{"id":14993,"date":"2025-05-01T11:46:26","date_gmt":"2025-05-01T11:46:26","guid":{"rendered":"https:\/\/dailyai.com\/?p=14993"},"modified":"2026-10-24T18:19:27","modified_gmt":"2026-10-24T18:19:27","slug":"visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/","title":{"rendered":"Visa y Mastercard acaban de otorgarle a la IA el poder de comprar y pagar por ti."},"content":{"rendered":"<p><strong>Los gigantes mundiales de los pagos est\u00e1n apostando fuerte por la IA. Esta semana, Visa y Mastercard presentaron importantes iniciativas que permitir\u00e1n a los agentes de IA comprar, tomar decisiones y completar compras en tu nombre; un gran avance hacia lo que se conoce como comercio mediado por agentes.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esto va m\u00e1s all\u00e1 de una simple actualizaci\u00f3n tecnol\u00f3gica. Representa un cambio radical en la forma en que los consumidores interact\u00faan con el mercado en l\u00ednea. En lugar de navegar o a\u00f1adir art\u00edculos al carrito, la IA pronto se encargar\u00e1 de todo, desde la b\u00fasqueda hasta el pago, seg\u00fan tus preferencias.<\/span><\/p>\n<h2><b>La jugada de Visa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Revelado el mi\u00e9rcoles en el<\/span><a href=\"https:\/\/usa.visa.com\/about-visa\/newsroom\/press-releases.releaseId.21361.html\"><span style=\"font-weight: 400;\"> Lanzamiento global de productos de Visa,<\/span><\/a><span style=\"font-weight: 400;\"> La nueva plataforma de Visa permite a los desarrolladores crear agentes de compra con inteligencia artificial que pueden buscar, comparar, decidir y gastar utilizando la infraestructura de Visa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCada consumidor establece los l\u00edmites, y Visa ayuda a gestionar el resto\u201d, dijo Jack Forestell, director de producto y estrategia de Visa.<\/span><\/p>\n<p><strong>La oferta incluye:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tarjetas de cr\u00e9dito preparadas para IA con credenciales digitales tokenizadas para mayor seguridad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n personalizada (con el consentimiento del usuario) para mejorar el rendimiento de los agentes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramientas de transacci\u00f3n que permiten a la IA completar compras siguiendo reglas definidas por el usuario.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14994\" src=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg\" alt=\"\" width=\"992\" height=\"661\" srcset=\"https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-300x200.jpg 300w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-768x513.jpg 768w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-18x12.jpg 18w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-1315x878.jpg 1315w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-60x40.jpg 60w, https:\/\/dailyai.com\/wp-content\/uploads\/2025\/05\/cardmapr-nl-s8F8yglbpjo-unsplash-720x480.jpg 720w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/span><em><span style=\"font-weight: 400;\">Foto de <\/span><a href=\"https:\/\/unsplash.com\/@cardmapr?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">CardMapr.nl<\/span><\/a><span style=\"font-weight: 400;\"> en <\/span><a href=\"https:\/\/unsplash.com\/photos\/blue-and-white-visa-card-on-silver-laptop-computer-s8F8yglbpjo?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Visa colabora con una impresionante lista de socios: OpenAI, Microsoft, Anthropic, IBM, Mistral AI, Perplexity, Stripe y Samsung, entre otros.<\/span><\/p>\n<h2><b>La decisi\u00f3n de Mastercard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Justo un d\u00eda antes, <\/span><a href=\"https:\/\/www.mastercard.com\/news\/press\/2025\/april\/mastercard-unveils-agent-pay-pioneering-agentic-payments-technology-to-power-commerce-in-the-age-of-ai\/\"><span style=\"font-weight: 400;\">Mastercard lanz\u00f3 Agent Pay,<\/span><\/a><span style=\"font-weight: 400;\"> Una herramienta que permite a los agentes de IA generativa realizar compras directamente durante la conversaci\u00f3n. Imagina charlar con un estilista de IA que conoce tu talla, estilo y evento, y te compra el atuendo perfecto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAhora puede conversar con un agente de IA para seleccionar de forma proactiva una variedad de atuendos\u2026 y realizar la compra\u201d, dijo Mastercard, describiendo un escenario de planificaci\u00f3n para un cumplea\u00f1os n\u00famero 30.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastercard est\u00e1 colaborando con Microsoft, IBM, Braintree y Checkout.com para ampliar estas experiencias basadas en agentes a todos los sectores.<\/span><\/p>\n<p><b>No son solo ellos:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PayPal present\u00f3 su propia <\/span><a href=\"https:\/\/newsroom.paypal-corp.com\/2025-04-29-PayPal-Brings-Together-Developers,-AI-Leaders-to-Power-Agentic-Commerce-at-Dev-Days\"><span style=\"font-weight: 400;\">agente de compras con IA<\/span><\/a><span style=\"font-weight: 400;\"> esta semana.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon comenz\u00f3 a realizar pruebas <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-shopping-app-buy-for-me-brands\"><span style=\"font-weight: 400;\">\u201cC\u00f3mprame algo\u201d<\/span><\/a><span style=\"font-weight: 400;\">, una herramienta de compra impulsada por IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OpenAI y Google tambi\u00e9n est\u00e1n implementando agentes que pueden buscar, evaluar y <\/span><a href=\"https:\/\/dailyai.com\/es\/2025\/04\/chatgpt-now-recommends-products-and-prices-with-new-shopping-features\/\"><span style=\"font-weight: 400;\">Compra productos en l\u00ednea.<\/span><\/a><\/li>\n<\/ul>\n<h2><b>Nueva realidad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La era de desplazarse y hacer clic est\u00e1 dando paso a la delegaci\u00f3n. Podr\u00e1s indicarle a tu IA lo que necesitas y ella lo conseguir\u00e1 de forma segura y eficiente. \u00bfLo quieres barato, sostenible y con entrega al d\u00eda siguiente? Tu agente se encargar\u00e1 de ello.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La IA se est\u00e1 convirtiendo en tu nuevo comprador personal. Visa y Mastercard acaban de abrir la puerta a un futuro en el que comprar cosas es tan f\u00e1cil como... <\/span><i><span style=\"font-weight: 400;\">preguntando<\/span><\/i><span style=\"font-weight: 400;\">, y el pago se realiza entre bastidores, con la IA encarg\u00e1ndose del trabajo pesado.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Los principales gigantes de pagos del mundo est\u00e1n apostando fuerte por la IA. Esta semana, Visa y Mastercard presentaron importantes iniciativas que permitir\u00e1n a los agentes de IA comprar, tomar decisiones y completar compras en su nombre; un gran salto hacia lo que se denomina comercio ag\u00e9ntico. Esto es m\u00e1s que una actualizaci\u00f3n tecnol\u00f3gica. Es un cambio radical en la forma en que los consumidores interactuar\u00e1n con el mercado en l\u00ednea. En lugar de navegar o agregar art\u00edculos a su carrito, la IA pronto se encargar\u00e1 de todo, desde la b\u00fasqueda hasta el pago, seg\u00fan sus preferencias. La apuesta de Visa: Presentada el mi\u00e9rcoles en el Visa Global Product Drop, la nueva plataforma de Visa permite a los desarrolladores crear<\/p>","protected":false},"author":15,"featured_media":15457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/es\/2025\/05\/visa-and-mastercard-just-gave-ai-the-power-to-shop-and-pay-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa and Mastercard Just Gave AI the Power to Shop and Pay for You | DailyAI\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s top payment giants are betting big on AI. This week, Visa and Mastercard unveiled major initiatives that will let AI agents shop, make decisions, and complete purchases on your behalf; a major leap into what\u2019s being called agentic commerce. This is more than a tech upgrade. It\u2019s a radical shift in how consumers will interact with the online marketplace. Instead of browsing or adding items to your cart, AI will soon handle everything from search to payment, based on your preferences. 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