u00e9xico y el Reino Unido lleguen m\u00e1s adelante este trimestre, aunque a\u00fan no hay fechas exactas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo cambio se produce en Estados Unidos. Google lo denomina anuncios multi-interacci\u00f3n: resultados patrocinados que pueden aparecer durante un intercambio de mensajes, no solo despu\u00e9s de la primera pregunta. <a href=\"https:\/\/www.androidauthority.com\/google-ai-mode-ads-expansion-3729474\/\" target=\"_blank\" rel=\"noopener\">Autoridad de Android<\/a> Se pone como ejemplo la b\u00fasqueda de un port\u00e1til, la selecci\u00f3n de modelos con un precio inferior a $1000 y la aparici\u00f3n de anuncios en esa b\u00fasqueda posterior. Google afirma que todos los anuncios estar\u00e1n etiquetados como \u201cPatrocinados\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El n\u00famero que hay detr\u00e1s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1652044\/000165204426000080\/googexhibit991q32026.htm\" target=\"_blank\" rel=\"noopener\">comunicado de resultados del tercer trimestre<\/a> Google Search y otros ingresos alcanzaron los 63.400 millones de $ durante los tres meses hasta el 30 de septiembre, frente a los 56.600 millones de $ del a\u00f1o anterior. Esto representa un crecimiento de 60.600 millones de 121TP. <a href=\"https:\/\/techcrunch.com\/2026\/10\/28\/google-expands-ai-search-ads-globally-as-core-ad-growth-slows\/\" target=\"_blank\" rel=\"noopener\">Seg\u00fan informa TechCrunch<\/a> Fueron 17% en el segundo trimestre y 19% en el primero. Los ingresos totales de Alphabet fueron $127.6 mil millones, un aumento de 25%, impulsados principalmente por Google Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, la b\u00fasqueda sigue generando m\u00e1s ingresos para Google cada trimestre, pero las ganancias est\u00e1n disminuyendo. Los anuncios en las respuestas de IA son el intento de Google por asegurar que la nueva forma de b\u00fasqueda sea al menos tan rentable como la anterior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que significa para ti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google afirma que las consultas en el modo IA son, en promedio, tres veces m\u00e1s largas que las b\u00fasquedas normales, por lo que comprende mejor las preferencias del usuario. Adem\u00e1s, las tasas de clics en los anuncios de productos patrocinados en el modo IA ya son similares a las de los anuncios no pagados. Esta \u00faltima cifra proviene de Google y no ha sido verificada de forma independiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los usuarios de los nuevos pa\u00edses, el punto pr\u00e1ctico es simple: ahora se puede pagar por una recomendaci\u00f3n en una respuesta de IA. Busque la etiqueta &quot;Patrocinado&quot; antes de considerar un producto sugerido como la elecci\u00f3n de la propia IA. Para los inversores, es la otra mitad de una semana en la que el gasto de Google en IA se ha disparado. <a href=\"https:\/\/dailyai.com\/es\/2026\/10\/google-and-microsoft-spent-alike-on-ai-only-one-still-made-cash\/\">por delante del efectivo que gener\u00f3<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid ads are coming to Google&#8217;s AI Mode in 10 more countries, and in the US they can appear in follow-up questions. Search revenue grew 12%, its slowest this year.<\/p>","protected":false},"author":16,"featured_media":15691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Puts Ads in AI Mode in 10 More Countries as Search Slows<\/title>\n<meta name=\"description\" content=\"Google is expanding ads in AI Mode to 10 more countries and adding ads to follow-up questions in the US, as search revenue growth slows to 12%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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