{"id":14029,"date":"2024-08-28T18:01:35","date_gmt":"2024-08-28T18:01:35","guid":{"rendered":"https:\/\/dailyai.com\/?p=14029"},"modified":"2024-08-29T09:24:33","modified_gmt":"2024-08-29T09:24:33","slug":"swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50","status":"publish","type":"post","link":"https:\/\/dailyai.com\/es\/2024\/08\/swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50\/","title":{"rendered":"La empresa financiera sueca Klarna apuesta por la IA para reducir su plantilla en 50%"},"content":{"rendered":"<p><b>El gigante sueco de las finanzas Klarna, pionero en el sistema \"compre ahora y pague despu\u00e9s\", anunci\u00f3 recientemente sus planes de utilizar la IA para aumentar la eficiencia, reduciendo su plantilla en casi 50% en el proceso.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sebastian Siemiatkowski, Director General de Klarna <\/span><a href=\"https:\/\/www.ft.com\/content\/bfd9af3d-d607-4877-9571-078ab82a837e\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">revel\u00f3 en una entrevista<\/span><\/a><span style=\"font-weight: 400;\"> con el Financial Times que la empresa tiene como objetivo una plantilla \"direccional\" de unos 2.000 trabajadores, lo que supone un fuerte descenso con respecto a los 5.000 empleados que ten\u00eda en su momento \u00e1lgido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta reducci\u00f3n ya est\u00e1 en marcha, pues Klarna redujo su plantilla a 3.800 empleados el a\u00f1o pasado, en gran parte por reducci\u00f3n de plantilla y no por despidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfCu\u00e1l es el motor del futuro m\u00e1s esbelto de Klarna? La implantaci\u00f3n masiva de soluciones de IA, sobre todo en marketing y atenci\u00f3n al cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al desplegar la IA en las \u00e1reas de atenci\u00f3n al cliente y marketing, Siemiatkowski cree que la empresa puede mantener e incluso mejorar sus operaciones con un equipo m\u00e1s reducido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"No s\u00f3lo podemos hacer m\u00e1s con menos, sino que podemos hacer mucho m\u00e1s con menos\", declar\u00f3 al FT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La inversi\u00f3n en IA de Klarna se produce mientras se prepara para una OPV anticipada. La empresa espera recuperarse de un periodo dif\u00edcil en el que su valoraci\u00f3n se desplom\u00f3 de 1.444.000 millones de euros en 2021 a 1.466.700 millones el a\u00f1o pasado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es probable que las ventajas de la IA, como la duplicaci\u00f3n de los ingresos por empleado de aproximadamente 1.400.000 a 1.700.000 millones de euros, sean un aspecto clave de la propuesta de Klarna a los inversores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero aunque Klarna ve un futuro prometedor en un mundo impulsado por la IA, Siemiatkowski reconoci\u00f3 las implicaciones sociales m\u00e1s amplias del r\u00e1pido avance de la tecnolog\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c80e1gp9m9zo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a la BBC<\/span><\/a><span style=\"font-weight: 400;\">En su discurso de hoy, el Comisario de Asuntos Econ\u00f3micos y Monetarios de la Comisi\u00f3n Europea, el eurodiputado socialista franc\u00e9s Jos\u00e9 Manuel Barroso, pidi\u00f3 a los gobiernos que estudien formas alternativas de apoyar a los desplazados por la IA, argumentando que esperar simplemente que se materialicen nuevos empleos es \"demasiado simplista\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los comentarios del Consejero Delegado de Klarna reflejan una creciente preocupaci\u00f3n por el potencial de la IA para trastornar el mercado laboral a gran escala.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/dailyai.com\/es\/2024\/03\/report-ai-worst-case-scenario-could-see-8m-uk-jobs-lost\/\"><span style=\"font-weight: 400;\">informe reciente<\/span><\/a><span style=\"font-weight: 400;\"> del Institute for Public Policy Research advirti\u00f3 de que, en el \"peor de los casos\", s\u00f3lo en el Reino Unido podr\u00edan perderse hasta 8 millones de puestos de trabajo debido a la automatizaci\u00f3n de la IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe subraya la necesidad de pol\u00edticas proactivas para gestionar esta transici\u00f3n y garantizar una distribuci\u00f3n equitativa de los beneficios econ\u00f3micos de la IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klarna no est\u00e1 sola en su b\u00fasqueda de la eficiencia impulsada por la IA. La aplicaci\u00f3n de aprendizaje de idiomas Duolingo ha saltado recientemente a los titulares por <\/span><a href=\"https:\/\/dailyai.com\/es\/2024\/01\/duolingo-lays-off-translators-in-favor-of-ai-alternatives\/\"><span style=\"font-weight: 400;\">despido de traductores humanos<\/span><\/a><span style=\"font-weight: 400;\"> en favor de alternativas de IA, desatando cr\u00edticas en las redes sociales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otros <a href=\"https:\/\/dailyai.com\/es\/2023\/08\/ai-could-eliminate-low-wage-service-jobs-in-us-by-2030\/\">informa<\/a> han situado a los agentes de atenci\u00f3n al cliente entre los que corren mayor riesgo de ser sustituidos por la IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A medida que m\u00e1s empresas integren la IA en sus operaciones, el reto consistir\u00e1 en lograr un equilibrio entre el aprovechamiento del potencial de la tecnolog\u00eda y la mitigaci\u00f3n de su impacto perturbador en los trabajadores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para Klarna, el camino a seguir est\u00e1 claro: aprovechar la IA, agilizar las operaciones y posicionarse como un actor m\u00e1s \u00e1gil en el sector de las tecnolog\u00edas financieras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de Siemiatkowski: \"Estoy muy contento de ver que esto da sus frutos\".\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cuesti\u00f3n que queda por dilucidar es c\u00f3mo se adaptar\u00e1 la sociedad en su conjunto a la revoluci\u00f3n laboral de la IA que Klarna y otros est\u00e1n iniciando con entusiasmo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El gigante sueco de la tecnolog\u00eda financiera Klarna, pionero en el sistema \"compre ahora y pague despu\u00e9s\", ha anunciado recientemente sus planes de utilizar la IA para aumentar la eficiencia y, de paso, reducir su plantilla en casi 50%. El consejero delegado de Klarna, Sebastian Siemiatkowski, revel\u00f3 en una entrevista con el Financial Times que el objetivo de la empresa es contar con una plantilla \"direccional\" de unos 2.000 empleados, lo que supone un dr\u00e1stico descenso respecto a los 5.000 que ten\u00eda en su punto \u00e1lgido.  Esta reducci\u00f3n ya est\u00e1 en marcha, pues Klarna redujo su plantilla a 3.800 empleados el a\u00f1o pasado, en gran medida mediante bajas y no despidos. \u00bfCu\u00e1l es el motor que impulsa el futuro de Klarna? El despliegue masivo de la IA<\/p>","protected":false},"author":2,"featured_media":14030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[626],"class_list":["post-14029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","tag-fintech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swedish fintech company Klarna embraces AI to cut headcount by 50% | DailyAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyai.com\/es\/2024\/08\/swedish-fintech-company-klarna-embraces-ai-to-cut-headcount-by-50\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish fintech company Klarna embraces AI to cut headcount by 50% | DailyAI\" \/>\n<meta property=\"og:description\" content=\"Swedish fintech giant Klarna, which pioneered buy now, pay later, recently announced plans to use AI to boost efficiency, cutting its employee headcount by nearly 50% in the process. Klarna CEO Sebastian Siemiatkowski revealed in an interview with the Financial Times that the company is targeting a &#8220;directional&#8221; workforce of around 2,000\u00a0 \u2013 a stark drop from the 5,000 employees it had at its peak.\u00a0 This reduction is already underway, with Klarna trimming its staff to 3,800 over the past year, largely through attrition rather than layoffs. What&#8217;s the driving force behind Klarna&#8217;s leaner future? 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